Tag: DBI

The Coombe Hospital takes top prize – 2026 National Digital Awards

Digital Business Ireland, the country’s largest representative body for digital and online businesses, recognised The Coombe Hospital with the National Website of the Year Award at an awards ceremony in Dublin last night.
The 2026 National Digital Awards were held at Pitch Dublin where The Coombe Hospital was crowned alongside other winners and runners-up in front of over 250 attendees from the digital sector. 
The sold-out event recognised the best digital achievements in businesses throughout the country. It consisted of 16 categories featuring the best websites, people, and digital innovations of the year across all sectors. The Coombe, a leading hospital for maternity and women’s healthcare was the winner of the Most Trusted Website of the Year as well as taking home the top prize of National Website of the Year winner, selected from all of the finalists in the website categories.
The event marked the sixth year of the awards, with high quality submissions from more than 300 businesses, people, and organisations from across Ireland.
Digital Business Ireland also presented the Taoiseach with the Digital Changemaker of the Year award, awarded to worthy individuals who have demonstrated outstanding leadership and impact in advancing Ireland’s digital transformation. The organisation’s selection panel selected the Taoiseach in recognition of his personal leadership in advancing Ireland’s AI and digitalisation agenda, the appointment of Ireland’s first Minister of State for AI and the establishment of the National AI Office, and his continued advocacy for innovation to promote economic growth.
2026 saw the highest-ever number of entries for the Best New AI & ML Project Award, which was won by AI solutions provider Galvia AI. Other notable winners included the female education and empowerment charity, The Shona Project, which took home the Progressing Diversity Award, as well as placing as runner up in the Marketing Campaign of the Year category.
This year’s awards were supported by key sponsors including Byrne Wallace Shields, All Human, Core Optimisation, Hibernia Venture Labs, .IE, Truffle Hog, the Strategic Banking Corporation of Ireland, Pitch, Rockwood Public Affairs and Strike Digital.
Speaking of the awards, Victor Timon, Chairperson of Digital Business Ireland said: “Over the past six years, the National Digital Awards have witnessed tremendous growth in entry numbers and quality, demonstrating the growing importance of the sector and the ways in which businesses are embracing digital tools to increase efficiency and change. Throughout the judging process, we have been inspired by the dynamism, ingenuity, innovation, and talent of the organisations, businesses, and the people involved. 
I would like to congratulate the winners and runners-up in each of the 16 categories this year, and in particular our Digital Changemaker of the Year Winner, An Taoiseach Micheál Martin, who’s sustained commitment to positioning the country at the forefront of technological change has been an enormous boon to  Ireland’s digital ecosystem. However, I would also like to offer my sincere thanks to all who entered this year’s awards, and I encourage those who have not been successful this year to take the key learnings on board from this year’s process and get involved once again for the 2027 iteration.”
The sold-out event was held in Pitch Dublin, with MC Anna Daly, the Irish television presenter and former host of TV3’s breakfast show, Ireland AM, as the Master of Ceremonies for the evening.
Digital Business Ireland (DBI) is the voice of the Irish digital commerce sector. Set up in 2019, DBI is comprised of a community of over 8,000 businesses and counts a number of national trade representative bodies, large technology companies and SMEs among its members.
The organisation consists of a wide range of online and digital businesses including retail, hospitality, professional services, travel, technology, transport, education, leisure, agri-business and property.
Digital Business Ireland is a member of the Department of Enterprise, Tourism and Employment’ Digital Advisory Forum and the Retail Forum.
SEE THE FULL LIST OF WINNERS HERE
Awards
Winner
Runner Up
National Website of the Year
The Coombe Hospital
GPO Museum
Marketing Campaign of the Year
Musgrave Group Daybreak
The Shona Project
Sustainable Business of the Year
Revolution
Esri Ireland
Best New AI and ML Project
Galvia
Irish Life and Kreoh
Mobile App Excellence Award
Express Merchants
AddJust
Ecommerce Business of the Year
EZ Living Furniture
Hotel&SpaResorts.com
Digital Impact of the Year Award
ALONE
TURN2ME
Next Generation Award (Under-30)
Chris Barrett, RDI Hub
Eve Lawler, Circular Style
Women in Digital Award
Melissa Proxenos, Brightbeam
Kate Colleary, Pembroke Privacy
Progressing Diversity Award
Ellen Conway, The Shona Project
Jennifer Keane, PayGap.ie
Digital Trailblazer of the Year
Brian Hanly, Brightbeam
Kathrin Chambers, Fáilte Ireland
Digital Changemaker OTY
Taoiseach Micheál Martin
Large Business Website of the Year
EZ Living Furniture
Fintua
Most Trusted Website of the Year
The Coombe Hospital
RIP.ie
New Website of the Year
GPO Museum
Activity Time
Medium Business Website of the Year
Expert Ireland
Carraig Donn
Small Business Website
Babogue
Dingle Sea Safari

Increased SME investment in digital transition could add €8.3 billion to the Irish economy

Digital Business Ireland (DBI), the country’s largest representative body for digital and online businesses, has today issued a major new report on supporting the further growth of digital commerce in Ireland. The report, titled ‘Taking Digital Commerce in Ireland to the Next Level’ includes and an economic assessment which estimates that doubling the average level of digital investment by Irish SMEs could add €8.3 billion to the Irish economy.
Digital commerce in Ireland is booming, driven by Irish consumers, with Ireland among the European leaders in terms of online purchasing. This level of consumer demand offers a real and tangible opportunity for businesses in Ireland. In 2024, 37.9% of small enterprises were engaged in digital commerce (CSO) – the second highest in Europe – yet many SMEs have still not reached the level of digital maturity required to compete effectively.
The report argues that businesses should be seeking, on an ongoing basis, to upscale their digital maturity and enhance their digital commerce capabilities. The report also sets-out a new Digital Maturity Model for Ireland that cover five levels: Foundational, Operational, Embedded, Transformational, Exploratory.
Following the publication of the report, Victor Timon, Chair of Digital Business Ireland, said: “The reality of digital transition is that it is a task that is never completed. The tempo of change never slows. For all the progress we have made as an economy, the accelerating pace of digital innovation and the unprecedented opportunities offered by AI means there is always new ground to travel and there is always another level to be reached. Digital Business Ireland’s core message is that all businesses should be striving and supported to move up to the next level of digital maturity. But to achieve this there needs to be transformative uplift in business investment in digital transition in Ireland.”
The report recognises that government and state enterprise agencies including Enterprise Ireland, Fáilte Ireland and the Local Enterprise Offices have played a vitally important role in supporting businesses on their digital journey.  However, the report comes against the backdrop of data which shows that while 74% of Irish SMEs have reached a basic level of digital intensity, only 39% have achieved an advanced level (EU Digital Decade). At the same time, the percentage of Irish SMEs investing in digital transition is falling (ESRI).
The report identifies a number of recommendations for future business supports from both Government and industry. Among the key recommendations are:
  • The introduction of a second, higher-value tier of the Grow Digital Voucher to support businesses in Ireland to invest in next-level digital commerce capabilities, building on the discontinued Enterprise Ireland Online Retail Scheme.
  • The introduction of targeted tax measures, such as Accelerated Tax Credits, to incentivise ongoing business investment in next-level digital commerce capabilities.
While the Grow Digital Voucher represents an important measure to support Irish SMEs at the Foundational and Emerging levels of digital maturity with meeting the costs of digital transition, the current €5,000 grant limit is not sufficient to incentivise SMEs to invest in the types of technologies and capabilities set out in the report.
Feedback to Digital Business Ireland from its member companies and partners has indicated that the previous Enterprise Ireland Online Retail Scheme had proven effective and that a similar scheme should be reintroduced to help business to meet the costs of ongoing investment in upscaling their digital retailing capabilities. Digital Business Ireland also believes tax measures could prove an accessible and effective fiscal approach to incentivising and unlocking business investment in digital transition and the adoption of AI.
The report also discusses how digital advertising is essential to the success of digital commerce, offering businesses, especially SMEs, an accessible and cost-efficient means of reaching interested consumer and growing their sales. The report recommends that the Irish Government actively champion policy positions at an EU level which seek to preserve and strengthen the ability of business in Ireland to use personalised ads. The report also recommends that Government conduct an assessment of the value of digital advertising to the Irish economy and jobs.
The report sets out a number of case studies of Irish-owned brands and retailers who have developed their digital commerce presence with the support of digital agencies who members of DBI:
  • Golden Discs – supported by Truffle Hog
  • Elephant Living – supported by Core Optimisation
  • Lily O’Briens – supported by All human
The report also includes a case study of the Strategic Banking Corporation of Ireland (SBCI) who are a DBI partner and who are playing a leading role in supporting Irish businesses seeking to access finance to invest in digital transition.