Dell Technologies Expands Edge Innovations for Retailers

Dell Technologies (NYSE: DELL) announces the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences from data generated in retail locations.

From grocery merchandising and curbside pickup to frictionless checkout and loss prevention, retailers have embraced edge technologies to keep pace with industry demands and create better customer experiences. A recent study conducted by 451 Research, part of S&P Global Market Intelligence, and commissioned by Dell found this growth will continue with 77% of retailers expecting to increase edge deployments significantly in the next two years1. However, without a holistic approach, new technologies across wide geographies and locations can lead to complex and siloed solutions that drive up a retailer’s IT management cost.

“Retailers are increasingly relying on IT technologies and data at the edge to offer more personalized and intelligent customer experiences that drive better business outcomes, dramatically accelerating the need for retailers to bring together siloed technologies,” said Gil Shneorson, senior vice president of edge solutions, Dell Technologies. “We’re helping retailers easily consolidate these technologies so they can analyze data where it’s created, make faster decisions and deliver positive experiences for in-store shoppers and employees.”

New capabilities from Dell bring together edge technologies, so retailers can easily manage and scale their infrastructure from data centers to the edge, and launch in-store and digital AI applications from partners to deliver better in-store experiences.

Simplify the retail edge to improve in-store experiences

The Dell Validated Design for Retail Edge simplifies and consolidates edge retail infrastructure and applications onto a single infrastructure stack for efficient deployment, management and support. With VMware Edge Compute Stack integration, the solution provides retailers a single management view of edge IT across all retail locations to track system health, build and manage applications at the edge and help securely scale to additional sites. By working with Deep North and its intelligent video analytics platform, the solution supports AI-based applications that help retailers use data insights to improve in-store shopping experiences such as optimizing product placement, preventing product loss, tracking inventory, helping shoppers avoid long checkout lines and diverting employees to where they can be of most assistance in a store.

“We are excited that Deep North’s real-time video analytics platform supports the Dell Validated Design for Retail Edge,” said Rohan Sanil, CEO and co-founder of Deep North. “We look forward to helping retailers leverage AI to gain line-of-sight into the path-to-purchase in-store to identify opportunities to create a better customer experience, improve store operations and drive sales.”

“Retailers have one chance to deliver a positive in-store experience, and they have to balance this with helping to ensure the right inventory, health of their employees and customers, security of the store and more,” said Dave McCarthy, Research Vice President, Cloud and Edge Infrastructure Services, IDC. “Dell’s edge solutions can help retailers of all sizes gain faster, easy access to real-time insights that help make stores work in more intelligent ways to deliver better customer experiences.”

Dell continues to introduce additional edge innovations across its infrastructure portfolio to help organizations simplify deployments and capture more value:

  • Customers and partners can conceptualize and collaborate on edge technologies and applications in the Dell Technologies Customer Solution Centers Innovation Labs. With a new lab in Round Rock, Texas, the collaboration hubs help customers test existing edge technologies and design custom proof-of-concept solutions that can best manage the unique workload demands of organizations in retail, manufacturing, healthcare and other verticals. For example, retailers can validate and test inventory tracking solutions prior to implementation in store locations for fast and simple edge deployments.

  • Enterprise SONiC Distribution by Dell Technologies 4.0, a scalable and agile open sourced-based network operating system, now extends across data centers and to the edge. With network switches that can connect across multiple sites, customers can deploy, manage and monitor their edge with familiar data center tools. The new solution provides streamlined operations, greater flexibility, and expanded business continuity and disaster recovery capabilities. For example, with the seamless networking integration SONiC 4.0 provides, retailers can more easily manage their infrastructure from their data center to retail stores and other edge locations through a single, unified fabric.

Dell’s edge solutions for retailers are the latest additions to Dell’s growing edge portfolio and complement the Dell Validated Design for Manufacturing Edge, which will soon support Digital Performance Management, PTC’s latest ThingWorx based solution. Dell ProDeploy and ProSupport services help retailers accelerate edge deployments and support their environments with more than 60,000 dedicated professionals and partners in more than 170 countries.

 

Availability

  • Dell Validated Design for Retail Edge will be globally available in June 2022.
  • Proof-of-concept edge solutions validation and testing in Dell Technologies Customer Solution Centers Innovation Labs are available today in Limerick.
  • Enterprise SONiC Distribution by Dell Technologies 4.0 will be globally available on April 28, 2022.
  • Dell Validated Design for Manufacturing Edge with PTC, with support for Digital Performance Management, will be globally available later this year.

Dell Technologies Helps Communications Service Providers Transform to Capture Opportunities at the Edge

Building on its vast experience helping companies digitally transform, Dell Technologies (NYSE:DELL) is anchoring an open, cloud-native telecom ecosystem—with infrastructure and solutions, industry partners and a new innovation lab—to put communications service providers (CSPs) on the fast track for innovation and revenue growth.

As organizations across all industries look to drive new value with edge technologies, IDC projects that the number of new operational processes deployed on edge infrastructure will grow from less than 20% today to over 90% in 20241. CSPs are aiming to transform their businesses and networks to support this enormous growth and benefit from the edge opportunities ahead.

“Telecom companies need ways to mitigate the risk and complexities associated with evolving their network infrastructure,” said Dennis Hoffman, senior vice president and general manager, Dell Technologies Telecom Systems Business. “An open, cloud-native approach is the answer to quickly capture this once-in-a-lifetime opportunity and move beyond the hype of 5G to the reality of a resilient next-generation network that creates more opportunities for operators, industries of all kinds and communities around the world.”

Dell Technologies is creating open software solutions and services designed for the unique requirements of the telecom industry. Collaborating with Dell, CSPs can use these new solutions to embrace software-defined industry standards, simplify integration and management of data at the edge and capture new revenue opportunities. Dell Technologies is in a unique position to help CSPs transform—backed by an industry leading IT infrastructure; secure, global supply chain; and IT services with more than 60,000 dedicated professionals and partners in more than 170 countries.

“Network operators are making critical investments in updating their networks for 5G and re-evaluating their legacy systems,” said Daryl Schoolar, practice lead at Omdia. “As communication networks disaggregate, an open ecosystem of hardware and software vendors is forming to support this transformation. Communications service providers need strategic partners to help organize the ecosystem, provide validated solutions and take responsibility for deployment and operating outcomes. With its experience in digital transformation, IT infrastructure, services, and global network of partners, we are seeing Dell make significant investments in being this missing link supporting CSPs as they build modern mobile communications networks.”

 

Modernizing to an open, cloud-native network

 

As telecom networks disaggregate and move toward delivering powerful infrastructure and applications at the edge, the number of components to deploy and manage across geographic locations grows exponentially. Dell Technologies is launching a cloud-native network infrastructure with a full stack of open, scalable carrier-grade server and software solutions to simplify and accelerate this journey. Today, CSPs can use Dell Technologies validated reference architectures to deploy full-stack telecommunications solutions from partners, including VMware and Red Hat, with optimal Dell hardware, software and services.

With Project Metalweaver, Dell Technologies is taking this cloud-native infrastructure farther to support the need to scale across broad geographies. Project Metalweaver is a flexible software solution enabling CSPs to easily select, autonomously deploy and manage thousands of multi-vendor compute, network and storage devices across multiple locations with this flexible software solution. Open and on-demand resources can be scaled simply to multi-premises, backed by Dell Technologies global support and services.

Dell Technologies is also introducing new reference architectures to span telecommunications edge, core and Open RAN environments. The reference architectures provide full stack guidance, deployment options and operational recommendations for specific use cases to help CSPs quickly and efficiently deploy applications and services enterprises demand. Through Dell Financial Services flexible payment solutions, CSPs can choose flexible payment solutions for the products and services they need to transform or build their networks2.

Building upon Dell Technologies infrastructure foundation solutions with VMware Telco Cloud Platform and Red Hat OpenShift, CSPs initially will be able to deploy:

  • Core software solutions from Affirmed Networks.
  • Private network solutions from CommScope RUCKUS.
  • Multi-access edge computing (MEC) solutions with Intel Smart Edge.
  • Dell Technologies is collaborating with Mavenir to develop 5G Open RAN software with Dell EMC PowerEdge XR11 ruggedized servers.
  • Core software solutions from Nokia.

New telecom lab to spark 5G innovation, capture edge revenue opportunities

Dell Technologies is introducing its Open Telecom Ecosystem Lab to create a place where it can work with its partners and customers to explore and collaborate on future telecom technologies and applications. Hosted at the company’s headquarters in Round Rock, Texas, the carrier-grade testing environment offers CSPs the ability to mirror customer locations and test multi-vendor, real-world solutions and services. New solutions can be incubated in the lab, then quickly brought to market, allowing CSPs to create new enterprise edge services and applications. Dell’s technology partner program provides engineering resources and project management support to design, build, market and sell network solutions and services.

Additional quotes

“Nokia is excited to see Dell Technologies take this important step of extending its ecosystem. 5G and the digitization of industries requires nothing short of such an approach, and we look forward to continue the joint effort to create more open choices and options that can be used with Nokia’s leading 5G core technology in order to deliver better outcomes for our customers,” said Ron Haberman, chief technology officer, Cloud and Network Services, Nokia.

“Red Hat believes that the future of edge computing and 5G is rooted in open hybrid cloud,” said Honoré LaBourdette, vice president, Industry Verticals, Telco, Media & Entertainment, Red Hat. “Through close collaboration with Dell Technologies over the course of two decades, we are helping companies achieve more from their networks by building more secure 5G-enabled edge systems using Red Hat OpenShift. As the service provider landscape continues to evolve, we look forward to working with Dell Technologies and its expanding partner ecosystem to provide flexible, open and scalable solutions for joint customers.”

“The modernization and cloudification of the network—from core to RAN to edge—gives CSPs two powerful tools: choice and control. Choice to work with a broad ecosystem of VMware Ready for Telco Cloud certified partners and control over how they deliver and monetize 5G services that provide improved security, reliability and performance at both the provider and enterprise edge. VMware Telco Cloud Platform, running on top of Dell Technologies’ infrastructure foundation, enables this open ecosystem and puts CSPs in the driver’s seat of their digital transformation,” commented Sanjay Uppal, senior vice president and general manager, service provider and edge business unit, VMware.