Tag: ISPCC

Tozi marks Anti-Bullying Week with social campaign to support young people online

Tozi, the anti-bullying and cyber-safety app developed by Vodafone Foundation, in collaboration with DCU Anti-Bullying Centre and the ISPCC, is marking Anti-Bullying Week (wc 10 November) with a new social media campaign: Supporting Young People in the Digital World.

The campaign aims to empower young people to recognise, respond to, and rise above bullying and is launched as recent ESRI research shows that 62% of 13-year-olds reported experiencing at least one bullying behaviour in the past three months, while one in ten Tozi users have activated the app’s SOS feature in the last year, connecting them directly to Childline via call or chat —demonstrating the importance of a trusted digital space and the need for quick, seamless access to support 24/7.

At the heart of the campaign is a short video featuring two girls exploring Tozi’s “Beat Bullying” module, sharing their thoughts on the app and how it helps them navigate online challenges with confidence.

Tozi:

In 2022, The Vodafone Ireland Foundation developed and launched Tozi, a free app to combat cyberbullying and promote online safety among children and young people. Since its launch, Tozi has had over 20,000 downloads, and is currently being rolled out across Europe following the Irish success.

It offers a content library with advice on handling online challenges, a private journaling space with a feeling’s tracker, and direct access to Childline through the SOS feature for 24/7 support.

The ESRI research also found that 37% of 13-year-olds faced repeated incidents, with online bullying and name-calling among the most common forms, while children targeted at age nine were more likely to be bullied again at age thirteen, underlining the need for early intervention.

Expert Perspective:
The Irish Girl Guides have been a Vodafone Foundation partner since 2023, working to provide lessons on digital skills to older people through the Hi Digital initiative. The Irish Girl Guides work closely with young people across Ireland and see firsthand the challenges girls face online. Their experience underscores the urgent need for resources like Tozi, which aims to empower and protect young people in the digital world.

Speaking on the growing issue of online bullying, Irish Girl Guides Tir na nÓg Leader and Programme and Training Commissioner, Róisín Mills, said:

“As a Leader with the Irish Girl Guides, I worry about the impact social media is having on the girls in my Unit. I see them becoming more disengaged, and I’ve witnessed the effects of online bullying and the pressure to present a perfect image. That’s why we run activities focused on body image, cyber-security, and smart surfing—giving our members the tools to stay safe and confident online. We’re realistic about phone use and guide the girls to use technology in a positive, informed way. Creating a safe space for these conversations is vital, and I believe it’s making a real difference.”

Tozi doesn’t just teach users what bullying is — it shows them how to stand up, speak out, and support each other in the moments that matter most.

Tozi is available for free download on the App Store and Google Play. Learn more at https://www.to-zi.com/

ISPCC announces global project to prevent online child sexual exploitation and abuse

The project, spearheaded by Greek non-profit child welfare organisation The Smile of the Child, will be co-created by children and young people to ensure their voices are heard ISPCC is honoured to announce its participation in a worldwide project designed to transform how we prevent and respond to online child sexual exploitation and abuse.

Safe Online, a global fund dedicated to eradicating online child sexual exploitation and abuse, is funding the project called “Sandboxing and Standardizing Child Online Redress”.

The COR Sandbox project will establish a first-of-its-kind mechanism to advance child online safety through collaboration across sectors, borders and generations.

The project is led by The Smile of the Child, Greece’s premier child welfare organisation and ISPCC is a partner alongside The Young and Resilient Research Centre at Western Sydney University, Child Helpline International and the Centre for Digital Policy at University College Dublin.

Sandboxes bring together industry, regulators and customers in a safe space to test innovative products and services without incurring regulatory sanctions and they are mainly used in the finance sector to test new services. The EU is increasingly encouraging the use of sandboxes in the field of high technology and artificial intelligence.

Through the participation of youth, platforms, regulators and online safety experts, this first regulatory sandbox for child digital wellbeing will provide for consistent, systemic care and redress for children from online harm, based on their rights under the United Nations Convention on the Rights of the Child (UNCRC).

Getting reporting and redress right means that we can keep track of harms and be able to identify systemic risk. Co-designing the reporting and redress process with young people as equitable participants can help us understand what they expect from the reporting process and what remedies are fair for them putting Article 12 of the UNCRC into action.

The project also benefits from the guidance of renowned digital safety experts, including Project Lead and Scientific Coordinator Ioanna Noula, PhD, an international expert on tech policy and children’s rights; pioneering online safety and youth rights advocate Anne Collier; youth rights and participation expert Amanda Third, PhD, of the Young and Resilient Research Centre; international innovation management consultant Nicky Hickman; IT innovation and startup founder Jez Goldstone; and leading child online wellbeing scholar Tijana Milosevic, PhD.

ISPCC Head of Policy and Public Affairs Fiona Jennings said: “This project is a wonderful example of what we can achieve when we collaborate and listen to children and young people. Having robust online reporting mechanisms in place is a key policy objective for ISPCC and this project will go a long way towards making the online world safer for children and young people to participate in.”

Project lead Ioanna Noula said: “ISPCC’s contribution to a project, which seeks to build coherence around the issue of online redress, will be a catalyst for real and substantial change in the area of online reporting. Helplines play a key role in flagging illegal and/or harmful content. As the experts in listening and responding to children, ISPCC can provide insight from an Irish context to help spearheading the implementation of the Digital Services Act and the wellbeing of children online.”

ISPCC honoured with award for ‘hard-hitting campaign that exposed truth about childhood in Ireland

ISPCC has received the top accolade for the Best Short-Term Media Campaign at the Awards for Excellence in Public Relations for its campaign ‘For some children, Christmas doesn’t happen’.

The awards, which have been co-hosted by the Public Relations Consultants Association Ireland (PRCA) and the Public Relations Institute of Ireland (PRII) for the past 30 years, recognise the best in Irish public relations, public affairs and internal communications across the public and private sectors.

There had been an initial 37 submissions in ISPCC’s category, which was then short-listed to a group of five finalists.

The judges said that it was a close contest, “but the winning entry was a hard-hitting campaign that showed no fear of exposing harsh truths about childhood in Ireland.”

They added that “this was a strategic and well-planned campaign, with excellent use of research and timing. Challenging objectives were clearly achieved with tangible results.

Kudos to an in-house team that surely worked long hours over the holidays period.”

Deirdre McNamara, ISPCC Head of Marketing and Communications, said that “ISPCC was delighted to see our campaign recognised by our peers. This achievement is testament to the amazing work of everyone at ISPCC.

“For too many children and young people, Christmas is sadly just another day. For some, the issues they encounter all year can worsen. It can mean abuse, neglect and loneliness.

For others, Christmas can present new worries and concerns.  Whatever the reason, they turn to Childline for support and for someone to listen.”

“At Childline we rely heavily on public generosity to help us to be here for every child who needs us.  We depend on this generosity to keep us listening 24 hours a day, seven days a week, 365 days of the year.”

  • To support Childline and help keep volunteers listening to children and young people, please support the Childline Summer appeal and donate at www.ispcc.ie.