Willis, Kayna and Belfry Partner to Simplify Insurance Access for Security Providers

Willis, a WTW business is pleased to announce a strategic partnership with Belfry, a modern platform for physical security providers, to launch a digital insurance program tailored for Belfry customers. The program pairs Willis’ insurance expertise with Irish award-winning Kayna insurance technology to deliver data-led, streamlined insurance solutions.

Belfry, a US-based vertical SaaS platform, streamlines security management in an all-in-one software that manages scheduling, timekeeping, payroll, and billing for security companies;

Kayna, Willis’ embedded insurance infrastructure partner, enables the distribution of Willis’ security services insurance to Belfry customers by integrating a seamless insurance portal directly within the Belfry platform. The InsurTech will leverage real-time data to pre-fill forms and support quoting, saving users time and simplifying the procurement process;

Willis’ Affinity model pairs well with Belfry’s platform by delivering tailored insurance solutions that meet the specific needs of security providers.

Belfry’s innovative platform transforms the complex needs of security businesses into a single solution that improves back-office efficiency, enhances employee experiences, and supports exceptional customer service. Through the integration of Kayna technology, which enables Willis-brokered insurance distribution, the partnership strengthens Belfry’s model by leveraging Willis’ global insurance expertise to create a seamless way for security operators to access tailored coverage directly within the Belfry platform.

With insurance being one of the most significant pain points and expenses for security firms, this integration offers timely quotes to address coverage gaps, potential premium savings, and reduced audit risk through pay-as-you-go insurance. The solution removes friction from the insurance procurement process, allowing security operators to stay focused on their work with the confidence that their coverage is comprehensive, timely, and aligned with their operational needs.

“As part of our strategy to deliver tech-enabled insurance solutions, we’re excited to partner with Belfry to embed coverage seamlessly into the security operator journey,” said Paul Lubbers, Head of US Affinity at Willis. “Together, we aim to accelerate quoting and minimize premium audit risk, both of which are critical pain points and areas for improvements in the security industry. Together with Kayna, we are committed to support the success of Belfry customers by making it easier than ever to secure the right insurance coverage with minimal hassle so physical security operators can focus on their job with confidence.”

Jordan Wallach, Co-Founder & CEO of Belfry, commented, “At Belfry, we’re developing a truly all-in-one platform for security operators – one that brings every essential function together in a seamless, intuitive experience. Partnering with Willis and Kayna strengthens that vision by embedding expert resources directly into our platform, helping operators focus less on administrative complexity and more on delivering outstanding service.”

Paul Prendergast, Co-Founder & CEO of Kayna concluded, “Backed by decades of Willis experience and expertise in underwriting and claims management, Belfry is taking an industry lead on delivering data-driven insurance and market choice for their platform customers. This is a winning formula for a great partnership and one that I’m delighted to see powered by Kayna technology.”

Irish InsurTech Kayna Wins Insurtech NY Award

Kayna, an Irish InsurTech outfit that developed a unique embedded insurance infrastructure, enabling distribution through vertical SaaS, has won the Carrier/Broker Competition for Global Early-Stage Insurtech at InsurTech NY’s Spring Conference held in New York.

The co-founding pair of Paul Prendergast, CEO and Peter Bermingham, CTO developed the solution to provide the technology orchestration layer between Insurance Carriers, Brokers and any Vertical SaaS platform to distribute insurance products. This novel technology-enabling layer is optimised for Embedded Insurance distribution.

Kayna’s No-Code embed integrates with Vertical SaaS platforms that manage the daily operations for thousands of SMB customers. It leverages the unique data of that platform to provide insurance products specific to the needs of each business. It then tracks the relevant changes to the data to enable real-time updates to insurance policies, which adapt continuously to changes within a business. This ensures that Carriers and Brokers are seamlessly serving SMBs with relevant policies based on real-time SMB data and in turn SMBs benefit from the provision of right-sized insurance cover.

Speaking of the win, Kayna CEO Paul Prendergast, commented that, “This award is a great validation of our technology and business model. We are focused on working with carriers and brokers to allow them to compete in an increasingly crowded SMB insurance sector. As an enabling-technology company, we provide an end-to-end service regardless of carrier and broker technology capability and our infrastructure works across any platform to use real-time SMB data. This is unique and transformative in terms of embedded insurance distribution and it fixes a massive problem of over and under insurance. We were honoured to compete with the brightest InsurTech talent in the world for this win which represents huge opportunity, giving us exposure to 10+ early-stage investors and insurance leaders, and the chance to present in front of 400+ InsurTech influencers live in New York.”

David Gritz , Managing Director InsurTech NY, in announcing the win stated that, “The Carrier/ Broker award is given to the startup that is seen to have the largest commercial potential. The award was developed to recognise the innovative early stage innovators in the space.” 

How it Works

Kayna accesses Vertical SaaS platform for SMB operations data

Kayna embeds Carrier/Broker with No-Code

Kayna deploys end-to-end orchestration layer

Kayna enables Insurance distribution

Kayna actively conducts real-time SMB data tracking, enabling Vertical SaaS platform to serve unique, real-time carrier/broker insurance solutions to platform customers providing them with relevant, right-sized policy offers.

The Embedded Insurance market is forecast to grow to US$722bn in GWP by 2030 – more than six times its current size.