Tag: exposure

FUJIFILM announces its instax mini 13 instant camera

FUJIFILM Europe GmbH, Imaging Solutions Division, has announced the introduction of its instax mini 13™ instant camera (mini 13). Following in the footsteps of the popular instax mini 12™ instant camera launched in 2023, mini 13 brings a fun, playful new look and feel with its soft, sculpted shape and a metallic silver logo that accents the front of the camera.

New for mini 13 is the introduction of a self-timer, with options for 2 or 10 seconds, giving the photographer the opportunity to be in the shot themselves with their subjects, or for easy hands-free selfies (with the help of the included wedge-shaped angle adjustment accessory). The mini 13’s main features also include a Close-Up Mode, Selfie Mirror, and Auto Exposure capabilities, as well as the Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts to produce a centered photo. The mini 13 also features Automatic Flash Control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.

 

“Our instax™ mini line of mini instant cameras, smartphone printers, and film represents not only an incredible value for our users, but in many cases, it’s a user’s first foray into analog photography,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “The mini 13 is a perfect fit because experimenting with instant photography – trying out new lighting, poses, or scenes (especially by using the new self-timer feature), are all fantastic ways to express oneself artistically and be a part of your art. We’re looking forward to seeing what our community creates with the mini 13!”  

 

instax UP!™ Smartphone App Update Announced

Along with the introduction of mini 13, the free, downloadable instax™ UP! smartphone app is debuting new and enhanced features. This app is designed for instax™ users to digitally scan, import, organize, and store their photos in one place, regardless of which instax™ instant film, camera or printer product they use. The updated version brings increased image scanning precision by integrating the use of AI. The overall learning capability of the app has been greatly enhanced so that it can recognize images versus backgrounds or other extraneous content, resulting in cleaner, more precise scans. 

New Film Variety Introduced

Pastel Galaxy, the new instax™ mini instant film, will be introduced along with mini 13, featuring a fun cosmic theme complete with sparkly, glossy embellishments, and soothing colors to add a cool vibe to a user’s instax™ photos. 

Colors, Pricing, and Availability

Fujifilm’s instax mini 13™ instant camera will be available in Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White. It will be available to purchase at Fujifilm retailers nationwide from 25th June 2026 at a Manufacturer’s Suggested Retail Price of €90.00 (inc. VAT). The instax™ mini Pastel Galaxy film will also be available to purchase from 25th June 2026 at a Manufacturer’s Suggested Retail Price of €11.50 (inc. VAT). 

For more information on instax, please visit www.instax.ie

 

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Fujifilm Announces instax mini LiPlay+ hybrid instant camera

FUJIFILM Europe GmbH, Imaging Solutions Division, is proud to announce the introduction of its instax mini LiPlay+™ hybrid instant camera (mini LiPlay+), an update to the popular instax mini LiPlay™ line that debuted in 2019. This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

“As Fujifilm’s first hybrid instant camera, and the first camera with the unique capability to integrate sound into photos, our mini LiPlay™ line of hybrid instant cameras has always been one of our most unique offerings,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “mini LiPlay+™ builds on the distinctive features of the original mini LiPlay™, giving users even more creative ways to express themselves through photos and sound. It’s a truly versatile hybrid camera with a unique set of attributes to suit every skill and interest level”

Main Features:

instax mini LiPlay+™ Smartphone App 

The free, downloadable instax mini LiPlay™ App allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.

Dual camera functionality

The mini LiPlay+™ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to mini LiPlay+™ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between instax-Rich mode™ and instax-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. mini LiPlay+™ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.

Instax Sound Print™ and instax Sound Album™

Users can utilise the free, downloadable instax mini LiPlay+™ App to add sound features to their images. With the instax Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (instax™ instant film required and sold separately) with their smartphone. Alternatively, the instax Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music. 

New instax™ mini film variety introduced

Also being announced at the same time as the mini LiPlay+™ camera is instax™ mini Soft Glitter instant film available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo. 

Pricing and Availability

The instax mini LiPlay+™ hybrid instant camera will be available in Sand Beige and Midnight Blue colors from 30th October 2025 at a manufacturer’s suggested retail price of €220.00 (inc. VAT). The updated instax mini LiPlay+™ smartphone App will also be available at this time. Available from Fujifilm retailers nationwide.

For more product information, visit  https://www.instax.ie/cameras/mini-liplay-plus/ 

instax™ mini Soft Glitter instant film will be available from 30th October 2025 at a manufacturer’s suggested retail price of €10.50 (inc. VAT). Available from Fujifilm retailers nationwide.

See our instax reviews

Fujifilm introduces the instax 41 mini instant camera

FUJIFILM Europe GmbH, Imaging Solutions Division, today announced the introduction of its new instax mini 41™ Instant Camera (“mini 41”). Updated with a stylish new look and improved functionality over its predecessor, instax mini 40™, including advancements in parallax correction and automatic flash control.

“The mini 41 is made for image makers who care about both form and function,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “mini 41 takes everything our consumers loved about mini 40 and levels up with enhanced performance and a modern design update – it’s easy to carry, easy to use, and matches the stylish aesthetic so many of our users bring to their photography.”

Key mini 41 features include:

Automatic Exposure functionality

The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows users to produce high-quality photo prints on-the-spot in a variety of interior or exterior environments.  

 

Close-up Mode with Parallax Correction

The mini 41’s close-up mode features Parallax Correction, which helps center close-up images (including selfies) by adjusting the position of the ‘focus’ mark to the lower left of the frame.

Updated, easily portable design

Building off the classic design elements of its predecessor, the textured, tactile body of mini 41 provides secure, ergonomic grip, and the subtle metallic-like finish and orange color accents add unique design elements to the camera body.  

Pricing and Availability:

The instax mini 41™ joins a fun and versatile lineup of instax™ instant cameras and smartphone printers. Fujifilm’s instax mini 41™ instant camera will be available at a manufacturer’s suggested retail price of €110.00 (inc, VAT).  It will be expected to be available for purchase from 17th April 2025 at FUJIFILM retailers nationwide. 

For more product information, visit https://www.instax.ie/cameras/mini-41/

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