Samsung Unveils Galaxy A57 5G and Galaxy A37 5G

Samsung today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations – including enriched Awesome Intelligence – to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features.

With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“Getting AI into the hands of more people matters just as much as pushing the boundaries of what it can do,” said Annika Bizon, VP of Product and Marketing, Samsung Mobile Experience (MX) Division. “By combining Samsung’s fundamental capabilities with Awesome Intelligence, the Galaxy A57 5G and A37 5G delivers everyday performance to our customers whilst demonstrating the benefit of AI.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face  supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favourite tools like Filters, and Edit Suggestions help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim for even easier video editing.

Circle to Search with Google adds multi-object recognition so users can easily explore multiple items in an image at once – from an outfit to surrounding accessories – all in one search. The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby lets users intuitively control Galaxy settings and features using natural language, while Gemini navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by upgraded camera hardware and an improved Image Signal Processor (ISP). The devices feature a versatile triple-camera system, led by a 50MP main sensor, delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with improved Nightography, capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments with faster speed and with improved clarity.

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh battery supports up to two days of use – powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapour chamber helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED+ display with Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68 for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

 

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[18] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[19], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Enterprise Edition

Samsung will also launch the Galaxy A57 5G and Galaxy A37 5G Enterprise Edition, offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise Edition customers benefit from up to seven generations of OS updates, three years of enhanced warranty which includes next- business-day doorstep replacement and two year product lifecycle to ensure long-lasting and worry-free adoption.

It also a one-year license to the Knox Suite – Enterprise Plan the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers.

Availability

Galaxy A57 5G and A37 5G will be available on Samsung.com from April 10th, with Galaxy A57 5G price starting from RRP  €619 (256GB) and Galaxy A37 5G starting from RRP  €459 (128GB).

Galaxy A57 5G will be offered in Awesome Navy, Awesome Grey, Awesome Icyblue and Awesome Lilac, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Greygreen, and Awesome White.

  • Galaxy A57 5G 256GB + 8GB, RRP £€619
  • Galaxy A57 5G 512GB + 12GB, RRP  €799
  • Galaxy A37 5G 128GB + 6GB, RRP  €459
  • Galaxy A37 5G 256GB + 8GB, RRP  €539

Enterprise Edition models will be available in the same timeline. A57 5G Enterprise Edition £ €559 (128GB + 8GB) and A37 5G Enterprise Edition €469(128GB + 6GB).

See our Samsung reviews

For more information please visit: Samsung Newsroom or Samsung.com.

Benks Samsung Galaxy 26 Ultra cases review

Most smartphone damage occurs during everyday use rather than extreme conditions. For Samsung S26 users who value efficiency, premium experience, and rational decision-making, overbuilt or bulky protection often compromises daily usability. Benks products are designed to provide lightweight, reliable, and long-term protection—without sacrificing the everyday experience and as long time users on Benks cases we can safely stand over them and use today on our phones.

Today we bring you the entire case line up with a hands on up front video of what you can now get for your Samsung Galaxy S26 Ultra, rather than use images we have a full video walkthrough of their new line-up of cases so you can decide with better context. OK the phone is a dummy however it still shows you in detail what these cases are like in real life and our first ever video doing such and showcasing what Benks have on offer.

 

 

 

Aurora Series: Float Weaving Technology

Montage Series: Woven Patchwork Craftsmanship

ArmorGrid Series: Float Weaving Technology for Black, Fluxure Technology for Blue

Key Features 

 

  1. Slim, bare-device feel & scratch-resistant: DuPont Kevlar® fibers construction protects without bulk.
  2. Upgraded Comprehensive Lens Protection: Precision-cut perforations and raised frame shield lens.
  3. Premium grip & anti-smudge surface: 3D woven texture with anti-smudge finish.
  4. Strong magnetic compatibility: The built-in magnetic ring ensures a stable attachment.

ArmorPro Aurora Phone Case: Kevlar® fiber extends from the back onto the edges over the TPU frame for a uniform look and extra drop protection.

Dual design options — ArmorPro (full protection) and ArmorAir (ultra-slim) provide versatile choices to suit user preferences.

Since 2008: 17 years of expertise in smartphone accessories, with certifications (MFM, MFi, DuPont, National High-Tech Enterprise) and awards (iF Design Award, Red Dot 2023).

Engineering-led innovation: Kevlar® material for lightweight, durable protection; precise fit and premium touch through advanced molding and finishing.

Proven market presence: Trusted by users and covered by major technology media, including top-tier outlets in the US and Europe.

Benks has become the first authorized DuPont™ Kevlar® licensee in Mainland China.

BUY

Other Benks cases reviews

Video Review

Samsung Unveils Galaxy S26 Series. Ireland details

Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, featuring our most intuitive, proactive and adaptive Galaxy AI experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day without compromising security or privacy.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“The most powerful phones should also be the easiest to use,” said Annika Bizon, Vice President of Product and Marketing for Mobile Experience at Samsung UK and Ireland. “The Galaxy S26 Series featuring our most intuitive Galaxy AI ever is designed to reduce the mental load people carry daily, with hardware and AI working together so tasks are handled in the background while privacy stays protected at every level. When technology removes friction, you start experiencing what it enables: more time, less effort and the confidence that your life stays yours.”

Engineered for enhanced performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series, powered by a customised chipset. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy — delivers enhanced performance with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase of up to 19% means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. A 39% improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A 24% boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapor Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. Galaxy S26 Ultra also brings Super-Fast Charging 3.0, minimising downtime by reaching up to 75% charge in just 30 minutes.

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler improves image scaling so photos and videos appear rich and clear at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing with four times the precision compared to the previous generation.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the industry-leading Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures  allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities.

Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Optimised for advanced creators, it ensures visually lossless video quality that stays true even after repeated editing.

Improvements to the AI ISP now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting. Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, making the process feel fluid rather than final.

Creative Studio builds on this simplicity by bringing creation and customisation into one integrated space, making it easy to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge, timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise related Calendar entries and check for conflicts.

On the Galaxy S26 series, Now Brief has become proactive and personalised. It surfaces timely reminders for important events – from reservations to travel updates – based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands.

Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini[19] and Perplexity[20]. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds protection into every layer of Galaxy S26, keeping personal data secure while giving users transparency and control over how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the mobile industry’s first built-in Privacy Display, a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on mobile devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built directly into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix further strengthen protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for more services such as eSIM transfers and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the multi-layer security platform that protects Galaxy devices from the chip level up. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault adds a physical layer of protection that isolates sensitive data inside its own secure hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents with their voices, manage calls through simple Head Gestures on Buds4 Pro, and stay connected without breaking their flow. Customers who pre-order Samsung Galaxy S26 Series will receive 10% off the new Galaxy Buds4 Series[25] from Samsung.com or Samsung Experience Stores.

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order from February 25 and will be available from March 11. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive colours, Pink Gold and Silver Shadow.

Galaxy S26 starts from RRP €1019 (256GB), Galaxy S26+ from RRP €1289 (256GB) and Galaxy S26 Ultra from RRP €1499.

Samsung.com offers

  • Pre-order now and receive €210 off 1TB for Galaxy S26 Ultra
  • Pre-order now and double the storage to 512GB for the price of 256GB, worth €190 across Galaxy S26 series
  • Trade-in a selected smartphone and receive up to €600 off the Galaxy S26 Series

For additional offers, data plans and finance solutions, please visit samsung.com for more information.

 

See our S25 reviews

LADbible Group and Samsung TV Plus bring LADbible FAST Channel to Ireland

Leading social entertainment business LADbible Group has officially made its debut on television screens with its first-ever Free Ad-Supported Streaming TV (FAST) channel in Ireland.

Now available on Samsung TV Plus across Ireland, the LADbible FAST Channel showcases the brand’s most loved original programming 24/7 – including hit series such as Minutes With, Snack Wars, Agree to Disagree and Would You Rather.

With Irish audiences increasingly embracing Connected TV (CTV), the launch is part of LADbible Group’s commitment to meet its fans wherever they are – and increasingly, that’s on the big screen at home. Insights from Samsung’s 2024 Anatomy of a Streamer research report show that Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day, compared to just over 49 minutes for Boomers.

From celebrity interviews with Liam Neeson, Saoirse Ronan, and Paul Mescal, to powerful personal stories shared by reformed gangsters and mental health advocates, LADbible delivers a mix of unfiltered moments with household names and untold stories from around the world – now available in homes across Ireland. Each show is designed to entertain, spark conversation, and put viewers at the heart of culture.

This approach to storytelling has driven significant growth in LADbible’s original programming, which has amassed over 280 million views on YouTube alone, with a year-on-year increase of 20% and an average of 100 million minutes watched per month.

LADbible Ireland has built a loyal and engaged following of over 6 million, generating more than 300,000 engagements daily and averaging 9,200 views every minute across its channels.

Tom Butcher, General Manager at LADbible Ireland, said: “LADbible Ireland has seen phenomenal growth across our platforms, and this move onto TV screens marks an exciting new chapter for us. The launch of our FAST channel in Ireland means we are now able to deliver our premium shows in a way we know more people are choosing to watch and deepen our connection with our audience”.

Becky Gardner, Head of Originals, said: “Launching in Ireland is a natural next step for LADbible on our TV screens. Our content already resonates with audiences here, and with the rise of FAST, LADbible presents a new opportunity to connect with even more viewers of our shows, bringing always-on entertainment straight into people’s homes. Whether it’s a laugh, a debate, or an unexpected story, we’re here to bring people together through shared moments”

Gus Grimaldi, Head of Samsung TV Plus EMEA, added: We’re delighted to bring LADbible’s first-ever TV channel to audiences in Ireland. Samsung TV Plus is a leader in delivering high-quality entertainment to audiences globally. Our partnership with LADbible allows us to reach and connect with even more younger viewers who are continuing to embrace CTV. Irish audiences can experience the incredible content lineup the new channel has to offer, subscription-free and no signup needed – exclusively on Samsung TV Plus.”

Availability:
LADbible is now live on Samsung TV Plus, available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets.\

Channel ID: 4102

Samsung Launches Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch8 Series Globally

Samsung Electronics Co., Ltd. announced the global availability of its latest foldable smartphones, Galaxy Z Fold7 and Galaxy Z Flip7, and its new Galaxy Watch8 series. The Galaxy Z series has reached the highest number of pre-orders for Galaxy Z foldables ever in Ireland., with targets exceeded before the end of the pre-order period.

Galaxy Z Fold7 and Z Flip7: Ultra-Thin and -Light with Intuitive Intelligence

Refined by years of breakthrough engineering and elevated with advanced intelligence, Galaxy Z Fold7 and Z Flip7 represent the next leap in smartphone. Galaxy Z Fold7 and Z Flip7 are Samsung’s thinnest, lightest and most advanced Z series devices yet. Powered by cutting-edge performance and seamlessly integrated Galaxy AI, they are intelligent, adaptive companions that anticipate and respond to user needs in real time. With expansive, flexible displays, pro-grade cameras and context-aware intelligence, Galaxy Z Fold7 and Z Flip7 open up new realms of productivity, creativity and connection.

Galaxy Z Fold7 brings Galaxy advancements together and broadens their scope, delivering the Ultra -level experience in the thinnest, lightest and most advanced Z Series yet. It offers immersive, high-octane performance on an expansive screen, empowering you to game, stream, connect and create all at once. Galaxy’s true AI companion experience has also been optimised for the foldable format, enabling fluid interactions across more apps and the larger screen. And with Camera and screen sharing with Gemini Live users can talk naturally to Gemini about what they’re viewing. They can simply share a picture of a local delicacy while they’re exploring a new city and ask Gemini whether there is a nearby restaurant where they can try it.

Plus, Galaxy Z Fold7’s ultra-grade 200MP high-resolution camera gives the freedom to shoot at flexible angles, putting professional-quality content creation at user’s fingertips. For example, convenient editing features like Generative Edit[3] now automatically detects passers-by in the background of photos and proactively recommends what to remove, eliminating the need to make manual selections and edits. Apart from these features, Galaxy Z Fold7 brings familiarity and durability in a head-turning new design that unfolds into something extraordinary.

Galaxy Z Flip7 distills flagship power, intelligence and personality into a compact and iconic form. With its edge-to-edge FlexWindow, you can express yourself, access key features at a glance and stay connected, all without opening the device.

Built for dynamic lifestyles, Galaxy Z Flip7 transforms the way users capture and share content, from flawless selfies to cinematic video, all with the agility and creativity only Flip devices can offer. Now Bar delivers helpful information right on Galaxy Z Flip7’s FlexWindow to help users stay in control of their day, such as what song is playing, workout progress and even rideshare ETAs at a glance. Gemini Live also allows users to share what they see through their camera and chat with Gemini in real time directly on FlexWindow. So, they can ask for travel tips while road tripping with their dog or outfit suggestions based on the day’s weather. Users can also simply share the camera in Flex Mode and converse with Gemini hands-free.

Galaxy Z Flip7’s FlexCam makes it easier than ever to capture the perfect selfie. Real-time filters on the FlexWindow instantly enhance users FlexCam selfies, so that they can be ready to post or share without the need for any extra editing. And with fun new features like Portrait Studio3 for pets, users can instantly transform any snapped or downloaded pet photo into a work of art. They can choose from styles that resemble artistic paintings, 3D cartoons, fisheye lens photos or professional-quality portraits, and create frame-worthy masterpieces with one quick tap.

Years of breakthrough engineering have led foldables to become flexible canvases for the new AI experience. As a new class of smartphones designed to fit in with and elevate user lives, Galaxy Z Fold7 and Galaxy Z Flip7 represent this achievement. Familiar yet transformative, they blend power, portability, style and substance, whether users seek a revolutionary, ultra-level experience or an AI powerhouse that fits in their pocket. As form factors evolve to look and think differently, this generation of foldables represents the next leap in smartphone innovation.

Read more on the new devices here

 

Pricing 

  • Samsung Galaxy Z Fold7-  12GB RAM + 256GB- €2149 RRP
  • Samsung Galaxy Z Fold7 – 12GB RAM + 512GB – €2259 RRP
  • Samsung Galaxy Z Fold7- 16GB  RAM + 1TB – €2559 RRP
  • Samsung Galaxy Z Flip7 –  12GB RAM + 256GB – €1,239 RRP
  • Samsung Galaxy Z Flip7 – 12GB RAM + 512GB – €1,349 RRP
  • Samsung Galaxy Z Flip7 FE – 8GB RAM +128GB – €1029 RRP
  • Samsung Galaxy Z Flip7 FE – 8GB + 256GB – €1,099 RRP

Offers on Samsung.ie

Your Privacy, Secured: How Galaxy AI Protects Privacy with Samsung Knox Vault

Galaxy AI is built to understand what you need before you even ask whether that’s suggesting a change in your routine or pulling up just the right information at the right time.

This level of personalisation can be incredibly helpful, but the more your phone knows, the more there is to protect. So, what’s keeping all that personal data secure?

Samsung believes there is no privacy without strong security. That’s why every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalisation, user-controlled cloud processing, and ecosystem-wide protection through Samsung Knox Matrix.

At the core of this system is Samsung Knox Vault, the company’s hardware-based solution for safeguarding your most sensitive information.

Secured at the Hardware Level

Most mobile devices rely solely on software to protect sensitive data. Galaxy devices go further.

Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory to encrypt sensitive data, with Knox Vault securing the keys. It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics, as well as financial information and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay private. You don’t need to activate or manage it, as it’s always on, working silently in the background, keeping your data safe while you get on with your day.

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware, to worries over leaking personal data, such as conversations with your AI assistant. As AI becomes part of more everyday tasks, the types of data that need protection are also expanding.

For example, metadata from your most personal photos not only details the resolution and file format but also shows the exact location where the image was taken. This personal metadata is more than just files — it’s information that is deeply connected to your daily life, and in the era of AI, these types of data used to provide personalised suggestions need to be kept private.

Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks, ensuring your data can’t be accessed without approval.

Personalised AI, Protected at the Core

Knox Vault not only provides protection for today’s threats, but it also ensures your privacy as mobile experiences continue to evolve.

As Galaxy AI becomes more useful, it also becomes more personal, learning how you use your device and adapting to your needs. These highly tailored AI experiences rely on deeply personal data; Knox Vault plays a crucial role in keeping that information private and secured.

Galaxy AI ensures privacy by processing tasks directly on-device where possible, keeping data in your hands and off online servers. For example, Audio Eraser, removes background noise from videos or voice recordings without the need for any cloud-based processing — so your personal information stays private. Call Transcript[2] operates in the same way, keeping your calls organised while ensuring personal conversations stay private by remaining on-device.

Knox Vault ensures your data is protected, confidential, and secure. Building on its role in Galaxy AI as the trusted foundation for security and privacy, Knox Vault will expand across Samsung’s growing AI ecosystem as AI becomes more deeply integrated into the user experience.

Knox Vault is more than a security feature, it’s Galaxy’s promise that no matter how advanced your devices become, or how much AI evolves, your privacy is secured.

To find out more about Galaxy AI and Knox Vault, please visit: Samsung.com/ie

Meet the Samsung Galaxy S25 Edge

Samsung Electronics Co., Ltd. today has revealed the full specifications of the Galaxy S25 Edge, a category-defining slim smartphone joining the Galaxy S series. Crafted with style and strength in mind, Galaxy S25 Edge strikes a new balance of premium, pro-level performance in a resilient titanium body only 5.8mm thick. S25 Edge delivers on the S series legacy, integrating an iconic Galaxy AI-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.

“Galaxy S25 Edge redefines smartphone design, with no compromise on performance. It’s our slimmest S Series device yet, created with style and strength in mind. Featuring an iconic Galaxy AI-enabled camera, it opens up a world of creativity in a light, elegant form factor for customers wanting stylish design and the best features Galaxy has to offer,” said Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland.

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is a remarkable feat of engineering that reimagines nearly every element of smartphone design for an even more compact and convenient experience. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional resilience. The optimally curved edges and sturdy titanium frame offer enduring protection for everyday use. The latest Corning® Gorilla® Glass Ceramic 2, a new glass ceramic offering that delivers engineered resilience, is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size —capturing images with over 44% improved brightness in low-light environments. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favorites like Audio Eraser and Drawing Assist are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool under sustained use thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler which delivers a 43% improvement in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers our most natural and context-aware mobile AI experiences yet. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is always safe.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief and Now Bar include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s latest advancements to more users. For example, with Gemini Live’s new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is kept secure by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences never sacrifice privacy.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

The Galaxy S25 Edge will be available for pre-order from today (13th May) and widely available in operators, retailers and on samsung.com/ie from 30th May.

Galaxy S25 Edge will be available in a captivating range of colours, including Titanium Silver, Titanium Jetblack and Titanium Icyblue.

Customers who pre-order Galaxy S25 Edge from selected retailers can double their storage for the same price.

Pricing

Galaxy S25 Edge RRP

  • 256 GB – €1269
  • 512GB – €1389

See our Samsung Reviews 

Samsung Introduces Real-Time Visual AI on Galaxy S25 Series With Gemini Live Update

Samsung Electronics Co., Ltd. have announced the rollout of a new AI experience with Gemini Live, bringing real-time visual conversations with AI to Galaxy users. This feature is currently available on the Galaxy S25 series available for any users free of charge.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganising a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorise items and optimise space, or share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.

Gemini Live with camera and screen sharing capabilities are available to all Galaxy S25 series users at no additional cost.

See our Samsung reviews

Samsung Introduces Galaxy XCover7 Pro and Galaxy Tab Active5 Pro

Samsung Electronics Co., Ltd. has announced the new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro, enterprise-ready devices designed to meet the demands of today’s fast-paced, high-intensity work environments. Continuing the legacy of Samsung’s ruggedised devices, these latest Pro models are versatile, optimised and secure — delivering enhanced durability, steady performance and optimised workflow to empower frontline workers, from the office to the field and beyond.

With 5G connectivity, an upgraded processor and increased memory, the XCover7 Pro and Tab Active5 Pro offer enhanced mobility and reliability. The XCover7 Pro features a powerful new stereo speaker system with anti-feedback technology, which minimises unwanted audio loops for clearer communication. Both devices offer enhanced battery capacity, with the XCover7 Pro equipped with a 4,350mAh battery for longer usage, while the Tab Active5 Pro comes with a 10,100mAh battery set designed to support demanding workflows. The Tab Active5 Pro also supports Dual Hot-Swap battery functionality, allowing workers to replace batteries without powering down their devices and ensuring seamless operation even when battery levels are low.

With the ruggedised smartphone market expected to reach 4.46 million units and the ruggedised tablet market projected to hit 1.89 million units by 2028, these devices can be increasingly essential in industries such as retail, government, logistics, healthcare and manufacturing. Reliable, high-performing and durable, they can be critical for ensuring seamless operations in any work environment.

“At Samsung, we understand that frontline professionals need technology that adapts to their fast-paced and demanding work environments,” said Jerry Park, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro combine ruggedised durability, enterprise-grade security, seamless connectivity and intuitive AI-driven features to help businesses operate efficiently in harsh conditions while maximising productivity and minimising downtime.”

Ruggedised Durability: Built To Withstand Any Environment

The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro are designed to thrive on the frontlines of all industries. Having undergone rigorous durability testing to ensure they withstand demanding environments, they are ideally built to offer reliable performance in the field. Both devices feature IP68-rated water and dust resistance, helping to protect against dust ingress and exposure to water – making them a dependable choice for conditions where accidental splashes or occasional submersion may occur.

The Tab Active5 Pro’s S Pen — an essential tool for field professionals who annotate documents, sign forms or input data on the go — further extends usability by functioning even in certain wet conditions. Additionally, both devices have been tested for use with common workplace sanitisers, ensuring durability in environments requiring frequent cleaning.

Their MIL-STD-810H certified designs help ensure resistance to drops, extreme temperatures and vibrations, while the Corning® Gorilla® Glass Victus®+ display on the Tab Active5 Pro helps provide enhanced scratch and impact protection. Those in retail, government and manufacturing settings can also depend on enhanced touch sensitivity in both devices, allowing seamless use with compatible gloves.

Work Continuity: Staying Connected and Powered Throughout the Day

Clear communication is crucial in fast-paced work environments, especially for teams relying on walkie-talkie functionality in industries like construction and emergency response. The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro enhanced speaker technology with anti-feedback noise reduction, minimising disruptive sounds that can occur when multiple devices that share the same channel are in close range. With higher volume and improved clarity, these upgraded stereo speakers help frontline workers stay connected and relay critical information without disruption. The Tab Active5 Pro further strengthens communication with optimised audio tuning, boosting volume levels and incorporating intelligent sound processing to filter out background noise, making collaboration even more effective.

Both devices also offer Vision Booster, which enhances outdoor visibility by improving screen readability in bright environments. The Galaxy Tab Active5 Pro further builds on this with an upgraded display brightness of up to 600 nits — a notable increase from 480 nits in the previous model — ensuring clearer visuals even in challenging lighting conditions. Whether reviewing critical information on-site or navigating workflows outdoors, these upgrades provide better contrast, improved tone mapping, and enhanced visibility against strong illumination, allowing users to stay focused wherever the job takes them.

With extended battery life and seamless power solutions, the Galaxy XCover7 Pro and Galaxy Tab Active5 Pro support uninterrupted workflow. Both devices feature POGO charging interfaces, making it easy for workplaces with POGO docks to charge multiple devices at once. For environments in which devices remain plugged in, the Tab Active5 Pro supports No Battery Mode, allowing it to function when connected to a dedicated power source — ideal for in-vehicle setups, kiosks and workstations.

Seamless connectivity is also key to maintaining work continuity. The XCover7 Pro and Tab Active5 Pro both support 5G connectivity, Wi-Fi 6E and network slicing to prioritise device communication even in dense network environments and ensure fast and stable network access. With dual SIM support (pSIM + eSIM) on the Tab Active5 Pro, workers can effortlessly switch between networks, keeping them connected in any environment.

The Tab Active5 Pro introduces front-facing NFC Tagging, enhancing usability in retail, hospitality and logistics environments where fast, secure interactions are essential. Enabling seamless authentication, asset tracking and mobile payments, the tablet can effectively be used as a mobile point-of-sale (mPOS) system in retail stores and restaurants alike. Employees can quickly validate credentials, process transactions and manage assets without any additional hardware, enhancing efficiency in industries where speed and security are critical.

Maximised Productivity: Smarter Tools for the Frontline

Samsung’s latest ruggedised devices also introduce AI-driven enhancements, reinforcing Samsung’s commitment to expanding AI capabilities across its entire ecosystem. These intelligent features make everyday tasks more intuitive and efficient, helping frontline professionals work smarter and faster in dynamic environments while making advanced AI more accessible across a broader range of devices.

Equipped with high-performance chipsets, enhanced usability features and intuitive AI-powered tools, both devices enable workers to multitask with ease. Features like Circle to Search with Google, Object Eraser, AI Select and Read Aloud allow users to complete tasks more efficiently, reducing manual effort and improving accuracy. The Galaxy XCover7 Pro is powered by the Snapdragon® 7s Gen 3 Mobile Platform (4nm Octa-Core) chipset which optimises power efficiency and processing speed, while the Tab Active5 Pro, featuring the same chipset, delivers increased RAM and expanded storage options to handle demanding workloads.

Designed for professionals who need flexibility, both devices support Samsung DeX, allowing them to connect to a monitor for a desktop-like experience. Whether managing field reports, performing administrative tasks or presenting data, users can transition seamlessly between mobile and desktop environments.

Additionally, programmable keys allow users to assign shortcuts to frequently used applications, such as barcode scanning, push-to-talk, integrated with Microsoft Teams or emergency alerts. This customisation enhances workflow efficiency, reducing time spent navigating menus and improving responsiveness in critical situations.

Security remains a cornerstone of Samsung’s ruggedised devices, with Samsung Knox Vault safeguarding sensitive data through advanced encryption and authentication to ensure compliance with enterprise security standards. Beyond that, Samsung offers a comprehensive suite of security innovations designed to provide strong protection, transparency and user control. Real-time Kernel Protection and DEFEX deliver runtime protection at both the app and kernel layers, while Samsung’s Warranty Bit detects tampering and restricts access to sensitive applications, such as Work Profile, helping to maintain a trusted device environment.

See our Samsung Reviews

Availability

The new Galaxy XCover7 Pro (RRP €639) and Galaxy Tab Active5 Pro (RRP €899) will be available starting April 2025.[

For more information about Samsung’s latest Galaxy devices, visit news.samsung.com/uk/galaxy