Soft2Bet was established in 2016 by visionary entrepreneur Uri Poliavich. What was once one person’s dream to revolutionize the game of online gaming has now grown into a global technology power, empowering operators and players worldwide. Soft2Bet growth story to become a company to watch since it was started. Based in Malta, Soft2Bet now has over 100 staff members and holds an amazing 19 licenses in 10 jurisdictions. Its rapid growth is a result of its focus on innovation, regulatory compliance, and creating truly entertaining gaming experiences that reward players for playing again and again.
The MEGA Platform: Changing the Way Players Play
Soft2Bet’s crown gem is the Motivational Engineering Gaming Application (MEGA) which launched in 2023 and caused shockwaves in the industry. This is not another gamification platform – it’s something completely different in terms of how online casinos interact with players. The platform combines personalized elements of avatars, collectibles, and city-building that take gaming more into the experience than actual betting.
The proof is in the pudding. MEGA operators have recorded remarkable success:
- 4-fold increase in player screen time;
- 65% rise in Net Gaming Revenue;
- 50% growth in deposit sizes;
- 45% growth to Average Revenue Per User.
These aren’t figures – they’re real players, more engaged, having more fun, and more committed to their favorite game websites. The site is a success because it taps into what people naturally enjoy: advancement, rewards, and personalized experiences that seem like they’re just for them.
B2B Solutions That Actually Work
The company has several successful B2C brands, each designed for specific markets and player preferences. Betinia and Campobet serve players in Sweden and Denmark, while Tooniebet is focused on the Ontario region in Canada. Don.ro serves the Romanian players, and Quickcasino focuses on the Swedish market.
Comprehensive Operator Support
Soft2Bet does not just sell software and depart. They form partnerships with operators to provide complete turnkey solutions that include all of what is necessary to run a successful online gaming operation. Their approach includes frontend customization, sportsbook and casino integrated solutions, managed services, and payment integration with over 220 different payment methods.
Global Reach and Accessibility
Supporting over 20 languages and offering over 12,500 games from hundreds of leading providers, Soft2Bet allows operators to reach international audiences. The platform features over 1 million live events each year, giving players endless options for entertainment whether they like slots, table games, or sports betting.
Innovation Through Investment
In July 2024, Soft2Bet unveiled the launch of Soft2Bet Invest, a €50m innovation fund dedicated to funding entrepreneurs and businesses working within the iGaming and casual gaming sectors. It’s not just about making money – it’s about creating the next generation of gaming innovations that will shape the future of the business.
The project was acknowledged in September of 2024 when it took home the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This award is specifically presented to organizations that make significant contributions through technological advancement, mentorship, and strategic investment in gaming industry growth.
Responsible Gaming Leadership
Soft2Bet is dedicated to player protection, regulated by amongst the world’s toughest licensing regulations. Each of their 10 jurisdictions has independent responsible gaming, fraud, and compliance teams. Several gaming authorities conduct regular audits to ensure they always maintain and surpass regulation.
But in addition to simply complying with legal regulations, Soft2Bet takes positive steps beyond. They understand that sustainable business success is based on players having enjoyable, secure experiences they can enjoy responsibly for the long term.
Award-Winning Excellence
Soft2Bet’s commitment to innovation has been best rewarded by industry-wide recognition. At the 2025 Global Gaming Awards EMEA, Soft2Bet won a historic triple: Executive of the Year for Uri Poliavich, Platform Provider of the Year for Soft2Bet, and Product Launch of the Year for the MEGA platform.
Other recognitions include the iGaming Sword Award 2023 Turnkey Supplier of the Year, which further establishes Soft2Bet as a top player in the industry that continues to deliver results for operators and players alike.
With a US expansion planned, starting with New Jersey, and additional expansion on regulated markets around the world, Soft2Bet is the future of iGaming technology. With their blend of innovative products, regulatory expertise, and genuine commitment to player experience, they are perfectly positioned to drive continued success in a transforming industry.
