Tag: Launch

Apple Vision Pro and Steam Deck gets Expanded GeForce NOW Support

Apple Vision Pro, Meta Quest 3, and Steam Deck now have expanded GeForce NOW support.  Several games are also set to join the cloud, as data centres powered by GeForce RTX launch. 

Cloud Gaming is Set to be Huge in 2025

Cloud gaming isn’t anything new, but with that said, it’s a huge focus for tech giants, like Nvidia, Steam, and Apple as we move into 2025. The cloud aims to provide more accessible experiences, without compromising offerings. The iGaming market is a prime example of how this could be possible, with the right advancements. For example, when you play slots at Paddy Power, you will notice that they offer hundreds of games, with many different variants; everything from classic slots to niche-themed games like KingFisher and Big Stack Lumberjack. These games are playable from a desktop PC or mobile device, and as a result, offer great accessibility to the vast world of online casino entertainment.

To play games like this, you don’t need to download or install software, and you can access them through a website browser or app. GeForce NOW has the same aim but with a focus on bringing additional niches into the fold. Games, including FPS, RPGs, and strategy games tend to be much bigger and have more intensive operating requirements. This makes it hard for them to be integrated into the cloud and offered on a huge scale. 

With that said, Nvidia is looking to change this. By expanding the support for the GeForce NOW platform, it becomes possible to offer games across different devices, ensuring that there are no limitations to the games people can play, or where they can play them. GeForce NOW essentially turns any device into a fully-fledged GeForce RTX gaming PC, and with cloud integration, it’s certainly an exciting concept when you look at current market trends.

Steam Libraries and the New GeForce NOW Announcement

The announcement was made at the CES trade show. NVIDIA has also announced that they want to bring cloud gaming to popular handheld devices as well. By partnering with Meta, Apple, and ByteDance, they have been able to expand their selection to Apple Vision spatial computers, Pico Virtual and mixed-reality devices. Meta Quest 3 now has full support with no essential features missed out. This includes NVIDIA DLSS and ray tracing.

As well as announcing this, they have also said that they are going to be launching a GeForce RTX-powered data center. This is going to be located in India, expanding the reach of the company while helping the company to grow its extensive library. Right now, there are over 2100 games supported, with several new titles arriving at the end of the year. Of course, bringing games to devices like this has not been without its challenges. Intensive games tend to drain the battery on devices more, but by making progress in cloud technology, issues like this have been eliminated, while paving the way for new and exciting advancements that are set to change the world of gaming as we know it.

Samsung Galaxy S25 Series Available Worldwide

Samsung Electronics Co., Ltd. today announced the global availability of the new Galaxy S25 series. Together with One UI 7, Gemini is officially available at launch in 46 languages,making it easier than ever to perform seamless actions across Samsung and Google apps.

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7 platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief provides tailored suggestions to guide through the day and Now Bar offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist, the expanded capabilities of Galaxy AI continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive. With just a single command, Gemini can effortlessly find a user’s favourite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search now gives users more helpful information with AI Overviews and one-tap actions.

Samsung has also launched the Samsung Wallet app in 30 new countries, including Poland, Portugal, Netherlands, Belgium, Luxemburg, Austria, Czechia, Slovakia, Greece, Cyprus, Romania, Bulgaria, Hungary, Ireland, Slovenia, Croatia, Lithuania, Estonia, Latvia and Iceland. Samsung Wallet will come pre-installed on all Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra smartphones and can also be downloaded to existing Galaxy devices from the Galaxy Store.

With Samsung Wallet, you can store and organise all your essentials for a faster, safer and easier everyday routine. Store passwords and log-ins details via Samsung Pass, digital keys for your car and home, boarding passes from partner airlines, and membership cards and coupons. At launch, Samsung Wallet does not currently support payments via credit card, bank accounts, or other payment services.

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customisations for Galaxy, including ProScaler  and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

The Galaxy S25 series is the industry’s first smartphone lineup to support Content Credentials, based on the open technical standard from the Coalition for Content Provenance and Authenticity (C2PA). Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Starting February 7, the Galaxy S25 series will be widely available through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.

For more information about Galaxy S25 series, visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

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Noreve Saint-Tropez launches its new global website

Noreve Saint-Tropez launches its new global website. A site that reflects the image, values and collections of the French brand, a pioneer in the design of premium protection for mobile devices.
 
For two decades, Noreve has been supporting you by combining artisanal know-how and innovation. Today, to mark this turning point, Noreve unveils its new digital identity. The model of the noreve.com site has been completely reworked to offer airy, fluid and ever more ergonomic, fully responsive navigation. Every detail has been redesigned to make it easier to discover and personalize your products.
A revisited product page 
The product page highlights each item in an elegant and practical format. Discover high-resolution images, detailed descriptions and all the customization options directly accessible on all screens and terminals.
An immersive visual experience
To help its customers visualize its creations in their context of use, Noreve has integrated a new product slider with lifestyle photos. Now, we can see every detail of the covers and accessories on display, for a better idea of their elegance and quality.
A new navigation
For a smoother experience, the header and menu have been completely redesigned. Thanks to a homogeneous and modern structure, each user can navigate more easily in the Tropézienne brand catalog. Each session is now more accessible and designed for a better user experience.

New BBC.com and BBC App Launch Globally

BBC Studios, the commercial arm of the BBC, and BBC News today announced the global launch of the all-new BBC.com and BBC app, transforming the way digital audiences read, watch, and find the BBC’s renowned journalism and storytelling outside of the UK. Available to users worldwide, the new website and app boast an updated design and navigation along with more of the trusted, impartial journalism that consumers rely on the BBC for across the world. The new BBC.com and BBC app also allow for a more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers.

The BBC app, which replaces the International BBC News app, brings together content from across the BBC, for the first time ever. The app mirrors the refreshed BBC.com experience, offering stories and videos across Business, Innovation, Culture, Travel, Earth and more, alongside News, Sport, and live coverage. The BBC app is available for download today in the App Store for Apple users and for Android devices via Google Play.

Tara Maitra, Chief Commercial Officer, BBC Global Media & Streaming, BBC Studios, said: “We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America. These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”

Naja Nielsen, Digital Director for BBC News, said: “We know there is huge appetite for impartial BBC News journalism as we report – without an agenda – on the burning issues of our time. Thanks to our independent journalism, the BBC is the world’s most trusted international news media organisation, reaching more than 400 million people each week. As we expand and develop our global digital newsroom, I am thrilled our new global app and website will provide an excellent experience and much better showcase our world-beating journalism.”

Lori Suchcicki, SVP Advertising EMEA, BBC Studios, said: “The new website and app provide a trusted, premium environment for advertisers and represent the BBC’s continued investment in high-quality journalism globally and our commitment to bringing news and insights from the EMEA region to millions of people across the world. We’re excited that our commercial partners will enjoy several enhancements that make it easier for brands to connect with the BBC.com audience, unlocking new partnership capabilities and opportunities for marketers.”

BBC.com, which re-launched in North America last December, and the BBC app allow users to engage with the BBC’s content in a more cohesive experience. Some of the changes to the website and app include:

  • New Homepage: The new BBC.com homepage and home screen now include a mix of the biggest global news stories of the moment plus a selection of timely and relevant features, curated by BBC editors.
  • New Look, Same Trusted News: Visitors looking to dig deeper into what’s happening around the globe can navigate to News to find articles, videos, and live coverage. Those looking for news from Africa, Asia, Australia, Europe, Latin America, and Middle East can find it in the World section under News.
  • New Sections: BBC’s arts and entertainment coverage in Culture, technology, health and science in Innovation, and sustainability and environment in Earth. Sport, Business and Travel continue to offer agenda-setting stories from around the world, as well as the thought-provoking features readers have come to love from the BBC.
  • More BBC Videos: New Video section offers an extensive library of BBC videos and multimedia storytelling featuring content ranging from news and sport updates to captivating stories on climate, sustainability, science, health, entertainment, and history.
  • More Live Coverage: New Live section makes it easier to find live news updates and live global sport coverage as they unfold.
  • Up-to-the-Minute Breaking News Alerts: Audiences can sign up to receive the same breaking news notifications they always have.
  • The BBC Direct to your Inbox: Discover our newsletters, including The News Briefing, US Election Unspun, Tech Decoded, Future Earth, The Essential List and the brand-new In History

The new website and app, together, create a streamlined digital ecosystem that makes it easier than ever for audiences worldwide to discover a wider array of BBC content. The consistent, unified layout across web and app results not only in an improved user experience, but the unified, single product suite also allows for more opportunities and flexibility for advertising and sponsorship across both web and app.

Advertising partners can now take advantage of more premium high impact ad units that live seamlessly alongside the BBC’s content, making for a more effective consumer journey. Marketers will also benefit from advanced targeting capabilities featuring more sophisticated audience intelligence, segmentation, and attribution that connects campaigns across web and app products, delivering enhanced measurable results for partners.

These new digital platforms and features, coupled with research that shows advertising within news can drive business results, together bolster the opportunity for marketers to reach the coveted BBC.com audience of engaged and informed news consumers. In fact, according to the IAB, advertising in news creates a halo effect, with consumers more likely to consider making a purchase after being exposed to a brand’s advertisement within their preferred news sources. Findings show that 90% of consumers have either a positive or neutral response to brands that advertise within news, while nearly half of consumers find brands that advertise in the news to be more customer-focused and engaging, more innovative, and relevant to them. The study from the IAB reinforces internal findings into the aggregated performance of advertising on BBC.com, which show an 80%+ average lift in likelihood to recommend and consideration across key categories.

BBC.com and the BBC app are the latest step in the company’s ongoing digital transformation, and is supported by its investment in North America, which includes an expanded newsroom that facilitates deeper analysis and local expertise of the regional stories affecting the world. Recently, the company also launched the BBC News FAST channel in the U.S. across leading services, more than doubling the channel’s reach in the region. Ranked as the most trusted news broadcaster in the world, the BBC is driven by its public service mission and editorial guidelines and standards for which the organization is known.

The development and operation of BBC.com and the BBC app is driven by BBC Studios Global Media & Streaming division, which leverages the power of the BBC to reach and engage audiences worldwide. GM&S is responsible for the distribution and advertising of BBC News globally outside of the U.K. GM&S is a division of BBC Studios, the BBC Group’s commercial arm that helps to fund innovation, internationally recognized programming, and the organization’s public service mission.

AlphaTheta launch the euphonia – a professional rotary mixer

AlphaTheta Corporation announces the release of the euphonia from its AlphaTheta brand, a  professional rotary mixer which creates an amazingly natural and smooth mixing experience.

Building on over 30 years of audio technology and innovation while paying homage to rotary mixers and known for their unique sound quality and playability that enables deep immersion in music, this is the first mixer to bear the AlphaTheta name. It’s also the company’s first-ever rotary unit.

The all-new 4-channel euphonia provides a euphoric musical experience that combines the clarity of digital and the richness of analog – for the ultimate party experience. This holy grail of sound characteristics is made possible by the high-resolution, wide-ranging sound design and the inclusion of an analog transformer circuit – co-developed with Rupert Neve Designs. This enhances the harmonics in your music to create an energetic and polished sound that enables smooth mixing. The euphonia is perfect for any DJ wanting to truly deliver a sound like no other.

Yoshinori Kataoka, AlphaTheta’s President and CEO, said, “We’re so pleased to introduce the euphonia professional rotary mixer. Having watched the DJM Series evolve since I helped develop the first model in 1995, the DJM-500, I have a special feeling about the euphonia. It’s inspired by our customers’ love of music and our dream to create a new expression of the DJ mixer. We’re truly excited to witness the euphonia’s unique sound bringing excitement and inspiration to DJs and their audiences.”

Once you’ve fallen in love with the sound, you’ll notice the supreme feel of the uniquely developed rotary faders which have been carefully designed to make you feel a deeper connection with the euphonia. The 3Band Master Isolator was also custom designed so you can make dynamic changes to the music and have more sensory control over your sound. Going one step further, you can turn your spontaneous musical inspiration into impactful sound by using the 3Band Master Isolator in combination with the new Boost Send feature for powerful performances.

All this is just the tip of the euphonia’s “iceberg” as the mixer also features an Energy Visualizer, built-in Send FX, and multiple inputs and outputs to enable you to take your musical expression to the next level. The sound produced by the euphonia immer

ASUS Announces Zenfone 11 Ultra Virtual Launch Event

ASUS announced the virtual launch event for the highly anticipated Zenfone 11 Ultra, taking place on 14th March at 12:00 BST.The Zenfone 11 Ultra launch event will be streamed online, allowing tech enthusiasts and media representatives from around the world to witness the unveiling of this revolutionary device.

Experience this powerful smartphone that blends cutting-edge hardware, innovative software, and elegant design into one stunning device. This new mobile experience is redefined by innovative Al features that offer unmatched user interaction and seamless capture of life’s moments.

Dyson launch search for creators to produce content and test out their Zone headphones with rewards given

Having disrupted the audio category with the launch of the Dyson Zone™ noise-cancelling headphones in the UK and Ireland in May 2023, Dyson has announced a casting call for aspiring content creators across the UK and Ireland to join its first ever Dyson Field Testers program – a collaborative global community for music and technology fans.

With applications open between 30 November – 31 December 2023, people across Ireland can  Apply to become a Dyson Field Tester today to get hands on the high-fidelity headphones and create social content bringing to life their experience.

Successful applicants will form part of an exclusive network of creators across Great Britain and Ireland, Australia, New Zealand, and the US, that forms part of Dyson’s new global Instagram channel @dysonwear launching on 30 November 2023. After receiving a pair of Dyson Zone™ noise-cancelling headphones to road test the technology, Dyson Field Testers will curate social content based on a series of themed challenges. The most unique and inspiring social posts will be rewarded with music experiences, subscriptions, sporting tickets,  Dyson technologies and more.

Applicants who are selected to become a Dyson Field Tester will form part of an exclusive community and receive:

  • Seeding pack including Dyson Zone™ noise-cancelling headphones
  • Fortnightly themed challenges
  • Rewards for curating unique content.
  • Updates on upcoming Dyson audio technologies and experiences
  • The opportunity to be featured on Dyson’s global social media channels.

 Apply here  before 31 December 2023 to become a Dyson Field Tester .

ASUS Announces Zenfone 10 Virtual Launch Event

ASUS today announced the upcoming virtual launch event for the highly anticipated Zenfone 10. Scheduled for June 29, 2023 at 21:00 CST, this event will unveil a powerful compact phone that brings together the latest mobile platform, improved camera system, new software enhancement features and much more. Zenfone 10 promises a more intelligent and feature-rich smartphone experience, with an exceptional camera system and a host of exciting surprises.

Zenfone 10 redefines expectations for compact smartphones, combining cutting-edge technology with a sleek and modern design. Inside its svelte form factor is a powerhouse, driven by the latest Snapdragon® 8 Gen 2 Mobile Platform, delivering blazing-fast performance and true gaming capabilities. Whether it’s multitasking or capturing the moment with stunning shots, Zenfone 10 rises to every challenge, providing users with a seamless and immersive experience.

Photography enthusiasts will be delighted by Zenfone 10’s enhanced camera system, which incorporates technology to ensure that users can capture stunning photos and videos in any setting. Whether it’s low-light photography, or professional-grade portraits, Zenfone 10’s camera system delivers exceptional results, all in the palm of a hand. 

But it doesn’t stop there. ASUS has infused Zenfone 10 with even more intelligence, leveraging advanced AI features to elevate the user experience to new heights. From advanced UI tweaks to intelligent camera features, Zenfone 10 adapts to the user’s needs and preferences, and helps make every interaction intuitive and effortless.

The Zenfone 10 launch event will be streamed online, allowing tech enthusiasts and media representatives from around the world to witness the unveiling of this groundbreaking device. Mark your calendars for June 29, 2023 at 21:00 CST and join in at https://asus.click/Zenfone10.pr

Make Your Amazon Product Launch Successful With Professional Amazon Photography

Amazon’s product launch can be an intimidating undertaking. With hundreds of thousands of similar items competing for attention, it’s important to make sure your product stands out with high-quality photography that not only looks professional but accurately represents your item’s quality, features, and benefits. By investing in Amazon photography services, you can unleash the potential of your product launch on the world’s largest marketplace. 

Simplifying Your Amazon Product Launch With Professional Amazon Photography

Professional Amazon photography can play an important role in increasing sales and making your products unique from the competition. Investing in an Amazon product photoshoot gives you clear visuals that create a lasting impression on customers while meeting all of Amazon’s requirements for marketing materials. This blog post will explore how professional Amazon photography can help make your product launch successful.

Enhances Product Appeal

Amazon photography services are a key resource to spruce up your product listing when launching it on Amazon. With professional Amazon photography, you can be sure that your product’s appeal is heightened and that customers who view it will stay longer on-site to read its description or decide whether they want to purchase it.  

High-quality images of your product let customers know you take pride in what you offer and encourage them to trust the product’s listed specifications. With beautiful Amazon images, potential buyers can get a clear sense of what they’re buying, ensuring they have the confidence needed to make that purchase. Amazon product photoshoots can give even an unknown seller the legitimacy they need to stand out among the far more experienced competition. 

Conforms To Amazon’s Guidelines 

Professional Amazon photography services provide a unique opportunity to maximize the success of your Amazon product launch. Not only will these services create crystal-clear images that capture the essence of your product, but they’ll also ensure that all images abide by Amazon’s guidelines. 

Their team of experts knows exactly how to style, light, and shoot products in a way that meets Amazon’s strict guidelines for photographs. This ensures that you don’t put yourself at risk and lets Amazon visitors know what to expect when they click on the listing page. Investing in Amazon photography services gives companies peace of mind knowing their product photos will be done correctly.  

Increase In Sales

Amazon product photoshoot will help ensure that all of your products are showcased in the best possible light, and the importance of this cannot be understated. By having professional Amazon photos taken of your product, potential customers will be more likely to purchase it since the pictures’ quality communicates the item’s value and professionalism.

Amazon customers rely on high-quality visuals when making their purchase decisions, so taking advantage of Amazon photography services is an easy way to give your product an edge. Investing in Amazon photography upfront can pay off significantly down the road, as it could lead to increased sales for your Amazon product launch.

Advantage Over Competitors

Investing in professional Amazon product photography is a huge asset when launching a new product on Amazon. It gives your company an edge over competitors by having a polished, attractive image for buyers. An Amazon product photoshoot will capture the highest quality pictures of your products, allowing customers to truly understand the features and benefits of what you offer.  

Quality images showcase attention to detail and are worth their weight, especially when trying to establish a brand presence on Amazon. From HD photos displayed on Amazon’s storefront to detailed images within product pages, investing in Amazon photograph services is an easy yet powerful way to get noticed. 

Highlights Company Brand And Value

A Professional Amazon product photoshoot can be a powerful tool to boost your Amazon product launch. High-quality commercial photos are the best way to showcase the features and value of your brand, providing the necessary visual stimulation that users need to make informed purchase decisions. 

Not only will using Amazon photography help your brand stand out from the crowd, but it’s also essential if you want potential customers to feel positively inclined toward your business, making them more likely to buy into what it offers. So, investing in professional Amazon photography is a great way to ensure successful results for any Amazon product launch. It can also be a motivating factor when taking your product’s attempt and leading generations through maximum visibility/impact.

Narrows Down Choices

High-quality photos will make customers feel more confident in their buying decision, and they’re sure to be impressed by the enticing images that showcase your Amazon product. Professional Amazon photography relieves customers of the overwhelming feeling they can experience when faced with too many options.

It will narrow down customer choices and make them focus on the Amazon product you are launching, providing you with maximum exposure. So, with an Amazon product photoshoot, you can create powerful images that captivate your target audience and help launch your amazon product more effectively.

Final thoughts

As we have explored in this post, professional Amazon photography can simplify the product launch process by giving your products the best chance for success on the competitive Amazon platform. You can make a more attractive and memorable product launch by creating high-quality visuals.

With professional Amazon photography, you can rest assured that your launch will have the higher caliber of photography it deserves. It will also give your Amazon product launch an edge over other products. So, if you’re looking to give your entire product launch the upper hand, look no further than investing in professional Amazon photography. You won’t regret it!