Netflix, Disney+, HBO Max and Hayu in one subscription, exclusively on Sky

Sky has today announced that in a world-first, it is bringing together Disney+, HBO Max, Netflix and Hayu into a single Sky TV subscription
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Sky becomes the home of must-watch entertainment, with the most popular streaming apps sitting side by side alongside Sky Originals including Amadeus and Under Salt Marsh, and Sky Exclusives like Heated Rivalry, all in one place and integrated as part of the Sky TV experience.
For the first time, new customers can get Sky, HBO Max, Disney+, Hayu and Netflix together as part of Sky Ultimate TV from €28 a month, delivering the best value in the market. Existing customers will get easy access as part of their Sky TV subscription, with over €30 worth of streaming apps included each month, with:
  • Disney+ Standard with Ads arriving in March
  • HBO Max Basic with Ads from when it launches in the UK & Ireland on the 26th March
  • Hayu from July, with a selection of top shows available from March
NOW TV – Also from launch, HBO Max Basic with Ads will be packaged together with NOW Entertainment, included at no extra cost for existing customers and fully integrated into the NOW platform.
Speaking on today’s announcement, Caroline Donnellan, Sky Ireland’s Director of Marketing and Brand said: “This marks a new era for Sky and NOW. In a world-first, we’re setting a new standard for TV value by bringing together Sky, Netflix, Disney+, HBO Max and Hayu into a single Sky TV subscription. Nowhere else offers all of this incredible entertainment, in a fully integrated experience, with everything customers love watching side by side so viewers can jump from show to show with ease.” 
Matthew Price, Commercial Director at Sky Ireland said: “For our customers, it couldn’t be simpler. We are committed to offering them the best value and the best experience. Existing Sky TV customers, whether on Sky Q, Sky Stream or Sky Glass, will get easy access to this new line-up as standard. All NOW Entertainment customers will get access to HBO Max, included at no extra cost, all integrated within the NOW app. We’re proud to continue Sky’s legacy of innovation, making it easier than ever for people to enjoy the very best entertainment, all in one place,”
 
Unmissable TV series and blockbuster movies on Disney+
Sky and Disney have signed a new multi-year agreement in the UK and Ireland, giving more Sky customers access to Disney stories and entertainment. From March, eligible Sky TV customers will receive Disney+ Standard with Ads included in their subscription, worth up to €8.99 a month, with the option to take the Disney+ Standard or Premium plan while keeping that saving.
This includes Sky Stream and Sky Glass customers with Ultimate TV, eligible Sky Q customers, and Sky Essential TV customers with Sky Cinema. Existing Disney+ customers can also choose to move their current Standard or Premium plan to Sky, saving €8.99 a month, keeping their profile and watch history.
Customers can enjoy a constantly growing library of unmissable entertainment, from acclaimed TV series including Rivals and FX’s The Bear to blockbuster movies such as Disney’s Moana 2 and Marvel Studios’ The Fantastic Four: First Steps, from Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, 20th Century Studios, and more.
Sky Cinema customers will also get a new Disney+ Cinema channel, giving them access to even more great movies as part of their subscription.
HBO Max included with Sky
Sky has expanded its partnership with Warner Bros. Discovery to continue bringing HBO shows and Warner Bros. movies to Sky and NOW customers through HBO Max, available from 26th March. Sky Stream and Sky Glass customers with Ultimate TV, and Sky Q customers will get HBO Max Basic With Ads included as part of their Sky subscription. Serving up unmissable HBO drama, including fan-favourite shows like Succession and The Wire as well as new productions like the 2025 Emmy and Critics Choice Award Winning Max Original The Pitt, and a selection of Warner Bros. movies.
Sky+ customers will also be able to watch HBO Max Basic with Ads content. Sky Cinema customers will continue to enjoy new Warner Bros. movies such as One Battle After Another and Superman, alongside hit films from Sky, Paramount, and NBCUniversal.
Sky Atlantic will air the upcoming seasons of much-loved HBO shows that customers have previously enjoyed on Sky, such as Euphoria, House of the Dragon and The White Lotus, alongside HBO Max.
Top reality telly from Hayu on Sky
From July, Hayu, the home of reality TV, will also be included in the Sky subscription, bringing customers the best binge-worthy telly. They’ll be able to catch new episodes of iconic reality franchises, like The Real Housewives and Below Deck, the same day as they air in the US. Sky Stream and Glass customers with Sky Ultimate TV, Sky Q and Sky+ customers will get all this included on demand, easily discoverable from the homepage.
For those who can’t wait until July, from March fans can enjoy a taste of Hayu’s top shows including Below DeckBelow Deck Mediterranean, The Real Housewives of Beverly Hills, and The Real Housewives of Salt Lake City on Sky TV.
An unrivalled range of content, powered by Sky OS
With Sky, HBO Max, Netflix, Disney+ and Hayu all together, Sky is the ultimate destination for the best shows, movies and sport side by side in one simple subscription.
Sky OS, the smart platform that powers Sky Stream and Sky Glass, curates entertainment from Sky and other apps into one place, helping viewers get to what they want to watch, faster. Shows and movies will appear side by side in the personalised Top Picks rail on the homepage, so they can jump from Saturday Night Live UK to Stranger Things, or The Pitt to The Real Housewives of Beverly Hills or High Potential, in a flash.
For the first time, Continue Watching lets viewers jump back into Disney+ and Hayu shows, alongside Sky, Netflix, HBO Max, as well as content from any channel, quickly picking up where they left off or the next episode. Playlists allow viewers to save favourites from apps and channels in one place to enjoy whenever they want. Everything integrates with Sky voice control, so customers can easily search across apps, ‘Hello Sky, play The Bear,’ and control their TV.
Sky OS is always getting smarter, with regular updates and new features added for an even more effortless, personalised experience. Later this year, a comprehensive update will be rolled out to the user interface, Sky OS 2.0. As well as an improved Sky Go app, which will allow customers to enjoy the brilliant Sky OS experience on more devices, in the home or wherever they are.
NOW customers to enjoy HBO Max at no extra cost
Existing NOW Entertainment customers will also get HBO Max Basic with Ads at no extra cost in a new NOW Entertainment & HBO Max membership.
HBO Max brings HBO’s library of content, including hits such as Game of Thrones and new series like A Knight of the Seven Kingdoms, to the NOW platform from 26th March. This will be seamlessly integrated alongside Sky Originals and Exclusives like Amadeus and Gangs of London, meaning viewers won’t need to lift a finger. The new NOW Entertainment & HBO Max membership will be available from €7.99 a month for new customers.
For those who just want Sky shows, a new NOW Entertainment membership will be available from just €5.99 a month. This will still give access to the upcoming seasons of returning hit series from HBO on Sky Atlantic, like favourites The Last of Us and Euphoria.
Disney+, HBO Max, Netflix, Hayu. Included with Sky from just €28 a month
New customers will get Sky Originals and Exclusives, Netflix, Disney+, HBO Max and Hayu as part of the Sky Ultimate TV pack from just €28 a month. Designed for those who want a never-ending supply of brilliant entertainment for the best value in the market, it brings together over 110 channels including Sky Comedy, Sky Documentaries, Sky Crime, Sky History, plus many more.
For those who want a taste of Sky, Sky Essential TV offers great value from just €18 a month. It gives you access to over 30 channels, all in one place including Sky Atlantic, featuring hits like The Day of the Jackal and Brassic, plus new seasons of much-loved HBO shows that have previously aired on Sky, such as House of the Dragon and The White Lotus. Alongside Netflix including fan favourites like Wednesday and Bridgerton, and a wealth of reality shows, documentaries and adventure on discovery+.

Beyond Swift: The revolution of instant international payment solutions

For over half a century now, the global financial system has relied on a SWIFT mechanism that, in 2026, feels archaic. It was certainly revolutionary at the time for the banking messaging system that it is. It helped create a safer and more orderly way to get money from one bank to another.

Today, it’s seen as legacy infrastructure that brings with it a lot of friction. A transfer can take days to settle (in the 80s, sending money from the UK to Hong Kong in three days was impressive!), while fees are now seen as high and quite unpredictable. And, perhaps most disappointingly for a correspondence system, tracking the location of the funds is difficult. 

While information travels instantly, money has lagged behind – partly because replacing a large global system, which takes fraud seriously, is understandably sticky. But a quiet revolution has been happening from the bottom up. API-first financial infrastructure has been booming over the past decade, and alternative finance is growing so big that it no longer feels like an alternative.

The problem with legacy systems

To understand the magnitude of this revolution, you first have to appreciate the inefficiencies of the current status quo. Traditional Swift is a chain of correspondent banks – money doesn’t actually go from point A to B, but it passes through a series of intermediaries, all of which collect their own fee.

This structure is therefore inherently opaque. A business might send $10,000, but the recipient might receive $9,850. If the business says it wants the recipient to receive $10,000, then the sender will pay high fees, and it often won’t be clear whether they’re wire fees, exchange spreads, and so on. 

How modern API-first solutions work

The solution to this is interoperability and direct connection. Modern fintechs aim to be borderless, and they’re building their own “financial infrastructure” to achieve it. They might use SWIFT when it works out best, or they might establish entities in multiple countries and connect directly to local banking systems. They might use treasury tricks, where they can deposit/withdraw money from multiple users simultaneously to align a transfer, and achieve it even with no money ever crossing the border. In the end, it’s about choices, flexibility, and being agile.

This API-first approach means instant settlement. Because the payout is a local bank transfer, it clears within seconds.  Plus, the fees are clearer and the tracking is more accurate (fewer intermediaries).

The advantage for global business

For treasury managers and CFOs, the ability to consolidate liquidity is a game-changer for obvious reasons. Before, expanding into new regions like Latin America or Southeast Asia meant opening multiple local bank accounts, which was a bureaucratic nightmare, whether you’re a large corporation or an independent store.

Modern platforms allow users to see their global finances in one view. Through a single API integration, a company can automate pay-ins and pay-outs in dozens of countries. This means it’s easier to track liquidity and cash flow, but it also means it’s easier to manage multiple currencies and have an FX strategy. You can build up reserves in a multi-currency account wallet and execute timely transactions when the exchange rate is favourable (or when it’s large enough to get a bulk FX discount).

Who is driving the change?

Transparent cross-border payments are made up of global generalists and specialized regional experts. Wise is perhaps the most recognizable name and it was an early mover in setting the standard for transparency and mid-market exchange rates, while Airwallex carved out a strong position by offering a comprehensive platform that combines payments with card issuing and expense management – ideal for larger enterprises. 

Latin America is always an interesting environment because it has historically been characterized by fragmented banking systems. Belvo has set the standard for Open Finance, as they’ve helped build the API rails so businesses can access banking data and initiate payments in markets like Mexico, Brazil and Colombia. On the issuing side, Pomelo provides the cloud-native infrastructure to help companies launch and scale, while Dock operates heavily in the background as a banking-as-a-service powerhouse.

Prometeo has positioned itself to focus specifically on borderless banking for treasury management. Here, the international payment solution provides a single API that consolidates these local networks to allow for automated liquidity movement between Latin America and the US.

Value movement

Instant international payments is still a new concept to larger banks. But for those looking to take advantage of maturing open banking regulations, payments is an area which is improving in quality while decreasing in cost. It has come at a time of the rise of crypto, which is in part how crypto has been kept at bay away from mainstream use. Going forward, it’s unlikely to see large corporations embrace interoperability because it’s a playing field leveller, and so bottom-up fintech movements will continue to shape consumer experience.

How Do Liquidity Providers Shape the Market?

The average daily trading volume of the foreign exchange market is $7 billion. The money’s perceived flexibility on a global scale is the reason for the simplicity with which assets can be purchased and sold.

The success of this industry is not a result of luck. Market efficiency and its participants’ success depend on a group of crucial actors. What is the role of these providers in the market?

The importance of liquid assets in the foreign exchange market.

It’s about how quickly and efficiently a currency can be bought or sold without causing large price swings. Thanks to a wide array of participants, this level of flexibility in the foreign exchange market is possible.

There is always someone ready to finalize a transaction. The result? Currency pairs are traded smoothly, with efficient execution and minimal spreads, a testament to the market’s high liquidity.

The importance of liquid assets cannot be overstated. It’s a vital part of the machinery of market efficiency, enabling quick and smooth asset movements. It is a buffer against sudden price changes because someone is always ready to buy or sell an asset at the prevailing market price.

The machine is vital to keeping it well-oiled. The market remains liquid because they hold significant volumes of foreign currency and are willing to operate on tight spreads. Their presence makes it easier for traders to enter and exit positions in the market. Without LPs, the market could become less efficient and more susceptible to large price swings.

Types of Liquidity Providers

The foreign exchange market has a variety of Liquidity Providers. There are three primary categories for LPs. There are banks, non-bank partnerships, and electronic communication networks.

Tier-1. Major global banking entities like HSBC and J.P. are included. The primary providers are Morgan. They fuel the market with their financial resources.

Banking institutions are not the only ones that contribute to market liquidity. Hedge funds, private trading firms, and other financial institutions are included in this group.

Small market participants and larger liquidity providers use ECNs. Smaller investors and traders can tap into more prominent market entities with quotes from various LPs.

Why should you work with a broker?

There are several benefits to working with an FX Liquidity Provider as a broker.

  • Enhanced Market Efficiency.

As a broker, working with anLP contributes to market efficiency. It is possible to narrow the spread between bid and ask prices with the help of LPs. The process reduces transaction costs for traders.

  • Increased Market Transparency.

Market transparency can be achieved by partnering with an LP. A centralized trading platform can make pricing trends and market activities more apparent. Increased visibility decreases the potential for fraudulent activities and market manipulation.

  • Improved Market Liquidity.

Market liquidity can be improved by collaborating with an LP. The market is dynamic because of the smooth interactions between buyers and sellers. The continuous flow of transactions prevents market swings.

  • Reduced Market Risk.

LPs mitigate market risk. The potential negative impacts of market volatility can be mitigated by providing a centralized platform for trade execution. Short-term traders may benefit from taking advantage of market fluctuations to maximize profits. It is possible to yield substantial benefits in terms of efficiency, transparency, liquidity, and risk reduction by working with a broker.

Top Liquidity Providers In FX.

Three organizations are highlighted as superior in the market.

  1. B2Broker.

B2Broker is celebrated for its technology and services. They have an extensive pool of premier Banks and non-Bank providers, guaranteeing seamless execution of transactions of all sizes. B2Broker has over 800 trading instruments and a global presence across eight asset classes. 

  1. Top FX.

TopFX, a Prime CFDs Broker with a 12-year history, offers unparalleled liquidity services to clients. It allows the trading of over 600 assets. A safe and dependable trading environment is ensured by client funds being kept in secure, segregated accounts.

  1. FXCM Prime.

FXCM Prime is a centralized platform. The consolidated view of client positions is provided by integrating trades from various ECN and individual bank trading platforms. FXCM Prime is a comprehensive solution for diverse trading firms.

Conclusion

The foreign exchange market depends on the role of Liquidity Providers. Their presence reduces transaction costs for traders. LPs can mitigate market transparency and market manipulation risk.

It’s essential to consider the breadth of its product and service offerings. To receive smooth and healthy services, it’s essential to verify their reputation in the market.