Tag: #Irish

IDA Ireland welcomes expansion of IBM’s software developer presence in Waterford

The Irish Government and IDA Ireland today welcomed IBM’s announcement to create additional high-value jobs in the south-east of the country. The leading global technology company will, over the next three years, hire up to 75 software engineers, dedicated to research and development (R&D), based in Waterford.

The roles will focus on cutting-edge innovation for IBM Z, the infrastructure powering 70% of global transactions by value*. The Waterford software engineers will closely collaborate with IBM’s R&D teams around the world, from designing processors and firmware to software development and advancing the Linux operating system.

Peter Burke TD, Minister for Enterprise Tourism & Employment, said: “IBM’s decision to expand its operations in Waterford with the creation of up to 75 highly-skilled software engineering roles is very welcome news. This investment is a strong endorsement of the South-East region’s growing reputation as a hub for innovation and advanced technology. It also reflects the government’s commitment to supporting regional development and fostering strong partnerships between industry and academia. I commend IBM for its continued confidence in Ireland and for its collaboration with the South-East Technological University to build a future-ready workforce.”

Jack Chambers TD, Minister for Public Expenditure & Reform, said: “I welcome this very positive development which underscores Ireland’s attractiveness as a location for businesses to invest in and to expand R&D operations. This strengthens IBM’s long-standing presence in Ireland where it employs thousands of people today. IBM has cited Ireland’s strong talent pool as a key factor in allowing the company to grow here, which reflects the significant increased investment by the Government in education, and particularly our third-level sector, over recent years. We are committed to supporting research and development in our tech sector, including in the South-East of our country, to drive balanced, regional development and economic growth.”

In addition to the expansion of R&D functions in Waterford, IDA Ireland also welcomes IBM’s decision to deepen its collaboration with the South East Technological University, to develop a technical skills ecosystem with a focus on mainframes and Linux.

Nathan Cullen, country general manager, IBM Ireland, said:

“I am delighted to see our footprint in Ireland evolve further. This is testimony to the deep talent pools available across the country, upon which we have steadily built our business, including mainframes which are a cornerstone of global transactions. IBM has now operated in Ireland for nearly 70 years and this milestone investment for the region also speaks volumes about the ecosystem that has built up around the South Eastern Technical University.”

IBM last year announced the recruitment of another 800 high-tech jobs in Ireland by 2027, cementing the country’s position as a globally strategic location for the company. These new roles, spanning R&D, digital sales and Consulting operations, will be spread across Dublin, Cork and Waterford.

Michael Lohan, IDA Ireland CEO, said: “This R&D investment announced by IBM is fantastic news for Waterford and indeed the South East Region. This investment is also closely aligned to Adapt Intelligently: A Strategy for Sustainable Growth and Innovation, 2025-29, where IDA has committed to positioning Ireland at the centre of cutting-edge global technological innovation in the next five years. I warmly welcome this decision by IBM and assure them of IDA’s continued partnership.”

Easco to Showcase Ireland’s First Mobile Phone Brand at IFA Berlin 2025 with New Android Model

Easco, Ireland’s first homegrown mobile phone brand, will debut its latest product lineup at IFA Berlin 2025 this September. The company will reveal a brand-new Android smartphone, alongside its previously announced feature phone range, including a modern flip phone and  bar device, both designed with accessibility, safety, and simplicity in mind.

Easco’s mission is to provide mobile devices that promote Ease of Communication while addressing the overexposure of children and vulnerable individuals to smartphones and social media. The phones are engineered specifically for young teens, elderly users, and those with special needs, making up over 20% of Ireland’s population.

Key features include:

  • Distinctive Irish design (green, black, and gold) inspired by heritage brands
  • 4G calling and SMS without internet browsing or app stores (on feature phones)
  • Ultra-Wideband (UWB) tracking for safety—first in a global feature phone
  • Simplified UI, large tactile buttons, and an external display
  • New Android smartphone, offering parents and users more control with smart functions

“As the first mobile phone brand to be born in Ireland, we’re proud to build devices that reflect the Irish culture and meet the real communication needs of underserved users,” said Hao Lee, founder of Easco.

IFA Berlin 2025 runs from 5-9th of September, and Easco will be exhibiting in the MicFlip booth.

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Irish home robotics start-up marks first full year in business, bringing smart robots into Irish homes, announces expansion with new products

HomeBot Ireland, West Cork-based home robotics startup founded by Clara Mulligan and Alan O’Neill, is marking its first anniversary since selling its very first product in May 2024, growing from a small family idea into one of Ireland’s most exciting homegrown brands.
Co-founded by West Cork entrepreneur and mother of two, Clara Mulligan, the idea behind HomeBot Ireland was born during the COVID lockdown, out of the need to make life easier. Launched just 12 months ago, HomeBot has rapidly emerged as Ireland’s most exciting smart home brand. Its first product, Buddy, a wireless, AI-powered robotic lawnmower, offered a cable-free, user-friendly solution to garden maintenance. One year later, HomeBot now offers a full suite of products including robotic vacuums and mops, all designed around the real needs of Irish homes.
Clara Mulligan said: “When we launched, our first customers were our neighbours. Now, our vacuums are selling out, and we’re preparing to launch Ireland’s first robotic window cleaner by the end of the year. It’s all happened faster than we imagined. What sets us apart is more than innovation. It is local service, empathy and trust. This isn’t just about gadgets, it’s about giving people their time back. Whether you’re juggling family life or simply want more time to yourself, everyone deserves smart tools that work for them, not the other way around.”
The company, headquartered in Dunmanway, West Cork, combines Clara’s background in business and customer care with Alan’s expertise in engineering and AI. Together, they have designed user-friendly, affordable robots that reflect Irish home sizes, weather patterns, and lifestyles.
In just one year, HomeBot Ireland has:
• Sold out of its robotic vacuum lines
• Won 2024 Home Improvement Innovation Company of the Year
• Been recognised by West Cork and national business awards
• Launched an industry-first trade-in circular economy scheme, with the ability to purchase pre-loved, refurbished robots
“We’re not a faceless tech brand,” Clara explains. “We built HomeBot Ireland for families like ours, for people who don’t have time for complicated tech, but want their home and garden to just work for them. We support every customer through WhatsApp, calls, or video, we’ve been in their shoes., and we want to make their experience with our products as seamless as possible. We’ve grown fast, but we’ve grown with intention. Our mission is still the same: simple, reliable tech that works for Irish homes. One robot at a time.”
Looking ahead, HomeBot Ireland has ambitious plans to expand its product line, including the launch of robotic window cleaners in 2025 and solar panel cleaners in 2026, a first for the Irish household market and has just placed a 6 figure order for their Glider robots due to the product’s continued success.
For more details visit http://www.homebotireland.ie/
Stay tuned for a review soon on one of the above and see our other reviews on techbuzzireland.com

Irish Femtech innovator Joii Launches AI-powered Menstrual Monitoring Solution

Joii, a trailblazing Irish femtech startup which has raised €2.4m in funding to date, has today launched its groundbreaking app and innovative range of sustainable period care products, aiming to transform the way menstrual health is understood, monitored, and discussed in Ireland and beyond.

A world-first, Joii’s menstrual pad and mobile app measure period blood volume and clot sizes, offering users unprecedented insights into menstrual health through AI-powered image analysis. Backed by clinical research and real-world validation, Joii offers a data-driven way to monitor menstrual health, finally giving people with periods the tools to see what’s really going on.

While wearables track steps, sleep, and heart rate, Joii is pioneering a long-overdue frontier in female health, providing data-driven insights into the menstrual cycle and female health. By combining specially designed evaluation pads with a mobile app, users can scan used pads to receive a quantified evaluation of their period flow and clotting patterns. These data points are clinically relevant but often overlooked.

“For too long, women have been told to just ‘track their period’ without any real tools to measure what’s actually happening. With Joii, we’re changing that,” said Joii Founder, Justyna Strzeszynska. “We’re helping people see their periods clearly, for the first time.”

Joii is focused on setting a new standard for menstrual health and, by extension, women’s health issues in general. Heavy menstrual bleeding affects 1 in 3 women, yet diagnosis and treatment are frequently delayed due to vague language like “heavy” or “normal”, without any tangible or qualifying details. Joii introduces objective data to the conversation, empowering users with measurable, visual, and shareable insights that can accelerate diagnosis and care.

Joii’s technology is Class I Medical Device–Certified in the UK and protected under multiple patents. The company is now partnering with leading institutions to develop predictive models for menstrual conditions, such as endometriosis and polycystic ovary syndrome (PCOS), transforming menstrual blood into a powerful diagnostic tool.

Supported by clinical research and validated through real-world studies funded by the NIHR (National Institute for Health and Care Research), Joii products show remarkable results. 62% of users reported improved communication with their healthcare professionals, symptom screening efficacy increased by 288%, and menstrual health literacy rose by 134%, demonstrating the app’s positive impact on menstrual health awareness and management.*

This technology is particularly beneficial for individuals experiencing heavy bleeding, those on long diagnostic journeys, such as endometriosis, which currently can take up to 10 years, as well as those seeking a better understanding and control over their menstrual health. Joii empowers users to advocate for themselves and also provides healthcare professionals with objective data that can improve diagnosis and treatment.

What the Experts Say:

Dr Fatema Mustansir Dawoodbhoy (NHS), Clinical Advisor to Joii, said, “This app will definitely offer me better insights into how the patient is feeling as I will be able to understand their symptoms variation throughout the month.” Meanwhile, Dr Kushal Chummun, Consultant in Obstetrics and Gynaecology in the Rotunda and Connolly Hospital, agrees – “I think the app is really, really good”, underpinning the clinical confidence in Joii’s innovation.

How It Works:

  1. Wear Joii Pads – Designed for optimal visibility and comfort.

  2. Scan with the Joii App – Use the Joii App to analyse the pad.

  3. Get Insights – Instantly receive volume in millilitres, clot detection, and cycle trends.

 

Joii’s AI-enabled app is free to download on iOS and Android devices, and Joii Evaluation Pads RRP €6.95 are available now from selected health stores and pharmacies nationwide as well as online from www.joiicare.com.

“Wholefoods is proud to support Joii Care and their groundbreaking approach to menstrual health,” said Ronan O’Flynn, Sales Manager at Wholefoods Wholesale Ireland. “By combining smart technology with a clinically tested menstrual pad, Joii empowers users to measure their period volume and better understand their symptoms – a world-first solution that supports more informed self-care and stronger communication between patients and clinicians.”

1 in 3 Irish businesses use AI to help detect fraud

More than 9 in 10 (94%) of Irish businesses are using Artificial Intelligence, a survey has revealed.

This is according to research from insurance broker and risk management company Gallagher in Ireland, which found that only 3% of Irish businesses are not using AI. By comparison, the same survey in the UK found that 15% of businesses are not using AI.

Commenting on the survey findings, Laura Vickers, Managing Director of Commercial Lines in Gallagher said:

“AI is transforming the way we live and work, with our survey showing that most Irish businesses are already using AI, and for a myriad different reasons.

Recent years have seen AI advance in leap and bounds. AI arguably has much greater potential to transform the workplace than previous breakthrough technologies, such as the internet and smartphones, have. AI can be used to drive innovation in a business and to make work processes more efficient, freeing up the time of employees. It can also help detect fraud and to reduce customer service costs.”

Gallagher commissioned a survey of 300 business decision makers across the UK & Ireland, 100 of whom are based in Ireland.

The survey identified the top 8 reasons employees in Irish businesses use AI:

  1. To improve customer service and support         (43%)
  2. To be able to gather better data and insights that will benefit their business and customers (41%)
  3. To improve customer experience and engagement (39%)
  4. Supply chain management (37%)
  5. To provide an extra layer of IT security to the business (35%)
  6. To help detect fraudulent activity (34%)
  7. To automate business processes and free up the time of colleagues (30%)
  8. Accounting (18%)

Ms Vickers added:

“Whilst AI has the potential to deliver many benefits to businesses, there are valid concerns around the power of this technology, including privacy, misinformation and its potential to lead to job displacement. It’s important that business leaders ensure their employees are supported and trained in the use of the technology and that they have adequate cyber cover in place to help protect their businesses.”

Geographic differences on AI

The survey revealed some interesting geographic differences when it comes to the use of AI in the workplace including:

  • Businesses in Dublin (43%) and Munster (40%) are the most inclined to use AI to help detect fraud (see Table 2 in Appendix). Businesses in Connacht are the least likely to use the technology to help detect fraud, with only one in ten (11%) doing so, followed by businesses in Ulster (25%) and Leinster (29%).
  • Munster businesses are the most inclined to use AI to provide an extra layer of IT security for their business. The survey found that six in ten (60%) businesses in Munster use the technology for this reason compared one in four (24%) in Leinster and one in three (33%) in Dublin.
  • Businesses in Munster are the most likely to use AI to improve customer service and support with 60% doing so compared to one in three (33%) firms in both Leinster and Connacht.
  • When it comes to using AI to free up the time of colleagues, Dublin businesses are the most inclined to do so (39%).

For further information, please visit: https://www.ajg.ie/

Increasing Irish Immigration Amid the First 100 Days of Trump’s Presidency: How Have Businesses and Citizens Reacted?

The fear element that was released by Trump’s re-inauguration for second tenure caused a spike in Irish immigration. Trump’s stance on immigration during his first tenure was considered extreme and a threat to the freedom and security of millions of immigrants.

During his campaign for second tenure in 2024, he promised to double down and be far more aggressive about implementing the most spectacular migration crackdown. Irish-Americans who were in the US legally and illegally found the policies of President Trump hanging over them.

The immigration raids went up after President Trump returned to office, causing an increase in anxiety in the immigrant community including undocumented Irish people.

Notably, the United States and Ireland share relations beyond common ancestral ties and shared values. The relations extend to regular dialogue on political and economic issues, and official exchange in areas such as medical research and education.

President Trump recently declared March, ‘Irish-American Heritage Month’, because the Irish voted for him heavily in November 2024. If the Irish and Americans share such deep historical ties, how then do recent immigration policies specifically impact Irish immigrants?

This article will explore the reason behind the increase in Irish immigration amid the first 100 days of Trump’s presidency. It will analyze the fear and uncertainty felt by documented and undocumented Irish citizens in the US, and how businesses and citizens have reacted.

The Landscape of Irish Immigration to the US Before Trump’s Presidency

To understand the long-standing trend of Irish immigration to the United States, you need to know its landscape particularly before the early 20th century. Most Irish immigrants before the Great Famine were Protestants, and the Great Famine led to a massive influx of Irish Catholics.

Irish Immigration to the US slowed during the Great Depression and after the Immigration Act of 1924. Currently, over 31 million people claim Irish descent in the US, and although the exact number of undocumented Irish citizens is difficult to establish, it has been estimated to be about 10,000 people.

Common Legal Pathways for Irish Immigration to the US

Over the years, Irish citizens have legally relocated to the US through the various visa pathways.

The first pathway is through the immigrant visas for Irish citizens who wish to reside permanently in the US. They migrate through family-based visas, employment-based visas and diversity lottery visas.

The second pathway is through the non-immigrant visas for Irish citizens who want to enter the US for specific reasons over a temporary period.

The table below explains it further.

 

Visa Types Purpose
1 B visas B-1 for business B-2 for tourism
2 F visas For students
3 H visas For temporary workers H-1B for skilled workers

H-2A/H-2B for seasonal workers.
4 J visas For exchange visitors
5 K visas For fiancees/spouses of U.S citizens.
6 L visas For intra-company transferees
7 O visas For individuals with extraordinary abilities in science, film, athletics, or arts
8 P visas For athletes and entertainers
9 R visas For religious workers
10 U visas For victims of crime
11 V visas For family members of U.S. citizens who are in the process of obtaining permanent residence.

 

Only 1% of over 10,000 Irish immigrants have legally moved permanently to the United States. The Ireland’s Prime Minister’s meeting with President Trump in March shows the Irish’s Government lobbying efforts to secure pathways to legal status for undocumented Irish in the US.

Trump’s First 100 Days: Key Immigration Policies and Their Immediate Implications

In an interview with CBS News, Aisling, an undocumented Irish waitress claims that since ICE started raiding her neighbourhood, she fears that she may become a ‘collateral damage’.

This highlights the effect of Trump’s immigration policies on Irish citizens, but could that have been the cause of the increase in Irish immigration?

We will now consider key immigration policies and their immediate implications:

 

  1. Deportation of Migrants

Over 1,000 people were removed on the fourth day of the Trump administration, and in the same week of entering office, over 5,000 people were detained by Border Patrol in San Diego and El Paso, Texas to be deported.

 

2. Ending the Migrants and Asylum Seekers Process

Within 100 days of being in office, President Trump suspended the entry  of all undocumented migrants to the US and ordered border patrol agents to turn asylum seekers away without a hearing.

3. Scrapping the CBP One Smartphone App

Immediately Trump took office, the CBP One smartphone app, which migrants used to schedule appointments with US border patrol agents, was taken down and over 30,000 people with schedule appointments were said to be stranded inside Mexico.

4. Unannounced Raids and Increasing the Powers of ICE

The statistics released by Immigration and Customs Enforcement (ICE) showed that approximately 6,648 undocumented immigrants were arrested within a week that Trump was sworn into office.

Most Irish immigrants believed that they could easily blend in when there was a raid because only criminals were targeted. However, the intensity of the raid made them scared and stopped going to work, church or even school.

 

Immigration experts believe that the aim was to force people to self-deport before they are caught. Could this be the reason why Irish immigration skyrocketed during that period?

Impact of Trump’s Presidency on Irish Immigration

How Irish Citizens and the Diaspora Reacted

Although, the Irish community in America lived in fear and anxiety of their undocumented status, some of them who were interviewed by CBS news believed that communities of color, hispanics and latinos are bearing the brunt of the immigration crackdown.

There were, however, reservations on becoming a ‘collateral damage’ target for the intense ICE raids. In an interview with BBC, Chicago-based immigration lawyer, Fionaa McEntee expresses that some Irish-Americans have empathy for what other people are going through and they stand in solidarity with them.

Even those with Green card are reluctant to travel due to concerns about anti-immigrant sentiment. The increased tension amongst Irish-Americans after Trump’s inauguration made those with Irish descent to consider returning back to Ireland, while others are considering relocating to Ireland to start afresh.

How Businesses Are Responding to Increased Irish Immigration

Employers express worry over workplace raids because they believe that it will lead to an exodus of workers in jobs that many Americans don’t want to do, but the White House is resisting.

Most tech and pharma companies that depend on their partnership with Ireland fear that the political tension in America will discourage investment decisions of Irish-based employers in the US.

Irish Start-Up, Luxury Exchange, Bags Profit with Community Building & Circular Fashion

Luxury Exchange, an Irish start-up owned by Caitriona McGettigan and Cillian Moloney, recorded €1M in turnover last year and is on track to achieve €4M in turnover in 2025. Luxury Exchange is a curated collection of pre-loved designer handbags, clothing, and accessories; all at incredible value. The business started when Caitriona, an avid fashion lover, saw a gap in the market for the resale of luxury items in a more affordable way.

The community focused strategy that has been employed by the young couple and business partners has seen the business build a hugely loyal online customer base. To date Luxury Exchange has maximised the Instagram broadcast channel to sell to customers with a fresh, community focused approach.

The owners of Luxury Exchange saw an opportunity to disrupt the luxury resale market in Ireland. The online, socially driven model has allowed the business to sell preloved items for between 10-20% less than the market average, attracting a slew of loyal customers.

For the first time ever, and as a natural step in growth and business progression, Luxury Exchange will be holding its first in-person pop-up. The Cork based business will pop-up in the capital from May 22nd to May 25th 2025. A curated collection will be on offer for new and loyal customers alike at Studio 10 on Dublin’s Wicklow Street for four days, as demand is expected to be high.

Luxury Exchange resells luxury designer goods from well-known brands such as Louis Vuitton, Chanel, Dior and more. All the preloved items are authenticated with leading software, Entrupy. In the past year alone, Luxury Exchange has substantially grown. For example in March 2024, they brand secured approximately 30,000 impressions on Instagram vs 3M in 2025. Customer satisfaction and quality of offering is evident by the business’s repeat customer rate of 88%.

Caitriona McGettigan, Founder of Luxury Exchange, says “I started Luxury Exchange having noticed a growing appetite from customers to resell luxury goods. I’ve always had a love for luxury fashion, especially when it came at a great deal. The concept of resale always appealed to me. I noticed a pattern during my time as a visual merchandiser for Zadig & Voltaire. So many customers would tell me they felt guilty buying something new when they already had beautiful pieces at home they hadn’t worn or had only worn once, but felt they were too valuable to simply give away. I remember thinking that I’d love to buy those pieces from them. In many ways, I was my own first customer.

Our approach has given us the opportunity to create friendly luxury, in every sense. Our items are more affordable and we sell to our community of customers directly, often through live broadcasts on social platforms. Everything about Luxury Exchange is personal. We are building lasting relationships with customers and that is a testament to the growth we have experienced.”

Cillian Moloney, Co-Founder & Director of Luxury Exchange, says “My background is in business development and sales leadership, which has been beneficial to the growth of Luxury Exchange. The business started as a hobby for Caitriona during the pandemic, but it was clear to see early on that demand was high. Our consummate customer service is a huge part of the success to date as we have built up a community of shoppers that appreciate the offering and our approach to convenient, trusted commerce. The Luxury Exchange edit is carefully curated to meet the needs of our customers.

Taking something that started as a lockdown hobby and growing it to a business with global appeal has been incredible. To date we have sold to customers in over 30 countries. We’re excited to meet our customers  in person for the first time at the pop-up and maintain the growth trajectory of Luxury Exchange by continuing to maximise digital tools and offering unparalleled value and service.”

Majority of Irish business leaders believe artificial intelligence could pose a risk to their business

Nine in ten Irish businesses (90%) are concerned about the risks artificial intelligence (AI) poses to their business. This compares to six in ten (63%) UK businesses, suggesting that Irish businesses are more worried about AI than their UK counterparts.

Research from insurance broker and risk management company Gallagher in Ireland has revealed that almost nine in ten (89%) Irish businesses are concerned about the increased threat of privacy violations and data breaches which AI could bring, with a similar number (88%) worried about the potential for AI to produce misleading or incorrect information.

Gallagher commissioned a survey of 300 business decision makers across the UK & Ireland, 100 of which are based in Ireland. The survey examined the level of concern about AI amongst Irish businesses and what those concerns related to.

Top six AI risks identified by Irish businesses:

  1. Increased threat of privacy violations and data breaches (89% of Irish businesses said they are concerned about this)
  2. Errors and the potential for AI to produce misleading or incorrect information (88%)
  3. Algorithm bias and discrimination (84%)
  4. Liability or legal accountability in the misuse of AI (83%)
  5. Greater vulnerability to cyberattacks and fraud (82%)
  6. The lack of skills within their organisation to leverage AI (82%).

Commenting on the survey findings, Laura Vickers, Managing Director of Commercial Lines in Gallagher said:

“AI is a rapidly evolving technology that has advanced at a quick pace. While there are many benefits to using the technology, including its ability to streamline processes and offer an enhanced customer experience, our research shows that its fast-growing capabilities and increasingly widespread use have raised concerns amongst businesses.

“Many entrepreneurs and managers have spent years, even decades, building up their firms into successful businesses, therefore it is essential that they proactively address any potential risks.”

 Gender, age and geographic divides

 Other highlights to emerge from the Gallagher research include:

  • 100% of business decision makers in legal, manufacturing, marketing and public relations, utility, business services and professional services firms said they were concerned about the risks AI posed to their business.
  • Concern about AI risks was also high amongst healthcare businesses (96% of business decision makers in this sector said they were concerned about the risks AI posed to their business), financial services firms (94%), construction (89%), hospitality and leisure (88%) and retail (87%).
  • The firms displaying lower levels of concern about AI risks were IT and computing businesses, where only half (50%) of respondents expressed concerns about the technology.
  • Businesses in Dublin (94%), Ulster (94%) and Connacht (89%) are most inclined to be concerned about the risks which AI could pose to their firm while Munster (80%) and Leinster (81%) firms were least concerned.

Ms Vickers added: “It is interesting that our survey found that IT businesses were amongst the least concerned about AI. Perhaps this suggests that those working in IT are more familiar with and better able to understand and manage AI. If Irish businesses learned more about this technology, it may help them to overcome their fear around it – and it may also empower them to make the most of the new technology, while also avoiding the risks and dangers it might bring.”

Irish tech company Miagen to help elite football clubs avoid financial ruin

Miagen, the leader in financial modelling technology solutions, today announces the launch of a solution that will help Europe’s football clubs to comply with financial sustainability rules. With football clubs across Europe facing mounting financial scrutiny and risking crippling sanctions, the solution, SportsGen will help clubs to navigate their finances, protect their long-term survival and save up to €3M on wages per season.

Financial sustainability rules have shaken up the world of football recently, after a number of clubs were docked points and even rendered bankrupt for falling foul of them. The rules, which mostly apply to European and English football leagues, were introduced to ensure football clubs operate within their financial means, promoting long-term financial stability and preventing reckless spending.

SportsGen is a financial planning & analysis (FP&A) platform built for mid-tier and elite football clubs. Miagen estimates that that insights enabled by its software can help clubs to increase match-day revenues by up to 10%. The platform enables clubs to see missed revenue opportunities – including those relating to attendance, pricing and scheduling – so they can implement new strategies to optimise ticket sales.

SportsGen’s real-time financial insights are enabled by integrating live data from ticketing, sponsorships, broadcasting and merchandising. It allows clubs to model different league finishing positions, assess financial implications, and stay within spending limits to avoid harsh penalties like point deductions and relegation. With smart forecasting for wages, transfers and operational costs, SportsGen helps clubs to make informed decisions during transfer windows and remain competitive while staying compliant with financial regulations. Additionally, Miagen is already planning updates that will integrate AI-driven player valuation and scouting insights.

The new solution comes on the back of Miagen’s dominance in financial modelling for the world’s aircraft leasing market. The Dublin-based company’s financial modelling platform, LeaseGen, is now used for one in five of the global leased aircraft fleet.

Brian Byrne, COO, Miagen, said: “Football is no longer just about success on the pitch; it’s about sustainability off it. Clubs are making high-risk financial decisions on transfer spending, wage structures and operational costs, but often without the right tools. The stakes have never been higher, as financial miscalculations can mean relegation, massive revenue losses and even club extinction.

“Football clubs are more than just businesses; many have been at the heart of communities for more than a century. They bring people together and are playing a major role in funding and supporting women’s sport. Through better financial planning with SportsGen, they can make even greater progress on this work and ultimately, ensure they thrive in today’s uncompromising football economy.”

About Miagen

Miagen is a consultancy firm specialising in agile business planning solutions that empower finance to lead using real-time business and industry insights. It has developed industry-specific solutions that enhance business performance and unlock competitive edge.

For more information, visit www.miagen.com