Tag: #dublin

American Investors Set For Dublin TechFoundHer Summit

International investor and star of the critically acclaimed Show Her The Money documentary Wendy Ryan is set to take to the stage at the forthcoming TechFoundHer Summit 2025 in Dublin next month.

Wendy, CEO of Kadabra based in Silicon Valley, will join fellow US investor Lata Shetty for an exclusive panel discussion that will include leading voices from Ireland and beyond including innovators such as Kelly Vero, Lesley Sackey, Dr Patricia Scanlon, Barbara McCarthy, and Áine Kerr.

The summit, which returns to the Round Room at the Mansion House in Dublin on Tuesday May 14, will host the second Dublin screening of the film, followed by an exclusive panel discussion featuring Ryan and a line-up of high-profile investors and innovation leaders.

Wendy Ryan, a powerhouse investor is committed to using her generational wealth to invest and support early-stage companies led by women, while Lata is a globally recognised tech entrepreneur and venture capitalist who is an inaugural investor and on advisory board of Silicon Valley Women’s Founder Funds. They will be joined on the panel by Mary Rodgers of PorterShed, Suzanne Mills, and Eshna Gogia from Republic of Work, who each play a significant role in championing startups in Ireland.

TechFoundHer founder Máirín Murray, who will host the event and panel, said it is expected to be a “powerful global gathering that’s flipping the script on who gets to lead in tech.”

She added: “This isn’t just another tech event, it’s a high-energy, purpose-driven gathering for women building and scaling tech solutions to solve real-world problems.

“This year, the message is clear – the future of tech must be diverse, daring, and include women.

“This summit is about unleashing vision and imagination.

“It’s for women who want to tackle real-world problems with powerful tech tools – and have some fun doing it.”

Catherine Gray is the producer and driving force behind the Show Her the Money movie which is directed by Ky Dickens. The movie explores the significant underrepresentation of women in venture capital funding, with women receiving less than 2% globally.

The film follows the journey of four women founders as they overcome systemic barriers in their pursuit of venture capital, highlighting the critical role of women investors who support them. It also shines a light on businesses that challenge conventional norms, from inclusive fashion to Ayurveda-inspired beauty, illustrating how access to funding can drive meaningful change.

Wendy, an executive producer of the Show Me The Money film, which also premiered in Belfast at The MAC this time last year, said: “If I write a woman a $10,000 cheque she is going to go much further with it than a similarly situated male would – returns are actually better when you invest in women.”

As the author of Learn Lead Lift, Wendy focuses on empowering women and BIPOC entrepreneurs through her investments and advisory roles.

Speaking of the film Máirín explained: “Show Her The Money is more than a documentary – it’s a catalyst for change.

“We’re bringing it back to Dublin because the conversation is far from over. If we want a future where innovation is truly inclusive, we need to see, hear, and fund women entrepreneurs. This film opens eyes – and doors.”

The screening is part of the TechFoundHer Summit 2025, which will also feature keynote speakers such as Kelly Vero, known for her work on Tomb Raider and Halo 3.

The event will also explore a range of themes including diversity in tech, startup growth, funding pathways, and real-world product innovation strategies. Attendees will also have the opportunity to connect with graduates of TechFoundHer’s Innovation Labs, a programme aimed at making tech accessible, impactful, and inclusive.

This year’s summit is supported by Dublin City Council as Headline Sponsor with U.S. Bank Europe and Enterprise Ireland acting as Network Sponsors. Additional support comes from WITS (Women in Technology & Science Ireland), BlockW and Nigma MVP Development Specialists as Catalyst Sponsors.

TechFoundHer’s Innovation Labs Programme has been funded through InterTradeIreland, in partnership with Enterprise Ireland and Invest Northern Ireland, under the Shared Island Enterprise Scheme with KPMG Ireland also supporting.

Tickets for the TechFoundHer Summit 2025 are now available, for more information go to www.techfoundher.com

Sony Interactive Entertainment establishes digital innovation and engineering centre in Ireland, plans to hire 100 local employees in engineering and operations

Sony Interactive Entertainment, the company behind the iconic PlayStation brand, today announced it is to open an office in Dublin, with plans to hire 100 employees to staff the new operation. The establishment of this office is supported by the Irish government through IDA Ireland.

The Dublin team will focus on research and development in projects that optimise digital operations, customer and employee servicing, as well as external operations through technology, digital tools, and data. Applications for the roles are open, effective immediately.

“Establishing a presence in Dublin allows Sony Interactive Entertainment access to top-tier talent in digital innovation and technologies, in a region I know full well is ready to support our innovative approach to interactive entertainment,” said Paul Walsh, SVP, Head of Digital Technology, Engineering, IT, and Operations, Sony Interactive Entertainment. “We’re excited to contribute to Dublin’s vibrant economy and looking forward to bringing onboard bright minds at all career levels. Through IDA Ireland, we’re seeing first-hand how the Irish business community is nurtured at all levels, creating an environment that we’ll be proud to play our part in supporting.”

Minister for Enterprise, Tourism and Employment Peter Burke said: “This significant investment by Sony Interactive Entertanment highlights Ireland’s commitment to advancing our vibrant tech ecosystem and providing opportunities for top tier talent. I very much welcome Sony Interactive Entertainment’s decision to establish its digital innovation centre here which demonstrates the continued appeal of our business environment.”

Michael Lohan, CEO of IDA Ireland said: “I am delighted to welcome Sony Interactive Entertainment to Ireland. Their decision to expand and hire 100 talented software engineers here underscores Ireland’s reputation as a hub for innovation and technology. This investment is also testament to the quality of our workforce and the vibrant tech ecosystem we have in Ireland.’’

Information on career opportunities can be found at https://www.playstation.com/en-us/corporate/playstation-careers/

Chargebee moves to WeWork Dublin to facilitate rapid growth

WeWork, a leading global flexible space provider, today announced that Chargebee, the global billing and monetisation company, has moved offices to recently refurbished WeWork 5 Harcourt Road in Dublin to host its growing workforce. This move not only accommodates Chargebee’s rapid growth but demonstrates the company’s continued investment in workplace experience by providing a dynamic work environment for its growing employee base to support its next phase of innovation and success.

Chargebee, a leading billing and monetisation platform, has experienced impressive growth since its founding in Chennai, India, expanding to Amsterdam, Sydney, Bangalore, Utah, Bethesda MD, and Dublin. The company’s new office at WeWork 5 Harcourt Road is thoughtfully designed to blend first-class design, functionality, and dynamic breakout areas to inspire innovation, foster collaboration, and strengthen company culture.

Over the next three years, Chargebee plans to grow its Dublin workforce to a team of 50, and continue to scale its business at rate. The inherent flexibility of WeWork’s model is a key enabler of Chargebee’s expansion strategy, allowing the company to scale its footprint up or down as needed. It also supports Chargebee’s flex-first hybrid work model, giving employees the freedom to choose their in-office days. This ensures that Chargebee’s real estate decisions remain closely aligned with both its business growth and the evolving needs of its workforce.

Guy Marion, Chief Marketing Officer at Chargebee, says “As someone who has recently relocated to Dublin, I’ve been truly impressed by the vibrant tech ecosystem not only within the city but also in WeWork’s community. Dublin acts as a central hub to our operations, and our move to 5 Harcourt Road is a significant step in advancing our mission to innovate the revenue landscape and support businesses across Europe with their billing and monetisation strategies.

The scalability of our space enables us to expand operations without concern over outgrowing our office. Combined with the signature design and hospitality of WeWork, I am incredibly confident in our ability to attract top talent, as well as the exceptional office experience we are offering to our employees; something that remains a top-of-mind priority for us as we continue to pursue our ambitious goals.”

Luke Armstrong, Regional President, UKI, EMEA and APAC, WeWork says “As companies continue to formalise their work strategies, WeWork is seeing a growing trend in Dublin, where an increasing number of scaling companies are prioritising office experiences that engage and inspire employees, while also opting for flexible workspace solutions that support their growth ambitions. Chargebee’s move to WeWork 5 Harcourt Road is a prime example of this shift.

By choosing a well-designed, scalable space in the heart of Dublin – one of Europe’s most dynamic hubs for innovation and business growth – Chargebee is poised to expand their footprint, grow their team, and scale their business with confidence at WeWork. We’re excited to see firsthand what they’ll achieve at this location.”

Demonstrating its commitment to the Dublin market as well as its focus on delivering a top-tier experience for members, WeWork is investing in key locations across the capital, including Charlemont Exchange, 5 Harcourt Road, and 2 Dublin Landings. These investments will enhance both amenities and design, as well as reconfigure spaces from larger office layouts to more flexible, adaptable designs. This shift aims to meet the evolving needs of SMBs driving regional growth and ensuring that WeWork continues to offer dynamic solutions that align with the changing demands of the market.

Ireland’s games industry stands at a crucial “inflection point”

In a challenging environment for the games industry, Ireland is creating “incredible incentives and structures” to support and “elevate” Irish game developers in “the way they deserve to be uplifted”.

This was the observation of Xalavier Nelson Jr., the BAFTA-nominated and Forbes 30 under 30 Studio Head of game developer and publisher Strange Scaffold, one of the key speakers at the FÍS Games Summit 2025, which took place last weekend in Galway, Ireland.

Mr Nelson was responding to the announcement at the Summit of the Digital Games Portfolio, a major new fund designed to further develop and strengthen the Irish games industry’s rapidly growing international reputation.

The Digital Games Portfolio is a €500,000 funding scheme, launched by Screen Ireland, and which will be managed by Ardán, the Galway based organisation supporting creatives in film, TV, games, and animation, and Imirt, the national organisation for game developers and creators in Ireland. 

The DGP will fund a variety of new initiatives, the first of which will be IndieDev 2025, a cross-border prototype fund in collaboration with NI Screen to help teams of creators turn their game ideas into prototypes.

The fund will also see Dublin and Galway become ‘incubators’ to support individuals at the early stage of their careers. There will also be a pilot development fund targeting established Irish game studios, to allow them develop IP within their work spaces.

The funding comes at what Ardán CEO, Alan Duggan, called a “pivotal” moment and “an inflection point” in the Irish games industry.

“There’s a tremendous enthusiasm and vigour in the Irish games industry,” he said. “We’re swelling into a wave and that’s really running contrary to a lot of what’s happening internationally.”

Colm Larkin, CEO of Imirt, said: “At a State level, Ireland is looking at games and games developers as a culturally relevant art form and is saying, ‘Yes, we need to support this.’ This is just going to be the first step towards really growing our sector.”

The Minister for Arts, Culture, Media, Communications and Sport Patrick O’Donovan TD said: “The international games industry represents a huge contestable market, one in which Ireland can excel based on our technical, design and storytelling competencies. This funding combined with the recently introduced tax credit for games are key steps along the government’s path to developing a national strategy for games.”

The future of the industry, AI, and creativity

In his address, Xalavier Nelson Jr., said the games industry “makes miraculous art” but is poor at delivering on time, within budget, and in certain instances, quality.

He noted how missing deadlines and exceeding budgets has become normalised within the industry, and said current industry models often prioritise long development cycles for single projects, leading to burnout and limiting opportunities for artists to experiment.

He called on game developers to recognise they are artists, but also encouraged them to develop a strong business sense, in order to “confront these realities”.

Industry legend Tom Hall (Commander Keen, Wolfenstein 3D, Doom), who now works in Ireland as Design Lead at the Galway based Romero Games, explored the creative process.

He encouraged game developers to embrace ‘Drift Time’, his concept of allowing the mind to wander freely in order to create. He encouraged Summit attendees to “play around with an idea” especially if it “may make you feel uncomfortable”.

Hall also advised developers to take a ‘bottom-up’ approach to game creation, in order to work out core gameplay issues and mechanics, instead of top-down design, where the story and universe are prioritised.

AI and its role in the Games Industry was addressed by Finlay MacAree, Technical Director at Xbox Game Studios. He said while AI can enhance the creative process by generating ideas, assets, or code, allowing developers to focus on higher-level design and storytelling, AI itself “will never replace art”.

“I want someone’s actual history, feelings, and emotions in the game,” he said, and warned that relying solely on AI will lead to generic outcomes. He said human creativity and input remained essential as it is informed by personal experiences and emotions, fostering innovation and originality.

As well as national and international guest speakers, the FÍS Games Summit 2025 had close to 300 people in attendance from Dublin, Belfast, Cork, and across Ireland. The Summit has doubled in size from 2024, with the addition of roundtables for developers of marginalised genders; writing and pitching; and a games room where attendees could try out new demos by Irish games companies.

Ireland’s Esports Boom: How Competitive Gaming is Taking Over

Esports in Ireland is thriving. Once a niche interest, it’s now pulling in massive audiences, serious investment and a new generation of competitive players. Whether it’s grassroots tournaments in local gaming hubs or Irish players making waves on the international stage, the scene is evolving fast.

Advancements in technology are accelerating this growth. Digital wallets and online payment systems make it easier than ever for players to stay competitive, instantly accessing new content and premium features. With the rise of in-game economies, safe and convenient transactions are a key part of the modern esports experience.

Irish Esports is on the Rise

Across the country, gaming communities are more active than ever. Local tournaments are popping up everywhere, from Dublin to Galway, bringing together casual and pro-level players alike. Universities are launching esports societies, giving students a structured path into competitive gaming. Streaming platforms are turning Irish gamers into global stars, opening doors that didn’t exist just a few years ago.

For players looking to stay ahead, in-game purchases play a big role—customisation, upgrades and competitive advantages all come into play. Without using a credit card, which risk exposure to theft and identity fraud, an alternative like a PSN card for PlayStation makes it simple to top up accounts, grab premium content and ensure players are ready for high-stakes matches.

Building an Esports Infrastructure

Esports in Ireland isn’t just about players—it’s about the entire ecosystem. Dedicated gaming arenas are starting to appear, giving teams and solo competitors proper spaces to train and compete. Investors are paying attention, too, with both private companies and government initiatives looking to put Ireland on the map as a European esports hub.

From Hobby to Mainstream Sport

Gaming has turned from a hobby to a cultural movement. Traditional sports clubs are getting involved, adding esports teams to their rosters and giving gaming the same respect as physical sports. Major events like Insomnia Dublin and Celtic Throwdown are drawing thousands, proving that the demand for high-level gaming experiences is only growing. The 2024/25 Ireland Esports Collegiate Series, for example, saw a 36% increase in competing teams and a 17.7% rise in registered players across various games, indicating a growing interest among students.

What’s Next for Irish Esports?

With more investment, more players and more recognition, Ireland’s esports future looks bright. Bigger tournaments, better infrastructure and more Irish players competing at the highest levels are all on the horizon. What was once an underground scene is now a full-fledged industry, and it’s only just getting started.

Dublin aviation analytics solutions company Aerlytix secures grant of €455,000

Dublin based aviation analytics solutions company Aerlytix has announced that it has secured a grant of €455,000 through Enterprise Ireland’s Research, Development & Innovation (RD&I) fund. This will directly support the development of new products and services to optimise the airline industry’s analytical capabilities around fleet planning and financing.

The company, which was founded in 2020, has also announced that it plans to create 23 new jobs by 2027 focusing mainly on technical and software development roles.  Eight of these new roles have already been filled in recent months.

This R&D project aims to create analytics software, designed with airlines, that drives fleet optimisation and enables better financial risk management. This will support the sector to resolve technical challenges, increase employment in Irish aviation companies and drive international business growth.

Speaking at the announcement at Aerlytix’s Dublin HQ, Minister for Enterprise, Tourism and Employment Peter Burke T.D said, “I wish to commend the team at Aerlytix on its recent success. Aviation is a key driver of our economy, supporting both direct and indirect employment, and provides crucial connectivity for tourism and business. Ireland is a world leader in aviation leasing whereby more than 65% of the world’s aircraft are leased here.

Aerlytix continues to make significant inroads into critical segments of the aircraft leasing industry. By providing tangible solutions through innovative analytics technologies, the company is helping to reduce inefficiencies for the sector and accelerate digital transformation across individual organisations. Aerlytix has significant growth plans to further enhance its offering and scale its talented team here in Dublin and I wish the company the very best.”

Commenting on the announcement, Aerlytix Finance Director, Órla Kearney said: ‘The grant funding from Enterprise Ireland’s RD&I Programme accelerates development and delivery of our next generation technology project for customers.  This investment program is propelling Irish-based technology companies forward. We are excited to extend and scale our aviation technology solutions to a broader set of international clients.”

Speaking on the RD&I fund, Kevin Sherry, Interim CEO, Enterprise Ireland said: Driving substantially increased investment in Research, Development and Innovation (RD&I) by Irish businesses is a key priority in Enterprise Ireland’s new five-year strategy, ‘Delivering for Ireland, Leading Globally’. That increased investment in innovation is a key driver in the success of Enterprise Ireland’s client base both in Ireland and in international markets.

Research shows that businesses that invest in innovation have 2.5 times higher turnover and 4.7 times greater exports than companies not investing in RD&I. Aerlytix has made great progress in a short space of time to develop innovative proprietary analytics solutions for the aviation sector, an area where Ireland leads the way globally in aircraft leasing. We are delighted to support Aerlytix growth plans with significant RD&I funding targeted at supporting the company to deliver accelerated growth across global markets, develop key R&D projects, and create highly skilled new jobs in Ireland.”

LinkedIn Opens New Dublin Campus

LinkedIn has officially opened its new campus at 4 Wilton Park, consolidating its Dublin operations into a modern, sustainable hub. This brings together LinkedIn’s teams under one roof across 4 and 5 Wilton Park, with a combined footprint of 290,000 sq ft — making Dublin home to LinkedIn’s largest office outside of the United States.
The new campus is designed to support LinkedIn’s evolving ways of working and foster collaboration among its 2,000+ employees in Ireland, who represent 60% of LinkedIn’s EMEA workforce and over 70 nationalities.
Speaking at the opening ceremony, An Taoiseach Micheál Martin TD said:
“I’m delighted to open LinkedIn’s new office at 4 Wilton Park. This expanded EMEA HQ — LinkedIn’s largest office outside the US — is a strong endorsement of Ireland as a destination for global investment. Over the past 15 years, LinkedIn Ireland has grown significantly, now employing over 2,000 people. This is a testament to Ireland’s talented workforce and tech expertise.”
Building on this, LinkedIn CEO Ryan Roslansky added: “When we decided to put our EMEA headquarters in Dublin back in 2010, we started with three employees, and now we’re more than 2,000 strong. None of this would be possible without the support of the Irish government and the wider community. We’re excited to continue shaping a brighter future of work together.”
Sustainability is at the core of the campus, which has been designed to operate at net-zero carbon, and is in the process of achieving LEED Platinum and WELL Platinum certifications — among the highest global standards for environmental performance and employee wellbeing. The site features hydroponic gardens producing over 90kg of fresh ingredients per month, rooftop beehives, and a focus on locally sourced food. The project utilised responsibly sourced materials, such as those with recycled content, take-back programs, and bio-based materials.
Another key feature of the campus is the new LinkedIn Dublin Community Space, a free venue for local nonprofits to host events that help connect underserved communities to economic opportunity. Since launching in the previous building, the Community Space has hosted nearly 200 events for more than 300 organisations in the past year alone, welcoming over 10,000 attendees, with LinkedIn employees also volunteering their time and expertise to support these initiatives.
Sue Duke, Head of LinkedIn Ireland, commented: “The opening of 4 Wilton Park, and the significant investment behind it, highlights the pivotal role our office plays in LinkedIn’s global growth. Our team in Dublin is central to delivering LinkedIn’s vision of creating economic opportunity for everyone, whether that’s developing AI tools to better connect jobseekers and employers or working with policymakers on future skills. “
James Geoghegan TD for Dublin Bay South (Fine Gael) also welcomed the opening, adding:
“As a local representative, I welcome LinkedIn’s continued investment in Dublin with the opening of its new offices—now home to over 2,000 employees from 70 nationalities. LinkedIn’s remarkable 15-year journey in our city reflects not only its global success but also its deep commitment to supporting our local community and economy.”

Publift announces plans for 50 jobs in Dublin

Publift, an Australian adtech leader, is excited to announce its expansion into Dublin with plans to have 50 employees by December 2025.   This move highlights the company’s rapid growth and strengthens its presence in the European market and boosts its ability to serve clients across Europe and North America. Publift is supported by the Irish government through IDA Ireland.

Founded in Sydney, Australia in 2015, Publift has quickly become a trusted partner for over 700 publishers around the world. The company provides a cutting-edge managed service that helps digital and enterprise publishers maximise their ad revenue. With a range of advanced ad tech solutions, tailored strategies, and expert support, Publift is a Google Certified Publishing Partner (GCPP) and works with industry leaders like Rightmove (Europe) and REA Group (APAC), proving its capacity to support top-tier publishers in the market.

In 2025, Publift aims to expand its product offering to cater to more enterprise publishers, including introducing their new FuseApp to existing clients. Publift is committed to providing efficient, results-driven solutions that allow publishers to focus on creating content while driving sustainable revenue growth.

Minister Peter Burke, Department of Enterprise, Tourism and Employment said: “Congratulations to Publift on their expansion into Ireland. A leader in Advertising Technology, Publift provide essential digital and tech supports to 700 clients throughout the world. This new expansion will create 50 jobs in Dublin in 2025, providing new opportunities for our talented workforce in an exciting and ambitious company. Publift is a welcome addition to our already thriving Tech sector, allowing them to further expand their client base across Europe and North America. I wish the Publift team the best with this new venture and all future endeavours.”  

Irish founder, Colm Dolan, shared his excitement: “Hailing from Portumna, I am particularly proud that Publift has created so many jobs in my home country. Our new Dublin office will play a crucial role in enhancing our service offerings, and we’re excited to tap into Ireland’s rich talent pool.”

The expansion is led by Roddy O’Caoimh, Publift’s Head of Sales and Marketing, who said: “Bringing Publift to Ireland after my time in Australia is very special. We’ve been fortunate to welcome some incredible new team members here in Dublin, and we have ambitious plans for 2025. Being able to serve our publishers in this time zone has been a real game-changer.”

The positions in Dublin will span various departments, including Sales, Customer Success, and Engineering. Publift is looking for individuals passionate who want to work in a dynamic and fast paced industry with a team passionate about becoming the best monetisation partner globally. A recruitment campaign is already underway and is proving very successful. The company promotes a dynamic work environment that prioritises growth and learning. To learn more visit https://www.publift.com/careers.

Michael Lohan, CEO of IDA Ireland said: ‘’We are delighted to welcome Publift to Ireland as they announce plans to hire 50 employees over the coming years. This decision further demonstrates confidence in Ireland as a location for companies to expand their offering to customers across the globe, while accessing a talented workforce. I would like to wish Publift every success in the coming years as they establish in Ireland.’’

vStream collaborates with AMD to open the first AMD Product Experience Centre in Dublin, Ireland

The new AMD Product Experience Centre offers an immersive and interactive experience for AMD’s stakeholders

Global experiential agency vStream has collaborated with AMD, the high-performance and adaptive computing leader, to launch in Dublin the first European AMD Product Experience Centre.  This groundbreaking interactive and immersive centre is designed to showcase the transformative power of the latest innovations from AMD in real-world applications across AI, cloud computing, gaming, and more by using immersive storytelling, interactive displays, and cutting-edge augmented reality experiences.

The new centre was opened by Ruth Cotter, Senior Vice-President for Marketing, Communications and Human Resources at AMD, together with Andrew Jenkinson and Niall O’Driscoll, co-founders of vStream, and Brendan Farley, Managing Director Ireland and Corporate Vice President of Wireless Engineering at AMD.

Andrew Jenkinson, Co-Founder of vStream, commented:

“We are incredibly proud to have worked with AMD on this project. The AMD Product Experience Centre is a testament to our shared vision of innovation, bringing advanced technology to life in a way that is both engaging and educational. Our expertise in immersive storytelling has allowed us to create a space where visitors can truly interact with and understand the game-changing technologies from AMD.”

Niall O’Driscoll, Co-Founder of vStream, added:

“At vStream, we believe that technology should be experienced, not just explained. The AMD Product Experience Centre encapsulates that philosophy by turning complex semiconductor innovations into a tangible, interactive journey. We are excited to see visitors explore and engage with incredible technological advancements from AMD.”

Ruth Cotter, SVP Marketing, Communications and Human Resources at AMD, said:

“We are delighted to open AMD’s inaugural Product Experience Centre that is strategically aligned to our R&D and engineering presence in Ireland and is expected to support further collaboration and breakthrough innovations with our customers and partners. Our collaboration with vStream enables us to showcase how AMD’s cutting-edge processors and adaptive computing technologies are shaping the future across a range of industries through a unique immersive experience.”

 

A Journey Through Innovation

Designed and built by vStream, the award-winning experiential agency, the AMD Product Experience Centre integrates multiple interactive elements to engage visitors in a dynamic and memorable way:

  • A Personal Welcome from AMD CEO Dr. Lisa Su – Upon entering the space, visitors are greeted by AMD’s CEO via a large switchable glass screen, setting the stage for an inspiring exploration of AMD technology.
  • Interactive Display Cases – Through an intuitive gamified experience, visitors can see how AMD processors power the world around us, with motion graphics, animations, and videos revealing physical products inside the futuristic transparent LED display cases.
  • The Intelligent Table – An innovative tactile experience where users place AMD chips—AMD Versal™, AMD Ryzen™, AMD EPYC™, and AMD Instinct™—on the table surface to unlock interactive content that explores their impact across industries.
  • Augmented Reality Experiences – A deep dive into how AMD is driving AI advancements in PCs with AMD Ryzen processors and in supercomputers with the latest generations of AMD EPYC processors and AMD Instinct accelerators, offering visitors a first-hand look at the future of AI-powered computing. Built on vStream’s award-winning work in Augmented Reality with brands including Pfizer and McLaren F1, this experience allows the user to interact with digital assets, while still seeing their surroundings and interacting with other guests – a true example of the power of spatial computing.

A Seamless Blend of Innovation and Experience

The AMD Experience Centre was meticulously crafted by vStream, from concept to production and installation, ensuring a seamless fusion of technology and storytelling. With a fully user-friendly management system, AMD representatives can demonstrate any product with the touch of a button, providing an engaging and dynamic experience for every visitor.

About vStream

Founded in 2007 by Andrew Jenkinson and Niall O’Driscoll, vStream is a global award-winning experiential agency specializing in innovation and storytelling. vStream uses design-thinking, creativity and innovation to solve complex problems and develop human-centric experience across multiple verticals for the world’s largest companies in both real and virtual worlds. With a diverse client portfolio spanning industries such as sports, technology, healthcare, finance, and FMCG, vStream has delivered world-first brand experiences for McLaren and Mercedes F1, The Super Bowl, Manchester City FC, SAP, Dell, Pfizer, Novartis, and many more. Their expertise in immersive experiences continues to set the standard for cutting-edge brand engagement.