How a morning grooming ritual can improve your productivity

Most people think of productivity in terms of calendars, task lists and time management. Yet the tone of a working day is often set much earlier, in the small habits that happen before the first email is opened. A steady morning routine can create a sense of structure, reduce decision fatigue and help the brain shift more smoothly into work mode.

That is one reason simple personal care habits can have a bigger impact than they first appear to. When the first part of the day feels rushed, neglected or chaotic, it is often harder to feel focused later on. By contrast, a routine that feels calm and manageable can create a stronger sense of readiness, even before work has properly begun.

Creating a clearer mental transition

One of the most useful things about a morning ritual is that it marks a transition between waking up and getting on with the day. This matters even more for people who work from home, juggle multiple responsibilities or struggle to separate personal time from professional time. Repeating the same few steps each morning helps signal that the day has begun.

This is where men’s grooming fits naturally into a wider conversation about performance and routine. It is not just about appearance. It can also be about consistency, self-respect and feeling prepared. Washing the face, shaving or trimming, applying skincare, and getting ready in a deliberate way can provide a mental reset that makes it easier to approach work with more clarity.

Small actions that support confidence

Confidence also plays a role. People often work better when they feel comfortable in themselves, more awake and more put together. That does not mean perfection or a lengthy routine. In fact, the most effective habits are often the ones that are simple enough to repeat without effort. A well-chosen morning ritual can therefore support both mindset and efficiency. When products are practical and easy to use, the process feels less like another task and more like a helpful anchor at the start of the day. That is part of the appeal of building a routine around men’s cosmetics at Notino, where the emphasis can be placed on straightforward products that fit easily into real mornings rather than idealised ones.

Why consistency matters more than complexity

Many people abandon routines because they try to do too much. A productive start does not require a complicated sequence or a shelf full of products. It works better when it is realistic. A few reliable steps, repeated regularly, usually have more impact than an ambitious routine followed only once or twice a week.

A better start, not a perfect one

There is no single formula for a productive morning, and not every day begins smoothly. Still, habits that create a sense of readiness can make a real difference over time. By turning a few simple actions into a ritual, mornings often become less reactive and more grounded. And when the day begins with a little more intention, it tends to unfold with more focus too.

How Smart Home Technology Can Prevent Serious Slip and Fall Injuries

Home safety has taken on a different dimension in recent years with the rise of smart home technology. Devices that once seemed futuristic are now widely accessible, offering homeowners the ability to monitor and control their environment in ways that directly influence health and safety. For those concerned about the risk of slip and fall injuries, these tools provide both proactive and reactive solutions, helping to create a safer living space for people of all ages.

The integration of smart sensors, automated lighting, and connected devices can transform how we approach everyday hazards. Motion-activated lights illuminate hallways and staircases, while smart flooring or grip-enhancing devices can reduce the chances of unexpected slips. With more households adopting these technologies, what used to be a reactive measure after accidents is now evolving into a preventative framework that can significantly reduce personal injuries.

Smart home systems also offer peace of mind by alerting users to potential risks before accidents occur. Water sensors, for example, detect leaks and spills in real time, which can prevent slippery surfaces from becoming dangerous. For families with elderly members, smart fall detectors provide immediate notifications to caregivers, allowing for swift assistance. The combination of early warning systems and automated safety measures creates an environment that reduces both anxiety and actual risk.

Slip and Fall in the Modern Household

According to www.accidentlawyerelite.com, slip and fall accidents remain one of the most common causes of injury in residential settings. Wet floors, loose rugs, cluttered hallways, and poorly lit staircases all contribute to these incidents. In many cases, these accidents can result in serious injuries such as fractures, head trauma, or long-term mobility issues, especially for older adults. Recognizing the frequency of these events is essential for designing safer homes.

Technology is increasingly being used to mitigate these risks. Smart flooring, anti-slip coatings, and integrated monitoring systems allow homeowners to address hazards before they result in injury. By combining environmental modifications with real-time alerts, the likelihood of a slip or fall decreases. In addition, devices that track movement patterns can provide data to identify problem areas, ensuring that interventions are targeted and effective. These advancements make a measurable difference in the safety and comfort of everyday life.

Modern households often struggle to balance aesthetics with safety. While traditional safety measures like handrails and non-slip mats are helpful, they may not integrate seamlessly into contemporary design. Smart home technology bridges this gap by offering solutions that are both functional and discreet. For instance, ambient lighting that responds to movement can enhance visibility without altering the home’s decor. Such innovations make it easier for homeowners to maintain a visually pleasing environment without compromising on safety.

How Technology Supports Injury Prevention

Preventing injuries before they occur is the central promise of smart home technology. Devices such as motion sensors, automated lighting, and intelligent flooring work in tandem to create a safer living environment. For those concerned about personal injury risks, the technology provides tools that constantly monitor, adapt, and alert residents to potential hazards. This continuous vigilance is something that traditional safety measures cannot match.

Beyond physical safeguards, data-driven insights from smart systems help homeowners make informed decisions. Tracking patterns of movement, floor usage, and environmental changes allows residents to identify areas prone to slips or other hazards. This information can guide modifications in layout or prompt the installation of additional protective measures. With technology providing constant feedback, the likelihood of unexpected injuries diminishes, making homes more responsive to the needs of their occupants.

Smart devices also assist in emergency situations, ensuring that accidents receive prompt attention. Fall detection systems notify family members or emergency services instantly if an individual experiences a sudden loss of balance. These alerts not only facilitate rapid response but also provide peace of mind to those living alone or caring for vulnerable family members. The combination of proactive prevention and reactive support represents a comprehensive approach to home safety in the digital age.

Integration with Everyday Life

One of the key advantages of smart home technology is its seamless integration into daily routines. Unlike traditional safety devices that may require deliberate action, smart systems operate passively, responding automatically to changes in the environment. This ensures that protection is continuous and does not rely solely on human intervention, which is particularly important in preventing slip and fall accidents.

Automation extends beyond simple sensors, encompassing interconnected devices that communicate with one another. For example, a water leak detected by a sensor can trigger floor drying systems or lights to guide residents safely away from the area. Similarly, motion sensors can adjust lighting in dim corridors or stairways, reducing tripping hazards during nighttime movement. This interconnected ecosystem of devices transforms the home into a responsive, adaptive environment that continuously enhances safety without imposing additional effort on residents.

Moreover, technology encourages habits that support injury prevention. Regular notifications and environmental cues can prompt residents to address potential hazards such as clutter, spills, or loose flooring. Over time, these reminders help cultivate a culture of vigilance that extends beyond the technology itself. Residents become more attuned to potential risks, further reducing the likelihood of accidents while fostering a sense of confidence in their living space.

The Role of Smart Assistive Devices

Assistive devices integrated into smart homes extend protection to those who are most vulnerable. Elderly residents, individuals recovering from injuries, and people with mobility challenges benefit from systems that combine monitoring, alerts, and environmental adjustments. These devices reduce dependence on constant supervision while offering immediate responses in the event of a slip or fall.

Wearable technology complements environmental solutions by providing continuous monitoring of physical activity and potential hazards. Smart watches or fall detection bands can detect sudden changes in movement and trigger alerts, even if the individual is away from home. When integrated with home systems, these devices ensure that accidents are noticed immediately and help reduce recovery time by facilitating quick intervention. The combination of wearable and environmental technology represents a holistic approach to injury prevention that is both practical and effective.

As technology advances, these devices are becoming more intelligent and adaptable. Machine learning algorithms analyze movement patterns and environmental conditions, optimizing alerts and interventions over time. The result is a home that not only reacts to incidents but also anticipates them, reducing the likelihood of injuries before they occur. Residents gain both protection and confidence, knowing that their environment is continuously monitoring for potential risks and adapting to their needs.

The Future of Safe Living

Smart home technology is reshaping how we think about personal safety and injury prevention. By combining sensors, automation, and real-time monitoring, these systems provide an unprecedented level of protection against common accidents like slip and fall injuries. Residents benefit from both immediate alerts and long-term preventive measures, creating a safer, more secure home environment for all members of the household.

The evolution of technology promises even more advanced solutions in the near future. Homes will increasingly feature predictive systems that anticipate hazards before they occur, while AI-driven devices will provide personalized safety recommendations based on residents’ habits. As these innovations become more widespread, the potential to significantly reduce injuries and improve quality of life becomes increasingly achievable, offering a compelling vision of safer, smarter living.

In addition to technological advancements, education and awareness remain critical. Homeowners who understand how to utilize their devices effectively can maximize the benefits of their investment in smart safety. Combining proactive maintenance, thoughtful placement of sensors, and continuous monitoring ensures that homes remain protective spaces. The collaboration between technology and responsible household management marks a new era in personal safety, transforming homes into environments that actively support well-being and prevent accidents.

 

How to Avoid Burnout and Make Time for What Matters Most

Burnout is an increasingly prevalent problem in our constantly connected world. Professionals and students alike struggle with overwhelming workloads and difficulty balancing their personal and professional lives. Effective planning and time management are key solutions to avoid burnout and ensure there is time for what truly matters.

Why Prioritizing Matters

Many people experience burnout because they try to do too much without clearly identifying priorities. Focusing on tasks based on their importance and urgency helps in achieving meaningful results without unnecessary stress. A useful tool for managing these priorities effectively is Voiset’s AI task manager, which utilizes advanced artificial intelligence to help organize and prioritize daily tasks, significantly reducing mental clutter.

Benefits of a Structured Schedule

Creating a clear and structured schedule is vital to preventing burnout. Scheduling not only helps ensure important tasks are completed, but also creates space for relaxation and enjoyment. Successful individuals often schedule not just their work or study tasks but also their breaks, leisure time, and hobbies.

Using digital planning tools makes this process easier and more reliable. By managing your schedule with modern technology, you can automatically balance your commitments and prevent burnout by maintaining a clear separation between work and personal life.

Making Time for Hobbies

Regularly dedicating time to hobbies can significantly reduce stress and improve mental health. Engaging in enjoyable activities allows individuals to recharge and return to their responsibilities with increased energy and enthusiasm. Modern applications, designed specifically for AI hobby tracking, simplify the process of integrating personal interests into daily routines, ensuring hobbies remain a priority alongside professional tasks.

Automation and Delegation

Another essential strategy to avoid burnout is automation and delegation of routine tasks. Many daily tasks are repetitive and consume valuable time and energy. Leveraging AI-powered planning tools can drastically reduce the amount of time spent on these tasks. Automation frees up time for activities requiring creativity and strategic thinking, reducing burnout and improving overall productivity and satisfaction.

Reflection and Adjustment

Successful individuals regularly reflect on their accomplishments and challenges. Reflection helps in identifying stress triggers early and taking proactive steps to avoid burnout. Regularly evaluating your routine and habits enables adjustments that foster greater productivity and personal satisfaction.

Utilizing advanced task management systems provides helpful analytics that facilitate regular reflection, making it easier to spot trends, issues, and opportunities for improvement.

Real-Life Examples of Effective Planning

Successful entrepreneurs, executives, and students often attribute their achievements to effective planning and task management. They utilize various methods, including digital planners and AI-assisted scheduling, to maintain a healthy balance between work, studies, and personal interests.

For example, busy professionals who use AI-driven task management systems report fewer instances of burnout, better overall productivity, and greater personal satisfaction. Similarly, students who regularly schedule their study times, extracurricular activities, and relaxation periods experience improved academic performance and enhanced well-being.

Implementing Effective Planning Habits

Adopting effective planning habits doesn’t need to be overwhelming. Start by identifying the most pressing issues causing your stress. Perhaps prioritizing tasks more effectively will provide immediate relief, or scheduling regular breaks and hobby time will make the most noticeable difference.

As you become comfortable with one new habit, gradually integrate others into your routine. Modern task management solutions offer comprehensive features to support each aspect of effective planning, from prioritization to automation and reflection.

The Importance of Maintaining Balance

Maintaining a balance between personal and professional lives isn’t merely beneficial—it’s essential for long-term success and happiness. Effective planning helps achieve goals efficiently while preserving physical health, mental clarity, and personal satisfaction.

Balanced individuals are not only more productive in their professional lives but also enjoy richer, more fulfilling personal experiences. They are able to engage fully in their hobbies, social relationships, and personal growth activities without feeling constantly stressed or exhausted.

Preventing Burnout Through Effective Planning

Ultimately, burnout prevention is about recognizing the importance of balance and actively implementing strategies to maintain it. Effective prioritization, structured scheduling, dedicated hobby time, automation of mundane tasks, and regular reflection are all powerful habits that successful individuals employ to avoid burnout.

By consistently practicing these habits and leveraging advanced planning tools, you can maintain a productive, balanced, and satisfying life. Take proactive steps today to integrate these habits into your routine and experience the positive impact of effective planning firsthand.

Tesco Mobile Ireland Survey Reveals Digital Clutter, Streaming Regrets, and Pet Obsession

A new survey commissioned by Tesco Mobile Ireland has unveiled a nation grappling with digital clutter, streaming service regrets, yet a unified picture of mobile habits, with the majority of users relying on their devices for the same core activities: chatting, scrolling, and sharing. This proves that everyone does the same things with their phones, but with Tesco Mobile Ireland, customers can get the same coverage and reliability of a big network, but with the great value and service of Tesco.

The survey also reveals that while Irish consumers are savvy in managing their core digital needs, they often feel shortchanged in other areas of their lives.

More than 1 in 3 people (37%) admit to having more apps than they need on their mobile phones with a staggering majority (92%) admitting that they have apps on their phone that they never use. However, the focus remains on essential communication, with calls and messaging dominating usage, particularly among female consumers.

Unsurprisingly, messaging and social media apps came out on the top as the types of apps consumers use most frequently at 76% and 73% respectively with a significantly higher percentage of females (85%) using social media apps compared to males (65%). The data points to a broader trend: despite the endless variety of apps available, most consumers ultimately gravitate toward the same digital habits.

Streaming Subscriptions: More Regret Than Reward

Streaming services and subscriptions, however, emerged as a source of regret and dissatisfaction for many. 67% of consumers subscribe to more than one streaming service, yet only 31% use all their subscriptions each week. Additionally, over half (55%) have regretted subscribing to streaming services which points to consumers increasingly scrutinising the value of their digital subscriptions. This is also evident when it comes to mobile phone plans with 60% of consumers comparing mobile plans at least once a year to ensure they are getting the best deal.

“Our survey shows that Irish consumers are increasingly discerning, focusing on what truly matters in their digital lives. They want value, simplicity, and reliable connectivity, which is precisely what we offer.” said Sean Nolan, Director of Tesco Mobile Ireland.

Paws, Pics & Priorities: The Pet Obsession is Real

Elsewhere, the survey found that when it comes to consumers using their phones to capture everyday moments, more than a third (36%) of pet owners say that they use their mobile phone to take photos of their pets daily with over half (56%) of consumers admitting that they have 50 photos of their pets, and a select few (7%) have over 1,000! Even among parents, 62% say they take more pictures of their children, but 17% confess to prioritising snapping pictures of their pets instead.

The findings also reveal a significant level of dissatisfaction with the value received from gym memberships (50%), indicating a broader trend of consumers feeling shortchanged.

Sean Nolan added, “Consumers are clearly looking for value across all aspects of their lives. Tesco Mobile Ireland is committed to delivering that value, ensuring our customers get the most out of their mobile experience. With the added benefits of Clubcard vouchers and exclusive Clubcard Prices, our customers can enjoy even more rewards just for staying connected.”

Tesco Mobile remains the only mobile operator in Ireland to have guaranteed no price increases for its customers consistently for the last four years.

With nearly 500,000 customers enjoying Tesco Mobile’s award-winning customer service and 99% population coverage powered by the Three network, there’s never been a better time to switch and lock in great value. Whether you’re already with Tesco Mobile or considering making the move before another provider hikes your bill, now’s the time to take advantage of Ireland’s best mobile commitment.

Fancy a laugh? Check out the latest ad from Tesco Mobile Ireland!: https://youtu.be/e1DpI74yelU

How Algorithmic Recommendations Can Influence User Engagement and Behavior

Algorithmic recommendations have become a common feature across numerous platforms, from streaming services to online retail. These systems analyze user data to offer personalized suggestions, aiming to enhance the user experience by predicting preferences. 

Scientific American notes that people are spending more time interacting in social media spaces where algorithms shape their experiences. These algorithms influence which messages, individuals, and ideas users encounter. Essentially, they control the flow of social information, affecting what users see and engage with online.

However, this convenience comes with significant consequences for user behavior. By shaping what content or products are presented, algorithms influence how users interact with digital platforms.

In this article, we’ll explore how algorithmic recommendations impact decision-making, social media behavior, and consumer habits.

Shaping Decision-Making Processes

Algorithmic recommendations profoundly affect decision-making by channeling users towards specific choices. Through analyzing past behavior, algorithms predict and suggest options that align with individual preferences, potentially limiting exposure to a wider range of alternatives. 

Nature states that we use recommendation systems daily on platforms like social media to manage the flood of content. These systems must balance providing engaging recommendations while avoiding repetition or irrelevance. However, they can create filter bubbles, limit diverse viewpoints, and reinforce biases, raising ethical concerns about user autonomy and information manipulation.

As a result, consumers may get trapped in a feedback loop where they are constantly shown options that confirm their current preferences. As a result, users might experience a more predictable and less diverse decision-making process, potentially missing out on new and varied options.

Social Media Engagement and Behavior

On social media platforms, algorithmic recommendations significantly influence user interactions by curating content feeds based on previous engagement. Algorithms promote posts that align with users’ past likes and shares, often creating echo chambers. This selective exposure can reinforce existing beliefs and narrow users’ perspectives as they are repeatedly shown similar content. 

NIH reports that short videos have become crucial sources of information, but platforms often use algorithms that amplify echo chambers. This can lead to the spread of misleading information and false news. A recent study on Douyin, TikTok, and Bilibili found that users cluster into similar groups, impacting information sharing and perception.

Instagram is one of the most prominent examples of this phenomenon. Its algorithm prioritizes posts from accounts users engage with frequently, resulting in a feed filled with similar content. This can lead to a skewed perception of reality, as users are less likely to encounter diverse viewpoints.

This also affects mental health, as constant exposure to similar content can heighten feelings of inadequacy or anxiety. Users may compare themselves to idealized portrayals and trends, impacting their self-esteem and overall well-being. The algorithm’s influence extends beyond content preference, shaping users’ emotional responses and social interactions on a profound level.

TorHoerman Law notes that claims against social media platforms frequently focus on negligence, intentional infliction of emotional distress, and product liability. These legal arguments assert that platforms have a responsibility to shield users from harmful content and negative experiences. In essence, they argue that social media organizations should take appropriate action to protect users’ safety and avoid causing them mental distress.

Let us consider the example of the Snapchat lawsuit. It alleges that the platform worsened the mental health crisis among youth by using addictive features and misleading the public.

Impact on Consumer Habits

In the world of e-commerce, algorithmic recommendations steer consumer habits by suggesting products based on previous searches and purchases. This targeted approach can lead users to favor certain brands or products, often prioritizing those with higher profit margins for the platform. 

Over time, users may find themselves repeatedly purchasing from the same sources, even if better or more cost-effective options are available. This influence can limit users’ exploration of alternatives and skew their buying patterns, as their choices are subtly guided by algorithmic preferences.

FAQs

What is algorithm-based decision-making?

Algorithm-based decision-making involves using computer algorithms to analyze data and make decisions. Large amounts of data are processed by these algorithms in order to find trends and generate suggestions. This method can enhance efficiency and objectivity but may also introduce biases if the data or algorithms are flawed.

What is the Instagram addiction lawsuit?

The Instagram addiction lawsuit, led by New York Attorney General Letitia James, accuses Meta Platforms of aggravating mental health issues among youth. The suit claims Meta used addictive features and misled users about risks, including data collection on children under 13. Meta disputes these allegations, emphasizing its commitment to user safety.

What do consumers want from social media?

Customers demand individualized experiences, relevant material, and meaningful connections from social media. They seek platforms that respect privacy, offer safety features, and are transparent about data usage. Additionally, consumers want platforms to promote positive interactions while avoiding the spread of misinformation or dangerous content.

Algorithmic recommendations have their pros and cons. On one hand, they personalize our experiences and make decision-making easier. However, they can also limit our exposure to opposing ideas and have an impact on our actions. 

Finding the balance between personalized content and diverse exploration is key to helping users make informed choices and explore different perspectives.

PayPal study reveals top lifestyle changes Irish people are making during cost-of-living crisis

PayPal’s new Thrills & Bills study reveals that nearly six in ten (59%) of Irish people are extremely worried about the cost-of-living crisis, rising to 65 per cent for those between 25 to 44 years of age.

PayPal polled 1,000 adults across Ireland to explore changes in spending habits that people are making in order to navigate the crisis, from adjusting their lifestyles to savvy money management.

Lifestyle changes that help save money

The research revealed that two thirds (66%) of Irish people are planning to cut back on going out and eating out, making this the top lifestyle change in response to the cost-of-living crisis. Female respondents were found to be more open to this (72%) than male respondents (49%).

Irish people are also trying to make more conscious choices when it comes to their shopping habits, with 63 per cent planning to buy fewer items and less often, and 62 per cent opting to switch to cheaper brands.

Furthermore, the study found that some 31 per cent say they will buy second-hand items and nearly four in ten (37%) plan to change utility providers for the best deals on energy (including electricity and gas).

Switching to alternatives is also proving to be a popular trend in order to navigate inflation as a third (33%) plan to turn to online shopping for what they need to limit temptations instore, 32 per cent will host friends for drinks rather than going out, and 27 per cent intend to take up outdoor exercise rather than having a gym membership.

Importantly, savings were top of the list for what Irish people refuse to compromise on. Nearly half (44%) of consumers will continue to focus on building up their savings. Other priorities people are not prepared to eliminate are maintaining a healthy lifestyle such as a gym membership and healthy food options (24%), and buying coffee, drinks and snacks from cafés or coffee shops (23%).

Money well spent

Over three quarters of people (79%) agree that while changes to spending habits are necessary due to the cost-of-living crisis, it’s still important to occasionally spend money on a treat. Females agreed with this more than males – 83 per cent compared to 68 per cent.

While 72 per cent of Irish consumers have had to slow down or pause lots of plans which were making up for lost time during the pandemic, there are some niceties they will continue to spend on this year as a treat, such as:

  • Occasional meal at a restaurant (43%)
  • Food takeaways (42%)
  • Night outs with friends or family every now and again (37%)
  • Cinema trips (30%)
  • Beauty and grooming treatments (30%)

The survey reveals that nearly half (47%) of people are open to splitting costs with friends, family or housemates to enjoy more group experiences over the coming months. Those aged 16 to 24 are most likely to do this (58%), while those over 55 are least likely (17%).

Flexing money-management muscles

The report revealed that Irish people are doing more than simply cutting back and making thrifty swaps, with nearly six in ten (58%) planning to regularly track their spending and creating budgets to stick to (53%). In addition, almost two-thirds (65%) of people plan to look for discounts, coupons and promotions where relevant, and 39 per cent plan to track their spending habits via banks, credit card accounts and digital wallets like PayPal.

The survey found that nearly half (49%) of respondents are more likely to split the cost of a meal at a restaurant in response to the cost-of-living crisis. Some 44 per cent said they are more likely to split costs on taxis and transport fares, and 43 per cent are more inclined to do so on food takeaways. Nearly a third are even more likely to split the cost of a group drinks or dinner cooked at someone’s home (29%).

Speaking about the findings, Maeve Dorman, Senior Vice President, Customer Success at PayPal, shared: “The cost-of-living crisis is impacting everyone. Without a doubt, it’s a challenging time and people are adapting quickly and making changes. While some are taking more ownership of their spending, others are sharing expenses to enjoy shared experiences.

“Splitting bills appears to be the perfect antidote for a lot of people because it allows them to manage their budget and still do the things they love. Through PayPal, we make it easy with our send and request money feature. At times like these, it’s about people being able to have control of their money day-to-day and being better prepared for the future.”

Irish people check their phones on average 58 times per day #Mobile #Phones

Irish people check their phones on average 58 times per day, according to the first publication of Deloitte Ireland’s Digital Consumer Trends 2020 report (previously known as the Global Mobile Consumer Survey). The survey was carried out between May and June this year, as the country began to exit COVID-19 lockdown restrictions. The survey also found that 50% of respondents would support the Government’s usage of information generated by smartphone or other devices for contact tracing and 63% would support the use of heat sensitive (thermal) cameras in well-populated areas.

Think about it though for a minute, Any time you are on a bus,train or any mode of transport or in a coffee shop or food outlet, even people walking down the street their head is buried in their phone and I think this number is more than what the survey finds like lets be honest are you going to admit your bad habits??? Check out the survey below to see how bad we fair out.

Commenting on the report, Harry Goddard, CEO, Deloitte Ireland said: “Technology has provided a huge array of opportunities for individuals, organisations, communities and even governments to adapt to new ways of working and living during the COVID-19 crisis. Despite the challenges associated with the pandemic, technology has increasingly become an integral part of all of our lives, and will continue to have a significant role to play in the fight against COVID-19 at home and across the world.”

In this first of five publications arising from the report, we look at trends in respondents’ digital usage and the impact of the COVID-19 lockdown on device usage.

Device usage

Smartphone ownership in Ireland saw a slight decrease for the second year in a row at 90% (compared to 91% in 2019 and 94% in 2018). This is consistent with trends across Europe. Notably, ownership of standard mobile phones increased by 5% (from 9% in 2019 to 14% in 2020).

Ownership of laptops also saw a slight decrease at 83%, compared to 84% in 2019. Tablet devices saw the biggest year-on-year increase in ownership, from 43% in 2019 to 64% in 2020. There was also an increase in ownership of fitness bands (from 24% to 29%) and virtual reality headsets (from 5% to 8%). Ownership of desktop computers remained the same at 41%.

A third (33%) of all respondents report that they look at their phone within five minutes of waking, an increase of 2% on 2019. 87% look at their phone within the first hour of waking, up 3% on last year. When it comes to the number of times we are checking our phones during the day there were significant differences between age groups: 17% of 18-24-year-olds report checking their phones over 200 times a day: this falls to 10% among the 25-24 bracket; 8% among 35-44s; 7% among 45-54s; and once a day or less among the 55 – 75 age group.

Perception of smartphone usage also varies with age, with younger respondents more likely to feel that they are prone to over-usage. Overall, 46% of respondents feel that they are using their smartphones too much; this rises to 65% of 18-24 year-olds and 66% of 25-34s. The 35-44 and 45-54 age groups are also more likely than average to believe that they overuse their smartphones at 63% and 52% respectively. Meanwhile 37% of 55-64s admitted to overuse, and 32% of 65-75s.

The most popular financial activity carried out on mobile phones is checking bank balances (62%), followed by browsing shopping websites or apps (52%), buying products online (43%) and making banking transactions (41%). This year mobile has replaced laptop as the preferred device for making online purchases among the 18-24 and 35-44 demographics. 26% of all respondents use their mobile phones to make reservations while 16% do their online grocery shopping on mobile.

Daryl Hanberry, Partner and Head of Technology, Media and Telecommunications at Deloitte, said: “While smartphone penetration appears to have plateaued across Europe, our reliance on these devices has not faltered, with almost a third of us now checking our phones more than 50 times a day, and usage rates even higher among younger consumers. As mobiles begin to replace laptops as the preferred device for making online purchases – not just browsing – and especially as remote engagement becomes even more important, businesses must prioritise their mobile offerings or risk being left behind.”

While a total of 91% reported owning a smartphone, these devices are used daily by 93% of all respondents. Daily usage of laptops has increased from 69% to 76% year-on-year, while daily usage of desktop computers is down from 66% to 59%, reflecting the work-from-home mandate that was introduced in March of this year.

COVID-19 impact

45% of all respondents reported that they were working from home during the COVID-19 lockdown period. 40% of those working from home reported that they found it easier than working at the office or on site; 37% found it more difficult; while 23% reported no difference in difficulty.

Being distracted by other members of the household was cited as the biggest barrier to working from home by respondents at 33%. This was followed by the lack of face-to-face interaction with colleagues (30%); working longer hours as a result of working from home (28%); and not having a comfortable work space at home (25%).

Access to technology was also a barrier to home working for respondents. 22% stated that they were used to working on more or larger monitors while in the office; 17% stated that the online systems they were using were very slow from home; 13% couldn’t access the files they needed; and a further 13% experienced difficulty in having to use technology they weren’t familiar with.

The reliability of technology was also a factor, with 21% stating that calls or video conferences kept dropping out; 19% encountered problems with their broadband dropping out; and 15% found that their computer was too slow or stopped working.

Smartphones and laptops were the most popular devices bought by respondents as a result of spending more time at home during lockdown, at 11% each. This was followed by tablets (8%), televisions (7%), printers (6%), fitness bands (6%), gaming consoles (5%) and desktop computers (5%). 61% of respondents did not purchase any devices as a result of spending more time at home.

“While lockdown did cause a notable uptick in the purchase of devices, spending more time at home did not result in the purchase of a new device for the majority – close to two-thirds – of respondents,” noted John Kehoe, Audit Partner, Deloitte. “This may reflect a lack of budget or unavailability of devices – and some households may have dusted off formerly unused devices, such as gaming consoles.

“A number of issues around access to and the reliability of technology were noted by respondents as barriers to working from home. As we look towards living with COVID-19 in the short- to medium-term, employers need to ensure that their employees’ basic technology requirements are being met, as working from home will continue to be widespread for some time to come.

“Over and above issues with technology, many respondents report that they do not have suitable home working environments and over a quarter found themselves working longer hours as a direct result of working from home. As we are now more than six months into this crisis, employers urgently need to address these issues or risk significant decreases in staff motivation and, ultimately, loyalty.”

Use of technology in the fight against COVID-19

When asked whether they would support the government’s usage of information generated by smartphone or other devices for the purpose of contact tracing, 50% of respondents agreed that they would support this; 27% said they would oppose this; and 23% weren’t sure. Support was highest among the 65-75 age group at 68%; this dropped to 42% among the 18-24 and 25-34 cohorts.

Respondents were also asked whether they would support the government’s usage of technology and surveillance to establish the level of risk of individuals to catch or spread the virus, and restrict movements accordingly, as an alternative to blanket restrictions. 48% of respondents indicated that they would support such a move, while 26% were opposed and a further 26% weren’t sure. Again support was highest among older demographics, at 62% among 65-75 year-olds and 55% among 55-64s; and lowest among younger cohorts, with support dropping to as low as 38% among 18-24-year-olds.

On methods of technological surveillance, 63% of respondents said they would support the use of heat-sensitive (thermal) cameras in well-populated areas to identify those with high temperatures; 50% supported the use of information generated by smartphones or other devices such as smart watches to track their location and contacts, so that those contacts could be automatically notified if they became infected; and 48% supported the use of such information to establish their level of risk to catch or spread the virus and restrict their movements accordingly.