Tag: #data

Why Real-Time Tracking Capabilities Will Define the Best Web Analytics in 2026

Not too long ago, marketers had to manually go through yesterday’s bulk of data to craft their reports. Reading the audience correctly is an art, and, less than a decade ago, these professionals had to do so with little to no digital support. Today, nearly everything happens in real time, especially analytics, which is why it’s time to look for the best web analytics in 2026. 

Historical information hasn’t lost its importance, but the competitive edge for marketers and companies now lies in the present moment. Here’s how realtime web analytics is set to transform the data analytics services landscape in 2026. 

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The digital world is like clouds in the sky; it’s different every time one looks up. Viral content comes out of the blue, and topics become trendy as quickly as they get forgotten. So, reading the audience in real time using the right web analytics tool has become indispensable. 

Not only is it necessary to adapt to emerging trends, but also to user behavior. Here, choosing the best web analytics for websites in 2026 saves the day once again, providing actionable insights to personalize the user experience on the go. Unsurprisingly, the global web analytics market is skyrocketing, with specialists forecasting a CAGR of up to 19% between 2025 and 2032.

Moreover, it allows companies to identify anomalies as they occur, preventing further damage and maintaining the level of user experience. There are also other advantages, such as fraud detection, improved productivity, and more efficient decision-making. Indeed, modern web analytics software can do much more than tracking clicks and traffic. 

Privacy Matters



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Since the main tasks of most web analytics tools are to save and analyze user information, they have raised legitimate privacy concerns. In many cases, such tools collect users’ data without their consent. However, that’s not the only (or even less so, the best) way of doing business in this field. 

The best tools have a privacy-first approach, collecting much less data than traditional ones. While this approach results in a smaller data volume, that information is by no means less valuable. Marketers can still get actionable insights from this information by using platforms which provide privacy-by-design data collection. Such platforms anonymize and encrypt their data for enhanced protection, without necessarily compromising the depth of analysis.Moreover, they only do so with user consent. It’s not only a matter of doing ethical business. As new privacy laws emerge in major jurisdictions like the European Union, the USA, China, and Brazil, protecting users’ anonymity has become a matter of compliance. It means that tools that somehow breach such standards will likely miss out on tremendous marketing opportunities. 

At the Speed of Now

In 2026, the superiority of web analytics tools will be measured mostly by uncompromised integrity and instantaneous insights. The winners will likely be those capable of doing more with less data. After all, interpreting live trends has become indispensable for online marketing. In other words, the future belongs to those who analyse with speed and conscience. 

 

Battery and e-waste clear-out plea as only half return for safe recycling

Only half of household batteries sold on the Irish market are making their way back for recycling each year, new data shows.

As newly-bought Christmas gifts replace old devices, Waste Electrical and Electronic Equipment (WEEE) Ireland is urging people to recycle used batteries and unwanted small electrical items, rather than storing or binning them.

Its figures show that almost half of all household battery purchases are made during the Christmas shopping period, yet recycling rates remain stubbornly low.
To support a nationwide New Year clear-out, the e-waste recycling scheme is delivering one million blue battery recycling boxes to homes this month to capture the valuable hoard of waste batteries.

They can be returned for free at participating retailers or local recycling centres.

“As space is made for new gifts, now is the ideal time to carry out a battery and e-waste clear-out,” said Leo Donovan, CEO of WEEE Ireland.

“As well as providing a handy QR code that connects you to a map of hundreds of local drop off points, our blue battery boxes are a simple but powerful reminder that batteries should never go in household bins.

“Returning for recycling ensures the safe recovery and reuse of the materials they contain.”

When it comes to small electronic items, 2024 figures from WEEE Ireland show a similar trend, with 40 per cent of Ireland’s annual small electronic gift and toy purchases happening in the festive period.

But just 30 per cent of these are returned to the circular economy for recycling.

Recycling rates for electronic toys such as gaming consoles, e-scooters and battery-operated action figures are even lower, dropping to just 10 per cent, leaving millions of unused, broken or obsolete toys gathering dust in homes or discarded incorrectly in the household bin.

“Every home in Ireland can make a difference. Batteries don’t belong in the bin – they belong in recycling. When we dispose of them incorrectly, we risk fires and environmental pollution,” said Minister of State at the Department of Climate, Energy and the Environment, Alan Dillon.

“This January, WEEE Ireland is delivering one million battery boxes to households. Let’s use them. Collect every old battery from toys, decorations, and devices, and return them to your local retailer or recycling centre.
“It’s free, safe, and it protects our environment. Together, we can keep dangerous chemicals out of landfill and rare materials in circulation. Let’s make 2026 about responsibility and care for each other.”

WEEE Ireland’s network of free collection points across local authority civic amenity centres and retailers is available at weeeireland.ie.

A new Light Means of Transport (LMT) lithium battery guide has also been added to the WEEE Ireland website to support consumers on the safe recycling of higher-capacity batteries such as those used in e-bikes, e-scooters, e-mobility and power packs.

One-Third of HGV Drivers Now Over 55

With almost one-third (31%) of Ireland’s HGV drivers now aged 55 or over, the logistics workforce is facing a deepening labour crisis as the sector moves into 2026. Large operators are fast-tracking investment in robotics, Autonomous Mobile Robots and data-driven Warehouse Management Systems. The continued expansion of Ireland’s robotics market in 2025 has shifted the skillset inside the warehouse, driving demand for mechatronics, maintenance, controls and data roles.

Despite Government-backed efforts in 2025, including an expanded Logistics & Supply Chain Skills Week[1] and additional HGV and logistics apprenticeships, the replacement pipeline remains under strain, leaving demand for qualified drivers at critical levels.

This shortage forms part of a wider pattern highlighted in Excel Recruitment’s newly published 2026 Industrial & Warehousing Salary Guide, which shows a sector under mounting pressure from rising employment costs, automation-driven skills demand, and persistent talent shortages. With Ireland’s unemployment rate at 5.3%[2], competition for qualified candidates remains intense – particularly for HGV drivers, warehouse operatives, and technical maintenance roles.

John Kearns, Industrial Division Manager at Excel Recruitment, commented:
“The industrial and warehousing sector is resilient, but the cost of employment is rising faster than ever. SMEs in particular are feeling the squeeze as they try to balance competitive pay while absorbing escalating statutory costs.

Automation is not replacing people, but it is changing what employers value. Rather than reducing headcount, automation is reshaping it, with employers now seeking adaptable workers who can combine hands-on experience with basic technical or digital skills.

Adaptability, technical skills, and digital literacy are now critical for long-term success. At the same time, the ageing workforce, especially among drivers, adds another layer of complexity to an already tight labour market”.

The Excel Recruitment Industrial & Warehousing Salary Guide 2026 reveals a dual challenge facing employers: rising payroll costs[3] and the urgent need to upskill staff as automation reshapes traditional roles.

Key Findings from the report include:

  • Cost Pressures: The minimum wage increase to €14.15/hour, PRSI hikes, and pension auto-enrolment are tightening employer budgets.
  • Skills Shortages: 65% of employers report moderate to severe skills shortages, particularly in HGV driving, maintenance, and digital operations.
  • Automation Impact: Investment in robotics and smart manufacturing surged by 50% in 2025, driving demand for mechatronics engineers, PLC technicians, and WMS superusers.
  • In-Demand Roles:
    • Drivers: HGV (C/CE), last-mile van drivers remain critical amid an ageing workforce.
    • Warehouse Operatives (with tech fluency): RF scanners, voice/vision pick, and basic WMS reporting skills have become increasingly essential.
    • Technical Specialists: Electro-mechanical maintenance technicians, PLC/controls techs, mechatronics engineers, WMS/OMS superusers and data analytics roles are commanding premium salaries.
    • Leadership & Compliance: Operations/warehouse managers, EHS/ESG coordinators, and customs/trade compliance specialists remain vital.

(Full salary guide available at www.excelrecruitment.com)

Notable Salary Changes

  1. Voice Picker
    • 2025: €13.50 – €16 per hour
    • 2026: €14.15 – €17 per hour
      (Increase driven by minimum wage rise and demand for tech fluency)
  2. Rigid Truck Driver
  • 2025: €17 – €22 per hour
  • 2026: €18 – €24 per hour

(Salary growth reflects ongoing skills shortages amid employer competition for experienced drivers)

  1. Van Driver
    • 2025: €14 – €16 per hour
    • 2026: €15 – €17 per hour
      (Reflects continued pressure on driver supply and ageing workforce)
  2. Warehouse Manager
    • 2025: €35k – €60k
    • 2026: €40k – €70k
      (Higher ceiling for experienced managers as automation projects expand)
  3. Assistant Warehouse Manager
    • 2025: €30k – €45k
    • 2026: €31k – €60k
      (Highlights the growing importance of operational leadership as warehouses adopt automation and advanced systems)

 

Looking Ahead

Excel Recruitment reports that despite challenges in the sector, demand for workers remains strong, driven by e-commerce growth, nearshoring, and green logistics. Employers who invest in training pathways, predictable shift patterns, and enhanced benefits will have a competitive edge in attracting and retaining talent.

Mr. Kearns noted,

“What really stands out from this year’s guide is how automation and workforce pressures are reshaping the industrial sector. For employers, it’s not just about filling roles – they need to rethink how teams are structured, what skills to invest in, and how to retain their people. Companies that embrace innovation and offer flexible working conditions will have a real advantage in attracting and keeping talent.

For SMEs, this is particularly challenging. They are being asked to compete in a market where technical skills and leadership capability are increasingly what set successful companies apart. On top of this, the ageing workforce and rising employment costs add further pressure. The employers that succeed will be those who combine upskilling, employee engagement, and clear training pathways to create a workplace people genuinely want to stay in”.

 

[1] Gov.ie – Logistics and Supply Chain Skills Week

2 CSO –  Labour Force Survey Quarter 3 2025

3 From January 2026, the National Minimum Wage will rise to €14.15 per hour, while employer PRSI will increase again in October. Pension auto-enrolment also launches in January, adding further cost layers for businesses already operating on tight margins.

Increased SME investment in digital transition could add €8.3 billion to the Irish economy

Digital Business Ireland (DBI), the country’s largest representative body for digital and online businesses, has today issued a major new report on supporting the further growth of digital commerce in Ireland. The report, titled ‘Taking Digital Commerce in Ireland to the Next Level’ includes and an economic assessment which estimates that doubling the average level of digital investment by Irish SMEs could add €8.3 billion to the Irish economy.
Digital commerce in Ireland is booming, driven by Irish consumers, with Ireland among the European leaders in terms of online purchasing. This level of consumer demand offers a real and tangible opportunity for businesses in Ireland. In 2024, 37.9% of small enterprises were engaged in digital commerce (CSO) – the second highest in Europe – yet many SMEs have still not reached the level of digital maturity required to compete effectively.
The report argues that businesses should be seeking, on an ongoing basis, to upscale their digital maturity and enhance their digital commerce capabilities. The report also sets-out a new Digital Maturity Model for Ireland that cover five levels: Foundational, Operational, Embedded, Transformational, Exploratory.
Following the publication of the report, Victor Timon, Chair of Digital Business Ireland, said: “The reality of digital transition is that it is a task that is never completed. The tempo of change never slows. For all the progress we have made as an economy, the accelerating pace of digital innovation and the unprecedented opportunities offered by AI means there is always new ground to travel and there is always another level to be reached. Digital Business Ireland’s core message is that all businesses should be striving and supported to move up to the next level of digital maturity. But to achieve this there needs to be transformative uplift in business investment in digital transition in Ireland.”
The report recognises that government and state enterprise agencies including Enterprise Ireland, Fáilte Ireland and the Local Enterprise Offices have played a vitally important role in supporting businesses on their digital journey.  However, the report comes against the backdrop of data which shows that while 74% of Irish SMEs have reached a basic level of digital intensity, only 39% have achieved an advanced level (EU Digital Decade). At the same time, the percentage of Irish SMEs investing in digital transition is falling (ESRI).
The report identifies a number of recommendations for future business supports from both Government and industry. Among the key recommendations are:
  • The introduction of a second, higher-value tier of the Grow Digital Voucher to support businesses in Ireland to invest in next-level digital commerce capabilities, building on the discontinued Enterprise Ireland Online Retail Scheme.
  • The introduction of targeted tax measures, such as Accelerated Tax Credits, to incentivise ongoing business investment in next-level digital commerce capabilities.
While the Grow Digital Voucher represents an important measure to support Irish SMEs at the Foundational and Emerging levels of digital maturity with meeting the costs of digital transition, the current €5,000 grant limit is not sufficient to incentivise SMEs to invest in the types of technologies and capabilities set out in the report.
Feedback to Digital Business Ireland from its member companies and partners has indicated that the previous Enterprise Ireland Online Retail Scheme had proven effective and that a similar scheme should be reintroduced to help business to meet the costs of ongoing investment in upscaling their digital retailing capabilities. Digital Business Ireland also believes tax measures could prove an accessible and effective fiscal approach to incentivising and unlocking business investment in digital transition and the adoption of AI.
The report also discusses how digital advertising is essential to the success of digital commerce, offering businesses, especially SMEs, an accessible and cost-efficient means of reaching interested consumer and growing their sales. The report recommends that the Irish Government actively champion policy positions at an EU level which seek to preserve and strengthen the ability of business in Ireland to use personalised ads. The report also recommends that Government conduct an assessment of the value of digital advertising to the Irish economy and jobs.
The report sets out a number of case studies of Irish-owned brands and retailers who have developed their digital commerce presence with the support of digital agencies who members of DBI:
  • Golden Discs – supported by Truffle Hog
  • Elephant Living – supported by Core Optimisation
  • Lily O’Briens – supported by All human
The report also includes a case study of the Strategic Banking Corporation of Ireland (SBCI) who are a DBI partner and who are playing a leading role in supporting Irish businesses seeking to access finance to invest in digital transition.

Dublin Fire Brigade invests in location intelligence

Esri Ireland, the market leader in Geographic Information Systems (GIS), announces that Dublin Fire Brigade has deployed a new digital mapping system designed to improve emergency response, strengthen firefighter and public safety, and enhance how critical resources are allocated across Dublin city and county.

Ireland’s largest fire and rescue service, Dublin Fire Brigade was founded over 160 years ago. It provides fire, rescue, and emergency ambulance services 24 hours a day, 365 days a year, to Dublin’s 1.5 million citizens. It recently established a new Organisational Intelligence Unit with a key goal to optimise the use of location-based information to effectively manage fire risks and help keep communities safe.

Built using Esri’s ArcGIS technology, the new digital mapping system brings together operational data, such as the locations of fire stations and historic fire incidents, with third-party data – including census and population health information – for the first time.

Enhanced insights support increased safety for both the public and firefighters by raising awareness of buildings in Dublin with fire safety issues – such as inadequate means of escape, building defects, or over-occupancy. Using the technology, Dublin Fire Brigade can now map this information and put effective response plans in place that take known issues into account.

What’s more, the technology is enabling Dublin Fire Brigade to carry out more targeted community fire prevention activities by focusing citizen safety campaigns on specific vulnerable groups, especially in locations that are experiencing clusters of dwelling fires. It can easily see where fire safety efforts are still needed to reach at-risk communities, as well as contextual data such as concentrations of smokers or elderly people.

In addition, Dublin Fire Brigade is using Esri’s ArcGIS technology to identify optimal locations for new fire stations as Dublin continues to expand, as well as to ensure that aerial fire appliances are strategically located to reach the tallest and highest-risk buildings.

Dublin Fire Brigade plans to make the system widely available across varying departments within the organisation to enable more strategic planning and informed decision-making.

Rob Howell, Station Officer, Organisational Intelligence Unit, Dublin Fire Brigade, said: “It has been a really successful collaboration. The consultants at Esri Ireland have a high level of expertise, both in terms of their GIS knowledge and their project management skills. This technology gives us the ability to target our fire prevention strategies – we can deliver campaigns in the right locations to reach the most vulnerable people and have the biggest impact in terms of community fire prevention. Equally, we have to consider firefighters’ health and safety as well as that of the general public and, by being better informed, we can improve our responses to incidents and keep our responders safe in fires and other emergency situations. The potential for location intelligence in the fire service is absolutely huge and has a big role to play in our future.”

Gareth McBride, Customer Success Manager, Esri Ireland, said: “Dublin Fire Brigade is continuously evolving the fire service to meet the needs of Dublin’s residents, businesses, institutions, and visitors. To support this, it is embedding geospatial data intelligence at the heart of operational and strategic decision-making. Location intelligence is helping the fire brigade in managing and reducing fire risks, addressing some of the biggest dangers in a changing cityscape. We are delighted to be working with Dublin Fire Brigade on such an important and necessary project, and excited to see its expanded capabilities as the technology is rolled out more widely.”

Vodafone reveals record-breaking connectivity trends in 2025

Ireland’s appetite for connectivity continues to soar, with Vodafone Ireland’s latest network insights revealing record-breaking data usage, festive surges, and a clear shift in how the nation communicates.
Mobile data usage rose by 19.24% year-on-year, climbing from 445,133 TB in 2024 to 530,794 TB in 2025. The busiest day for data was Tuesday, 9th December, when 1,660 TB was consumed nationwide as Storm Bram swept across Ireland. Evenings remain Ireland’s prime time for digital activity, with 10 PM emerging as the busiest hour for online engagement.
While data demand continues to rise, overall voice traffic fell by 7.83% compared to 2024, reflecting a growing preference for messaging, video calls, and social platforms over traditional voice communication. Yet, calls still matter when it counts. The busiest day for calls in 2025 was Wednesday, 26th March, with 502,273 Erlangs – equivalent to approximately 10 million calls, assuming an average 3-minute duration.

Christmas and New Year’s Day saw millions reconnect. Christmas Day recorded almost 3.4 million calls, while New Year’s Day soared past 4.5 million. Together, that’s over 8 million calls during the festive period, proof that when it matters most, Ireland still picks up the phone.

Beyond everyday patterns, 2025 was marked by extraordinary peaks in data usage during Ireland’s major events. During the Ireland vs South Africa rugby match, Vodafone’s network handled over 15,000 calls. Across last year’s Autumn International home matches, Vodafone Ireland’s network managed over 220 TB of data, the equivalent of streaming 73 million songs. Summer’s biggest music moments drove massive connectivity spikes, with Vodafone’s network handling over 5 TB of mobile data across the Dua Lipa and Lana Del Rey concerts at Aviva Stadium – powered by thousands of photos, live streams, and social sharing.
These insights underscore the importance of staying connected in today’s world. As demand for data continues to rise, Vodafone Ireland is currently in the midst of a €500 million five-year investment cycle to enhance network performance across the country.
This ongoing investment and network upgrades have ensured an increasingly fast, reliable service for customers, and saw that Vodafone Ireland was recognised by independent benchmarking organisation, umlaut, as “Best in Test” for the tenth consecutive year in 2025.
Technology now touches every part of life – from accessing government services and our ways of working to planning journeys on public transport and staying in touch with loved ones. Ireland is more connected than ever before, and 2026 will bring new opportunities and challenges for our networks as our digital evolution continues.

How Real-Time Streaming Tech Powers Live Dealer Casinos?

Here’s the thing most players don’t think about when they sit down at a live dealer table: somewhere, in a perfectly lit studio, a real human is shuffling cards while an army of cameras, servers, codecs, and network engineers quietly lose sleep so your blackjack hand doesn’t freeze on a seven of hearts.

Live dealer casinos feel effortless. That’s the magic. But behind that smooth stream is one of the most demanding real-time tech setups in online entertainment. This isn’t Netflix. You can’t buffer your way out of a bad hand.

So let’s pull back the velvet curtain and talk about how real-time streaming technology actually powers live dealer casinos—and why it’s way more impressive than most people realize.

 

Why Live Dealer Streaming Is a Different Beast

Streaming a movie is easy. Stream it late? No problem. Pause it? Totally fine. Stream a live casino game? That’s a high-wire act without a safety net.

Live dealer casinos require ultra-low latency, meaning the time between the dealer dealing a card and you seeing it must be nearly instant. We’re talking fractions of a second. Any delay longer than that, and players start shouting “rigged” in the chat.

On top of that, everything must be synchronized:

  • The video feed 
  • The betting interface 
  • The game logic 
  • The timer counting down your decision 

If even one of these slips, the illusion collapses. And once the illusion is gone, so is the trust.

 

The Studio: Where the Magic Actually Happens

Live dealer studios are closer to TV broadcast sets than casinos. Dealers don’t just stand at a table; they perform under intense lighting designed to eliminate shadows, glare, and suspicious reflections.

Multiple HD cameras surround the table. Not one. Not two. Usually three to five, capturing:

  • A wide shot of the dealer 
  • A close-up of the cards or wheel 
  • A backup angle in case something goes wrong 

These feeds are captured simultaneously and pushed into real-time encoding systems. No editing. No retakes. If the dealer drops a card, the internet sees it.

This is where latency becomes the enemy. Every extra processing step adds delay, so casino streaming setups are stripped down to essentials. Speed beats beauty.

 

Encoding: Turning Reality into Data (Fast)

Once cameras capture the action, raw video is useless unless it’s compressed—fast. This is where real-time encoders step in.

Encoders convert video into formats that can travel quickly across the internet without destroying image quality. Modern live casinos rely on adaptive bitrate streaming, which means the stream adjusts itself on the fly depending on your connection.

Strong Wi-Fi? You get crisp HD.
 Weak signal? The resolution drops, but the game continues.

That’s why you can play from a café, a train, or your couch without the table freezing mid-spin. It’s not luck. It’s math, bandwidth management, and ruthless optimization.

 

The Invisible Middleman: Streaming Servers

Here’s a fun fact: the dealer isn’t streaming directly to you.

Between the studio and your screen sit distribution servers scattered across regions. These servers decide the fastest possible route for the video to reach you, shaving milliseconds wherever they can.

This is especially important for players hopping between platforms while comparing options like the best online casino ireland has to offer, where performance and smoothness often matter more than flashy bonuses.

The same logic applies again when players debate which platform truly deserves the label best online casino ireland—because when the stream stutters, no welcome offer can save the experience.

 

Syncing Video With Bets: The Real Challenge

Video alone isn’t enough. The casino must sync what you see with what you can do.

When the dealer says “Place your bets,” a countdown timer appears. That timer isn’t cosmetic. It’s linked to the same system handling the video feed, the dealer’s actions, and your clicks.

This requires event-driven architecture, where every action triggers multiple responses instantly:

  • Dealer starts dealing → betting closes 
  • Card hits the table → result updates 
  • Wheel stops spinning → payouts calculate 

If any of these lag behind the video, chaos follows. Imagine betting on a hand after seeing the card. Exactly. That’s why live dealer platforms are built like financial trading systems, not casual games.

 

Latency Wars: How Casinos Keep It Fair

Fairness in live dealer casinos isn’t just about honesty—it’s about timing.

To prevent abuse, casinos deliberately add tiny, controlled delays to certain actions. Not enough for players to notice, but enough to prevent anyone from exploiting network advantages.

This balancing act ensures that:

  • Everyone sees the same action at the same time 
  • Bets are locked fairly 
  • No one gains an edge by sitting closer to a server 

It’s a constant war against physics, geography, and impatient players.

 

Human Touch, Digital Precision

One reason live dealer casinos exploded in popularity is psychological. Humans trust humans.

Seeing a real dealer shuffle cards does something algorithms never could. It lowers suspicion. It adds warmth. It turns gambling from a cold interface into a shared moment.

But that human touch is supported by ruthless precision. Every shuffle is tracked. Every card scan feeds into a backend system verifying outcomes in real time. The dealer smiles. The software double-checks.

It’s theatre backed by engineering.

 

What’s Next: Faster, Closer, More Immersive

The future of live dealer streaming isn’t just higher resolution. It’s lower latency, regional micro-studios, and interactive layers.

Expect features like:

  • Dealers responding to chat in real time 
  • Personalized camera angles 
  • Seamless switching between tables without reloads 

As 5G and edge computing mature, the gap between physical casinos and digital tables will shrink even further. The screen will disappear. The experience will remain.

 

Live dealer casinos work not because they look real—but because the technology behind them refuses to fake anything.

Every spin, every card, every awkward dealer joke travels across oceans in milliseconds, balanced on a knife-edge of timing and trust. It’s messy. It’s complex. And when it works, it feels effortless.

Which is exactly the point.

Dell Technologies Ireland reveals top technology predictions for 2026

Mark Hopkins, General Manager of Dell Technologies Ireland, has unveiled his top five technology predictions for 2026, outlining how Artificial Intelligence (AI), data and intelligent automation will fundamentally reshape how Irish businesses and public services operate.

The technology leader is forecasting a major acceleration in AI adoption, as organisations move from pilots and proof-of-concept projects to enterprise-wide deployment. In 2026, AI will become embedded into everyday operations, delivering measurable gains in productivity, efficiency and resilience across the Irish economy. Key predictions include the rise of physical and agentic AI, a step-change in public sector adoption, and a renewed focus on infrastructure and workforce upskilling.

“In 2026, AI will be treated not just as a tool but as a strategic asset capable of delivering measurable impact across operations, innovation and customer engagement,” said Mark Hopkins, General Manager of Dell Technologies Ireland. “Leaders who act now to integrate AI thoughtfully, modernise infrastructure and upskill their workforce will gain a decisive competitive edge.”

“From Bantry to Belfast, organisations are discovering that speed, data and intelligent automation are now the defining levers of competitiveness,” Hopkins added. “By anticipating the technology trends that will shape Ireland’s economy, Dell Technologies is helping organisations adopt AI responsibly and turn promise into real business advantage.”

  1. AI will take on a physical form – but not in the way many expect

In 2026, AI will step out of the digital shadows and take on tangible roles in the real world. Humanoid robots on every street are not expected; instead, purpose-built machines such as drones, mobile robots, and autonomous systems will be deployed to address specific challenges.

Examples include AI-powered crawlers that navigate power lines to identify issues and coordinate repairs to critical infrastructure. In healthcare, logistics robots will streamline hospital operations, freeing up staff for patient care. This new wave of “physical AI” will tackle repetitive, dangerous, and physically demanding work, delivering speed and safety at scale.

For Ireland, with its dispersed population and infrastructure needs, these innovations will help bridge geographic gaps and enhance resilience.

  1. Agentic AI will shift from helpful assistant to an integral manager

AI will move beyond chatbots and copilots to autonomous agents capable of managing complex, multi-step workflows. These systems will validate data, trigger approvals, coordinate with other agents and ensure compliance across business processes.

With nearly 90% of organisations identifying strong opportunities to create value from Agentic AI, according to the Dell Innovation Catalysts Study, Irish organisations – particularly in regulated sectors – will need secure, auditable infrastructure to manage the explosion of data and system interactions these agents create.

  1. Public sector will go all-in on AI, with healthcare leading the charge

After a period of cautious pilots, 2026 will see the Irish public sector move decisively to scale AI, with healthcare leading the way. AI-driven diagnostic support, automated clinical documentation and predictive resource planning will move from trial to production, helping to reduce waiting lists and improve patient outcomes.

As adoption increases, the focus will shift from theoretical debates about AI ethics to practical governance, with public-private partnerships playing a central role in delivering secure, sovereign AI solutions.

  1. Data deluge will redefine IT infrastructure

AI both consumes and generates vast volumes of data, much of it unstructured. As agentic AI becomes mainstream, hybrid IT architectures will become the norm. Critical data and high-value workloads will remain on-premises for control and security, while cloud platforms provide flexibility and scale.

Edge computing will push AI processing closer to where data is generated, reducing latency and keeping sensitive data local. Organisations that successfully align workloads to the right environment will gain a significant competitive advantage.

  1. Focus shifts from long-term STEM education to upskilling today’s workforce

While long-term STEM education remains critical, 2026 will be defined by immediate, practical upskilling. Almost 80% of Irish businesses expect their workforce to require digital upskilling in the coming years, with AI literacy becoming essential across every role.

The most effective programmes will combine sector expertise with hands-on AI tools, whether in healthcare, manufacturing or financial services. They will deliver immediate productivity gains when embedded into daily work and supported by strong governance.

Factors that detract from the gaming experience

What has the most significant negative impact on online gaming? Recent online gaming data revealed that in-game advertising was the most critical drawback for users in 2023. A total of 55% of players felt that excessive in-game ads had a considerable negative impact on their gaming experience, while only 23% considered it a minor issue. 

Bugs and crashes ranked second among issues, with 42% of players citing a significant negative impact. This is four percentage points higher than the number of players reporting poor optimization and performance issues. 

On the other hand, only 13% of players believe that launch delays have a significant negative effect on their gaming experience. This suggests that gamers are willing to wait longer for games to be released if the final product has fewer bugs and issues.

In addition to the above reasons, gamers also highlight disadvantages such as microtransactions (small digital payments to unlock game features) and games that can be played only on a specific console.

          BETER Esports: top content and accurate statistics

It is also worth noting that audiences are often dissatisfied with the lack of opportunities to use statistics or follow news about esports competitions outside the game itself. This data can be provided by a brand specialised in diverse content delivery and in combining content and analytics.

BETER Esports offers a vast portfolio of esports tournaments and cutting-edge solutions. The brand BETER offers robust in-play and pre-match trading services, covering a wide range of in-house and over 400 global esports tournaments from Tier 1 to Tier 3.

At ICE Barcelona 2026, BETER is set to captivate audiences with its dynamic portfolio of fast, data-driven sports and esports content. With over 700,000 thrilling sports and esports events taking place each year, the team proudly offers 24/7 live streams and robust data feeds that keep fans engaged and informed. To learn more about tools and solutions, iGaming leaders are invited to visit stand 4F10.