This year, at the 10th anniversary of Photo London, Xiaomi joins the prestigious international photography fair as the Official Photo Book Market Partner, bringing a new perspective on creativity powered by mobile innovation. From 16 to 18 May, visitors to Somerset House will discover a uniquely immersive space within the River
Rooms, where art and technology converge in the photographic exhibition “Humanity: Emotions in Focus”.
This installation – an evocative spin-off of Xiaomi’s broader creative journey focused on mobile photography – places the quiet yet powerful emotions of everyday life at its centre. At the heart of the experience is “Humanity: Emotions in Focus”, a photographic exhibition by UK-based photographer and Xiaomi Creator Josh Dowler. Shot entirely on the new Xiaomi 15 Ultra,
his images capture authentic, intimate moments showcasing the emotional resonance made possible through cutting-edge mobile photography.
The Photo London activation is also part of Xiaomi’s newly launched mobile photography concept, an immersive exploration of humanity through the lens of the Xiaomi 15 Series smartphones, co-engineered with Leica. In this ongoing initiative, fleeting moments of human emotion are transformed into timeless visual stories, brought to life by the creative vision of Xiaomi.
“Mobile photography has evolved into one of the most accessible and expressive art forms of our time,” said Jia Wei, Head of Marketing at Xiaomi Western Europe. “With the Xiaomi 15 Series and the ‘Humanity: Emotions in Focus’ experience, we aim to show that mobile photography is not only a technical marvel but also a deeply human way to tell stories”.
Michael Benson and Fariba Farshad, founders of Photo London, commented: “We’re pleased to have Xiaomi join us in this anniversary edition. Their presence reflects an exciting shift in photography – one where innovation and emotion go hand in hand, expanding the creative possibilities for photographers everywhere”.
Through this initiative, Xiaomi continues its mission to support the global photography community, pushing boundaries and redefining how technology can be used to express the human experience, with immediacy, authenticity, and heart.