AI Reshaping Startup Landscape as WeBuild Reopens for Women Founders Across Island

Artificial intelligence is reshaping how tech startups are created, dramatically reducing build time and lowering traditional technical hurdles. 

As building a scalable digital product becomes faster, cheaper and less dependent on deep coding expertise and major funding, more women are seizing the opportunity to lead and build in tech.

In response, applications have reopened for the second cohort of WeBuild, the all-island programme delivered by TechFoundHer empowering women to innovate and to build tech-led solutions. The programme, which supports women founders across the island of Ireland, returns after strong demand for its inaugural intake in January.

Founded in Dublin in 2024 and launched in Belfast the same year, TechFoundHer provides training, community and cross-border networks for women building technology ventures. The first WeBuild cohort attracted more than 90 applications.

Now midway through the programme, participants are developing AI-enabled products aimed at international markets, moving from early concept to validated, revenue-focused ventures within months.

WeBuild is led by InterTradeIreland in partnership with Invest Northern Ireland and Enterprise Ireland as part of the Shared Island Enterprise Scheme, funded by the Government of Ireland through the Shared Island Fund, with TechFoundHer as delivery partner.

The four month programme is designed for ambitious women founders developing innovation-led, tech-enabled businesses with global potential supporting those who are beyond the idea stage and already prototyping, testing or building products where technology is central.

WeBuild combines a 16-week core schedule delivered primarily online with in person labs across the island and an intensive two day Residential Build Lab. 

Founders focus on product development, AI integration, customer traction and funding, using GenAI and no code tools to accelerate validation and iteration. An Investor Readiness Clinic supports participants to refine their pitch and funding strategy and connect with investors across the island.

Women taking part in WeBuild are from across the island from Cork, Dublin and Galway to Belfast and L’Derry with ventures across digital health and medtech, education technology, creative and cultural tech, AI driven B2B platforms and social impact technologies. 

Entrepreneur Deirdre McCarthy, founder of FLIT.ie, is one of the entrepreneurs who took part in the programme.

She said all women in tech with a great idea should: “Please please do yourself a favour and apply for this. It’s a place of safety where you can access really good humans with strong tech brains. You will learn from the other participants, who may be further along in some ways, as well as from the formal education sessions. Extremely accessible and welcoming environment, unique in Ireland.”

According to some participants the programme has been instrumental in accelerating product development, highlighting the strength of the peer network and access to experienced technical mentors.

Gemma Kingston, founder of The Family Edit explained: “The programme has been invaluable in the development of my business and brought it to stages that I could only have dreamed of in such a short space of time. The access to experts is unmatched.”

Programme creator Máirín Murray said the pace of technological change across the ecosystem means founders can no longer afford to wait

“AI and no-code tools are lowering barriers, but access to the right frameworks and expertise remains uneven” she said, adding: “The strength of the first cohort demonstrated the depth of talent that exists across the island. The question is not whether women can build scalable technology ventures, but whether the ecosystem creates the right conditions for them to do so.

“The demand we’ve had for WeBuild reflects a generation of women founders ready to build serious tech companies. What they often lack is early access to technical support that strengthens credibility with investors and the wider ecosystem. 

“That is what WeBuild is designed to provide.”

To support prospective applicants in the application process the TechFoundHer team will be hosting an information session on Wednesday, March 11 at 4pm. The free session will be hosted by Máirín Murray and will provide a detailed overview of the programme, including the support, structure and outcomes founders can expect.

During the webinar, attendees will hear how WeBuild supports founders who want to harness the power of data and GenAI to bootstrap faster, automate smarter and build scalable tech ventures. The session will also include a step by step walkthrough of the application process and an opportunity for participants to ask questions and assess whether the programme is the right next step for their business.

WeBuild is open to women-led or women founded businesses based on the island of Ireland that are developing innovative products, services, systems or processes with clear commercial potential. Applicants must be at an early or growth stage and demonstrate market validation or proof of concept, along with ambition for significant growth including export and investment potential.

Applications for WeBuild are now open and will close on Monday, March 23 at 12pm. 

Women founders can find full programme information and submit applications at intertradeireland.com/entrepreneurship/womens-entrepreneurship/webuild 

Innovation Meets Tradition: Belleek Pottery’s Digital Leap with ATU Donegal

Belleek Pottery, one of Ireland’s most historic and renowned pottery manufacturers, has successfully completed a groundbreaking digital transformation project in collaboration with WiSAR Lab, Atlantic Technological University (ATU) Donegal. This initiative, funded by the InterTradeIreland Innovation Boost programme, has not only enhanced Belleek’s operational efficiency but also strengthened cross-border industry-academic collaboration.
Leveraging ATU Donegal’s expertise in computing and digital systems, Belleek Pottery has integrated cutting-edge technologies into its business operations. The project focused on enhancing data management, automating essential processes, and advancing the company’s digital infrastructure. By replacing outdated systems with a fully integrated platform, Belleek has improved operational efficiency, refined inventory management, and strengthened supply chain performance.
Founded in 1857, Belleek Pottery is deeply rooted in Ireland’s cultural and commercial heritage. In today’s fast-changing and challenging business environment, it’s crucial for us to continuously evolve our processes to ensure the company’s success and preserve its legacy,” said Raymond Wallace, IT Manager at Belleek Pottery. “The funding from InterTradeIreland as well as the support from ATU has been instrumental in modernising our operations, making them more efficient and scalable for future growth. This project is a testament to the power of cross-border collaboration and the innovation potential within the region.”
A key project milestone was transitioning to a modern cloud system, replacing outdated software and improving data integration at Belleek. Advanced APIs, automated shipping, and a Shopify-based e-commerce platform were also introduced, enabling real-time stock updates and streamlined order management.
This project has provided ATU Donegal with an invaluable opportunity to apply research and academic expertise to real-world business challenges,” said Dr. Kevin Meehan, Principal Investigator at WiSAR Lab, ATU Donegal.
Working with Belleek Pottery has not only strengthened industry-academic ties but has also enriched our curriculum, offering students hands-on experience in digital transformation.”
The initiative has driven significant business growth, enhancing Belleek’s partnerships with major global retailers. The investment in digital infrastructure is expected to drive sustained growth, with sales projected to increase by 40% over the next three years.
Lisa McManus, the Innovation Boost Project Manager, has also been retained as Belleek’s Integration Project Manager, ensuring that the expertise gained remains within the company.
Encouraged by the success of this collaboration, both Belleek Pottery and ATU Donegal are exploring future opportunities to drive innovation and digital transformation.  This project exemplifies how innovation and tradition can work hand in hand,” Dr. Kevin Meehan concluded. “Belleek Pottery has not only modernised its operations but also set a new standard for digital transformation in heritage industries. We are excited to see how this momentum continues to drive change and create new opportunities for the future.”
Joanne Deighan, Programme Manager at InterTradeIreland, highlighted the importance of the InterTradeIreland Innovation Boost Programme, saying: “Collaboration with partners across the island fosters meaningful advancements, improving processes, refining products, and enhancing services. The partnership between Belleek Pottery and ATU Donegal has had a lasting impact and created exciting new opportunities for future growth.”