TCL, a global number one Mini LED TV brand and a Worldwide Olympic Partner, makes an annual presence to IFA at Berlin this September. Spanning over 2,500 square meters in Hall 21A, TCL’s Hall aims to showcase connected living – uniting display technology, immersive audio, smart home appliances, and on-the-go innovation. The booth will also highlight TCL’s latest partnership with the International Olympic Committee (IOC), including Team TCL athlete ambassadors, interactive fan zones, and dedicated activations.
TCL arrives at IFA 2025 showcasing strong growth worldwide. The brand remains the global number one Mini LED TV brand, achieving a 176% increase in Mini LED TV shipments in the first half of 2025. In Europe, TCL has outperformed the TV market, with Mini LED TV shipments rising by 91% and 75-inch and larger models up 72%. It is currently the No. 2 TV brand in France and Poland, while also holding leading positions across multiple other European markets.
“Technology can be a powerful source of inspiration, that’s why TCL makes the latest innovations in consumer technology accessible to all,” said Stefan Streit, CMO at TCL Europe. “We will continue to push the boundaries of technology, design, and sustainability, ensuring that our products not only meet the highest standards but also enrich the daily lives of our customers.”
Some of TCL’s key innovations being showcased at IFA include the world’s largest QD-Mini LED TV, 57” Mini LED Gaming Monitors, latest FreshIN and VoxIN air conditioning and Free built-in and Combi refrigeration appliances – alongside mobile innovations such as the TCL NXTPAPER 60 Ultra, which combines a 7.2-inch paper-like eye-care display with AI-powered reading and writing experience and outstanding camera performance for more comfortable and creative smartphone use. Also debuting at IFA is the TCL MOVETIME MT48 kids’ smartwatch, designed with safety, connectivity and creativity in mind.
What’s more, TCL also showcases RayNeo AR glasses, Human-Vehicle-Home cockpit solutions, Smart Lock and TCL Solar panels and SunPower Home Solutions. Adding companionship to multiple scenarios is TCL Ai Me—the world’s first modular AI companion robot, blending lifelike expressions, interactive AI, and smart living features.
Advancing Home Entertainment
TCL’s 2025 C-Series QD-Mini LED TVs are designed to improve everyday viewing. The C9K turns movie nights into cinema-like experiences, while the C8K offers a flexible balance – rich HDR picture quality, plus smooth motion and settings optimised for gamers. The C7K’s 144Hz refresh rate keeps fast action in sport, gaming, or action films free from blur. For those seeking high picture quality at a more accessible price, the C6K delivers Mini LED color and contrast benefits. The C7K, C8K, and C9K all feature Audio by Bang & Olufsen, creating detailed sound for any entertainment.
TCL Flagship QD-Mini LED TV X11K Series is built for people who want a true home cinema at any time of day. Its powerful backlight control delivers deep blacks and bright highlights regardless of the time of day. Audio by Bang & Olufsen fills the room with rich sound, without requiring extra speakers.
TCL 115X955 Max Series is the world’s largest QD-Mini LED TV. It offers clarity and smooth motion for films, sports, or gaming. Gamers benefit from features that keep play smooth and responsive, while ONKYO Dolby Atmos sound means the audio matches the scale of the screen.
On-the-Go Innovations
TCL’s “Innovations On-the-Go” zone at IFA 2025 presents a new generation of mobile and portable products tailored for everyday life. Equipped with a 7.2″ full-color FHD+ display, the TCL NXTPAPER 60 Ultra is the most comprehensive eye-care smartphone with NXTPAPER 4.0 featuring natural light display. It offers natural, anti-glare, zero-flicker and reflection free, and low-blue-light visuals for all-day-long comfortable viewing in any light. Designed for digital wellness and productivity, it supports AI-enhanced reading and writing, and advanced imaging technology MuseFilm powered by TCL, alongside flagship periscope telephoto camera.
Also on display is the TCL NXTPAPER 5G Junior, a family-friendly smartphone featuring eye-friendly display, digital detox mode, parental control and GPS tracking in a safe and simplified experience made for younger users.
New this year, the TCL MOVETIME MT48 kids’ smartwatch introduces even more ways for families to stay connected. Designed with safety and independence in mind, it features diverse always-online communication methods, such as 4G video calling, Dual Frequency GPS (L1+L5) high precision positioning, along with kids-safe AI and improved 900mAh battery life. The watch, whose design is inspired by Astro Aesthetics, is IP68 water-resistant and includes kid-friendly functions for healthier habits, making it ideal for active kids to embrace a bigger world.
Rounding out the lineup are the TCL NXTPAPER 11 Plus and NXTPAPER 14 tablets – versatile tools for reading, creative tasks and productivity, alongside the TCL PlayCube, a compact entertainment device extending TCL’s projector portfolio with portable multimedia use. Now available in Europe, the PlayCube is part of TCL’s full projector range, which also includes the performance-driven A1s and C1 models. Also debuting will be new wearables, showcased as part of TCL’s growing innovation in this segment.
Next Generation Displays
TCL 57R94 QD-Mini LED Monitor is for gamers and creators who want more room to play, edit, and design. Offering a 32:9 ultra-wide Dual 4K canvas and QD-Mini LED technology, it replaces multi-monitor setups with one seamless view.
TCL 34R83Q Professional Monitor balances QD-Mini LED visuals with pro-grade color accuracy, giving designers, video editors, and gamers a screen that adapts from deep creative work to immersive entertainment.
TCL 27R83U Professional Monitor is perfect for those who need 4K sharpness in a compact size, pairing HDR performance with ultra-low lag and smooth refresh rates. It’s ideal for precision color work or competitive gaming.
Audio Visual Brilliance
TCL Z100 Wireless Free Sound Speaker lets you position the speaker anywhere without the limitations of cables. Whether you’re watching a movie or putting on a playlist, the Z100 delivers balanced sound that fills the entire room.
Featuring Dolby Atmos FlexConnect for immersive audio and TCL Tutti Choral for synchronised playback with compatible TCL TVs, the Z100 creates lifelike sound. With 860W peak power driving its performance, it handles everything from subtle dialogue to explosive soundtracks with clarity and depth.
If you’re looking for a simple way to elevate your everyday entertainment, the Q65H offers an audio boost without the setup fuss. Recently named EISA Best Buy Soundbar 2025 –2026, the Q65H brings cinematic audio into everyday living rooms with minimal setup through Dolby Atmos sound. Conversations stay clear thanks to the built-in center channel, while AI Sonic-Adaptation automatically fine-tunes the sound to suit the room.
A wireless subwoofer delivers powerful bass without messy cables, and with Tutti Choral, the soundbar and your TCL TV work in sync to create a more unified listening experience. With up to 420W of power and HDMI 2.1 eARC for easy setup, the Q65H turns movie nights, streaming, and game day marathons into an immersive experience.
Smart Comforts for Home Living
Reinforcing TCL’s leadership in indoor air quality, TCL was named World’s No.1 Fresh Air AC Brand in 2024 according to independent research firm SHANGPU GROUP. A driving force behind this performance is the FreshIN 3.0, which efficiently purifies indoor air through its Quadrupuri four-layer filters. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance, ensuring comfort without energy waste.
The VoxIN, TCL’s new-generation voice-controlled AC, debuts at IFA as a step forward in natural, hands-free comfort. With its minimalist design, easy installation and maintenance, the VoxIN can effortlessly be part of any home. Features such as a 56°C high-temperature self-cleaning cycle and advanced filtration with active carbon and EPA-grade filters mean fresher air throughout the room, which is especially beneficial for allergy sufferers. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind.
Eco-Intelligent Home Solutions
TCL’s Free Built-In, Flexi, and Mega Space refrigerators are designed to fit into any kitchen with Free Built-In technology while offering flexible storage. The Flexi Series adapts to different needs with adjustable compartments, while the Mega Space Series features VIP Thin-Wall Technology, an innovative material that means the fridge has up to 19%* more usable storage space without taking up more room in the kitchen.
The new smart dual-screen fridge makes its debut at IFA, including two smart screens and a high-end design that seamlessly blends into modern kitchen aesthetics. This appliance redefines the kitchen through cutting-edge functionality, prioritising user-friendly operation to transform the refrigerator into a smarter, more connected centerpiece of daily life.
The P5 Super Drum Series washing machines and tumble dryers combine large capacity with Wi-Fi connectivity, so laundry can be controlled from anywhere. Besides, the P5 Washing Machine Series is rated A-40%** Energy Efficiency Class, delivering 40% extra energy savings compared to standard A-Class machines – making it both high-performance and environmentally friendly. The F4 Series washing machine brings TCL’s energy-saving design to everyday washing, certified as up to A-25%*** energy class, ensuring clothes come out fresh and clean every time.
TCL will also preview its upcoming Washer Dryer Tower solutions, designed to save space without compromising performance. The products are set to debut soon in Europe.
As part of TCLGreen initiative, TCL has developed TCL ECORA™, a durable composite of porcelain waste and plastic that brings both sustainability and premium tactility to everyday electronics. TCL plans to introduce the first products made with TCL ECORA™ within the next year, across categories.
Design-forward brands come together in the TCL NXTHOME ® zone to shape the future of living
At IFA 2025, TCL brings premium brands together within the TCL NXTHOME ® zone to explore how innovation, craftsmanship, and emotion can redefine the living space.
Returning for a second year of creative dialogue, TCL and Roche Bobois present a shared vision of the future home as more than a place of function, integrating seamlessly into everyday life, and showing how technology and well-crafted furniture coexist naturally and intuitively. The space explores how design can inspire emotion, movement, and meaning.
In parallel, Alcantara and TCL continue to push the boundaries between technology and design, crafting experiences that are not only smarter, but also more expressive. In the TCL Home Theater area, Alcantara presents a dedicated installation highlighting the material with an engaging display of textures, finishes and colors, bringing a sensory dimension to the space and showcasing the excellence of being made in Italy.
As another expression of craftsmanship, the TCL NXTHOME® presents the TCL NXTPAPER 60 Ultra smartphone alongside a Castelli Milano 1938 notebook. The pairing highlights the paper-like comfort of NXTPAPER display technology, complemented by the Italian artistry of Castelli’s notebook design. Together, they celebrate the fusion of screen innovation and tactile inspiration, merging modern technology with timeless craftsmanship to spark creativity in everyday life.
The TCL NXTHOME® Zone reflects the shared values of all three brands: premium craftsmanship, material innovation, and a commitment to elevating everyday environments through design.
Igniting the Olympic Spirit at IFA 2025
As a Worldwide Olympic Partner, TCL will showcase its commitment to supporting every major Games over the next eight years with European-focused campaigns. Visitors can connect with the Olympic spirit through appearances and activities led by Team TCL athlete ambassadors, and immersive storytelling from the upcoming Games. The booth will also feature an interactive Winter Olympic fan zone, where guests can experience simulated sports challenges, photo opportunities, and behind-the-scenes insights from the athletes themselves.
TCL’s most innovative products will take center stage at IFA 2025, offering visitors the chance to explore the next generation of home entertainment, mobile technology, and smart living solutions. This year’s showcase builds on TCL’s legacy of integrating advanced technology into everyday life, while unveiling new experiences exclusive to the 2025 event.
To learn more about TCL and its products, please visit:
TCL IFA 2025 Booth
Date: September 5–9, 2025
Location: Hall 21A, Messedamm Berlin, Germany
Discover more products at https://www.tcl.com/eu/en
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