Tag: iGaming

iGaming, Like Crypto, Set for Expansion Amid Tighter Regulation

The global iGaming industry is entering a new phase of expansion, powered by clearer regulation and next-generation technology, according to the newly released 2026 iGaming Trends report by SOFTSWISS.

The report finds that common-sense regulation, focused on transparency, player protection, and compliance has become a catalyst for industry growth rather than a constraint. As governments provide clearer frameworks, companies make plans for the longer term, investors gain confidence and players increasingly turn to trusted, licensed operators.

The global iGaming market is projected to reach $169 billion by 2030, up from $103 billion in 2025, representing a compound annual growth rate (CAGR) of 10.44%. Regulation is moving beyond voluntary guidelines, with many countries making responsible gaming (RG) standards, advertising limits, and spending checks a legal requirement.

Industry participants are responding by investing in AI-driven compliance tools, real-time player monitoring, and data analytics to detect and prevent risky behaviour. Traditional Responsible gaming measures such as deposit limits and self-exclusion tools are now viewed as a baseline, not a differentiator, says the report, based on a survey of over 350 industry players, investors and regulators. 

The relationship between iGaming and its regulators is also changing. Survey respondents were asked to rate the sector’s current legal and regulatory environment on a scale from 1 to 10 – the higher the score the more positive the view, according to research by SOFTSWISS. Nearly half of the respondents chose ratings of 7 or above, with the average rating increasing to 6.36 in 2025 from 6.06 a year earlier, the survey found. This underscores that regulation is viewed in an increasingly positive light, bringing clarity and being mostly supportive of sustainable industry growth.

 Ivan Montik, Founder of SOFTSWISS, commented:

“Regulation is not always the enemy of growth. When done right, it becomes the foundation for it. Just as crypto markets are maturing with the introduction of regulations such as the GENIUS Act, lowering risk and encouraging participation, iGaming is now entering its own ‘GENIUS moment’. Transparent rules level the playing field, protect players, and create confidence that drives sustainable expansion.”

The iGaming sector is now entering a new stage of maturity, comparable to the cryptocurrency industry in the United States, which is using new legislation such as the GENIUS Act to bring stablecoins into the mainstream. Similar to the GENIUS Act, which seeks to transform the crypto space, and stablecoins in particular, into safer and more predictable financial assets, iGaming is experiencing similar regulatory trends. New and evolving regulatory frameworks around licensing, player protection, and advertising standards are working towards creating a more transparent, accountable, and sustainable global industry.

The iGaming Trends Report highlights 2025 as a transformative year, with governments worldwide introducing or tightening frameworks that combine market liberalisation with greater accountability. 

Key developments include:

  • Finland: The Gambling Reform Bill ends the Veikkaus monopoly, introducing a competitive licensing model and creating a new Licensing and Supervision Authority alongside a national self-exclusion registry.

  • Austria: The government launched its first competitive tender for online casino licences, ending Casinos Austria’s decades-long monopoly and inviting private operators under stricter compliance and tax rules.

  • Brazil: Implementation of Law No. 14,790/2023 formally regulates sports betting and iGaming, requiring local servers, tax transparency, and responsible gambling programs.

  • United Kingdom: The Gambling Act Review introduces stake limits for online slots, affordability risk checks, and data-sharing mandates between operators to enhance player safety.

  • United States: States such as New York and California move closer to legalising online casinos, adopting frameworks inspired by New Jersey and Michigan, with embedded responsible gaming technology.

  • Philippines: The PAGCOR restructuring bill separates the regulator’s commercial and oversight functions, increasing transparency and improving investor confidence.

Regulatory changes mark the emergence of a global iGaming framework, where regulation and innovation evolve hand in hand. By creating safer, transparent, and competitive environments, governments are reducing the appeal of bad-faith operators and laying the groundwork for sustainable industry expansion.

About SOFTSWISS:

SOFTSWISS is a global tech company, supplying award-winning software solutions for iGaming since 2009. Supported by a team of more than 2,000 experts, SOFTSWISS serves more than 1,000 global brands through its comprehensive product ecosystem. In 2013, it revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. Today, SOFTSWISS continues to leverage the latest technologies and champion responsible gaming across the globe from its offices in Malta, Poland and Georgia.

What’s Next for Game Monetisation in Ireland?

Ireland’s gaming scene has grown into something far bigger than casual entertainment. It is now a fast-moving mix of creativity, technology, and finance, and it is still expanding. From indie studios in Galway to global publishers with Dublin offices, the country’s footprint in the industry keeps getting stronger. But with growth comes a new challenge: how do you make money from games in ways that keep players engaged and coming back? The future of monetisation here is not just about revenue; it is about building systems that feel seamless, smart, and worth investing in.

From One-Off Purchases to Ongoing Revenue

The way games make money has completely changed in the past decade. Buying a title once and playing it for years has given way to microtransactions, subscription models, and in-game purchases that keep evolving with the game itself.

Ireland has followed the global shift to digital platforms and seamless payments, but with a stronger emphasis on trust and transparency. As iGaming continues to evolve, titles that could be found on exclusive Inclave casinos by pokerscout.com show how integrated gameplay, community features, and built-in payment options can create engaging, repeatable experiences across thousands of games where players can also enjoy exciting bonuses. The same as major releases like Fortnite, where in-game economies, events, and microtransactions are now central to how players interact with the game itself. These examples show how the future of monetisation will revolve around ecosystems that blend play, connection, and payment into something players want to keep returning to.

Clearer Rules, More Confidence

Game-related monetisation in Ireland is entering a new phase, with clearer boundaries emerging around areas like loot boxes, virtual currencies, and skill-based competitions, all while leaving room for creativity and new ideas. This shift is creating a more stable environment for studios to test different models without second-guessing how they will land. 

For players, it means more consistent, transparent experiences and greater confidence in how games are structured and paid for. That balance between innovation and clarity will be what pushes Ireland forward as one of Europe’s most dynamic gaming markets, building an industry where fresh ideas can thrive and audiences feel valued.

New Monetisation Models Taking Shape

Subscription-based access is on the rise, with services like Game Pass and PlayStation Plus proving that players value choice and flexibility. Blockchain and digital wallets are also opening up new ways to manage in-game assets, and while NFTs themselves have cooled off, the technology behind them still holds a lot of potential.

Skill-based competitions and real-money tournaments are growing too, especially among Ireland’s tech-savvy audiences. In every case, trust and usability are what drive spending, and platforms like Inclave are already showing how that combination works in practice.

Where Gaming and Fintech Meet

Ireland’s strength as a tech and fintech hub gives it a serious edge. The same systems that are driving modern finance are fuelling the next generation of gaming. Start-ups in Dublin, Cork, and Limerick are already exploring hybrid models that blend interactive entertainment with financial technology, backed by Enterprise Ireland and EU funding. 

These projects are looking beyond traditional payment methods, exploring integrated wallets, real-time rewards, and shared-value systems that make spending feel like part of the experience rather than a barrier to it. It’s easy to imagine Ireland becoming a testing ground for new ways to pay for games, approaches that focus less on one-off purchases and more on rewarding loyalty, building communities, and keeping engagement high.

Evolving Player Expectations

Irish players are increasingly mobile-first, switching between phones, tablets, and cloud platforms rather than relying solely on consoles or PCs. That shift demands monetisation models designed for flexibility and smaller, more frequent interactions rather than big upfront costs. It also changes how games are designed in the first place, shorter sessions, seamless cross-device play, and features that work just as well on the move as they do at home are becoming essential. Payment systems are evolving too, with integrated wallets, instant purchases, and subscription-style access built to match how people now play. The focus is shifting from single, high-value sales to ongoing engagement that fits naturally into daily life.

There is a growing expectation for clarity and simplicity; players want transparent pricing, clear communication about what they are paying for, and rewards that feel meaningful. They are looking to be part of a game’s evolution, not just passive buyers. Data analytics, personalisation, and loyalty systems will all shape how Irish studios build deeper connections with their audiences.

Looking Ahead

The future of game monetisation in Ireland depends on the right mix of creativity, technology, and clear frameworks. Developers are pushing for the freedom to experiment, players are looking for platforms they can rely on, and the industry is steadily moving towards revenue models that feel smarter and more seamless.

With secure systems like those seen in the Inclave network already leading the way, Ireland is well-positioned to shape the next phase of gaming. Whether through subscriptions, skill-based play, or blockchain-powered systems, the Irish market is set to redefine how games are valued not just in euros, but in how much players want to be part of them.

Is Video Gaming Becoming More Expensive?

Gaming used to be simple. Buy a console, pick up a few games, and you were set for years. Now? The costs keep stacking up in ways that weren’t there before.

Console prices have climbed. The PlayStation 5 launched at £449 for the standard edition. The Xbox Series X hit shelves at £479. That’s before you factor in extra controllers, storage upgrades, or any games. And games themselves aren’t getting cheaper either.

In 2023, the average retail price for a physical video game in the UK sat at £35.70. New releases for current-gen consoles often push past £60. Add in season passes, downloadable content, and microtransactions, and a single game can cost well over £100 if you want the full experience.

Then there are subscriptions. PlayStation Plus, Xbox Game Pass, Nintendo Switch Online. Each one adds another monthly or yearly fee. Sure, you get access to libraries of games, but those costs add up month after month. What used to be a one-time purchase now becomes a recurring expense.

Cheaper Ways to Play

Not everyone wants to drop £500 on a console and £60 per game. Alternatives exist if you know where to look.

Free-to-play games dominate now. Fortnite, Apex Legends, Warzone. These games cost nothing upfront and provide hundreds of hours of entertainment. Yes, they push cosmetics and battle passes, but you can ignore all that and still play the full game.

Mobile gaming offers another route. Your phone can handle impressive games now. Some are free, some cost a few quid. It’s not the same experience as console gaming, but it’s gaming nonetheless without the hardware investment.

PC gaming has its own costs, but platforms like Steam run constant sales. Games that cost £50 at launch drop to £10 or less within a year. Patient gamers can build massive libraries for a fraction of console prices.

Browser-based games have improved too. You don’t need powerful hardware. No downloads, no storage concerns. Just open a tab and play. The quality varies, but options exist for every type of player.

The iGaming Alternative

New casino operators offer a different type of gaming experience entirely. These platforms provide entertainment through slots, table games, and live dealer options. Many include welcome bonuses and promotions that stretch your budget further than buying full-price video games.

The appeal is different from traditional gaming. It’s not about completing campaigns or ranking up. It’s about the experience itself, the variety of games available, and the social elements some platforms provide. For people who want gaming entertainment without investing in expensive hardware, it’s worth considering.

iGaming platforms work on almost any device. No console required. No storage issues. No waiting for downloads. You log in and play. The barrier to entry is lower, which matters when console gaming keeps getting more expensive.

The Hidden Costs Keep Growing

Storage is another expense most people don’t see coming. Modern games are massive. Call of Duty titles regularly exceed 100GB. Storage fills up fast, especially on base console models. Upgrading means buying expensive SSDs that can cost as much as some games themselves.

Accessories pile on too. Want a second controller for local multiplayer? That’s another £50 to £60. Headsets, charging docks, protective cases. The little things add up faster than you’d think.

The cost of developing games has skyrocketed, with major releases requiring budgets between £50 million to £100 million or more. These development costs inevitably get passed down to consumers through higher game prices and more aggressive monetization strategies.

Online multiplayer used to be free on most platforms. Now you need a subscription just to play with friends. Cross-play features, cloud saves, monthly free games. They’re nice perks, but they come at a price that didn’t exist in previous console generations.

Subscriptions That Actually Save Money

Not all gaming subscriptions drain your wallet. Some provide real value if you use them properly.

Xbox Game Pass gives you access to hundreds of games for a monthly fee. If you play even two or three games from the library each month, you’re saving money compared to buying them outright. Day-one releases for major titles make it even better value.

PlayStation Plus has tiers now. The basic tier just covers online play. The higher tiers include game libraries similar to Game Pass. Whether it’s worth it depends on how much you play and what games interest you.

EA Play costs less than most subscriptions and includes sports titles, which are some of the most expensive annual releases. If you play FIFA or Madden every year, the subscription pays for itself quickly.

The key is picking one subscription that matches your gaming habits instead of paying for multiple services you don’t fully use.

The Real Question

Is gaming more expensive now? Yes. Video game software prices have climbed. Game prices have increased. Subscriptions add recurring costs. Storage, accessories, and DLC pile on even more expenses.

But options exist. Free-to-play games, sales, subscriptions, mobile gaming, and alternatives like iGaming platforms give people choices. You don’t have to spend £500 on a console and £60 per game to enjoy gaming anymore.

The expensive path is still there if you want the latest hardware and newest releases. But budget-conscious gamers have more alternatives now than ever before. Pick what fits your wallet and how you actually want to play.

Simple Ergonomics for Gamers

When you picture a gamer, you might imagine someone glued to a glowing screen, leaning in with hunched shoulders, controller in hand, lost in a world of action. That picture isn’t entirely wrong, but what often gets left out is the physical toll those long sessions can take. The way you sit and manage your body during play matters more than most realise.

Ergonomics, the study of efficiency and comfort in a working (or gaming) environment, isn’t just for office jobs. It’s just as critical for anyone who spends time in front of a screen. Gamers may shrug it off, but a few weeks of stiff shoulders, wrist aches, or eye strain is enough to make anyone pay attention.

The Chair Problem

It’s tempting to think that any old chair will do. A dining chair, a couch, or even the edge of your bed seems fine when you’re booting up a quick session. But “quick” often turns into hours. Poor support means your lower back bears the brunt, your neck cranes forward, and your circulation slows. The result? A stiff body that’s sore when you finally stand up.

This is where proper gaming or ergonomic office chairs come in. They aren’t just flashy seats with bright stitching and a high back. Good ones offer lumbar support that keeps the natural curve of your spine intact. Adjustable armrests make sure your elbows rest comfortably without straining your shoulders. Height adjustment ensures your feet stay flat on the floor rather than dangling or pressing awkwardly.

If a branded “gaming chair” feels like overkill or is out of budget, a quality office chair often does a better job. The key is support and adjustability. Spending hours sitting isn’t ideal, no matter what you’re doing, but if you’re going to do it, you may as well set yourself up to avoid long-term damage.

Posture: Much More Than “Sitting Up Straight”

“Sit up straight” is advice everyone has heard at some point, but posture for gamers is a bit more involved. Think of your body as needing balance, not just rigidity.

Your feet should be flat on the ground, knees at a right angle, and hips positioned so you’re not slumping into the backrest. Your shoulders should feel relaxed, not creeping up toward your ears. The screen or monitor should sit at eye level, which means resisting the urge to tilt your head down toward a laptop or handheld device.

This applies across gaming genres. Console players often perch on sofas, leaning forward with controllers, while PC players hunch toward screens. Mobile gamers might curl up on a sofa or bed, neck bent downward for too long. In each case, the challenge is keeping your head aligned with your spine. The human head weighs enough that every degree you tilt forward puts strain on your neck muscles, leading to the dreaded “tech neck.”

Even in iGaming, where you might assume the play sessions are shorter, posture matters. A poker table or slots session online can stretch out over hours without you realising it. Adventure Gamers on offshore options shows that there is a huge variety of casino gaming options out there, so the temptation to keep playing can be very understandable. When concentration is high, the body tends to freeze in place. The best players learn to check themselves – shoulders relaxed, spine supported, eyes level with the screen – so they don’t end up stiff or sore after every session. 

Screen Time and Its Consequences

Screens are unavoidable. They’re the window to your games, but they also bombard your eyes with light, colour, and constant motion. Hours in front of a screen can lead to digital eye strain: headaches, blurred vision, dry eyes, and general fatigue.

The “20-20-20” rule is a handy fix. Every 20 minutes, look at something 20 feet away for 20 seconds. It sounds trivial, but it gives your eyes a chance to reset. Regular blinking is also important, since people blink far less when concentrating, which dries the eyes out.

Blue light is another talking point. While research is mixed on how damaging it is, many players use blue-light-filter glasses or software to tone down the glare. What’s less debatable is the effect of screens on sleep. Late-night sessions trick the brain into thinking it’s still daylight, making it harder to wind down. Shutting off games and other devices at least an hour before bed makes a huge difference for rest.

Movement

One of the simplest solutions to ergonomic issues is also the one most overlooked: movement. Even the best chair and posture won’t save you if you sit still for six hours. Blood flow slows, muscles tighten, and energy dips.

Setting reminders on your watch, for example, to stand, stretch, and walk for a couple of minutes, keeps your body engaged. Shoulder rolls, stretching and wrist rotations help somewhat prevent strain from repetitive motions. Many gamers swear by standing setups or even under-desk treadmills, though, understandably, these aren’t everyone’s cup of tea. The real bottom line is, though, that sitting endlessly, no matter how comfortable, is never truly healthy.

Helping Your Performance

Some might think of ergonomics purely in terms of health, but there’s also a performance angle here, too. Those gamers who maintain good posture, limit fatigue, and avoid eye strain often find they perform better. Faster reaction times, longer focus, and less distraction from physical discomfort all contribute to improved play.

Professional esports teams know this, which is why you’ll rarely see them training from a cheap folding chair. Their careers depend on small advantages, and comfort most definitely plays into that. And OK, for casual players, the benefit may not be big shiny trophies, but it can be hours of pain-free enjoyment, and that definitely counts for something.

Creating a Healthy Setup

For anyone unsure where to start, here are a few simple, practical steps:

  • Choose a supportive chair with lumbar support and adjustability.
  • Position your screen at eye level, roughly an arm’s length away.
  • Keep your wrists neutral, not bent upwards, when using a keyboard or controller.
  • Use cushions or pillows for support if you can’t afford new furniture.
  • Set time limits (or at least alarms) to remind yourself to move.
  • Consider screen filters or glasses to reduce eye strain.

These are small changes that add up. Gamers often spend money on better graphics cards, controllers, or headsets, but a little investment in your own comfort pays back every time you sit down.

The Bigger Picture

Gaming is supposed to be fun, but fun should never mean ignoring your body. Too many players realise too late that long years of bad posture or eye strain can create lasting issues. Thinking about ergonomics now is a way of protecting not only your health but also the enjoyment you get from your hobby. Treat your body well, and it’ll keep you playing comfortably for years.

 

Three Most Used Programming Languages in iGaming

fillText(text, x, y, maxWidth). Did you understand that? If you did, then congratulations to you, you speak the language of code. And for those who thought the writer had dropped an apple on the keyboard, that is the simple code to display a score on a screen on the game Snake, one of the first games to be released onto a handheld mobile phone. When people hear ‘language,’ they naturally think French, German, Italian, and Spanish.

But in the current digital era, with new innovative, internet-based gaming avenues emerging into the rapidly developing digital space, language is taking on a new meaning with programming tools for online games constantly creating new words and phrases to continue the evolution of programming language.

Computer programming language is becoming more vital with the emergence of popular online entertainment avenues such as iGaming. Online casino and online sports betting platforms currently head the queue of the fastest emerging gaming options available with more markets looking to expand their offerings and even introduce legislation to legalise and regulate the activity. For top betting sites, the value of programming language is expected to grow exponentially in an iGaming market currently valued at around USD 93 billion and still growing.

The programming for Snake is very simple, especially compared to the computer games of the current era. Snake was programmed with fewer than 100 coding lines but for online casino games for example, tens of thousands of coding lines are required to build even the simplest of games. For platforms and the games housed on them, even of the most basic nature, a similar number of code lines are needed, but this number could increase into the millions for more complex online casinos and sportsbooks that include more interactive features like in-play betting or live streaming.

For those whose interest in programming has been piqued, or for those who are looking to expand their programming repertoire or vocabulary, which programming languages are the most used right now that will continue to fuel the iGaming industry?

JavaScript

One of the most known and used tools for programming is JavaScript. The company founded by Brendan Eich has been assisting computer programmers since 1995 and to the day, the ease of use, full integration of HTML and most importantly, the fact it is recognised and supported by the most used browsers makes JavaScript more reputable. From an iGaming perspective, programming a website or online interactive feature with JavaScript allows players to access content directly without the need for downloads. If it is browser-based gaming you are looking for, JavaScript is the tool for you.

C++

While JavaScript is preferable for browser-based options, C++ is preferred by many for platforms that host more features and therefore require greater performance. Beyond the iGaming realm, C++ has been used to programme popular gaming titles such as Fallout 4 and The Elder Scrolls V: Skyrim. The ability to handle tasks that involve large transfer speeds and complex graphics makes C++ one of the best tools for a smooth and engaging online casino and online sportsbook experience.

Python

As a more general programming language, Python is one of the simpler languages to use for programming games and platforms. Like many other programming languages, Python uses interpreted languages, which means any bugs can be resolved much quicker, while the basic syntax incorporated in the libraries is extremely user-friendly. Despite the simplicity of the language, Python still produces efficient and versatile games and is particularly friendly for beginners and game developers starting out.

Programming Tools: Language of the Future

While we have only listed three programming languages, others such as C#, Lua, PHP and HTML5/CSS3 are widely used in the iGaming industry. With online sportsbooks constantly evolving and adding more features, programming language will also have to evolve to keep up. With the digital era in full swing, programming language has become more important than ever. Much like with the evolution of spoken language, we can expect more programming languages to emerge in the future.

 

FIRST.com: The New UK Betting, Gambling, and Crypto Affiliate Poised for Global Expansion

In 2025, the UK gambling industry welcomed a fresh and ambitious name — FIRST.com. This innovative affiliate platform is setting out to combine expert betting knowledge, detailed casino insights, and a growing focus on cryptocurrency gaming, all under one digital roof. Its mission is clear: to offer an informed, trustworthy, and engaging experience for sports fans, casino enthusiasts, and bettors across the world.

While the UK is its launch market, the vision extends far beyond national borders. FIRST.com has already laid the groundwork for expansion into the United States, followed by the wider English-speaking market. This global approach is supported by a deep commitment to quality content, transparency, and features designed for both newcomers and experienced players.

From its inception, FIRST.com has been shaped by a team of seasoned professionals — sports betting veterans, casino analysts, and iGaming strategists who understand what players are looking for. The editorial voice is informed yet approachable, with the aim of building trust and credibility over the long term. Every article, odds breakdown, and casino review is backed by industry expertise, offering value to readers whether they’re exploring the site for the first time or returning for regular insights.

The platform’s growing portfolio already includes:

  • Detailed betting tips across multiple sports, including football, tennis, cricket, and eSports.
  • Comprehensive casino coverage, from classic table games like blackjack and roulette to the newest slot releases.
  • A structured learning section that breaks down key concepts in betting and casino play, ideal for beginners looking to get started with confidence.
  • Regular news updates covering sporting events, market trends, and changes in gambling regulations.

For users who prefer a data-backed approach, betting odds and tips from FIRST combine expert analysis with up-to-date statistics. This balance of insight and numbers caters to both casual players and those who take a more analytical view of betting.

The role of FIRST.com extends beyond simply being an affiliate. It is designed to be a trusted resource where players can stay informed, learn strategies, and discover opportunities across both traditional and crypto-based gaming. The site’s editorial team is already working on partnerships and content expansions to keep pace with the fast-moving nature of the industry.

Looking to the future, the platform’s development roadmap is ambitious. FIRST.com plans to grow into a one-stop gambling destination, offering:

  • Advanced odds comparison tools to help users identify the most competitive lines from different bookmakers.
  • Greater coverage of international sports as the platform’s reach expands into new territories.
  • Exclusive interviews and features from leading sports and casino experts, providing unique perspectives not found elsewhere.
  • Interactive tools, such as personalised betting dashboards, historical odds archives, and bet-tracking features to enhance the user experience.

By merging editorial authority with user-focused tools, FIRST.com aims to bridge the gap between information and application. The goal is to give players everything they need to make better decisions — whether they’re placing a wager on a weekend football match, exploring a new online slot, or comparing crypto betting platforms.

With its expansion plans already in motion and a strong foundation in place, FIRST.com is positioning itself as more than just another affiliate site. It’s building a comprehensive hub for betting, casino gaming, and crypto wagering — one that is set to grow with the industry and its audience in the years ahead.

 

Soft2Bet: Revolutionizing iGaming through MEGA Platform and Global Expansion

Soft2Bet was established in 2016 by visionary entrepreneur Uri Poliavich. What was once one person’s dream to revolutionize the game of online gaming has now grown into a global technology power, empowering operators and players worldwide. Soft2Bet growth story to become a company to watch since it was started. Based in Malta, Soft2Bet now has over 100 staff members and holds an amazing 19 licenses in 10 jurisdictions. Its rapid growth is a result of its focus on innovation, regulatory compliance, and creating truly entertaining gaming experiences that reward players for playing again and again.

The MEGA Platform: Changing the Way Players Play

Soft2Bet’s crown gem is the Motivational Engineering Gaming Application (MEGA) which launched in 2023 and caused shockwaves in the industry. This is not another gamification platform – it’s something completely different in terms of how online casinos interact with players. The platform combines personalized elements of avatars, collectibles, and city-building that take gaming more into the experience than actual betting.

The proof is in the pudding. MEGA operators have recorded remarkable success:

  • 4-fold increase in player screen time;
  • 65% rise in Net Gaming Revenue;
  • 50% growth in deposit sizes;
  • 45% growth to Average Revenue Per User.

These aren’t figures – they’re real players, more engaged, having more fun, and more committed to their favorite game websites. The site is a success because it taps into what people naturally enjoy: advancement, rewards, and personalized experiences that seem like they’re just for them.

B2B Solutions That Actually Work

The company has several successful B2C brands, each designed for specific markets and player preferences. Betinia and Campobet serve players in Sweden and Denmark, while Tooniebet is focused on the Ontario region in Canada. Don.ro serves the Romanian players, and Quickcasino focuses on the Swedish market.

Comprehensive Operator Support

Soft2Bet does not just sell software and depart. They form partnerships with operators to provide complete turnkey solutions that include all of what is necessary to run a successful online gaming operation. Their approach includes frontend customization, sportsbook and casino integrated solutions, managed services, and payment integration with over 220 different payment methods.

Global Reach and Accessibility

Supporting over 20 languages and offering over 12,500 games from hundreds of leading providers, Soft2Bet allows operators to reach international audiences. The platform features over 1 million live events each year, giving players endless options for entertainment whether they like slots, table games, or sports betting.

Innovation Through Investment

In July 2024, Soft2Bet unveiled the launch of Soft2Bet Invest, a €50m innovation fund dedicated to funding entrepreneurs and businesses working within the iGaming and casual gaming sectors. It’s not just about making money – it’s about creating the next generation of gaming innovations that will shape the future of the business.

The project was acknowledged in September of 2024 when it took home the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This award is specifically presented to organizations that make significant contributions through technological advancement, mentorship, and strategic investment in gaming industry growth.

Responsible Gaming Leadership

Soft2Bet is dedicated to player protection, regulated by amongst the world’s toughest licensing regulations. Each of their 10 jurisdictions has independent responsible gaming, fraud, and compliance teams. Several gaming authorities conduct regular audits to ensure they always maintain and surpass regulation.

But in addition to simply complying with legal regulations, Soft2Bet takes positive steps beyond. They understand that sustainable business success is based on players having enjoyable, secure experiences they can enjoy responsibly for the long term.

Award-Winning Excellence

Soft2Bet’s commitment to innovation has been best rewarded by industry-wide recognition. At the 2025 Global Gaming Awards EMEA, Soft2Bet won a historic triple: Executive of the Year for Uri Poliavich, Platform Provider of the Year for Soft2Bet, and Product Launch of the Year for the MEGA platform.

Other recognitions include the iGaming Sword Award 2023 Turnkey Supplier of the Year, which further establishes Soft2Bet as a top player in the industry that continues to deliver results for operators and players alike.

With a US expansion planned, starting with New Jersey, and additional expansion on regulated markets around the world, Soft2Bet is the future of iGaming technology. With their blend of innovative products, regulatory expertise, and genuine commitment to player experience, they are perfectly positioned to drive continued success in a transforming industry.

Can Positive Thinking Make You Luckier?

Psychologists suggest that people can become luckier and achieve good fortune by adopting the right mindset. Many people utilize positive affirmations to set themselves up for happiness. However, a question arises: can you actually achieve prosperity by believing in luck? In this guide, we will explore the connection between positive thinking and luck. Read on to discover whether retraining your brain and embracing result-yielding strategies to achieve positive outcomes is possible.

What Is Positive Thinking?

Positive thinking is the ability to see something good in every situation, regardless of how unpleasant it might be. People who embrace this approach and practice it regularly believe that it will help them cope with challenges and bring them good fortune. They typically build stronger relationships with those who have a similar mindset, which helps them become a part of a supporting community. A positive attitude may bring many unexpected favors.

People with good vibes find it easier to connect with others and benefit from networking opportunities. Some may attribute their career advancement to a stroke of luck, but developing an optimistic attitude toward the world is more challenging than it seems. It requires focusing on things that may produce positive results and taking the necessary steps to achieve the set goals.

Similarly, when playing games on iGaming platforms, you can improve your outcomes and increase your earnings by nourishing a positive attitude. It does not mean that players should blindly believe in successful outcomes and try to catch luck by the tail. Instead, they should leverage bonuses offered by gambling sites and learn more about the gameplay. For instance, a Legiano casino bonus code allows newly registered members to test out the available games before making the first deposit. Other similar platforms offer even more extensive bonus packages catering to the needs of novice users and seasoned players alike.

Why Adopt Positive Thinking?

People can build successful careers, strengthen their relationships, and open new self-development opportunities by changing their attitudes and behavior patterns. A casino player should deploy time-tested strategies to enjoy success and be considered lucky. An individual should fully transform their attitude toward life to achieve sustainable results. Embracing an optimistic mindset allows people to achieve mental health and build conflict-free relationships. People who make better life choices are often considered lucky, but their success can be attributed to their openness to the world and willingness to explore its opportunities.

The same is true for online casino enthusiasts who learn to adjust their strategies to maximize their earnings. Those who clearly see what steps they need to take to achieve their goals make more noticeable progress. By visualising positive development goals, individuals see a clear pathway to success. Some may consider their progress as a stroke of luck, but it involves daily work toward prosperity. Gamblers leverage free spins, bonuses, and other offerings to get more chances to win. When playing at an online casino, they also analyze the house edge for each available game and choose the ones that are more likely to bring positive returns. Instead of glossing over the unpleasant aspects of their daily life, people who believe in luck understand that the world is imperfect. Nonetheless, it’s essential to learn how to recognize its many blessings.

How to Use Positive Thinking to Become a Lucky Person?

Optimists tend to consider themselves in a positive light and give themselves credit when they earn an unexpected promotion, hit a jackpot on gambling platforms, or find the love of their life. Like other people, they have to deal with obstacles and negative events. However, they consider them temporary. It makes it easier for them to deal with these issues. Practicing positive thinking involves taking the following steps:

  • Increase your self-awareness: If a player starts having negative thoughts after a series of losses on an online casino platform, it’s time to adjust their goals and reframe their thinking. For some people, experiencing an adrenaline rush after winning is the only thing they want, while others need to win a substantial prize to consider themselves lucky.
  • Set clear objectives: Recognizing what goals a player wants to achieve allows them to adopt a more efficient strategy.
  • Write down your thoughts in a journal: People who document their achievements are more likely to become more optimistic.
  • Praise yourself: Positive self-talk has a calming effect and allows individuals to cope with stress more effectively.

When playing at the Legiano casino, patrons remain fully aware of possible losses, which allows them to make weighted decisions and improve their long-term outcomes. They know that luck is completely unpredictable in the world of online gambling and choose games with better odds to maximize their chances of winning. In the iGaming industry, becoming a lucky winner often involves embracing an inner change and developing mental capacities that can empower you to deal with negative outcomes.

Every player who wants to increase their earnings must consider the steps they need to take to enjoy regular wins. Using reputable casino platforms with enticing bonuses will allow you to get free spins and multiply your deposit amount. Learning how to see events in a positive light, visualizing successful outcomes, and making things that bring you happiness is essential for achieving favorable results.

 

Can LATAM Compete Globally in iGaming?

Latin America is no longer an emerging player in the world of online gambling — it’s becoming a full-fledged force. Fueled by rapid digital adoption, progressive regulation, and a population with a growing appetite for online entertainment, LATAM is positioning itself to take on global iGaming giants. Operators like 777 are leading the charge, crafting localized platforms that blend international standards with regional relevance.

But can LATAM truly compete on a global scale in 2025, or is it still playing catch-up?

The Growth Engine: Why LATAM is a Hot Zone for iGaming

Several factors are driving LATAM’s rise in the global iGaming conversation. First and foremost is the region’s expanding digital infrastructure. Over 70% of LATAM’s population is now online, with smartphones being the dominant access point. Countries like Brazil and Mexico have tens of millions of mobile users engaging with digital services daily — including online betting and casino platforms.

What’s more, the average age in many LATAM countries is under 30, giving the iGaming sector a massive audience of digital natives. This demographic is not just tech-savvy — they’re also open to new forms of entertainment and payment technologies like crypto and digital wallets.

According to Business Research Company, LATAM’s online gambling market is projected to grow at a compound annual rate of over 11% through 2027 — well above the global average.

Regulatory Momentum

For decades, LATAM’s regulatory environment was one of the biggest obstacles to growth. That’s quickly changing. Countries like Colombia have established clear, centralised online gambling frameworks that allow for domestic and international operators to compete legally and transparently. Brazil, the region’s biggest market, legalized online sports betting in 2023 and is expected to expand into full casino regulation soon.

This shift has opened the doors to foreign investment, tech partnerships, and new local startups entering the scene. Regulation no longer means restriction — it now signals maturity, legitimacy, and opportunity.

As these legal frameworks stabilize, more platforms are entering LATAM with confidence, offering services that rival their European counterparts in terms of security, transparency, and fairness.

Localized Innovation

One of the biggest competitive advantages LATAM holds is its deep understanding of cultural nuances. While many global brands struggle to localize content effectively, LATAM-born platforms have tailored their offerings from day one. This means Spanish and Portuguese language interfaces, regionally popular games, and culturally relevant promotions.

Operators like 777 have shown how powerful this approach can be. By embedding regional themes and events into their campaigns — such as football tournaments, local holidays, and celebrity endorsements — they’ve built strong brand loyalty that global brands often overlook.

Even payment systems are adapted to the local context. LATAM users often prefer methods like Boleto Bancário in Brazil or OXXO in Mexico, which global providers may not offer. Local operators, however, integrate them seamlessly, reducing friction and enhancing trust.

Competition from Established Markets

To compete globally, LATAM platforms must still overcome stiff competition from long-established markets in Europe, North America, and parts of Asia. These regions benefit from decades of regulatory clarity, infrastructure investment, and a mature audience.

For example, the UK Gambling Commission has some of the world’s strictest licensing criteria, but it also fosters innovation and high consumer trust. Similarly, Malta and Gibraltar have become global hubs for iGaming, offering tax incentives and regulatory support.

While LATAM may not be ready to displace these centers, it’s beginning to attract attention as a serious alternative. The lower cost of market entry, rapid user growth, and increasing legal clarity make LATAM one of the most promising regions for expansion and partnerships.

Challenges Still Ahead

Of course, no market grows without hurdles. LATAM still faces several challenges before it can claim a spot alongside the global elite of iGaming:

  • Regulatory inconsistency: Some countries like Argentina regulate gambling at the provincial level, causing fragmentation and confusion for operators.
  • Economic volatility: Currency fluctuations, inflation, and political shifts can impact consumer spending and operator stability.
  • Payment infrastructure gaps: While progress is being made, many users still face difficulty accessing international payment systems or are wary of online financial transactions.

Nonetheless, the direction is clear: the region is modernizing, and fast. The speed at which LATAM is addressing these issues suggests that these are temporary growing pains, not permanent roadblocks.

Global Players Are Taking Notice

Evidence of LATAM’s growing relevance can be seen in the number of international brands entering the region. UK-based and European operators are launching Spanish and Portuguese-language sites, setting up local partnerships, and hiring regional talent. Some are even acquiring successful LATAM brands to enter the market through proven, trusted names.

At the same time, LATAM-born platforms are eyeing global markets. Several operators have started expanding into Spain and Portugal, leveraging linguistic and cultural ties. Others are exploring multilingual support and licensing in regions like Africa and Southeast Asia, where mobile-first gambling is also growing rapidly.

The lines between local and global are blurring, and LATAM is becoming both a consumer and exporter of iGaming innovation.

LATAM’s Unique Cultural Edge

One area where LATAM could outshine its global counterparts is in user engagement. The region’s passion for sports, social connection, and festive experiences makes for a highly engaged user base.

iGaming platforms are incorporating live chat, influencer campaigns, and gamified loyalty programs to tap into this energy. A study published by VIXIO Gambling Compliance shows that LATAM players engage more often with live betting, social features, and mobile-first casino games than many other global audiences.

This high level of interaction offers a major advantage in customer retention, cross-selling, and long-term growth — key factors in global competitiveness.

Final Thoughts: A Global Contender in the Making

So, can LATAM compete globally in iGaming? The answer is increasingly yes.

While regulatory and economic challenges remain, the region’s growth rate, user engagement, and cultural adaptability make it one of the most exciting iGaming markets on the planet. With the right mix of local innovation and international ambition, LATAM is not just catching up — it’s shaping the future of global iGaming.

Operators like 777 demonstrate that homegrown platforms can not only hold their own but set new standards for user experience and market relevance. The next wave of global iGaming leaders may very well have roots in Latin America.