CCPC publishes report saying the vast majority did not hike fuel prices

Following significant price increases and calls from Government representatives to the public to notify high fuel prices and price gouging to the Competition and Consumer Protection Commission, the CCPC has published its report examining the issues raised. This is in the context of conflict in the Middle East and the resultant impacts on international commodity markets.

Consumer complaints

The CCPC has published details of more than 900 complaints received from consumers from the week of 2 March. While a small number (fewer than 5%) of complaints reported specific consumer protection issues with certain home heating oil suppliers, the CCPC found that the vast majority of the complaints examined articulated high levels of consumer distress and frustration at very sudden and significant price rises across essential fuel products. Controlling prices in competitive markets is outside the scope of competition and consumer protection law. As a result, complaints relating solely to price increases would not constitute a breach of these laws.

In response to the consumer protection issues identified, the CCPC has written to the home heating oil industry to remind them of their consumer protection obligations under the law. This includes the requirement to clearly explain to consumers how their prices are calculated. CCPC investigators are engaging with consumers and companies to further examine a small number of complaints.

CCPC Chair, Brian McHugh, said:

“The distress and concern we heard from consumers was very real. A large number of consumers suspected that recent price increases were illegal and motivated in significant part to increase profits. However, while we have identified a small number of questionable consumer protection practices, we have not seen price increases that are in breach of any law. Ireland is an open market economy where businesses are free to set their own prices for goods and services.” 

Market analysis 

The CCPC report sets out a high-level markets analysis informed by previous research, a large number of merger investigations in road fuels and home heating markets, and a review of published profit margins. The analysis found that these markets are reasonably competitive.

The CCPC examined wholesale costs in these markets and confirmed stark increases in prices across relevant markets. The CCPC also compared movements in wholesale prices to retail prices and considered international comparisons of retail fuel prices.

Taken together, the examination of wholesale prices, retail prices and the review of the home heating oil and road fuel markets indicate that the price increases seen in recent weeks were not driven by competition issues, but rather by significant increases in international wholesale costs.

CCPC Chair, Brian McHugh, said:

“The CCPC is very familiar with the road fuel and home heating oil markets in Ireland, and we know these markets are relatively competitive. We have examined the wholesale price increases across international markets in recent weeks. And, while we cannot rule out that individual companies may have benefited from price increases, overall, the very high price increases we are seeing nationally across both the home heating oil and road fuel markets are driven by increases in wholesale costs.”

Conclusion

The number and nature of the complaints received clearly demonstrate very high levels of worry and concern among consumers and the CCPC strongly acknowledges the extent of the impact on consumers and businesses. However, as the increased fuel prices are not due to competition issues in the market, there are no competition or consumer protection measures that can be taken to alleviate the impacts of high wholesale prices on consumers and businesses.

The CCPC will continue to screen contacts to its helpline for breaches of consumer protection and competition law and monitor markets for signs of dysfunction. The CCPC will also work with the Commission for the Regulation of Utilities (CRU), as requested by Government, on a longer-term study to identify any obstacles currently preventing the electricity and gas markets from operating efficiently.

 

2026 Energy market review

The CCPC has been asked by Government to review the energy market and identify any obstacles currently preventing the market from operating efficiently. This work is currently underway and the CCPC is engaging with stakeholders including the Commission for Regulation of Utilities (CRU) to ensure that our analysis complements its existing work.

2022 Fuel market report 

In November 2022, the CCPC published an in-depth analysis of the retail motor fuel market and pricing over nineteen days in March 2022. This followed sharp price increases, against an international backdrop of price increases in energy, the war in Ukraine and high inflation.

The aim of the analysis was to examine claims of lack of competition or pricing irregularities in the sector. The CCPC received detailed pricing information relating to 50% of the service stations in the State. The research showed that international prices drove price increases for consumers in the period leading up to the Government’s excise cut, rather than stations illegally coordinating their prices or a lack of competition.

Link to 2022 report press notice

CRU first to market with innovative Google Home & Alexa Campaign launch. #CRU #AI #Energy

Recent events have driven unprecedented levels of creativity and agility within the marketing sector, with brand communications teams and agency creatives pivoting rapidly to deliver transformational digital campaigns to address an entirely new set of consumer needs.

As such, CRU (The Commission for Regulation of Utilities) has launched the first ever Google Home and Alexa centred AI campaign in Ireland, aligned to the roll out of its ‘Switch On to Savings, Rights and Safety’ communications campaign.

This unique digital activation involves the development of an app which effectively ‘trains’ smart home devices, namely Google Home and Alexa, to deliver specific responses to any consumer questions on the theme of savings, switching energy suppliers, energy safety and rights, whilst also driving awareness of the role of CRU, its services and guiding consumers to CRU branded information portals such as the CRU website and social media channels.

This ‘smart home conversation skill’ activation is the first of its kind to be developed and rolled out in Ireland by any organisation and was developed by the CRU in close collaboration with PR agency AMPLIFY@Drury Porter Novelli and Granite Digital.

The Commission for the Regulation of Utilities ‘Switch On’ campaign calls on the public to switch on to their rights, safety and savings as an energy consumer, and is fronted by long standing Campaign Ambassador Maia Dunphy. As part of a broader communications campaign, Maia will work closely with several high-profile Irish influencers to engage in an online challenge to see how much money they can save, by following the simple steps suggested by CRU. Over the coming weeks the influencer collaboration campaign will see participants using their smart home devices to put the CRU app to the test, when comparing costs from different Irish energy providers. The influencer campaign will roll out across Instagram, but will be amplified across all channels.

The way people are connecting with businesses through technology is constantly evolving. Surveys from 2019, found that  15% of Irish households now have smart speakers, while over 50% of Irish people are expected to own a smart speaker by 2023.  In further research, ComScore forecasts that over half of all search will be via voice by 2020, showing that voice is poised to become the next big channel for marketers.

With the disruptive effects of the pandemic currently dominating our daily lives CRU was forced to pivot its ‘Switch On’ campaign online. CRU Head of Communications and Public Affairs, Karl Richardson said “The current COVID-19 pandemic has forced many businesses to stop in their tracks, quickly re-strategise, and change the ways in which they operate. Given how consumer behaviours to switching suppliers have been impacted due to Coivd, we are delighted to be the first to introduce this innovative AI technology and reach Irish consumers in a way that compliments their busy on and offline lifestyles and provide them with the information they need to switch on to savings, their right and safety.”

As Ireland’s independent energy and water regulator, the Commission for the Regulation of Utilities (CRU) is central in protecting Irish consumers’ energy savings, rights and safety, and wanted to scale the advice previously provided by its consultants.

Launching this latest digital activation, Nicky Crichton, Brand Communications Lead at AMPLIFY@DruryPN said “Like many brand communications agencies, we’re pushing boundaries and pivoting fast to ensure effective, impactful, digitally led solutions for our clients, and the campaign for CRU is one that we’re particularly excited about given that its first to market, and perfectly timed given the ever increasing use of in-home AI technology”

Ivan Adriel, Creative Strategy Director of Granite added “AI assistants are rapidly taking over consumers’ homes, soon to become the primary channel through which people get information, goods, and services. We were delighted to co-create this solution for CRU, anticipating the future and exploring a striking new opportunity for connection between brand & consumers.”

Switch On To CRU is now available on all Google Home and Amazon Alexa devices in Ireland. To start a conversation simply use the prompts below:

Google: Hey Google, start Switch with CRU

Or

Amazon: Alexa, start Switch on CRU.

To find out more about CRU visit www.cru.ie