Located on Dublin’s bustling Dawson Street, Pitch Dublin represents a new generation of hospitality venue. Combining indoor golf simulation with a premium social environment, the venue is part of a fast-growing category often referred to as “competitive socialising” — where technology, entertainment, and shared experiences converge.
With ten TrackMan-powered golf bays, a full-service bar, and a steady flow of corporate and social bookings, Pitch Dublin has quickly established itself as a destination for both seasoned golfers and complete beginners. At the heart of this experience is a carefully integrated technology ecosystem, in which projection plays a central role.
“This business is a tech business,” explains Christopher Best, CEO of Pitch Ireland. “It’s a hospitality business, but it’s driven by good tech. If you come here, you’re expecting a 10 out of 10 experience on the technology — and that includes TrackMan and Panasonic.”
Designing for a complex, high-performance environment
Delivering that level of performance required careful planning from the outset. The venue, located in a basement space beneath one of Dublin’s busiest streets, presented a series of structural and technical challenges.
“When we first came in, it was essentially a blank space,” explains Martin Kelly, Director at MKS TEC. “We had to work from architectural plans to design the layout of each bay, the positioning of the equipment, and the overall system.”
One of the most significant challenges was the lack of traditional ceiling structures. Instead of solid mounting surfaces, the installation team had to work around acoustic panels and open infrastructure, requiring creative solutions for both projector placement and TrackMan mounting.
“We couldn’t form ceilings in the bays, so it was really about figuring out where to put everything and how to mount it securely,” Kelly says. “At the same time, we were dealing with a lot of cabling and integration, because this isn’t just a golf venue — it’s also showing live sports and hosting events.”
Each bay needed to support not only golf simulation but also broadcast content, requiring seamless integration between projection, computing, and AV systems. The result is a multi-functional environment capable of switching effortlessly between use cases throughout the day.
A technology ecosystem built for versatility
At the core of each bay is TrackMan’s IO system, which captures detailed ball and club data and feeds it into high-performance computers. The visual output — whether a virtual golf course, interactive game, or live sports broadcast — is delivered via Panasonic laser projectors.
“The data is almost instantaneous,” says Kelly. “As soon as the ball hits the screen, it’s processed and displayed straight away. Everything has to work together smoothly.”
For Best, this versatility is central to the venue’s appeal. “You can play games, you can play real courses, you can watch sport — it’s not just golf,” he says. “It’s a social experience. Whether you’re here with friends, family, or colleagues, there’s something for everyone.”
This flexibility also extends to the business model, with the venue regularly hosting corporate events and private functions alongside everyday bookings.
Why Panasonic: flexibility, simplicity, and reliability
For MKS TEC, the decision to specify Panasonic projectors was based on long-term experience and practical considerations.
“We’ve been using Panasonic projectors for about six years now,” says Kelly. “We know they’re reliable, we know they’re flexible, and we know they deliver the quality customers expect.”
In a venue like Pitch Dublin, where each bay has slightly different dimensions, installation flexibility is critical. Features such as lens adjustment and geometric correction allow each projector to be precisely aligned, even in non-uniform spaces.
“Not every room is the same,” Kelly explains. “The Panasonic projectors make it easy to adjust everything so that it fits perfectly.”
Their compact, lightweight design also made them easier to integrate within the venue’s constrained structure, while still delivering bright, high-quality images suited to the ambient lighting conditions.
Ease of setup and adjustment was another key factor. “In these environments, things can get knocked slightly out of alignment,” Kelly says. “What’s important is that you can quickly get everything back to where it should be. With Panasonic, that’s very straightforward.”
Consistent performance in a high-demand setting
In a hospitality environment where uptime is essential, reliability is paramount.
“The tech powers the business,” says Best. “If something isn’t working, it affects the whole experience.”
Both the venue and integrator report consistently strong performance from the Panasonic projectors.
“We haven’t had any problems with them,” Kelly says. “They run smoothly, and from a maintenance point of view, it’s very simple.”
The laser light source, with a long operational lifespan, reduces the need for ongoing intervention and supports consistent performance in a high-demand environment, while routine maintenance is limited to periodic filter checks — even in a dust-prone basement environment.
“It pretty much runs by itself,” Kelly adds.
This consistent performance ensures seamless performance across a wide range of uses, from daytime corporate bookings to busy evening sessions.
Delivering a premium, accessible experience
While the technology underpinning Pitch Dublin is sophisticated, the goal is to make the experience accessible and enjoyable for all.
“The beauty of what we do is that anyone can simply walk in and play,” says Best. “You don’t need your own clubs, you don’t need to be a golfer — you can just come in and have fun.”
This accessibility is central to the venue’s success, helping to attract a diverse audience while maintaining a premium feel.
“At the same time, experienced players can use it to practice and improve,” Best adds. “It works for everyone.”
The result is a space that combines performance and entertainment into a consistent, high-quality experience in a vibrant social setting.
A model for the future of indoor entertainment
As indoor sports simulation continues to grow, venues like Pitch Dublin highlight the importance of reliable, flexible technology in delivering new forms of entertainment.
For integrators, demand for these spaces is increasing. “We’re seeing more and more of this,” says Kelly. “People want experiences that are interactive, social, and adaptable.”
At Pitch Dublin, Panasonic projection plays a key role in enabling that outcome by supporting a platform that is as versatile as it is dependable.
“The results speak for themselves,” Kelly says. “Everything works, and the customers are happy.”
For Best, the focus is on what comes next.
“We’re excited about the future,” he says. “We believe this is where the industry is going — and we’re proud to be part of it.”
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