A pioneering app,Track Your Impact, has been launched by social enterprise E2G FOOD to transform donation transparency in humanitarian aid. The app allows donors to follow their contributions—high-protein FOOD bars—from production to disaster zones and into the hands of those in need, all in real-time.
Developed in partnership with global tech firm SASI, the platform offers a seamless three-step tracking system: recording production, monitoring transit, and confirming final delivery—all updated in real-time to donors. The partners simply scan QR codes to log E2G FOOD bars into the system.
This innovative track-and-trace functionality builds trust and confidence, setting a new standard in today’s donation landscape.
Pete Henderson, CEO of E2G FOOD and a former BBC cameraman who has witnessed famine and crises across 114 countries, said the app is about more than just delivering food.
“Our partnership with SASI and our tech advisor has brought transparency to the donation ecosystem. We’re enabling like minded people, from everyday consumers to global corporations, to be able to donate nutritious food for as little as £1.65—the cost of one FOOD bar and less than a cup of coffee— ensuring that every pound spent makes a tangible difference. Partnerships are the only way we will advance the sector and bring traceability to donations.”
The launch comes as global hunger reaches alarming levels, with 828 million people going to bed hungry each night, according to the UN. Since September 2024, E2G FOOD has delivered 30,000 FOOD bars to disaster-hit regions across the Middle East, Africa, and the US, leveraging technology to instil confidence in donors from individuals to corporate sponsors.
“SASI was created for organisations to manage data and communications in areas with low-tech infrastructure. We believe our technology provides donors and other stakeholders with valuable transparency to increase confidence, engagement, and support for humanitarian projects. As such, we were excited to work with E2G FOOD and kickstart this project by donating the configuration of their tracking platform for their donors to track their donations, from point of purchase to the end impact”. Commented Yumeho Sekiya, VP of International Affairs at SASI.
The app‘s wider functionalities include a live news feed, ability to share campaigns with loved ones, a dedicated donor profile showcasing total impact in FOOD bars, monetary donations alongside continual impact (monthly) and moments of impact (one-off donations). Partners receiving donations can also upload images of the FOOD being enjoyed in the community, which are automatically shared with donors.
Indika Maligaspe, Technology Advisor for E2G FOOD and developer of the consumer-facing Track Your Impact app commented: “We wanted to ensure that transparency was at the heart of the app with users able to see the progress of their donations in real-time. We are building a community of givers, our FOODIES, and hope to incentivise users to continue to engage and donate.”
Be part of the FOODIE movement creating a more nutritious and transparent world by downloading the free app, TrackYourImpact, and supporting FOOD relief programmes. It’s time to work together to leverage the power of technology and feed the world more nutritiously whilst tracking our impact, one FOOD bar at a time.
Website: www.e2gfood.com
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