.ie, the trusted national registry for over 330,000 domain names, has marked its 25th anniversary with a celebration at the EPIC Museum in Dublin, attended by Minister for Culture, Communications and Sport Patrick O’Donovan T.D., CEO David Curtin and key stakeholders from Ireland’s digital and business community.
Over the past 25 years, .ie has mirrored Ireland’s digital transformation. In 2000, just 20,000 .ie domains were registered. Today, that figure stands at over 330,000, a 2,000% increase demonstrating the how the .ie domain has become the quiet backbone of Irish small business success and consumer trust over the last 25 years, supporting businesses to thrive during turbulent economic times and global pandemics. Household internet access has also grown from 20.5% in 2000 to 94% today, making online connectivity standard in almost every home and an online presence an expectation of Irish consumers.
.ie is the only domain space reserved exclusively for those with an Irish connection. This level of protection underpins consumer confidence. Independent research shows that 79% of Irish consumers prefer shopping on a .ie website, recognising the trust and security it represents.
As part of the anniversary, .ie launched .ie Gives Back, a 25-day charity initiative running from 19th September to 13th October where €1 from every .ie domain registration and renewal will be donated equally to five charities: An Cosán, DSPCA, Make-A-Wish Ireland, Focus Ireland and UNICEF Ireland.
Minister Patrick O’Donovan comments,
“For 25 years, .ie has been at the heart of Ireland’s digital journey making it a cornerstone of how we do business, connect as communities and shop online with confidence. For small businesses in particular, .ie has been a leveller, allowing them to compete with larger players on a trusted, distinctly Irish platform. Today, it is as vital to our economy and communities as any other utility we depend on.”
David Curtin, CEO of .ie, adds,
“In 25 years, .ie has grown from a niche digital identity into critical national infrastructure. Today, more than 330,000 .ie domains carry the trust and security that Irish consumers expect. This milestone is about looking forward as much as back; at a time of uncertainty online and in the wider world, .ie will continue to provide a safe, reliable foundation for Ireland’s digital future ensuring that businesses and communities can thrive online for the next 25 years and beyond. It has been a privilege to witness and contribute to this evolution. I am proud to be part of a journey that has helped shape Ireland’s digital landscape, and I am excited for what the next chapter will bring.”
Looking ahead, and with the rise of AI, automation and evolving cyber threats, .ie will continue to focus on ensuring Ireland’s businesses, communities and citizens can thrive in a trusted and resilient online environment.
Viltrox is shaking up professional cinematography with groundbreaking new pro-quality lenses: LUNA large-format zoom lenses and EPIC anamorphic primes. These precision-engineered lenses address growing demand for affordable, flexible, high-end cinema optics. They deliver exceptional cinematic performance at competitive prices.
EPIC 1.33x Anamorphic Prime Series
Viltrox is expanding the EPIC anamorphic series, which brings the classic widescreen “big movie” aesthetic to modern production. EPIC creates the distinctive ultra-wide cinematic grandeur of major Hollywood films, with signature oval bokeh and horizontal lens flare. EPIC’s uniform 95mm front diameter and identical gear position in all focal lengths make lens changes easy, without time-wasting recalibration.
This lens series seamlessly squeezes the image by a factor of 1.33X, achieving the coveted cinematic 2.35:1 aspect ratio, when paired with a standard 16:9 sensor. Its precise distortion control—from close-ups to wide shots—prevents common anamorphic flaws like facial widening (“anamorphic mumps”), while retaining signature oval bokeh and distinctive color rendering. Advanced nano-coatings on the front lens offer excellent smudge resistance and durability, for the toughest shooting conditions.
The lenses offer three distinct flare characteristic sets: blue flare, flare-suppressed, and silver flare options, all with minimal focus breathing and identical chromatic response across all focal lengths, for precise color matching during post-production.
Specialized new EPIC focal lengths expand creative possibilities
The EPIC 65mm T2.8 Macro 1.33X Anamorphic PL’s 65mm focal length lens immersively explores the microscopic world through a cinematic frame, with attractive background separation and signature blue streak flares. Engineered with a 1:4 magnification ratio, this lens delivers exceptional edge-to-edge sharpness at minimum focusing distance, precisely resolving micro-scale movement. Precision construction suppresses focus breathing, while buttery-smooth focus transitions ensure seamless cinematography for dynamic macro sequences.
The EPIC 135mm T2.4 1.33x Anamorphic PL, a telephoto anamorphic prime, gives users distinctive spatial compression and strong subject isolation, with signature oval bokeh and blue streak flares. The T2.4 aperture strikes the perfect balance between light intake and detailed rendering, ensuring crisp visuals with a graceful blurred background. The ultra-low distortion and premium aberration control, deliver ultra-low distortion widescreen imagery without compromise. The lens renders skin tones with natural warmth, while achieving precise color fidelity.
Complete lens sets for comprehensive focal length coverage
Viltrox’s EPIC primes range from $3,299 to $4,299, with specialty lenses (65mm Macro and 135mm telephoto) at $4,299 each. The EPIC 25/35/50/65/75/100/135 mm Maestro 1.33X PL Set offers flare-suppressed design, optimized for VFX, at $25,800. The EPIC 25/35/50/65/75/100/135mm Memento 1.33X PL Set, also $25,800, delivers a pronounced silver flare aesthetic for stylized cinematography.
LUNA 10x Full-frame/large-format zoom series
The flagship of Viltrox’s ambitious venture into cine zoom optics, the LUNA series delivers unprecedented versatility with constant aperture performance across massive 10x zoom ranges, while maintaining parfocal operation—a critical feature that ensures focus remains consistent throughout zoom adjustments.
These LUNA zoom lenses feature precision-engineered stainless steel mounts, weigh about 15kg, and include integrated magnetic-attachment filter systems with 165mm front diameter for standard matte-box compatibility. The LUNA series is crafted for professional filmmaking, at around $100,000 to $200,000 – exact pricing depends on mount, configuration and regional markets.
LUNA 30-300mm T4.0 (PL mount)
The LUNA 30–300mm T4 10X Zoom (PL mount) is a cine zoom covering FF/VV/LF formats,with constant T4.0 aperture through 10x zoom range, for consistent brightness and shallow depth-of-field.
LUNA 42-420mm T5.6 (LPL mount)
The LUNA 42–420mm T5.6 10X Zoom (LPL mount) excels with a constant T5.6 aperture thru 42-420mm range, and a wide 60mm image circle. The LPL (Large Positive Lock) mount natively supports cine cameras like ARRI ALEXA 65, ARRI ALEXA 265, Fujifilm GFX100, and Blackmagic URSA 17K. The adjustable flange distance with the ARRI LPL mount ensures maximum sensor compatibility and future-proofing.
LUNA professional cinema-grade engineering features include:
10X zoom range (LUNA 30–300mm T4.0 and 42–420mm T5.6) with constant aperture for maximum flexibility: ensures uniform brightness and preserves shallow depth-of-field control across focal lengths.
Field-flattened optics and floating focus system deliver cinema-grade focus consistency and exceptional image clarity for 8K ultra-high-resolution capture, and beyond. Up to 60mm image circle coverage for full frame sensor.
Standard 0.8 MOD focus/zoom gears with precision 8-blade iris and durable construction for reliability.
Built-in ND (neutral density) filter slots, adjustable flange depth, and compatibility with industry-standard accessories and workflow systems.
Minimal distortion and focus breathing throughout zoom range, for cinematic realism and preservation of natural perspective and sharpness.
Availability and ordering
Viltrox will take orders from summer 2025, with delivery scheduled later in the year. Early orders will take priority, because strong demand is anticipated from established production houses and emerging independent filmmakers who need professional-grade optics. Price may vary by market and configuration options.
The JLab Epic Lux Lab Edition Wireless Headphones have been the latest cans on my ears the last few weeks and being a massive headphone fan I could not wait to test these out.
The presentation to begin with was excellent and first impressions last and one like this could leave slight hints at others as to how it is done.
Inside the box we also get a carry case which is excellent as these fold up and will keep them safe when not in use, also we get a wireless charger, yes you seen that correctly a wireless charger for you headphones which for me is great as I have adopted it all over the house and office so no more cables for me here but of course you can charge the old fashioned way if you like
The build quality is also excellent with a nice matt finish and metal frame which does not squeak or make noise when extending the arms each side and feels really premium all round.
You have the usual i/os and one button and the rest is gestures#swipes giving them a clean look with no buttons protruding from the sides and this works well with the one button being an MFB (multi-function button) quite common to day to have less buttons in general.
Moreover all these can be controlled in the JLab app which is excellent and being my first time to try it I was impressed and the level of control you get here compared others and no fixed controls which are annoying and if you purchase these do spend time on the app and go through it we have done so in the video review down below and you can also get an idea in the screenshots provided.
There is 32 mm high-fidelity dynamic drivers on deck here and these do pack a serious punch and from testing many headphones during and year these are the best so far to date I have tried, the ANC to being with is excellent and impressive with stay aware also present but do delve into ANC and see for yourself how good it is.
The audio is what you want to know about and it is glorious you also have Spatial Audio here which if you have not tested before do so and this is also now coming the norm in headphones and earbuds like ANC was when it first came out it just takes things to a new level for the audio experience.
Highs lows and mids all great all genres tested where excellent with my test tracks and with the JLab app you only enhance the full audio experience and it is one to sit back and enjoy and forget about the world outside, no lag latency no tinny sound infact all round just perfect in my book and with the EQ settings it just gets better so do check them all out. Calls also for the few I took were excellent and also
used on teams and other sites like these for chats and no issues noted either end, also you have multipoint technology on board which like many today use their laptop and phone its another great feature to have and works flawlessly.
The headphones are also comfortable to wear all day and if you need a charge do no forget the wireless charging puck you get and besides that they have up to 90 hrs battery life which is great which will vary on your personal settings and if you are in the market for new headphones these should be on the list right now and you will thank me later. See the video review below for more.
Features of the JLab Lux Edition
JLab’s Best Sounding Over-ear Headphone Ever
The Epic Lux Lab Edition’s sound is powered by 32mm high-fidelity custom dynamic drivers that provide Hi-Res audio and a frequency response of 20 – 20 kHz for users to enjoy their music in stunning clarity. Enhanced by JLab’s Lab Spatial Audio algorithm with head-tracking technology, the Epic Lux Lab Edition creates an immersive 360-degree sound experience, resulting in highly dynamic and lifelike music and content experiences.
The First JLab Headphone with Adaptive Noise Cancelation
The Epic Lux Lab edition is the first from JLab to offer Adaptive Active Noise Cancelling (AANC) technology that filters through various noise frequencies in real-time and Artificial intelligence (AI) automatically reduces environmental sounds up to 35 DB. Switch to Be Aware mode to hear outside sounds when desired, which is ideal for taking phone calls that feel natural or listening to music or podcasts in situations that require heightened awareness.
Enjoy Clear Calls with Environmental Noise Cancellation
Featuring 4-cutting-edge beamforming microphones (two on each earcup), combined with JLab’s advanced environmental noise cancelling algorithm, the Epic Lux Lab Edition offers crystal clear and uninterrupted communication during phone calls. Whether you’re on a call during a busy commute or speaking outside on a windy day, the microphones ensure professional and personal calls are handled with ease, no matter the environment.
Long Playtime and Convenient Charging
Boasting over 60+ hours (ANC on) to 90+ hours (ANC off) of playtime on a single charge, the Epic Lux Lab Edition is ideal for all-day and all-week use. Unique to this model, the headphones support wireless charging and include a magnetic wireless charging pad, offering 5 hours of playtime from just 5 minutes of charging. Additionally, the built-in USB-C port provides a quick and convenient option for traditional charging.
Unmatched Comfort, Connectivity, and Control
Crafted for comfort, the headphones feature Cloud Foam™ ear cups and padded headband, ensuring that they remain comfortable even during extended wear. Their foldable design maximises portability, making them perfect for travel, fitness, and work.
The Epic Lux Lab Edition prioritises connectivity with advanced Bluetooth Multipoint Technology, allowing users to seamlessly pair and switch between two devices at once. Plus, LabShare Mode enables users to share their audio with another LUX headphone user. Additionally, built-in Google Fast Pair enables quick pairing with compatible devices, while Find My functionality allows users to always keep track of the headphones on Android devices.
Easily control your media via multiple methods on the Epic Lux Lab Edition. Swipe on the earcup to control media playback, use the dedicated buttons for quick commands, or program the tap capability to further enhance your experience. Customise these controls directly through the JLab App to personalise your listening experience.
Personalise Your Audio with the JLab App
JLab empowers users to personalise their audio experience with the JLab app, offering customisable noise cancellation and Be Aware settings, touch and swipe controls, and sound preferences. Alternatively, users can use the app to choose from preset options like JLab Signature, Balance, or Bass Boost Sound.
Technical Specifications
32mm high-fidelity custom dynamic drivers and Spatial Audio
Adaptive Noise Cancelling and Be Aware mode
90+ hours of playtime (60+ hours with ANC on)
Customisable experience via JLab App
Bluetooth multi-point
Google Fast Pair and Find My Device Functionality
Wireless Charging Pad and Built-In USB-C Charging Port
The Spider Awards 2025, Ireland’s longest-running digital awards programme, proudly announces Vroom Digital as the recipient of the coveted Grand Prix Award for their outstanding ‘Love Story’ campaign for EPIC The Irish Emigration Museum. The agency also took home the award for Best in Storytelling. Other big winners include Kooba, named Large Agency of the Year, and GRANITE, which secured Best in UX & Customer Experience and Best Use of Disruptive Technology.
Since its inception in 1997, the Spider Awards—often referred to as Ireland’s ‘Digital Oscars’—have recognised exceptional achievements in digital marketing, social media campaigns, and technological innovation. This year’s awards, sponsored by One4all, brought together over 500 industry leaders and professionals for an unforgettable black-tie gala at The Mansion House, Dublin.
Commenting on this year’s winners, Tracey Carney, Managing Director of Business & Finance, said: “The calibre of this year’s winners reflects the incredible innovation, creativity, and ambition driving Ireland’s digital sector forward. From sustainability-focused initiatives to AI-driven marketing solutions, these companies are not only excelling but setting new standards in their respective fields. We are proud to celebrate their achievements and look forward to seeing how they continue to shape the future of digital in Ireland.”
Terry Spence, Director of B2B Sales at One4all, added: “At One4all, we are thrilled to support the Spider Awards, recognising the best in digital innovation and excellence. This year’s winners showcase the incredible talent and ingenuity within Ireland’s digital community, proving that businesses here are not just keeping pace but leading the charge in global digital transformation.”
Spider Awards Winners 2025:
AWARD CATEGORY
COMPANY
AGENCY
Best UX & Customer Experience
Safe Events Global
GRANITE (Cork)
Best Collaboration
Balls Media
Virgin Media (Dublin)
AI-Powered Marketing Excellence
AI-Institute
AI-Institute (Athlone)
Best in E-Commerce
Camps for Clubs
Square1 (Dublin 8)
Best in Storytelling
EPIC- The Irish Emigration Museum
Vroom Digital (Dublin)
Digital for Good Award
The Marie Keating Foundation
The Brill Building x Snapchat (Dublin 2)
Best App
Marketplace
Musgrave (Cork)
Digital Team of the Year
EY Ireland
EY Ireland (Dublin 2)
Best Consumer Campaign
The Very Group
The Very Group (Dublin 15)
Best in Universal Design
SETU
Kooba (Dublin 8)
Best Influencer Led Campaign
Musgrave MarketPlace
Musgrave MarketPlace (Dublin 11)
Sustainability Impact Award
Global Action Plan
Global Action Plan (Dublin)
Best Use of Disruptive Technology
Supermac’s
GRANITE (Cork)
Cultural Driver Award
Sport Ireland- Her Moves
TITAN Experience
Best Brand
JOE
JOE Media Group (Dublin 8)
Small Agency of the Year
hello humans
hello humans (Dublin 14)
Best Integrated Media Campaign
Redclick
RedClick (Dublin 15)
Best in Social Media
Fáilte Ireland
Forsman & Bodenfors (Dublin)
Best Website – SME
Delphi Resorts
hello humans (Dublin 14)
Best Website – Large Company
Aviva
Aviva (Dublin)
Large Agency of the Year
Kooba
Kooba (Dublin 8)
Grand Prix Award:
EPIC- The Irish Emigration Museum
Vroom Digital (Dublin 2)
A Standout Campaign: EPIC The Irish Emigration Museum & Vroom Digital
Vroom Digital’s ‘Love Story’ campaign for EPIC The Irish Emigration Museum captivated judges with its exceptional storytelling, creative execution, and cultural resonance. Titled ‘The Love Story Before Love Story’, the campaign cleverly connected history with modern pop culture by tracing the untold love story of Taylor Swift’s Irish ancestors. Launched ahead of her Dublin concerts, the campaign reached over 13 million people globally, secured 230+ media features, and drove a 16% increase in website traffic to EPIC’s site.
It was a masterclass in how digital storytelling can bridge the past and present, making it a well-deserved winner of Best in Storytelling and the Grand Prix Award.
The 2025 Spider Awards not only honours digital innovation but also provides a platform for networking, knowledge-sharing, and celebrating the people behind the success stories. With a nod to the iconic 80s, the event fused nostalgia with cutting-edge technology, creating an unforgettable evening of recognition and inspiration.
