FUJIFILM Europe GmbH, Imaging Solutions Division, has announced the introduction of its instax mini 13™ instant camera (mini 13). Following in the footsteps of the popular instax mini 12™ instant camera launched in 2023, mini 13 brings a fun, playful new look and feel with its soft, sculpted shape and a metallic silver logo that accents the front of the camera.
New for mini 13 is the introduction of a self-timer, with options for 2 or 10 seconds, giving the photographer the opportunity to be in the shot themselves with their subjects, or for easy hands-free selfies (with the help of the included wedge-shaped angle adjustment accessory). The mini 13’s main features also include a Close-Up Mode, Selfie Mirror, and Auto Exposure capabilities, as well as the Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts to produce a centered photo. The mini 13 also features Automatic Flash Control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.
“Our instax™ mini line of mini instant cameras, smartphone printers, and film represents not only an incredible value for our users, but in many cases, it’s a user’s first foray into analog photography,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “The mini 13 is a perfect fit because experimenting with instant photography – trying out new lighting, poses, or scenes (especially by using the new self-timer feature), are all fantastic ways to express oneself artistically and be a part of your art. We’re looking forward to seeing what our community creates with the mini 13!”
instax UP!™ Smartphone App Update Announced
Along with the introduction of mini 13, the free, downloadable instax™ UP! smartphone app is debuting new and enhanced features. This app is designed for instax™ users to digitally scan, import, organize, and store their photos in one place, regardless of which instax™ instant film, camera or printer product they use. The updated version brings increased image scanning precision by integrating the use of AI. The overall learning capability of the app has been greatly enhanced so that it can recognize images versus backgrounds or other extraneous content, resulting in cleaner, more precise scans.
New Film Variety Introduced
Pastel Galaxy, the new instax™ mini instant film, will be introduced along with mini 13, featuring a fun cosmic theme complete with sparkly, glossy embellishments, and soothing colors to add a cool vibe to a user’s instax™ photos.
Colors, Pricing, and Availability
Fujifilm’s instax mini 13™ instant camera will be available in Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White. It will be available to purchase at Fujifilm retailers nationwide from 25th June 2026 at a Manufacturer’s Suggested Retail Price of €90.00 (inc. VAT). The instax™ mini Pastel Galaxy film will also be available to purchase from 25th June 2026 at a Manufacturer’s Suggested Retail Price of €11.50 (inc. VAT).
For more information on instax, please visit www.instax.ie
