Fanta teams up with Xbox

It’s time to get in the game and come get your Fanta!  In celebration of the Xbox 25thAnniversary, Fanta is leveling up its delicious product line with a gamified collaboration that features iconic characters from legendary Xbox titles. For the first time ever, the collaboration brings together the irresistible taste of Fanta and the thrill of gaming with unforgettable challenges, delicious Fanta and epic rewards.
The special edition collection features character takeovers from some of the most iconic Xbox franchises including Call of Duty, Halo and Diablo IV and introduces a delicious new special edition flavour, Fanta Crimson Cherry. These iconic characters have taken over Fanta for one reason: fans everywhere “Wanta Fanta” – and now it’s your turn to take it back through exclusive challenges and digital activations.
 
“Fanta believes in delivering the Wanta Fanta? Come Get It challenge that fans are most passionate about, and this partnership with Xbox takes it to a whole new realm of delicious game play. We’re just getting started,” said Ibrahim Salim Khan, Vice President, Global Sparkling Flavors Category. “We imagine a world where the irresistible taste of Fanta is so delicious, it pulls players into a multiverse-sized adventure. We’re excited to unleash this partnership with Xbox by immersing fans in the worlds of their favourite games – teaming up with iconic characters and facing larger-than-life challenges to prove just how far they’ll go to get their Fanta back.”
Starting mid‑April, fans can get their hands on the special edition collection, but the experience doesn’t stop there. Launching on 30 April and running until 30 June, consumers can enter a national prize promotion by uploading a receipt for any Fanta product, giving them the chance to win Xbox controllers and ROG Xbox Ally. That’s not all. Players can also unlock exclusive in‑game rewards simply by scanning the QR code on‑pack or at point of sale and completing exciting mini challenges. With 1 million in‑game rewards up for grabs, there’s plenty to play for.
“This partnership with Fanta brings together two brands that thrive on creativity and self-expression,” said Marcos Waltenberg, GM Xbox Partnerships. “Together, we’re creating experiences that meet fans where they are and celebrate the joy of play – on screen and beyond.”
The Fanta and Xbox special edition collection will be available widely beginning 15th April at all key retailers in 330ml cans, 500ml pet & 1.75L bottles and multipack (4,6 & 12) cans. Fanta Crimson Cherry will be available in 500ml pet bottle, 1.75L pet bottle and 6x330ml multipack cans. For more information on the partnership and how to get in on the action, visit www.fanta.com and follow Fanta and Xbox.

ASUS Republic of Gamers and Blizzard Entertainment Announce Exclusive ROG Phone 6 Diablo Immortal Edition

ASUS Republic of Gamers (ROG) and Blizzard Entertainment today announced the ROG Phone 6 Diablo® Immortal Edition, an exclusive limited-edition version of the new ROG Phone 6 gaming smartphone. With its unique Diablo-themed design and a treasure trove of themed accessories, this unique phone is a must-have item for serious fans of the Diablo universe.

The ROG Phone 6 Diablo Immortal Edition features details that echo the long-running Diablo combat quest, with its nightmarish menagerie of demons and monsters. The phone has a special flame-effect finish that varies the luminance of the red flames as the viewing angle changes. The custom Aura RGB illuminated logo is an outline image of the mobile game’s title, and the Diablo Immortal theme continues in the custom user interface, with its exclusive themed live wallpapers, icon styles, animations, sound effects and more.

Fans will appreciate the unique matching themed accessories, which are based on legendary items found in the game. These include the Shield Blessing Aero Case and a map of Sanctuary, both featuring hidden marks in invisible ink that can be revealed using the Fahir’s Light torch. There’s also a uniquely crafted Immortality Ejector Pin that’s fashioned after the game’s logo.

Internally, the ROG Phone 6 Diablo Immortal Edition is identical to the battle-ready ROG Phone 6, with its premium built-to-win specification powered by the latest Snapdragon® 8+ Gen 1 Mobile Platform with 16GB LPDDR5 RAM and 512GB UFS3.1 ROM.

Exclusive themed design

The ROG Phone 6 Diablo Immortal Edition has been completely redesigned to evoke the nightmarish world of Sanctuary, which is under siege by the demonic hordes of Diablo, the Lord of Terror.

The special finish of the ROG Phone 6 Diablo Immortal Edition features graphics that echo the iconic combat quest with its terrifying menagerie of demons and monsters.

The phone also gives fans a special user experience and a custom user interface with the exclusive Diablo Immortal animated theme pack. This features live Diablo wallpaper and a redesigned app icon frame, and when the phone is being charged there’s an exclusive sound and animation that includes Diablo-themed elements.

Unique matching accessories

The extensive themed accessory set is the jewel in the crown of the ROG Phone 6 Diablo Immortal Edition. The exclusive carton design is inspired by the famous Horadric Cube, a valuable in-game item that can transform anything placed inside it. The phone itself is stored safely in a box modeled on the legendary Worldstone. And a map scroll depicting the world of Sanctuary features hidden marks in invisible ink that can be revealed using the bundled Fahir’s Light torch.

The Shield Blessing Aero Case is a protective bumper case featuring a geometric relief of the teleport, with a unique effect that shines when illuminated by Fahir’s Light. The hidden inner part of the case is printed with a special ‘easter egg’ in the form of an image inspired by the Lord of Terror himself.

Even the SIM removal tool gets the full Diablo treatment: with its Diablo emblem design and matching desktop holder, the Immortality Ejector Pin is a fitting addition to the outstandingly designed accessory collection.

Ready for battle

The ROG Phone 6 Diablo Immortal Edition is based on the highly-acclaimed ROG Phone 6 series, featuring the same technical specifications to deliver extreme mobile gaming performance. It’s powered by the Snapdragon® 8+ Gen 1 Mobile Platform. With 16 GB of LPDDR5 memory for smooth app switching; a high-tech cooling system; a powerful battery for effortless marathon gameplay; and unrivaled AirTrigger 6 controls for a console-like gaming experience, the ROG Phone 6 Diablo Immortal Edition is ready to battle the forces of terror!

AVAILABILITY & PRICING

ASUS ROG Phone 6 Diablo Immortal Edition will be available to pre-order from 17th November in the UK from https://uk.store.asus.com/rog-phone-6-211639476-90ai00b9-m002z0.html.