Tag: EWC

Esports World Cup Foundation and Amazon Announce Strategic Collaboration

The Esports World Cup Foundation (EWCF) today announced a strategic three-year collaboration with Amazon Ads that will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel advertising and entertainment services to deliver unprecedented fan experiences and expand the tournament’s global reach.

Building on the success of their 2024 collaboration at the inaugural Esports World Cup, which featured the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the expanded agreement will unlock new fan experiences across Twitch, Prime Video, Alexa, and Wondery, and introduce custom branded activations that inspire, connect and engage fans around the world with the action in Riyadh.

As part of the collaboration, EWCF and Amazon Ads will work together to extend the reach of the Esports World Cup across key locales, including the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India, and Canada. EWC content will be delivered to fans through live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations on Alexa, and immersive music-driven storytelling via Wondery. These initiatives aim to transform the way fans engage with esports as mainstream entertainment for a digital generation, from competition and storytelling to shopping and social interaction.

In addition to new audience experiences, the collaboration will offer new opportunities for brands to connect with the next-generation global esports audience through Amazon’s suite of advertising solutions. From exclusive content and custom executions to programmatic media and retail integration, creating a powerful storytelling environment that benefits players, Clubs, fans, and partners of the EWC.

“Esports is redefining how a new generation consumes entertainment – always on, always accessible, and deeply social,” said Mike McCabe, Chief Operating Officer, at the Esports World Cup Foundation. “With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that’s shaping its place in global culture.”

Rayan Karaky, Managing Director, EMEA & Southeast Asia at Amazon Ads, said,“ We are excited to continue our collaboration with EWCF to shape how Esports is experienced globally. Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands. Through our global services – Twitch, Prime Video, Alexa and Wondery – we will take world-class esports content from Saudi Arabia to the world. This initiative supports the Kingdom’s position as a world-leading esports hub, and the Vision 2030 ambition to be a leader in digital entertainment and technology.”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.

The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

Esports World Cup Foundation Welcomes OBSBOT as Official Camera and Webcam Partner for Esports World Cup 2025

The Esports World Cup Foundation (EWCF) today announced OBSBOT, as an official camera and webcam partner for the Esports World Cup (EWC) 2025, set to return to Riyadh, Saudi Arabia, this summer. The two-year partnership will integrate OBSBOT’s next-generation AI camera technologies into the EWC’s production capabilities, providing enhanced video quality and immersive experiences for millions of fans around the world.

The partnership supports the EWC’s broader strategy to connect Chinese esports with its global ecosystem, strengthening ties with one of the world’s most dynamic gaming markets and bringing the best of China’s innovation to the global esports stage.

The 2025 Esports World Cup will spotlight every player’s journey, showcasing their skill, competitive excellence and relentless pursuit of victory. OBSBOT will support this vision by outfitting player areas, streaming stations, and venue activations with its latest devices, the Tail 2 smart-tracking camera and the Tiny 2 webcam, both designed with esports creators in mind.

“The Esports World Cup is built on innovation, and technology plays a crucial role in creating unforgettable moments for players, Clubs and fans,” said Mohammed Al Nimer, Senior Sales Director, Esports World Cup Foundation. “Our partnership with OBSBOT is at the heart of this vision. Its cutting-edge camera technology demonstrates the power of AI in esports today, capturing the intensity and emotion that defines competition at this level and bringing fans into the moment. We are thrilled to have OBSBOT as our Official Camera and Webcam Partner as we continue raising the bar for esports experiences worldwide.”

OBSBOT offers standout solutions like the Tail 2 and Tiny 2. Tail 2, a 4K PTZR live production camera powered by AI Tracking 2.0, delivers smooth, cinematic shots with minimal manual input and integrates seamlessly with professional broadcasting environments through NDI and other pro-grade outputs. The Tiny 2, the flagship webcam in OBSBOT’s lineup, provides exceptional image quality and unparalleled tracking performance in a compact desktop form. Whether on stage or at the desk, OBSBOT’s technology ensures streamers can stay focused on the game while the camera keeps up.

“We believe that everyone’s story deserves to be seen and shared, and the Esports World Cup provides the perfect platform for us to showcase our vision,” said Liu Bo, CEO & Founder of OBSBOT. “Through our partnership with the Esports World Cup, we are bringing our cutting-edge AI-powered camera technology to millions of gamers and content creators, celebrating the excitement, drama, and triumphs of elite competition on the world’s biggest stage. This collaboration is about more than just capturing moments; it’s about empowering a new generation of storytellers to create, share, and inspire with professional-grade tools that are as dynamic as the esports community itself.”

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

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