Viltrox, a leading innovator in photographic and cine optics, will unveil a diverse portfolio of upcoming products at IBC 2025. Visitors can discover the brand’s latest advances in lens and imaging technology, including new autofocus lenses, a next-generation TTL flash, and intelligent optical solutions designed to enhance creative workflows.
Product Highlights at IBC 2025
AF 50mm F1.4 Pro – a professional-grade full-frame lens delivering exceptional sharpness and outstanding low-light performance.
AF 9mm F2.8 Air (APS-C) & AF 14mm F4.0 Air (Full-Frame) – ultra-wide lenses from the lightweight Air series, engineered for creators who prioritize portability without compromising quality.
AF 85mm F2.0 EVO – the first lens in the new EVO series, combining refined optics with a modern design language.
Z3 TTL Camera Flash – featuring a unique mech-inspired design with powerful lighting control.
Nexus AI Autofocus Adapter – an innovative adapter integrating artificial intelligence to expand focusing capabilities.
A Complete Optical Ecosystem
Beyond first-look products, Viltrox will present its broader ecosystem, including the LAB, Pro, and Air lens series, the DL-mount lineup for DJI Ronin 4D and Inspire 3, and the Epic 1.33X anamorphic cine lenses. Together, this range underscores Viltrox’s commitment to empowering photographers, filmmakers, and hybrid creators with versatile tools that elevate visual storytelling.
Inspiring Creativity
Under the theme “Powering Every Vision,” Viltrox highlights its mission to provide reliable, high-quality, and customizable optical solutions that inspire creativity and innovation worldwide.
Visit Viltrox at IBC 2025
Viltrox invites industry professionals, creators, and media representatives to visit Hall 11, Booth A09 at RAI Amsterdam from September 12–15, 2025 to experience the next generation of imaging solutions firsthand.
AI has taken on a central role in a lot of the things we’re doing. But can it really work as well as we think? The answer is yes it can, for AI can autogenerate parts of, or in fact whole games in real time. Of course, the output is still not as complex or of as high quality as those created in a studio over time, but the results are still there. So what can AI generate and how successful is it?
No code game creation
To kick things off, back in 2024, generative AI was used to recreate the game, Doom. However, it used none of the code or graphics from the game. Impressively, the Doom game recreated by the AI is completely playable, with researchers who tested this saying that other AI models could also be used to create games from scratch down the line. The model responsible for the recreated Doom game, GameNGen, was created at Google Research to see if it could. The game can only be played for 20 seconds, but it has all the same features as the original including scores, ammunition levels and map layouts. The illusion falls apart quickly though, as the AI runs out of memory. However, the way this worked is that the initial model was tasked to play the game over and over, while a second one simply replicated it, learning how millions of inputs caused changes in the game. This also didn’t happen in real-time, but over time, so what can AI models do now?
Using AI in the game development process
AI is also being used during game development. This is increasingly for all game types from major video games like The Witcher 3 or Elden Ring, to slots that you can find on the top online casino in UK. Now, instead of just tweaking code or minor basic background tasks, AI is creating the backgrounds, and not only that, it’s writing reactive dialogue for NPCs, changing gameplay within the game as you play and more. In fact, AI is changing the game quite literally, streamlining the gaming process in many different creative ways, reducing game crunch time and reducing massive teams to smaller, more focused ones. At this point, AI is taking on a lot of the heavy lifting associated with game creation, so its no surprise to find that some models can now do this in real time.
Real-time game generation
For some models, it’s now possible to simply input a description or concept art for the game, and the AI will create it. These are the games that, while they do work, often show the lack of finesse in the creation process. Yes, the model can do it, but the games lack quality, depth and complexity. As such, it’s still clear that more time is needed to make a good game, rather than doing it on the fly. However, the possibilities are most definitely there.
This is noticeable in other aspects of AI game generation. For example, many companies are switching to AI powered platforms to automate game development tasks. While this isn’t game creation per se, it does mean that AI is changing a game in real-time as it’s being played. This helps to improve the gaming experience and is already in place across a wide array of different games. There are experimental projects in the works too, such as those from Google’s Arts and Culture lab to explore AI’s potential in game development. And then there are things like Oasis, a sandbox similar to Minecraft that showcases just how well AI can build a game from nothing.
So, while the games aren’t great yet, it is entirely possible for AI to create playable games in real-time.
The JLab Epic Lux Lab Edition Wireless Headphones have been the latest cans on my ears the last few weeks and being a massive headphone fan I could not wait to test these out.
The presentation to begin with was excellent and first impressions last and one like this could leave slight hints at others as to how it is done.
Inside the box we also get a carry case which is excellent as these fold up and will keep them safe when not in use, also we get a wireless charger, yes you seen that correctly a wireless charger for you headphones which for me is great as I have adopted it all over the house and office so no more cables for me here but of course you can charge the old fashioned way if you like
The build quality is also excellent with a nice matt finish and metal frame which does not squeak or make noise when extending the arms each side and feels really premium all round.
You have the usual i/os and one button and the rest is gestures#swipes giving them a clean look with no buttons protruding from the sides and this works well with the one button being an MFB (multi-function button) quite common to day to have less buttons in general.
Moreover all these can be controlled in the JLab app which is excellent and being my first time to try it I was impressed and the level of control you get here compared others and no fixed controls which are annoying and if you purchase these do spend time on the app and go through it we have done so in the video review down below and you can also get an idea in the screenshots provided.
There is 32 mm high-fidelity dynamic drivers on deck here and these do pack a serious punch and from testing many headphones during and year these are the best so far to date I have tried, the ANC to being with is excellent and impressive with stay aware also present but do delve into ANC and see for yourself how good it is.
The audio is what you want to know about and it is glorious you also have Spatial Audio here which if you have not tested before do so and this is also now coming the norm in headphones and earbuds like ANC was when it first came out it just takes things to a new level for the audio experience.
Highs lows and mids all great all genres tested where excellent with my test tracks and with the JLab app you only enhance the full audio experience and it is one to sit back and enjoy and forget about the world outside, no lag latency no tinny sound infact all round just perfect in my book and with the EQ settings it just gets better so do check them all out. Calls also for the few I took were excellent and also
used on teams and other sites like these for chats and no issues noted either end, also you have multipoint technology on board which like many today use their laptop and phone its another great feature to have and works flawlessly.
The headphones are also comfortable to wear all day and if you need a charge do no forget the wireless charging puck you get and besides that they have up to 90 hrs battery life which is great which will vary on your personal settings and if you are in the market for new headphones these should be on the list right now and you will thank me later. See the video review below for more.
Features of the JLab Lux Edition
JLab’s Best Sounding Over-ear Headphone Ever
The Epic Lux Lab Edition’s sound is powered by 32mm high-fidelity custom dynamic drivers that provide Hi-Res audio and a frequency response of 20 – 20 kHz for users to enjoy their music in stunning clarity. Enhanced by JLab’s Lab Spatial Audio algorithm with head-tracking technology, the Epic Lux Lab Edition creates an immersive 360-degree sound experience, resulting in highly dynamic and lifelike music and content experiences.
The First JLab Headphone with Adaptive Noise Cancelation
The Epic Lux Lab edition is the first from JLab to offer Adaptive Active Noise Cancelling (AANC) technology that filters through various noise frequencies in real-time and Artificial intelligence (AI) automatically reduces environmental sounds up to 35 DB. Switch to Be Aware mode to hear outside sounds when desired, which is ideal for taking phone calls that feel natural or listening to music or podcasts in situations that require heightened awareness.
Enjoy Clear Calls with Environmental Noise Cancellation
Featuring 4-cutting-edge beamforming microphones (two on each earcup), combined with JLab’s advanced environmental noise cancelling algorithm, the Epic Lux Lab Edition offers crystal clear and uninterrupted communication during phone calls. Whether you’re on a call during a busy commute or speaking outside on a windy day, the microphones ensure professional and personal calls are handled with ease, no matter the environment.
Long Playtime and Convenient Charging
Boasting over 60+ hours (ANC on) to 90+ hours (ANC off) of playtime on a single charge, the Epic Lux Lab Edition is ideal for all-day and all-week use. Unique to this model, the headphones support wireless charging and include a magnetic wireless charging pad, offering 5 hours of playtime from just 5 minutes of charging. Additionally, the built-in USB-C port provides a quick and convenient option for traditional charging.
Unmatched Comfort, Connectivity, and Control
Crafted for comfort, the headphones feature Cloud Foam™ ear cups and padded headband, ensuring that they remain comfortable even during extended wear. Their foldable design maximises portability, making them perfect for travel, fitness, and work.
The Epic Lux Lab Edition prioritises connectivity with advanced Bluetooth Multipoint Technology, allowing users to seamlessly pair and switch between two devices at once. Plus, LabShare Mode enables users to share their audio with another LUX headphone user. Additionally, built-in Google Fast Pair enables quick pairing with compatible devices, while Find My functionality allows users to always keep track of the headphones on Android devices.
Easily control your media via multiple methods on the Epic Lux Lab Edition. Swipe on the earcup to control media playback, use the dedicated buttons for quick commands, or program the tap capability to further enhance your experience. Customise these controls directly through the JLab App to personalise your listening experience.
Personalise Your Audio with the JLab App
JLab empowers users to personalise their audio experience with the JLab app, offering customisable noise cancellation and Be Aware settings, touch and swipe controls, and sound preferences. Alternatively, users can use the app to choose from preset options like JLab Signature, Balance, or Bass Boost Sound.
Technical Specifications
32mm high-fidelity custom dynamic drivers and Spatial Audio
Adaptive Noise Cancelling and Be Aware mode
90+ hours of playtime (60+ hours with ANC on)
Customisable experience via JLab App
Bluetooth multi-point
Google Fast Pair and Find My Device Functionality
Wireless Charging Pad and Built-In USB-C Charging Port
Globally, there are over 572 million knowledge workers*, and each week, billions of hours are spent in online meetings. Yet many of these meetings are held in settings that are not at all supportive for collaboration or productivity. In Jabra’s recent Hybrid Ways of Working 2023 Global Report, only 15% of employees say that all of their office’s meeting rooms are equipped with video cameras for online meetings, and around 60% of knowledge workers still rely on built-in laptop cameras and microphones. This begs the question: how much is the technology we’re using impacting our behaviour in meetings and our ability to collaborate effectively?
Answering that question has taken over a year of work by Jabra using state-of-the-art facilities to study human behaviour in a controlled environment at the Behavioural Lab at The London School of Economics and Political Science (LSE). The study, ‘Meeting Great Expectations: Behaviour, Emotion and Trust’, sought to understand the biopsychological impacts of the technology we use in our day-to-day work, and how it affects collaboration and inclusion in meetings.
Professional meeting technology is key to meeting equity
Meeting experiences are holistic and need to factor in all participants. When we first made the shift to remote work during the pandemic, most organisations provided employees with headsets and webcams for online meetings. However, the quality of this technology varied and was oftentimes inadequate. In fact, only 19% of knowledge workers** are using a personal, professional webcam.
Looking into how technology impacts the quality each person can access a meeting, and how much an equal playing field impacted everyone’s overall collaboration perceptions, the study observed significant improvements when everyone in a meeting uses professional Jabra equipment, when compared to using the nearest competitor’s video bar or built-in laptop audio and video. There was a 27% increase in clarity, 16% more trust, 35% greater expressiveness, and a 47% perceived improvement in the quality of input.
Additionally, remote workers often face the greatest challenges with technology in hybrid meetings. When armed with professional headsets and cameras, the research saw overall call clarity improved by 18% among remote workers, while meeting room participants also rated remote users 32% higher in terms of expressiveness. Meeting room participants also showed nearly twice (84%) the perceived level of engagement when comparing hybrid workers using professional equipment with those on laptop with built-in hardware. Furthermore, remote participants also trusted others joining remotely 22% more when using professional technology. These findings highlighted the increased levels to which remote workers can show up and contribute to hybrid meetings, and the advantages technology can provide them.
We’ve all been in that situation where we join a meeting remotely while everyone else is in the office. It can be frustrating – you might struggle to hear what’s being said, not be able to see everyone in the room, and sometimes feel overlooked. But what if having the right tools could make you feel more present and included?
The study found that when people used professional technology both in the meeting room and remotely, those joining remotely reported a 56% improvement in the quality of conference room contributions. While nothing can quite replace face-to-face interaction, the second-highest ratings for collaboration, right after in-person meetings, came from remote participants rating conference room users equipped with professional video gear.
These findings highlight that technology can bridge the gap between meeting participants separated by physical distance. In summary, it’s clear that high-quality in-room technology significantly enhances the experience for remote participants. Any business aiming for inclusive meetings should prioritise updating their meeting spaces to support fair collaboration.
Holger Reisinger, SVP at Jabra said, “High-quality technology has a profound impact on the effectiveness of remote collaboration. Our research demonstrates that when businesses invest in professional equipment for both in-room and remote participants, they can achieve remarkable improvements. These findings underscore the pivotal role of technology in optimising meeting experiences and fostering successful hybrid collaboration.”
Dr Simon Noyce, British Chartered Psychologist, Lead Project Researcher said,“In today’s world of hybrid meetings, bridging the gap between in-person and remote collaboration has never been more important. Our aim is to encourage businesses to harness this technology to enable meaningful interactions that come as close as possible to the richness of face-to-face engagement.”
Download a copy of the full report here: jabra.com/lse
The Maynooth University Foundation is delighted to announce the creation of a state-of-the-art robotics lab, which will be supported by a donation from Intel Ireland. The lab will provide MU students with invaluable hands-on learning experiences using cutting-edge robotic technologies.
The establishment of the robotics lab at a total cost of €150,000 will equip Maynooth University students with access to innovative robotic technologies and equipment used by engineers from Intel and other companies. This hands-on experience will enable them to bridge the gap between classroom learning and real-world application, empowering them to develop and refine their skills in robotics.
The new robotics lab is set to become a hub of innovation, where students can explore and experiment with robotics, pushing the boundaries of technology and unlocking new possibilities. This new lab will support students in MU’s current degree programmes in Robotics and Intelligent Devices, Electronic Engineering and Computer Science.
The gift from Intel is coupled with an investment from the University, demonstrating the power of public-private partnerships to fuel innovation and improve student learning experiences.
The establishment of the robotics lab further strengthens the ties between Intel and Maynooth University.
Dave Selkirk, the Director of Advanced Analytics MSO Automation at Intel Ireland, said: “We are very proud of our close partnership with Maynooth University, a close neighbour of ours here in North Kildare. The development of key infrastructure in the area of robotics will provide an important opportunity for students to gain practical experience in an evolving technology field that has massive potential in Advanced High-Volume Manufacturing.”
Vice-President External Affairs at Maynooth University Rebecca Doolin said: “We are tremendously grateful to our neighbour and partner Intel for supporting the development of a new robotics lab, which will give Maynooth students hands-on learning opportunities to work with the same robots Intel engineers down the road are using, bringing their classroom learning to life.”
Doolin noted a Memorandum of Understanding (MOU) signed by Maynooth University and Intel in 2019, and its significance in creating a strategic research and innovation partnership.
“Over the years, Maynooth University has developed a strong partnership with Intel that has fostered collaboration in various areas, including student skills and experiences, research, innovation, and community engagement. As neighbours in a vibrant and fast-growing region of Ireland, today’s announcement not only deepens the ties between Intel and MU, but also demonstrates the positive impacts on student learning and innovation that such partnerships can yield.”
Prof Gerry Lacey, Head of Engineering at Maynooth University, said: “Robotics and AI are creating new industries, making agriculture more sustainable and revolutionising transportation. We are excited that Intel’s support will help our students to become leaders in creating this new future.”
Minister for Enterprise, Trade and Employment Simon Coveney TD joined Dell Technologies to officially launch the company’s Open Telecom Ecosystem Lab at the company’s campus in Ovens, Co. Cork.
As the company’s only Open Telecom Ecosystem Lab outside the US, the facility provides an innovation testbed for telecoms and technology leaders across Europe,
the Middle East and Africa (EMEA). The first-of-its-kind facility in Ireland connects leading engineers at Dell with telecom providers as they drive digital transformation forward. The other lab is located in Round Rock, Texas.
In addition to having access to Dell’s expertise and technology, customers and industry partners will be able to test and deploy open telecom solutions at the heart of 5G and 6G networks. By unlocking the business potential of 5G, the new Lab can help accelerate the development of smart manufacturing and Industry 4.0, smart mobility solutions and digital cities.
The €2m investment in the new Lab further reinforces Ireland’s position as a global strategic location for Dell Technologies. The company’s team members at its three campuses in Cherrywood, Cork, and Limerick have been at the forefront of embracing new technologies. In recent years, Dell has opened an Innovation Lab in Limerick and its redeveloped Customer Solutions Centre in Cork.
“As emerging technology accelerates the pace of change within every sector of our economy, it has never been more important for technology leaders and telecom providers to work together to advance Ireland’s position as an innovation leader,” said Minister for Enterprise, Trade and Employment Simon Coveney TD at the opening of the new facility. “This investment by Dell Technologies in its new Open Telecom Ecosystem Lab is welcomed as it not only strengthens Ireland’s position as a hub for emerging technology but will also help create new business opportunities linked to 5G and the future roll-out of 6G. I want to congratulate Dell Technologies on this important milestone and look forward to seeing the Lab evolve and grow.”
“We’re delighted to open Dell’s first ever Open Telecom Ecosystem Lab outside the US here at our campus in Cork,” said Bob Savage, Regional CIO for EMEA and Cork Site Leader at Dell Technologies. “As telecoms providers look to accelerate the pace of digital transformation within their sector, the new Lab will provide an important space to collaborate, innovate and push the boundaries of an open and modern telecom system. This new investment places Cork at the heart of Europe’s open telecom ecosystem. Our talented team of engineers and leading industry partners such as Vodafone, Ericsson, VMware and Druid Software can accelerate the roll-out of next-generation services.”
IDA Ireland’s Executive Director Mary Buckley who attended the event said: “Dell’s decision to locate its second Open Telecom Ecosystem (OTE) Lab here at its Cork campus is very welcome news. This new lab adds engineering consultation, partner testing, and a new Ireland location for global telecom ecosystem collaboration meaning that Dell customers and partners will now have an EMEA location to collaborate across the globe on open innovation projects. I wish Dell continued success.”
