Game Changing Potential of GenAI and Innovative Data Storage

Artificial intelligence (AI) is not long just a buzzword, but a pivotal force driving unprecedented business transformation and growth. The technology is fundamentally reshaping how businesses in Ireland operate, innovate, and compete. According to the Dell Innovation Catalyst Study, 76% of organisations based in Ireland are already considering AI and GenAI a key part of their business strategy, with 84% reporting substantial ROI and productivity gains from adopting these technologies. Moreover, 66% of Irish organisations are at early to mid-stage in their AI and GenAI adoption journey, while 90% see strong opportunities to leverage Agentic AI within their business operations. Ivor Buckley, Field CTO at Dell Technologies Ireland and Northern Ireland tells us more.

However, there are complexities involved with fully harnessing the power of GenAI. To build and train GenAI models, organisations need vast amounts of information. In turn, these same models also generate vast quantities of data to go back into the business. So, the question each business leader must ask before embracing AI and GenAI is: are our storage solutions up to the task?

The solution is scalable, secure, and economically sound data architecture that will set apart the organisations simply running in the AI race, and those leading it.

Storage solutions for the GenAI age

For GenAI to be successfully deployed, organisations must rethink, rearchitect and optimise their storage to effectively manage GenAI’s hefty data management requirements. By doing so, organisations will avoid a potential slowdown in processes due to inadequate or improperly designed storage.

The reality is that traditional storage systems are already struggling to keep pace with the explosion of data, and as GenAI systems advance and tackle new, more complex tasks the requirements will only increase. In other words, storage platforms must be aligned with the more complex realities of unstructured data, also known as qualitative data, and the emerging needs of GenAI.

In fact, unstructured data accounts for over 90% of the data created each year – largely due to a rise in human generated data, meaning the sphere is made up of cluttered and muddled columns of analysis. Enterprises need new ways to cost-effectively store data of this scale and complexity, while still providing easy and quick access to it and protecting it against cyber criminals. Unstructured data specifically is of interest to hackers, due to its value and sheer volume.

Organizations are seeking to enhance how they manage data—whether it’s moving, accessing, scaling, or safeguarding it. In the pursuit of rapid improvement, many have adopted solutions that store data across several public cloud platforms. While these public cloud environments can deliver immediate benefits, such as increased flexibility and availability, they often introduce longer-term complications.

Over time, organizations may face rising costs associated with moving data into and out of different clouds, heightened security risks, and challenges when attempting to optimize their data across these disparate environments. For generative AI to reach its full potential, it requires straightforward, reliable access to quality data; unfortunately, strategies that prioritize public cloud only adoption above all else frequently struggle to meet these requirements.

Organisations should instead look to adopt a multicloud by design approach. This will help them unlock the full potential of multicloud in the short and long-term, without being constrained by siloed ecosystems of proprietary tools and services. Multicloud by design brings management consistency to storing, protecting and securing data in multicloud environments.

Investing in new storage technologies

Businesses need new, novel approaches that cater to GenAI’s specific requirements and vast, diverse data sets. Some of these cutting-edge technologies include distributed storage, data compression and data indexing.

Distributed storage enhances the scalability and reliability of GenAI systems by housing data across multiple locations. For example, organisations can rapidly scale their storage needs across several nodes, should demand increase, as well as replicate their most critical data, allowing it to be vaulted in a separate location and easily retrieved in the event of a cyber-attack.

Another key concern facing many organisations is cost. However, this can be addressed in part through data compression.  By removing unwanted data through data compression methods, organisations can reduce their storage needs. This is achieved by more effectively analysing data and removing unnecessary information to achieve a more summarised version. This in turn reduces the amount of storage required by the organisation and consequently, saves on costs.

Data Indexing on the other hand improves retrieval capabilities, and search capabilities, speeding up training and operational efficiency. Together, these technologies enhance performance, efficiency, and cost-savings.

To fully capitalise on GenAI’s potential, Irish organisations must prioritise a solid storage foundation and effective data management strategy. This will be a key focus at the upcoming Dell Technologies Forum 2025 in Dublin, where business leaders will explore the infrastructure needed to seamlessly integrate AI and GenAI into their operations. Attendees will gain practical insights from Dell experts and hear first-hand about the latest developments in AI, multi-cloud, and other innovative technologies.

It’s clear that there are vast opportunities ahead for organisations to enhance productivity and drive transformation in the AI era. To ensure your business is ready to lead, register today for the Dell Technologies Forum 2025 and discover how to turn GenAI and data into a true competitive advantage.

The Dell Technologies Forum 2025 is run in collaboration with Intel, Microsoft and NVIDIA. For more information and to register for this event, click here.

Proven HBK Force Measurement Technology goes digital with IO-Link

Global leader in precision measurement solutions, Hottinger Brüel & Kjær (HBK) is proud to introduce digital connectivity to its trusted U2B and C2 force transducers, now available with an IO-Link interface.

This enhancement makes it easier than ever to integrate tensile and compressive force measurements directly into control systems.

For years, the U2B (tensile and compressive) and C2 (compressive) series have been essential tools in production, monitoring, and testing environments worldwide. With a nominal force range from 500 N to 200 kN, these sensors are known for their reliability and precision.

Now, in addition to analogue outputs (4 – 20 mA and 0 – 10 V), users can opt for a digital output via IO-Link – which ensures smarter data handling and improved system integration.

The IO-Link Integration provides engineers with many benefits:

  • Sensor Health Monitoring: Real-time diagnostics compare applied forces and temperature conditions against sensor limits. If thresholds are exceeded, warnings are issued to help prevent damage.
  • Enhanced Accuracy: Improved measurement precision and integrated temperature sensing.
  • Universal Compatibility: IO-Link is standardised and works seamlessly with all major fieldbus systems.
  • Simplified Integration: HBK provides function blocks to streamline sensor setup within control systems.

HBK also offers IO-Link-enabled sensors for torque and weight, expanding the possibilities for smart, connected measurement solutions.

More information is available on the company’s website: https://www.hbkworld.com/en/products/transducers/force/c2
and https://www.hbkworld.com/en/products/transducers/force/u2b

HBK introduces IO-Link connectivity for proven force sensors

Global leader in precision measurement solutions, Hottinger Brüel & Kjær (HBK) has announced the integration of IO-Link communication into its trusted U10M, U10F, and C10 force transducers.

These fatigue-resistant sensors, widely used in critical test and production applications, now combine their renowned mechanical robustness with smart digital connectivity.

Thanks to this enhancement, HBK can meet the growing demand for simplified integration, real-time sensor diagnostics and cost-efficient automation solutions – all while maintaining the company’s hallmark precision and reliability.

Digital integration for demanding applications

The C10 series is optimised for measuring compressive forces, while the U10M and U10F have been designed for tensile and compressive loads. Already valued for their large measurement range and long-term stability, these sensors now offer a high-quality integrated amplifier and IO-Link interface, opening the door to plug-and-play setup in smart factory environments.

All models include built-in temperature measurement, allowing engineers and operators to simultaneously monitor mechanical and thermal conditions in real time – a key feature for ensuring sensor performance, process stability and long-term reliability within dynamic industrial environments.

The key performance enhancements include:

  • Linearity error improved to a factor up to 7
  • Temperature zero drift reduced by up to 50%
  • Enhanced resistance to dynamic overloads

Sensor health monitoring: A new standard in reliability

One of the major innovations is the introduction of Sensor Health Monitoring, a built-in system that continuously monitors applied forces and temperature levels. If physical limits are approached or exceeded, the system issues real-time alerts, enabling predictive maintenance and reducing the risk of unexpected downtime. Even short-term overloads are detected, recorded and reported, ensuring full transparency and improved operational safety.

Smarter connectivity with IO-Link

The adoption of IO-Link, a widely supported industrial communication standard, allows HBK transducers to be integrated easily into modern automation systems, providing:

  • Standardised, cost-effective cabling
  • Rapid sensor replacement and configuration
  • Seamless communication from field to control level

This development marks a significant step in HBK’s commitment to supporting digital transformation in measurement and testing environments.

More information about these sensors is available here: https://hbm.wistia.com/medias/kkrq5ajn4s

Minister Michael McGrath launches This City Works, marking the expansion of Google’s Local Employment Task Force

Minister Michael McGrath TD was joined by Adaire Fox-Martin, Head of Google Ireland in St Andrews Resource Centre, Pearse Street in Dublin to announce the launch of This City Works, a newly expanded programme that helps long-term unemployed people to find sustainable employment solutions.

The launch of This City Works represents the next stage in the evolution of Google’s Local Employment Task Force. Established in 2020 by Google’s Community Affairs team in collaboration with local community employment, training and education services, the Employment Task Force aims to find sustainable employment solutions for long-term unemployed people and provide them with training, education and development opportunities.

The task force is made up of a diverse coalition of community experts who are identifying ways to drive inclusive economic growth in Dublin. Members include St Andrews Resource Centre Employment and Training Hubs, Ringsend Community Services Forum, Inner City Renewal Group, The Anchorage Project, Ringsend & District Response to Drugs, Irish Nautical Trust, Department of Social protection, Dublin City Council, the Fair Play project, City of Dublin Education Training Board and Google Ireland. This year, the task force welcomed two new members; the Dublin Port Company and Dublin Waste to Energy. In recognition of the expanding partnership the Employment Task Force is today rebranding to the name – This City Works.

Attendees at the event had the opportunity to meet community representatives and participants in the current Employment Task Force as well as seeing a video showcase of programme case studies.

Speaking at the event, Michael McGrath TD, Minister for Finance said:

“The impact that has been made by Google’s Employment Task Force is truly commendable. This is a unique programme, one that has been driven by the local community for those who live there. I am delighted to officially announce the launch of This City Works today, representing the expansion of the Task Force. I want to thank Google and all of the expert partners for their continued commitment to this important work.”

Adaire Fox-Martin Head of Google Ireland said:

“I am proud to be here today as we expand the Employment Task Force and see it evolve to This City Works. Google has been part of the Ringsend and Pearse Street community for over 20 years now, and we remain committed to helping create meaningful, sustainable and long-term employment for members of our local community. Today’s announcement is testament to the positive impact that this programme has, and I want to commend those involved, our community partners, those in Government and most importantly our participants – it is a joy to recognise the potential and to celebrate the achievements of this group.”

Also announced today was the creation of a dedicated website for This City Works at this cityworks.withgoogle.com. Created by Google, the site is a one stop shop for job seekers and those seeking to enhance their skills or change career path. The site also provides information for businesses seeking staff or for those curious about training and support services in their community.

Blake Hodkinson Director of Further Education – City of Dublin Education Training Board and Employment task force representative, said,

“This City Works is an important initiative, one that brings together people, businesses and community groups to provide support like mentoring and skills training to local unemployed people. I am delighted to be here as we mark the expansion of the programme and would like to officially welcome our two newest members, the Dublin Port Company and Dublin Waste to Energy. This City Works is a fitting new name for this programme, the positive impact we see in the local community is remarkable, this initiative works!”

Created and enabled by Google, This City Works is an initiative that is driven by the local community and made up of Google representatives, community based training employment and education services, local businesses, Dublin City Council and the Department of Social Protection. Today’s announcement follows a commitment of over €500,000 by Google in 2021 at the launch of the Employment Task Force and a further €300,000 funding provided by Google.org, the philanthropic arm of Google in 2022.