Tag: #HP

HP Wolf Security study finds growing concern about attacks on hardware supply chains as one in five businesses impacted

HP released the findings of a global survey highlighting the growing concern over nation-state threat actors targeting physical supply chains and tampering with device hardware and firmware integrity. The study of 800 IT and security decision-makers (ITSDMs) responsible for device security highlights the need for businesses to focus on device hardware and firmware integrity, with attacks on hardware supply chains and device tampering expected to increase.

Key findings include:

  • Almost one-in-five (19%) organisations surveyed say they have been impacted by nation-state threat actors targeting physical PC, laptop or printer supply chains. In the US, this figure rises to 29%.
  • Over a third (35%) of organisations surveyed believe that they or others they know have already been impacted by nation-state threat actors targeting supply chains to try and insert malicious hardware or firmware into devices.
  • Overall, 91% believe nation-state threat actors will target physical PC, laptop or printer supply chains to insert malware or malicious components into hardware and/or firmware.
  • Almost two-thirds (63%) believe the next major nation-state attack will involve poisoning hardware supply chains to sneak in malware.

“System security relies on strong supply chain security, starting with the assurance that devices are built with the intended components and haven’t been tampered with during transit. If an attacker compromises a device at the firmware or hardware layer, they’ll gain unparalleled visibility and control over everything that happens on that machine. Just imagine what that could look like if it happens to the CEO’s laptop,” comments Alex Holland, Principal Threat Researcher in the HP Security Lab.

Holland continues, “Such attacks are incredibly hard to detect, as most security tools sit within the operating system. Moreover, attacks that successfully establish a foothold below the OS are very difficult to remove and remediate, adding to the challenge for IT security teams.”

Considering the scale of the challenge, it’s unsurprising that 78% of ITSDMs say their attention to software and hardware supply chain security will grow as attackers try to infect devices during transit.

Organisations are concerned that they are blind and unequipped to mitigate device supply chain threats like tampering. Over half (51%) of ITSDMs are concerned that they cannot verify if PC, laptop or printer hardware and firmware have been tampered with during transit. A further 77% say they need a way to verify hardware integrity to mitigate the risk of device tampering.

“In today’s threat landscape, managing security across a distributed hybrid workplace environment must start with the assurance that devices haven’t been tampered with at the lower level. This is why HP is focused on delivering PCs and printers with industry-leading hardware and firmware security foundations designed for resilience, to allow organisations to manage, monitor and remediate device hardware and firmware security throughout the lifetime of devices, across the fleet,” comments Boris Balacheff, Chief Technologist for Security Research and Innovation, HP Inc. Security Lab.

In recognition of these risks, HP Wolf Security is advising customers to take the following steps to help proactively manage device hardware and firmware security, right from the factory:

  • Adopt Platform Certificate technology, designed to enable verification of hardware and firmware integrity upon device delivery.
  • Securely manage firmware configuration of your devices, using technology like HP Sure Admin (for PCs) or HP Security Manager (Support). These enable administrators to manage firmware remotely using public-key cryptography, eliminating the use of less secure password-based methods.
  • Take advantage of vendor factory services to enable hardware and firmware security configurations right from the factory, such as HP Tamper Lock, Sure Admin, or Sure Recover technologies.
  • Monitor ongoing compliance of device hardware and firmware configuration across your fleet of devices.

Watch this space: Further findings from the study will be shared later this year.

HP Takes AI Leadership to the Next Level

HP Inc. today introduced two new innovations — the world’s highest performance AI PC and the first integration of a trust framework into an AI model development platform.2 Both announcements expand HP’s efforts to make AI real for companies and people with new and transformative AI experiences across the company’s PCs, software, and partner ecosystem.

HP is empowering everyone, from corporate knowledge workers to freelancers and students, to unlock the power of AI. Users can connect with anyone in the world with real time translation to 40 languages, become master presenters with their personal communication coach, and quickly create videos like a pro.

“AI is poised to be the most significant driver of change over the next decade, ushering in a new era of innovation driven not just by information, but actionable insights,” said Alex Cho, President, Personal Systems, HP Inc. “HP is making AI real for companies with solutions like Z by HP AI Studio, for places and spaces with our latest hybrid work solutions, and for people with our first HP OmniBook Ultra.”

Empowering Companies to Build and Use AI

Today, only 33% of data scientists are satisfied with their current AI tools, and 81% lack confidence in their company’s ability to quickly deploy those tools— underscoring the urgent need for solutions that can rapidly transform business operations.

Announced earlier this year, HP is adding new capabilities to the Z by HP AI Studio for faster and safer deployment of AI-powered applications, building trust into LLM development and customisation. As the world’s most comprehensive workstation solution for AI development, Z by HP AI Studio is now empowering data scientists and AI creators to create models they trust with the integration of Galileo into Z by HP AI Studio.

Users will be able to detect and correct hallucinations, drift, and bias in their models, while proactively protecting against inaccurate or biased outputs—all within the AI Studio platform. With this added capability, HP is the only manufacturer to develop an AI platform for workstations with built-in generative AI trust for LLM development.

“Allowing businesses to leverage their proprietary data without compromising security is critical for AI development, and Galileo is proud to join forces with HP to deliver solutions that add visibility, control, and trust to enterprise generative AI projects,” said Yash Sheth, Co-Founder & COO, Galileo. “By integrating our software and Luna™ Evaluation Foundation Models with Z by HP’s AI Studio, we are delivering unparalleled value for organisations seeking to responsibly harness the transformative power of AI.”

Experiencing AI on HP PCs

An Unconstrained AI Playground: The HP OmniBook Ultra

As new possibilities are unlocked daily with AI, consumers on the bleeding edge of AI revolution have a new tool in the toolbox to run workloads faster, customise models, and maintain privacy – all locally on the device.

Meet the first HP OmniBook Ultra 14-inch Next Gen AI PC. This device:

  • Inspires without compromise: Unleash endless creativity with the device’s AMD Ryzen™ AI 300 series processor with integrated AMD Radeon™ 800M graphics. Its powerful NPU offers unparalleled performance and up to 21 hours of battery life.
  • Supercharges productivity: The OmniBook Ultra is co-engineered with AMD to enable up to 55 TOPS of NPU performance. HP AI Companion optimises the device for greater productivity and brings AI tools and solutions onto the device.  It will soon offer expanded functionality for managing PC settings and troubleshooting HP products.
  • Enables immersive and seamless collaboration: Experience life uninterrupted with collaboration tools like an AI-enabled, high-resolution 9 MP camera using the Poly Camera Pro app and Windows Studio Effects.
  • Protects from threats: Industry-leading protection and capabilities of Wolf Security found on HP’s commercial devices are now available on the HP OmniBook Ultra. The unique security chip allows the PC’s core to self-heal from AI-assisted cyberattacks while keeping data private and users productive.
  • Future-proofed technology that’s sustainable: The OmniBook Ultra will have a free update to Copilot+ PC experiences when available from Microsoft. And the device is designed using up to 90% recycled metals and 5% ocean-bound plastics to help reduce environmental impact.

AI That Adapts: The OmniStudio X AIO

For consumers who need a performant all-in-one device for both creation and entertainment, the first HP OmniStudio X 27- and 31.5-inch All-In-One Desktop PCs deliver a sleek modern design with built-in AI features:

  • Productivity powerhouse: Experience the raw power of the device’s three engines (CPU, GPU, and NPU) to accelerate AI applications. Create and collaborate like never before with up to Intel® Core™ Ultra 7 processors and optional NVIDIA® GeForce RTX™ 4050 GPU (6 GB GDDR6 dedicated) to best optimise intensive workflows like photo and video editing.
  • Adaptable design: Productivity and entertainment have never been more customisable on the world’s most adaptive AI All-in-One with its height-adjustable stand and new USB Type-C with DP-in/out. The USB-C connection supports video, audio, data, keyboard, and mouse control, and it can be used as a laptop docking station to take advantage of the large display. Its AI-powered wellness features like screen time and distance reminders help reduce fatigue. Presence sensing adds additional privacy and peace of mind whether working at home or in open spaces.
  • Entertain and collaborate: With its massive 4K screen, 5 MP camera, Poly Studio audio, and Adaptive audio, the HP OmniStudio X 31.5 is the world’s most immersive experience AI All-in-One and the first All-in-One to receive an IMAX Enhanced certification for the ultimate visual and sound experience.
  • Sustainability in any size: Little things make a big difference with the OmniStudio X AIO, which uses 25% recycled metals and 35% post-consumer recycled plastics. It also has EPEAT® Gold with Climate+ and ENERGY STAR® certifications.

Explore the Possibilities of AI with the Latest Software Ecosystem

HP is also working closely with the rapidly growing ecosystem of software developers building powerful AI solutions for consumers and businesses. As part of this effort, Beautiful.ai and Polymer will supercharge productivity, and Luminar Neo will accelerate creative editing – all part of future updates to HP AI Companion. HP is also collaborating with Omnibridge, Loccus.ai, and Virtual Sapiens to deliver easier, seamless, and accessible experiences with AI on HP AI PCs.

Pricing and Availability

  • The HP OmniBook Ultra 14-inch Next Gen AI PC is expected to be available beginning in October on HP.com for a starting price of €1,899.99.
  • The HP OmniStudio X 27- and 31.5-inch All-In-One Desktop PCs are expected to be available beginning in October on HP.com for a starting price of €1,749.99.

For more information on today’s news, visit https://www.hp.com/us-en/newsroom/press-kits/2024/hp-imagine-ai.html.

HP Study: Business and government leaders believe technology is key to expanding economic opportunity

HP Inc. unveiled a new study with Oxford Economics revealing enthusiasm among global leaders to use technology including AI to advance key impact goals.

The study of business executives and government officials in 10 countries found 3 out of 4 leaders believe technology is key to expanding economic opportunity (76%) and that AI will help drive progress towards sustainability and social impact goals (76%).

Further, business leaders are either already using AI or plan to in the next 1-2 years for goals such as increasing access to digital education (90%), workforce development (89%), and workforce diversity (86%).

“AI’s reach holds great promise to help HP accelerate our sustainable and social impact goals,” said Val Gabriel, Managing Director at HP Ireland. “From how we responsibly build AI PCs for first-time users to data scientists who use our workstations to help local farmers build more resilient businesses, this is the technology that can move businesses and our communities forward.”

Accelerating digital equity for 150 million people by 2030

About one-third of the global population remains offline, costing the world billions of dollars in lost GDP each year. The digital divide has been growing since the advent of technology, and AI could exacerbate these disparities if intentional action isn’t taken.

“Everyone deserves an opportunity to access the tools needed to thrive in the digital economy,” said Gabriel. “We know technology can be a great equaliser and a powerful tool to drive progress. Yet, to truly narrow the digital divide in our rapidly evolving world, we must also equip individuals with the skills to use technology.”

In its latest Sustainable Impact report released today, HP announced it has accelerated digital equity for more than 45 million people since 2021, bringing the organisation nearly a third of the way to its goal of reaching 150 million people by 2030.

The rapid progress is a result of innovative partnerships with key organisations that create tailored solutions for communities. HP pursues impactful programs, strategic investments and partnerships that prioritise those mostly likely to experience the digital divide.

In 2023, HP:

  • Supported digital equity solutions developed by ten organisations in Malaysia, South Africa and Mexico with the Digital Equity Accelerator, such as improvements in digital literacy to access employment, access to educational hardware and software in schools and development of digital platforms to support improved health outcomes. In total, the Accelerator reached 6.4 million people in 2023.
  • Launched more than 100 Digital Hubs in partnership with World YMCA to support digital programming and literacy. For example, the West Orem Digital Hub, provided by YMCA Houston in Texas aims to increase community access to educational, economic, and social opportunities for young people, support services for families, and digital literacy courses for aging members of the community. More than 500,000 individuals were reached globally in 2023.
  • Opened two NABU HP Creative Labs in the U.S. and the Philippines, equipping artists and authors with technology to write and illustrate hundreds of books for children in local languages each year. The free books have helped 1.9 million children in 2023 build confidence, connection to culture and literacy skills, a key building block to participation in the digital economy.

Building skills amid the rise of AI

Both business and government officials report lack of skills as a top barrier to meeting key organisational goals, only economic volatility ranked higher.

Skills-building is a core piece of HP’s digital equity approach. As a result, HP is expanding its goal to enrol 2.75 million users in the free skills-building program HP LIFE. The program from the HP Foundation has already enrolled and enabled more than 1.2 million users to access economic opportunities or start businesses.

HP is undertaking new initiatives to expand responsible access and use of AI, the top reported investment area of businesses today:

  • Expand our free HP LIFE Digital Business Skills courses by releasing a new course on AI skills later this year.
  • Kick-off the HP AI in Social Impact Award, in collaboration with MIT Solve, which provides technology designed for building and running AI applications to social entrepreneurs and organisations that use AI to advance education, healthcare, and economic opportunities in communities globally.
  • Debut commercial and consumer Next-Gen AI PCs to market this month, a new category of devices crafted for work and creation.

HP aspires to be the most sustainable and just technology company. HP is committed to continually examining its progress and evaluating further actions to achieve a more equitable and sustainable future.

HP Unlocks New Era of AI Experiences Powering Work and Creation

Today HP Inc. unveiled a new class of next-generation AI PCs at Microsoft’s AI Vision Event designed for the AI era to empower people to work and create more meaningfully.

The way we live and work is no longer confined to a desk; we are creating at home, from the office, and everywhere in between. At the same time, AI is rapidly changing everything, including consumer and professional expectations for productivity and creativity. More than half of early tech adopters believe AI will save them time, and 72% of business leaders believe AI will help employees focus on more productive work. Additionally, developers are releasing a steady stream of AI-enabled software designed for new experiences and capabilities that can only be unlocked with next-gen AI PCs.

To capitalise on both flexible work and AI, HP has created a new category of devices crafted for work and creation. Today, HP unveiled the HP OmniBook X AI PC and HP EliteBook Ultra AI PC, HP’s first next-gen AI PCs built from the ground up with the latest ARM architecture to harness the most powerful AI technologies.

Both devices are designed and engineered around the Snapdragon® X Elite processor[vii] and its dedicated Neural Processing Unit (NPU)6, capable of 45 trillion operations per second (TOPS) to run language models and generative AI locally on the device. Coupled with Copilot+ PC and its transformative features like Recall, these PCs supercharge creativity and productivity for a more personalised, powerful computing experience.

More AI apps are available every day, expanding the possibilities of what can be achieved with the newest HP next-gen AI PCs. Communicate and collaborate more effectively with AI tools that leverage gestures, facial expressions, and voice interaction to easily interact with others. Improve presentation skills in virtual meetings with real-time coaching and feedback powered by AI technologies. Create and edit photos, audio, and video faster than ever with AI-enabled software that make pro features easy even for beginners.

“In this transformative era of artificial intelligence, how we define an exceptional device is no longer about speeds and feeds – it is measured by our ability to create and enable meaningful breakthrough experiences,” said Alex Cho, President, Personal Systems, HP Inc. “We’re at the beginning of a new decade of personal computing that will redefine what a personal computer is. AI enables a fundamentally more personalised and creative experience we believe will empower people in both their personal and professional lives.”

Uniquely Designed to Break Barriers

HP’s latest next-gen AI PCs unlock capabilities beyond traditional PCs, running AI locally on the device for maximum performance, efficiency, and privacy with longer battery life than ever before. The HP OmniBook X and HP EliteBook Ultra are designed for tech-savvy freelancers and on-the-go leaders with a sleek design and the perfect synergy of AI-enhanced power and mobility.

  • Sleek & Versatile – As the world’s thinnest next-gen AI PCs with 26 hours battery life, these devices take productivity and creativity to new heights with unprecedented style and mobility. Both PCs feature HP’s new AI Helix Logo, reflecting HP AI engineering that delivers optimised performance and security for AI today. The HP EliteBook Ultra adds an additional layer of durability for commercial customers in a blue finish with a smudge-resistant Physical Vapor Deposition (PVD) coating.
  • Lightning-Fast Responsiveness – With the HP OmniBook X and HP EliteBook Ultra, experience top performance without sacrificing portability. Open a large Microsoft Excel file almost 2x faster,  stream up to 12 hours of Microsoft Teams calls or binge up to 22 hours of Netflix streaming.
  • Responsibly Crafted – As part of the world’s most sustainable PC portfolio, both devices incorporate 50% recycled aluminium in the covers and 100% sustainably sourced materials for packaging, along with EPEAT® Climate+ Gold Registration and ENERGY STAR® Certification. Representing HP’s commitment to sustainability, the HP EliteBook Ultra’s three-year warranty saves costs and decreases downtime for professionals working in a mix of environments.
  • Intelligently Optimised to Power AI Experiences

With 60% of freelancers already using AI tools in their work, and 70% of developers adding AI to existing applications, HP architected the HP OmniBook X and HP EliteBook Ultra to take advantage of the newest features and software experiences, including:

  • Collaborate Authentically – As work requires collaboration in-person and virtually, state-of-the-art conferencing tools are critical. The new Poly Camera Pro uplevels virtual interactions across all collaboration and streaming apps across multiple cameras. Poly Camera Pro utilises the NPU to power AI enhancements like Spotlight, Background Blur & Replace, Auto Framing, and more, allowing the CPU to maintain performance more efficiently while preserving battery life.
  • Explore & Optimise – First available on today’s next-gen AI PCs, HP AI Companion uses AI to optimise the device for greater productivity while bringing AI tools locally onto the device.
  • Work Protected – As AI advances, trusted security measures are essential for AI PCs. Commercial users can confidently do their best work from anywhere on the HP EliteBook Ultra, with Wolf Pro Security Next Gen Antivirus (NGAV),[xix] which harnesses the power of machine learning to defend against new and known threats. As a Microsoft Secured-Core PC, the device is designed to protect the PC down to the firmware level with hardware security features that shield user credentials and other critical data.

Pricing and Availability

  • The HP OmniBook X AI PC is available for pre-order at HP.com with 1 TB storage and will begin shipping on June 18, 2024. The device will also be available at BestBuy.com.
  • The HP EliteBook Ultra AI PC is available for pre-order at HP.com and will begin shipping on June 18, 2024.

To learn more about HP’s new branding, including the new OmniBook lineup, visit https://press.hp.com/us/en/blogs/2024/branding-update.html.

HP Catches Cyber criminals ‘Cat-Phishing’ Users

 HP Ireland today issued its quarterly HP Wolf Security Threat Insights Report, showing attackers are relying on open redirects, overdue invoice lures, and Living-off-the-Land (LotL) techniques to sneak past defences. The report provides an analysis of real-world cyberattacks, helping organisations to keep up with the latest techniques cybercriminals use to evade detection and breach PCs in the fast-changing cybercrime landscape.

Based on data from millions of endpoints running HP Wolf Security, notable campaigns identified by HP threat researchers include:

  • Attackers using open redirects to ‘Cat-Phish’ users: In an advanced WikiLoader campaign, attackers exploited open redirect vulnerabilities within websites to circumvent detection. Users were directed to trustworthy sites, often through open redirect vulnerabilities in ad embeddings. They were then redirected to malicious sites – making it almost impossible for users to detect the switch.
  • Living-off-the-BITS: Several campaigns abused the Windows Background Intelligent Transfer Service (BITS) – a legitimate mechanism used by programmers and system administrators to download or upload files to web servers and file shares. This LotL technique helped attackers remain undetected by using BITS to download the malicious files.
  • Fake invoices leading to HTML smuggling attacks: HP identified threat actors hiding malware inside HTML files posing as delivery invoices which, once opened in a web browser, unleash a chain of events deploying open-source malware, AsyncRAT. Interestingly, the attackers paid little attention to the design of the lure, suggesting the attack was created with only a small investment of time and resources.

Patrick Schläpfer, Principal Threat Researcher in the HP Wolf Security threat research team, comments:

“Targeting companies with invoice lures is one of the oldest tricks in the book, but it can still be very effective and hence lucrative. Employees working in finance departments are used to receiving invoices via email, so they are more likely to open them. If successful, attackers can quickly monetise their access by selling it to cybercriminal brokers, or by deploying ransomware.”

By isolating threats that have evaded detection-based tools – but still allowing malware to detonate safely – HP Wolf Security has specific insight into the latest techniques used by cybercriminals. To date, HP Wolf Security customers have clicked on over 40 billion email attachments, web pages, and downloaded files with no reported breaches.

The report details how cybercriminals continue to diversify attack methods to bypass security policies and detection tools. Other findings include:

  • At least 12% of email threats identified by HP Sure Click* bypassed one or more email gateway scanners.
  • The top threat vectors in Q1 were email attachments (53%), downloads from browsers (25%) and other infection vectors, such as removable storage – like USB thumb drives – and file shares (22%).
  • This quarter, at least 65% of document threats relied on an exploit to execute code, rather than macros.

Val Gabriel, Managing Director at HP Ireland, comments:

“Living-off-the-Land techniques expose the flaws of relying on detection alone as try sneak past defences. As they are using legitimate tools, it can be difficult to spot threats without throwing up a lot of disruptive false positives. Threat containment provides protection even when detection fails, preventing malware from destroying user data or credentials, and preventing attacker persistence.  This is why organisations should take a defence-in-depth approach to security, isolating and containing high-risk activities to reduce their attack surface.”

HP Wolf Security runs risky tasks in isolated, hardware-enforced disposable virtual machines running on the endpoint to protect users, without impacting their productivity. It also captures detailed traces of attempted infections. HP’s application isolation technology mitigates threats that slip past other security tools and provides unique insights into intrusion techniques and threat actor behaviour.

About the data

This data was gathered from consenting HP Wolf Security customers from January-March 2024.

Ferrari and HP Announce A Title Partnership

Today, Ferrari and HP Inc. announced a historic, multi-year title partnership. Connecting two of the world’s most iconic companies, the partnership features a shared commitment to advance sustainable innovation and accelerate purposeful technology across the Scuderia Ferrari Formula 1 team, the Scuderia Ferrari Esports team, and the Scuderia Ferrari Driver Academy.

In addition, the HP logo will make its debut on the Maranello F1 cars ahead of Miami Grand Prix scheduled for May 3-5, when the team will start competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series, launched in 2023, will also race using the new moniker.

Uniting heritage and purpose for bigger impact

HP and Ferrari are committed to accelerate sustainable innovation whether through technology or sport. The companies will also work together to expand educational initiatives within their teams and communities, and create a lasting impact for generations to come.

Powering the teams through technology

As part of the partnership, the integration of HP’s high-performance products and services, including adaptive PCs and devices, conferencing technology, and printing capabilities, will enable Scuderia Ferrari HP and the other racing teams of the Prancing Horse to turbo charge training precision and optimize strategic decision-making, on and off the track.

Debut at Miami Grand Prix

Ahead of the Miami Grand Prix, representatives from both organisations will be present for the reveal of the Scuderia Ferrari HP livery, which will debut in a unique edition specifically designed for Miami. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the team’s drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores will be in attendance.

“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” said Benedetto Vigna, CEO of Ferrari. “In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”

“With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc. “Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”

HP Unveils Industry’s Largest Portfolio of AI PCs

HP Inc. has announced the industry’s largest portfolio of AI PCs leveraging the power of AI to enhance productivity, creativity, and user experiences in hybrid work settings.

In an ever-changing hybrid work landscape, workers are still struggling with disconnection and digital fatigue. HP’s 2023 Work Relationship Index reveals that only 27% of knowledge workers have a healthy relationship with work, and 83% believe it’s time to redefine our relationships with work. Most employees believe AI will open new opportunities to enjoy work and make their jobs easier, but they need the right AI tools and technology to succeed.

“At HP, our mission is to empower companies to capitalise on the power of AI, sparking ambitious and meaningful progress in every organisation,” said Val Gabriel, Managing Director, HP Ireland. “We are proud to represent the industry’s broadest portfolio of AI PCs. By harnessing AI as a personal tool, we are creating more personalised and meaningful work experiences, revolutionising the way we interact with technology and each other in the workplace.”

Focus on the work that matters with AI PCs

For today’s leaders, knowledge workers, and creators, HP introduced the newest generation of AI HP Elite PCs, featuring Copilot in Windows and Windows 11 Pro, and Z by HP mobile workstations, delivering high-performance computing solutions designed to power the most demanding workflows.

HP introduces the industry’s largest portfolio of AI PCs1

The latest HP Elite and Pro PC solutions are equipped with AI capabilities powered by multiple Intel® Core™  or next-generation processors with dedicated NPUs for tackling AI tasks. The new PCs are designed to automatically anticipate and adjust to usage behavior, ensuring the best balance of performance and power.  They offer improved, natural on-camera interaction and collaboration for a seamless user experience.

HP now has the largest portfolio of Intel® and AMD-based AI PCs, demonstrating a commitment to innovation and performance. The lineup launched today includes:

  • HP Elite 1000 Series G11 Notebook PCs: As the world’s most powerful AI business PCs the series is designed to deliver a seamless blend of portability, performance, and up to 21 hours of battery life for leaders and workers on the go. Harnessing the power of AI, users experience up to 80% better graphics performance, up to 38% less power for AI-enhanced collaboration, and up to 132% faster AI video editing compared to the previous generation.

 

  • HP EliteBook 800 and 805 Series G11 Notebook PCs: Created to meet the needs of enterprise knowledge workers taking on daily workloads that demand powerful performance and collaboration features.
  • HP EliteBook 600 and 605 Series G11 Notebook PCs: Crafted for corporate and public sector organisations that need to maximise value and flexibility to equip a range of users in hybrid environments.
  • HP ProBook 400 and 405 Series G11 Notebook PCs: Purpose-built for hybrid workers splitting time between the office and home, these devices unlock AI-powered workflows and essential performance while offering upgradeable storage and memory.
  • HP Elite Small Form Factor 805 G9 Desktop PC: Engineered for desktop workers looking to take productivity to the next level, workers experience boosted connectivity to take advantage of cloud-based AI applications.

Z by HP delivers high-performance solutions designed to power the most demanding workflows. The newest generation of AI HP ZBook mobile workstations tackle the challenges of mobile work yet maintain the necessary collaboration tools for executing large, complex projects from anywhere. Z by HP’s comprehensive hardware and AI software solutions ensure reliability, security, and mobility for creative professionals.

  • HP ZBook Power G11: A high-performance computing solution with the ability to power the most demanding workflows, boosting productivity in a new premium design with pro-grade components for running AI development and conceptual design applications. The HP ZBook Power G11 is designed to handle 3D modeling, AI-powered content creation, and heavy multitasking with ease.
  • HP ZBook Fury G11: Designed to deliver the power of desktop performance from anywhere, the ZBook Fury enables powerful AI acceleration for editing 8K videos, advanced 3D rendering, VFX, or tuning and running local AI models. Advanced thermal technology ensures optimal efficiency during demanding tasks.
  • HP ZBook Studio G11: Enhance focus and productivity in a sleek, portable form factor; the ZBook Studio allows users to build complex assemblies, bring AI capabilities to content creation tools, render in real-time, and visualise data on the go.
  • HP ZBook Firefly G11: The perfect fusion of pro-level performance and true mobility. The ZBook Firefly enables seamless project management from anywhere and is equipped with AI-accelerated performance and offers dynamic power efficiency and exceptional battery life.

Work protected with HP security solutions

Building on reputation as the world’s most secure and manageable PCs, today, HP introduced the world’s first business PCs to protect firmware against quantum computer hacks featuring HP’s upgraded Endpoint Security Controller (ESC) chip. This helps ensure the manageability and protection of sensitive data.

The HP Elite and ProBook notebooks and Z by HP workstations are equipped with HP Wolf Security for Business to protect end users no matter where and how they work. HP also launched HP Cloud Endpoint Manager SaaS, which is purpose-built for mission-critical devices to help IT secure endpoints from threats with automated device monitoring and remediation.

 Accelerate data science capabilities with the HP AI Creation Center, including by HP AI Studio

HP is accelerating the AI era with customised data science solutions. HP’s AI Creation Center combines the world’s most advanced workstation for AI with robust solutions like the Z by HP AI Studio to deliver the world’s most comprehensive workstation solution for AI development. Z by HP workstations and solutions designed in close collaboration with NVIDIA® will help scale compute and AI resources from an on-premise infrastructure to the cloud, simplifying building and customisation of private AI models through a platform that connects data teams, tools, and compute.

For data scientists and AI creators, the ability to seamlessly scale projects from an AI workstation to the cloud is critical. By building AI models in a hybrid environment from one, centralised location from the start, they can more easily shift from product development to production for the most substantial data science and AI tasks.

HP’s Work Relationship Index Reveals AI’s Potential to Unlock Better Relationships with Work

Today at the HP Amplify Partner Conference, HP Inc. announced new findings from its Work Relationship Index, a comprehensive study that explores employees’ relationships with work around the world. The study, which surveyed more than 15,600 respondents across 12 countries, reveals that while the world’s relationship with work is strained and employee expectations are rising, Artificial Intelligence (AI) is seen as a key to unlocking better relationships with work.

“Workers around the world are looking to senior leadership for guidance on how to navigate the AI terrain effectively: the stage is set for business leaders to seize the opportunity to both empower their employees and drive success,” states Val Gabriel, Managing Director of HP Ireland.

“AI represents a significant opportunity to transform our work dynamics and unlock a more positive and productive environment for all. To foster greater understanding and acceptance of AI – and ensure employees know how to reap its benefits – business leaders must take the initiative to educate employees on AI’s potential and spearhead its effective integration.”

The World’s Relationship with Work Is Strained: AI Can Help

In today’s global workforce, there’s a notable strain in the relationship between individuals and work, with just 27% of knowledge workers reporting a healthy work relationship. Simultaneously, knowledge workers’ expectations of their relationship with work have surged, with 58% globally reporting that their expectations have increased over the past three years. This is particularly pronounced in growing economies, at 71%, compared to 50% of workers in mature economies.

AI’s potential to foster healthier relationships with work is well understood by the workforce – with business leaders and IT decision makers leading the way. 54% of knowledge workers, 72% of business leaders and 70% of IT decision makers see the role AI can play in improving work-life balance. To a similar extent, employees believe that AI can streamline tasks and make their job easier (business leaders 75%, knowledge workers 58%).

Notably, in growing economies, 76% of knowledge workers think AI will make their job ‘easier’ and 75% ‘more interesting’ (vs. 48% and 44% respectively in mature economies).

Business Leaders Must Guide AI Integration

The gap between business leaders, ITDMs and knowledge workers demonstrates the need for business leaders to effectively communicate the benefits of AI and educate employees on how to integrate it into their work processes – to help drive better business outcomes at the same time as strengthening individuals’ relationships with work. The survey showed that uncertainty persists regarding how best to use AI and take full advantage of it:

  • Almost 2 in 5 (42%) individuals feel unsure of when to use AI in the workplace.
  • 41% feel ill-equipped to harness AI’s full potential in their role.

With 73% of business leaders and 66% of knowledge workers advocating for proper AI training, there’s a clear call for organisations to prioritise upskilling initiatives to empower their workforce in embracing AI technologies.

Download the full Work Relationship Index ‘AI in the Workplace’ report here under “Download Latest Reports.”

Increase in PDF malware up 7% in the last quarter, reports HP

HP Ireland issued its quarterly HP Wolf Security Threat Insights Report, showing attackers are continuing to find innovative ways to influence users and infect endpoints. The HP Wolf Security threat research team uncovered several notable campaigns including:

  • PDF Malware is on the rise: 11% of malware analysed in Q4 used PDFs to deliver malware, compared to just 4% in Q1 and Q2 2023. A notable example was a WikiLoader campaign using a fake parcel delivery PDF to trick users into installing Ursnif malware.
  • DarkGate campaign uses Ad tools to sharpen attacks: Malicious PDF attachments, posing as OneDrive error messages, direct users to sponsored content hosted on a popular ad network. This leads to DarkGate malware.
    • By using ad services, threat actors can analyse which lures generate clicks and infect the most users – helping them refine campaigns for maximum impact.
    • Threat actors can use CAPTCHA tools to prevent sandboxes from scanning malware and stopping attacks by ensuring only humans click.
    • DarkGate hands backdoor access to cybercriminals into networks, exposing victims to risks like data theft and ransomware.
  • A shift from Macros to Office exploits: In Q4, at least 84% of attempted intrusions involving spreadsheets, and 73% involving Word documents, sought to exploit vulnerabilities in Office applications – continuing the trend away from macro-enabled Office attacks. But macro-enabled attacks still have their place, particularly for attacks leveraging cheap commodity malware like Agent Tesla and XWorm.
  • Discord and TextBin being used to host malicious files: Threat actors are using legitimate file and text sharing websites to host malicious files. These sites are often trusted by organisations, helping the sites to avoid anti-malware scanners, increasing attackers’ chances of remaining undetected.

Val Gabriel, Managing Director at HP Ireland, comments: “Our latest report highlights how cybercriminals are becoming more and more agile in understanding how we work and the easiest ways to breach systems. For example, the design of popular cloud services is always being refined, so when a fake error message appears, it won’t necessarily raise an alarm, even if a user hasn’t seen it before. With GenAI generating even more convincing malicious content at little-to-no cost, distinguishing real from fake is expected to become more difficult.

“By isolating threats that have evaded detection tools on PCs – but still allowing malware to detonate safely – HP Wolf Security has specific insight into the latest techniques used by cybercriminals in the fast-changing cybercrime landscape.”

To date, HP Wolf Security customers have clicked on over 40 billion email attachments, web pages, and downloaded files with no reported breaches.

The report details how cybercriminals continue to diversify attack methods to bypass security policies and detection tools. Other findings include:

  • Archives were the most popular malware delivery type for the seventh quarter running, used in 30% of malware analysed by HP.
  • At least 14% of email threats identified by HP Sure Click bypassed one or more email gateway scanners.
  • The top threat vectors in Q3 were email (75%), downloads from browsers (13%) and other means like USB drives (12%).

Dr. Ian Pratt, Global Head of Security for Personal Systems at HP Inc., comments:  “Cybercriminals are applying the same tools a business might use to manage a marketing campaign to optimise their malware campaigns, increasing the likelihood the user will take the bait. To protect against well-resourced threat actors, organisations must follow zero trust principles, isolating and containing risky activities like opening email attachments, clicking on links, and browser downloads.”

 HP Wolf Security* runs risky tasks in isolated, hardware-enforced virtual machines running on the endpoint to protect users, without impacting their productivity. It also captures detailed traces of attempted infections. HP’s application isolation technology mitigates threats that can slip past other security tools and provides unique insights into intrusion techniques and threat actor behavior.