Tag: HMD

Perfectly peachy! Say hi to the Nokia G22 So Peach from HMD

Nokia G22 was one of the best inventions of 2023 (we didn’t say it, TIME Magazine did). Now it’s back in 2024’s colour of the year, Peach, for €149.99 right now. 

As Gen Z continues to lead a rise in at-home-repairs known as the FYI (fix-it-yourself) trend, our new wave of 4G and 5G self-repairable Nokia phones have caused quite  the stir amongst consumers.  In fact, in 2023 one in every four smartphones we sold in Europe were repairable, this is showing quite a significant shift in consumer purchase habits.

CMO of HMD (Human Mobile Devices), Lars Silberbauer, said:

“This phone’s low cost, good looking, great camera and you can even repair it at home. The award-winning Nokia G22 stands for a lot of the things that inspired the evolution of our business and it’s a great hint of what’s to come from Human Mobile Devices in 2024.”

HMD VP of Design, Raun Forsyth, comments: “We are so happy that our efforts to bring repairability to every price point are being recognized by consumers, and even Time Magazine. Designing what our fans want has to be the winning strategy here. Scroll through any feed right now and peach is trending – from how to wear peach, to how to make peach, and now you can dial in peach with a super affordable, stunning and repairable smartphone. A good phone shouldn’t cost the planet or empty your pocket.”               

If we were to play top trumps with this little gem, here’s our top five things about the Nokia G22 So Peach that we hope you’ll love

 1. Battery boss

Capacity: the battery lasts a whopping three days between charges.

Endurance: the battery holds over 80% of its original capacity after 800 full charging cycles..

Bonus feature: batteries deplete. It’s normal. With Nokia G22, however, you can swap out the battery for a new one and keep those adventures coming.

 2. More boom for your beats

Experience: OZO Playback delivers enhanced clarity and bass to your music

Audio Boost: this feature lets you turn the volume way up. And, when you want to keep the music to yourself, connect your wireless earbuds or plug in your headset.

 3. Snap happy

Lens power: the 50 MP rear camera on Nokia G22 packs a punch at this price point

Versatility: a there’s a bunch of different shooting modes, you’ll be ready to capture the day’s best moments. And when the day ends, Night mode will take it from there.

 4. Design excellence

Budget chic: it’s not just a pretty face, this phone is budget friendly.

Fix it yourself: sleek and elegant, but there’s more to Nokia G22 than meets the eye. With QuickFix repairability, you can replace the battery, screen and charging port yourself.3 This DIY design put it on TIME magazine’s list of best inventions of 2023. 

 5 . Warranty wonder

Value addition: Nokia G22 comes with a 3-year warranty as standard. You can’t put a price on peace-of-mind.

The Nokia G22 was our first repairable smartphone, followed by the Nokia G42 5G. They represent our push to bring fix-it-yourself repairability to affordable, stylish devices. But these are just the start of our self-repair journey.

HMD begins manufacturing 5G smartphones in Europe.

Following the recent announcement of its transition to a new multi-brand portfolio strategy, HMD Global, the largest European smartphone manufacturer, today announces another major milestone: HMD have started manufacturing 5G1 smartphones in Europe.  The company’s first device off the line, the Nokia XR21, is now available for purchase by Enterprise customers. This aligns with the overall growth potential for smartphones in Europe, with Canalys forecasting that the European smartphone market will increase by 7% in 2024.

“We are thrilled to be manufacturing the Nokia XR21, our signature rugged 5G smartphone, in Europe. We are dedicated to investing in security, technology and manufacturing processes that make our devices more secure and longer lasting,” said Jean-Francois Baril, Co-Founder, Chairman and CEO of HMD Global.

‘Our future plans include further investment into software security, with the intention to offer customised software and security features directly to customers.’

Responding to the evolving needs of Enterprise customers, HMD developed capabilities and processes to bring device production to Europe. Every device undergoes rigorous software and malware testing in Europe, with some Enterprise customers requesting additional security in conjunction with a number of IT security partners. Data is stored securely in the EU: With a focus on software security and privacy by design, consumer and corporate data from all smartphones made by HMD has been stored and processed on HMD’s servers in Finland since 2019.

Beyond its security credentials, the XR21 is also built to last and designed with sustainability in mind. With military-grade durability certification3 and IP69K rating, this smartphone is certified to withstand dust, heat, impact, and water. As part of HMD’s on-going commitment to sustainability, the Nokia XR21 is crafted to minimise impact on the environment: The chassis is made from 100% recycled aluminium and its two-day battery life4 supports 60% more charges over its lifetime.

Additional stages in the European production process will help to further reduce emissions.

Pricing and availability

The Nokia XR21 European Edition in Black will be available soon from €649 in the Ireland from nokia.com/phones/en_ie