Qualcom, a leading Irish provider of IT and cybersecurity services, today announces that it is investing €500,000 to launch its new artificial intelligence (AI) practice. This investment will span three years and, in the continued expansion of its team, Qualcom plans to hire four AI specialists within this timeframe.
The new practice will support secure AI adoption for Irish organisations and enable them to align with evolving regulatory requirements. The investment includes a new partnership with AI infrastructure provider NROC and, as part of this, Qualcom will provide a full wraparound service to secure and manage customers’ AI environments, using NROC’s technology. The funding also includes the training and upskilling of new team members, as well as AI training for Qualcom’s existing managed services and infosec teams.
In turn, the new practice will further enable Qualcom to deliver AI-powered solutions that will secure customers’ Microsoft data, and to provide ultra-secure managed services to businesses. Qualcom has also developed a comprehensive AI policy framework designed to help organisations to incorporate AI tools such as Microsoft Copilot and ChatGPT into their daily operations, while safeguarding sensitive data and ensuring compliance,
The company is launching the new dedicated practice in response to heightened demand among customers for AI solutions, services, and capabilities to drive business growth and remain competitive.
This investment comes as Qualcom celebrated 30 years in business in 2025. The company recently announced that it has boosted the headcount within its support centre by 33%, and enhanced facilities at its Dublin headquarters to equip the business for continued growth.
David Kinsella, Technical Director, Qualcom, said:“This investment in our people, platforms, and capabilities reflects our commitment to supporting customers as they navigate both the opportunities and risks of AI. As we look ahead to the next three years, there’s no doubt that the use and applications of AI will continue to grow exponentially. The launch of the new practice will enable us to adapt quickly in line with industry demand, delivering right first-time services that are fully compliant and maximise IT uptime for businesses in Ireland. We’re looking forward to working closely with customers as we support the secure rollout of AI tools to help them to keep pace with their competitors.”
A Growing Number of Business Decisions Now Start With an AI Query – Not a Google Search
Something fundamental has shifted in how businesses and consumers find service providers. When a procurement manager needs to shortlist software vendors, when a marketing director researches agency options, when a business owner looks for specialist expertise – increasingly, the first question goes to an AI assistant rather than a search engine.
ChatGPT, Google’s AI Overviews, Perplexity, Microsoft Copilot – these tools now handle a growing proportion of “who should I hire?” and “which company should I use?” queries. The businesses appearing in those AI-generated answers get considered. Those invisible to AI don’t even know they’ve been excluded from the conversation.
ProfileTree, the Belfast-based digital agency that works with tech companies across Ireland and the UK, has been tracking this shift since AI search tools gained mainstream adoption. The pattern emerging is clear: Irish tech companies with strong products and genuine expertise are losing visibility to competitors who’ve adapted their digital presence for how AI systems evaluate and recommend businesses.
This isn’t a distant future concern. It’s happening now, and most Irish tech companies haven’t recognised the shift – let alone responded to it.
The Shift from Rankings to Recommendations
Traditional search worked on a simple model: optimise your website, build backlinks, rank higher, get more clicks. Companies invested in SEO, achieved good rankings for target keywords, and generated steady organic traffic. This model still functions – but it’s no longer the complete picture.
AI recommendation operates differently. When someone asks an AI assistant “Who are the best cybersecurity firms in Ireland?” or “Which agencies handle B2B tech PR in Dublin?”, the AI doesn’t return a list of ten blue links to evaluate. It synthesises information from across the web and recommends two or three companies it deems most credible – often explaining its reasoning.
The implications are significant. In traditional search, appearing on page one meant visibility alongside nine competitors. In AI recommendation, appearing at all often means being one of just a handful of mentioned options. And not appearing means complete exclusion – prospects never learn your company exists.
Gartner and other analyst firms have projected that up to 25% of organic search traffic could migrate to AI-powered interfaces in the coming years. For B2B tech companies, where purchase decisions often begin with research queries, the shift may be more pronounced.
Why Strong SEO Doesn’t Guarantee AI Visibility
Irish tech companies that invested heavily in SEO over the past decade often assume those efforts protect them. They rank well for target keywords, generate steady organic traffic, and see their brand appear in traditional search results. This creates dangerous complacency.
AI recommendation rewards different signals than traditional SEO. Search engine optimisation focuses on technical factors, backlink profiles, and keyword targeting. AI recommendation focuses on clarity, consistency, credibility signals, and the breadth of your digital footprint across multiple sources.
A company might rank first on Google for “Dublin fintech development” through solid SEO work, yet never appear when someone asks ChatGPT the same question. The AI isn’t simply replicating Google’s rankings – it’s forming its own assessment of which companies are credible enough to recommend based on information synthesised from across the web.
This explains an emerging pattern: established players with strong SEO being overlooked while smaller competitors with clearer digital positioning appear in AI recommendations. The smaller company might have inferior backlink profiles but superior clarity – consistent descriptions everywhere, reviews on multiple platforms, clear statements of expertise. AI systems find them easier to understand and trust.
The pattern parallels other marketing blind spots in Irish tech. As explored in TechBuzz Ireland’s analysis of why Irish tech companies are failing at sustainability marketing, the sector repeatedly demonstrates strong operational capabilities but poor communication of those capabilities. AI visibility is the latest manifestation: companies doing excellent work that AI systems can’t identify or recommend because the digital signals are missing or muddled.
Clarity of identity and offering. AI systems need to understand precisely what a company does, who it serves, and where it operates. Vague descriptions like “innovative technology solutions” or “digital transformation partner” give AI nothing concrete to work with. Specific statements – “enterprise software development for financial services companies across Ireland and the UK” – are far more useful for AI trying to match queries to recommendations.
Consistency across sources. AI cross-references multiple sources when assessing a business. If your website describes you as a “software development agency,” your LinkedIn says “technology consultancy,” and your Google Business Profile lists “IT services,” the inconsistency reduces AI confidence. Companies with identical core descriptions across every platform signal reliability.
Third-party validation. AI systems weight independent sources heavily. Review profiles on platforms like Trustpilot, Google, Clutch, and industry platforms create external validation AI can reference. Press coverage, industry awards, directory listings, and professional body memberships all contribute. Companies relying solely on their own website claims lack the corroborating evidence AI needs to recommend with confidence.
Breadth of digital presence. Appearing across multiple credible platforms – industry directories, review sites, professional networks, local business listings – creates the distributed footprint AI trusts. A company with strong presence only on their own website appears less established than one appearing consistently across relevant platforms.
Specificity of proof. AI favours concrete, verifiable information over vague claims. Statements like “12 years in operation,” “worked with over 1,000 clients,” or “5-star rating across 450 reviews” give AI something to reference confidently. “Extensive experience” and “trusted by many clients” cannot be verified or cited.
ProfileTree, for example, has built the kind of distributed digital presence AI systems can assess: founded in 2011, over 450 five-star reviews on Google, 60+ five-star reviews on Trustpilot, presence on industry platforms, and consistent service descriptions across sources. These signals create the clarity AI needs when recommending digital agencies for Belfast and Northern Ireland queries.
The Sectors Facing Greatest Risk
Certain Irish tech sectors face disproportionate exposure to AI invisibility.
B2B SaaS companies depend on being discovered during research phases of purchasing decisions. When procurement teams and department heads increasingly use AI assistants for initial research, companies invisible to AI miss the shortlist entirely. Unlike consumer products where existing brand awareness might carry through, B2B tech purchases often begin with open-ended queries where AI invisibility can be fatal.
Professional services firms – consultancies, development agencies, managed service providers – compete in categories where AI recommendations carry particular weight. Queries like “best IT consultancies in Dublin” or “top software development agencies in Ireland” produce AI answers that directly influence which companies get contacted.
Emerging technology specialists in AI, cybersecurity, fintech, and medtech face intense competition where differentiation matters. These sectors attract new entrants constantly, and AI systems may recommend newer companies with clearer digital positioning over established players with stronger track records but weaker digital signals.
Regional tech companies outside Dublin face compounded challenges. AI systems drawing on web-wide data may default to Dublin-centric recommendations unless companies in Cork, Galway, Limerick, and elsewhere have explicitly clear geographic signals. A Galway software company with ambiguous location information might never appear in “tech companies in the West of Ireland” queries.
The Measurement Problem
Most Irish tech companies can’t quantify their AI visibility because they’ve never measured it. Traditional analytics track website visits, keyword rankings, and conversion rates – none of which capture whether you’re being recommended by AI assistants.
This measurement gap allows the problem to grow undetected. Companies continue investing in SEO and paid advertising while a growing channel – AI recommendation – delivers enquiries to competitors. Without tracking, the lost opportunities remain invisible.
Basic measurement requires regularly testing how AI systems respond to queries your customers might ask. What happens when you ask ChatGPT, Perplexity, or Google’s AI Overview “Who are the best [your category] companies in Ireland?” Does your company appear? How is it described? Which competitors show up instead?
Companies that conduct these audits often discover uncomfortable gaps between their perceived market position and their AI visibility. Testing takes minutes and costs nothing – yet most companies have never done it.
What’s Actually Required
Fixing AI invisibility isn’t about gaming algorithms or implementing quick tricks. It requires fundamental clarity about how you present your business across the digital landscape.
Audit your current state. Test AI responses to relevant queries. Document where you appear and where you don’t. Identify competitors who appear when you don’t and analyse what makes their digital presence more AI-friendly.
Establish consistent identity. Ensure your business name, description, location, and service offerings are identical across your website, Google Business Profile, LinkedIn, industry directories, and every other platform where you appear. Eliminate variations that create confusion.
Build distributed credibility. Develop presence across relevant platforms beyond your website. Industry directories, review sites, professional networks, local business listings, and sector-specific platforms all contribute to the breadth of footprint AI systems evaluate.
Accumulate third-party validation. Systematically build reviews across multiple platforms – not just Google. Pursue press coverage, industry recognition, and directory inclusions that create independent corroboration of your credibility.
Create AI-friendly content. Ensure your website contains clear, specific, factual statements about your expertise, experience, and credentials. AI systems need quotable information they can reference with confidence. Marketing language designed to sound impressive but say little gives AI nothing useful to work with.
Maintain and update. AI systems favour current information. Outdated content, old team information, and stale descriptions signal neglect. Regular updates demonstrate active, credible operation.
The Window of Opportunity
The current period represents an unusual opportunity for Irish tech companies willing to adapt quickly. AI search is growing but hasn’t yet become universal. Most competitors haven’t recognised the shift or taken action. Companies that establish strong AI visibility now build advantage before the market catches up.
This mirrors patterns from early SEO adoption. Companies that invested in search optimisation in the early 2000s built positions that later entrants struggled to displace. AI visibility may follow similar dynamics – early movers establishing presence that becomes difficult for latecomers to challenge.
The risk of inaction compounds over time. As AI assistants become more prevalent, the proportion of opportunities influenced by AI recommendations grows. Companies invisible to AI today lose a small percentage of potential business; the same companies invisible to AI in two years may lose dramatically more.
Ciaran Connolly, founder of ProfileTree, puts it directly: “Irish tech companies have spent years building products, expertise, and reputations that genuinely deserve recognition. The frustration is watching them miss opportunities because AI systems can’t find or understand them. AI visibility isn’t about being the best – it’s about being clear enough that AI can see what you offer.”
The Broader Context
AI invisibility connects to broader challenges in how Irish tech companies communicate their value. Strong operational capabilities paired with weak external communication is a recurring pattern – evident in sustainability marketing challenges, employer branding struggles, and now AI search visibility.
The common thread is a gap between what companies actually do and what the outside world – including AI systems – can perceive and understand. Closing that gap requires treating external communication with the same rigour applied to product development and operations.
For Irish tech companies, the immediate priority is clear: assess your current AI visibility, identify gaps, and begin building the digital presence that AI systems can understand and trust. The companies taking action now will capture opportunities; those waiting will wonder why enquiries are going elsewhere.
Frequently Asked Questions
How do I check if my company appears in AI recommendations?
Test the AI assistants your customers might use – ChatGPT, Google’s AI Overview, Perplexity, Microsoft Copilot. Ask questions like “Who are the best [your service] companies in Ireland?” or “Which [your category] providers should I consider in [your city]?” Note whether you appear, how you’re described, and which competitors are recommended instead. Repeat monthly to track changes.
Does Google ranking still matter if AI is becoming important?
Traditional Google rankings still matter significantly – AI hasn’t replaced conventional search, and won’t entirely. However, AI recommendation is growing as an additional channel. Companies need both: strong SEO for traditional search visibility and clear digital presence for AI recommendation. The clarity that helps AI visibility often improves traditional SEO performance too.
How long does it take to improve AI visibility?
Meaningful improvement typically takes three to six months of consistent effort. Some elements – fixing inconsistencies, updating content – can be addressed quickly. Others – building reviews, accumulating press coverage, establishing directory presence – require sustained activity over time.
Is this relevant for smaller companies or mainly large enterprises?
AI visibility may actually benefit smaller companies more than large ones. AI systems don’t automatically favour market leaders – they favour clarity and credibility signals. A focused smaller company with clear positioning, strong reviews, and consistent presence can appear in AI recommendations ahead of larger competitors with muddled digital footprints.
What’s the single most important thing to fix first?
Consistency. Ensure your business description, services, and location are identical across your website, Google Business Profile, LinkedIn, and any directories where you appear. Inconsistencies are a common reason AI systems lack confidence to recommend businesses. This fix requires no budget – just attention to detail across platforms you already control.
ProfileTree is a Belfast-based digital agency working with tech companies across Ireland and the UK on web design, SEO, content strategy, and AI visibility. The agency holds 60+ five-star reviews on Trustpilot and over 450 five-star reviews on Google, demonstrating the distributed review presence that influences AI recommendation.
Logicalis UK&I, a global technology service provider, today announces that it has set the foundation for John Paul Construction’s international future with AI services.
John Paul Construction (JPC) is one of Ireland’s leading contractors with over 75 years’ experience in delivering projects across a wide array of sectors. Currently the business operates in Ireland, the UK and mainland Europe with a reputation for integrity, professionalism, innovation and excellence.
As a result of its business growth and international expansion, JPC had to address language barriers and translation issues within and across its multinational teams, client base and international supply chain. As part of this, it needed to be able to share and interpret critical information and documentation to support operational efficiency, staff productivity and project coordination.
To ease the pressure on and enable seamless communication for JPC teams and external partners, Logicalis deployed an AI solution leveraging Microsoft Azure AI services and Copilot to deliver consistent and reliable translations for the business. This included the creation of a WebApp to allow employees to easily upload, manage, translate and distribute documents.
Able to process 6 million characters per minute, comprehend more than 30 languages, and handle thousands of requests simultaneously, the solution is enabling the company to automate translation and overcome language barriers.
In turn, this streamlines workflows and supports productivity across the 600-plus JPC team, allowing staff to prioritise more business-critical tasks. In terms of efficiency, these technologies prevent the need for manual translation, delivering more accurate translations and processing documents within 5 seconds on average.
As well as productivity and efficiency, they also provide enhanced security and scalability for JPC. As a result, the company ensures compliance with strict data protection requirements. Furthermore, the solutions deployed by Logicalis optimise daily costs and resources, reducing subscription fees and providing AI translation services to more users across the organisation.
Jim McDonnell, IT Manager, JPC, said: “The Logicalis team showcased how to seamlessly introduce AI into real-world applications, transforming complex integrations into straightforward and user-friendly processes. From the start, we were impressed with how the Logicalis team devised a very succinct plan, executed it flawlessly, and collaborated effectively with our team throughout the journey, resulting in a fantastic product and successful implementation. We look forward to engaging on future projects – underpinned by our shared principles of excellence, respect, and teamwork.”
Mairead Malone, Country Leader for Ireland, Logicalis UK& I, added: “John Paul Construction prides itself on going the extra mile and delivering projects of the highest quality. At Logicalis, we share that vision. For JPC, we are delivering technologies to eliminate language barriers, enable seamless communication and enhance collaboration among international teams. We also tailored these to support its overall business objectives, including the continued growth of the organisation. By simplifying the complex, we are helping to drive change and success in the construction sector.”
The technology landscape is undergoing a seismic shift, comparable in impact to the rise of smartphones in the mid-00’s. While we’ve had a constant stream of technological advancements since then, none have had the same transformative impact as the rise of Artificial Intelligence (AI). AI isn’t just another tech trend or ‘phase’; it’s a fundamental reshaping of the way in which we live and work. Tara Gale, Client Solutions Country Lead, Dell Technologies tells us more
The transformational impact of AI has been recognised by Government in its National AI Strategy and National Digital Strategy which aims to have 75% of enterprises in Ireland using AI by 2030.
For businesses, embracing AI is no longer optional and empowering workforces to adopt it into everyday practices is crucial. But success really hinges on providing them with the tools they need to harness its full potential. Refreshing PC estates across organisations is essential for achieving this and this promises multiple benefits from enhanced productivity and efficiency to ensuring competitive advantage.
Analysts are predicting that with an AI-enabled PC, workers can benefit from tools that are more responsive to their needs than ever before. Technology providers too are promising that these devices represent a significant leap beyond traditional computing, offering a potent blend of processing power and intelligent features that can redefine and improve processes across organisations. A refresh cycle of this nature can offer workers an immediate, tangible benefit from incorporating AI into daily processes – all while leaders plan for more comprehensive AI strategies to drive long-term growth.
But despite the significant benefits that the devices have to offer, there is still hesitation among business leaders to fully invest. Looking into this more closely, we understand that there are numerous barriers to more widespread adoption.
Cost and investment justification
According to Dell Technologies’ latest Innovation Catalysts Study, the main barriers to adoption are uncertainty, cost concerns and the fact that established use cases are still in development. This has resulted in one in two Irish businesses struggling to keep pace with advancements in Generative AI (GenAI).
The novelty and rapid evolution of the technology can make long-term planning difficult, especially in cases where AI’s benefits aren’t immediately clear. This makes it difficult to justify the potentially substantial upfront investment without a clear and immediate return on investment (ROI).
At the same time, our own research has revealed a widespread awareness that AI will play a transformative role in industries with 62% investing in AI-optimised technology to enhance the work experience. Businesses are accepting that integration of AI tools is soon to become inevitable and largely unavoidable. It also became apparent in our research that businesses in Ireland are broadly positive about the ability of AI-powered machines to significantly augment human capabilities.
As we look towards a future defined by AI, businesses must embrace change and seriously consider the transformative power of AI PCs to empower their workforce.
Enhancing Human Potential
AI-enabled PCs are not just about raw computing power. They are designed to amplify human ingenuity.
These devices act as intelligent partners that can streamline workflows, automate repetitive processes, and provide instant access to information. This allows more time for strategic thinking and creative problem solving, which are crucial for driving innovation and achieving business success in today’s competitive landscape.
Professionals can explore new ideas, experiment with different approaches, and actively develop cutting-edge solutions that drive competitive advantage. Increased productivity and efficiencies in this way lead to faster turnaround times, improve project outcomes and a better utilisation of the available resources.
Similarly, features such as Copilot+ embedded within AI PCs also provide instant access to information and insights that can help humans to make more informed decisions. It can quickly gather relevant data, analyse it, and present it in a clear and concise manner.
This empowers professionals to make smarter, data-driven decisions while mitigating risks and optimise outcomes.
Unprecedented Productivity Gains
Automating repetitive tasks and streamlining work also has the benefit of reducing the cognitive load on the workforce. This can lead to a reduction in stress levels and improved engagement for enhanced productivity and innovative thinking.
The seamless multitasking enabled by AI- PCs further empowers professionals to effortlessly juggle multiple tasks for uninterrupted productivity and enhanced focus.
AI-intensive tasks, such as image recognition, natural language processing, and machine learning are particularly beneficial for professionals who need to work on multiple projects or applications simultaneously. For example, a designer can simultaneously edit high-resolution images, run 3D rendering software, and communicate with clients via video conferencing, all without experiencing any lag or performance issues.
Maximising ROI with Enhanced Services
Knowing that return on investment after an AI PC refresh is a major concern, it’s imperative to prioritise a seamless transition that maximises value and minimises disruption.
Partners that facilitate connection to a wider ecosystem of software and expertise can be a huge support through the transition. They can assist with strategic planning and deployment, using their deep understanding of AI technologies and best practices to help organisations avoid common pitfalls and minimize any costly downtime.
Similarly, proactive monitoring and maintenance services provided by partners ensure optimal performance at all times. These services include regular software updates, hardware diagnostics, and remote support, ensuring that AI PCs are always operating at peak efficiency.
Dell Tech Forum 2024
The future of business lies in embracing AI, and AI PCs are essential to unlocking this future. By partnering with Dell, organisation can empower their workforce and fully harness the potential of AI PCs to drive business success.
The upcoming Dell Technologies Forum on October 8th in the Convention Centre Dublin will explore the transformative power of AI PCs, offering important and practical insights for organisations aiming to unlock the power of AI and enhance growth. Featuring a range of AI expert speakers and innovation specialists, the conference promises to help businesses across the country advance their AI journey and position themselves for future success.
To learn more and register for Dell Tech Forum, click here.
Dell Technologies today announced the expansion of its AI PC lineup with the introduction of new Copilot+ PCs, powered by Qualcomm Snapdragon® X Elite and Snapdragon® X Plus.
This new range includes five laptops: XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455. These devices are designed to enhance productivity, efficiency, and security for consumers and professionals.
The new AI PCs are equipped with Qualcomm Oryon™ CPU, GPU, and NPU, offering 45 trillion operations per second (TOPS) of AI performance and extended battery life. On-device Copilot enables instantaneous results without requiring an internet connection, ensuring seamless and secure operation. Key features include Recall, Cocreator, Live Captions, Windows Studio effects, and Auto Super Resolution, which collectively enhance productivity and creativity.
“There’s no doubt the AI PC revolution is here. New transformative AI experiences will bring enhanced productivity and efficiency to the hands of consumers and professionals alike. Those with an AI PC will never look back, and everyone will want to be part of the action. We’re here to lead the way. Our five new laptops, XPS 13, Inspiron 14 Plus, Inspiron 14, Latitude 7455, and Latitude 5455, offer a range of consumer and commercial options that deliver exceptional speed and AI performance to elevate computing and simplify tasks.” said Sam Burd, President, Client Solutions Group, Dell Technologies.
Amplified creativity
Build for AI, the XPS 13 is Dell’s first XPS to feature Copilot+ powered by Snapdragon X Elite. It is the thinnest and lightest XPS model, offering up to 27 hours of battery life, making it suitable for everyday productivity and content creation.
The Inspiron 14 Plus features the Snapdragon X Plus platform with up to 15 hours of battery life, enabling a faster and more efficient experience. The device offers an upleveled video and audio experience with quad speakers and a QHD+ display with 400nit brightness. Inspiron 14 is powered by Snapdragon X Plus and provides an easy-to-use platform with features like voice commands and a mechanical privacy shutter for extra security.
Unmatched productivity for the business professional
New Latitude AI laptops with Copilot+ pack game-changing performance and exceptional battery life. The Latitude 7455 is a premium AI laptop up to 21 hours of battery life stacked with a stunning 14-inch QHD+ touch display and quad speakers with AI noise reduction. The Latitude 5455 packs performance in a mainstream AI business laptop option with a 16:10 FHD+ display.
New AI experiences
The Dell Copilot+ PCs take productivity, creativity and communication a step further. Using Cocreator, users can create AI generated images using a combination of descriptive words and brushstrokes. New Windows Studio effects adjust lighting and offer new creative filters to enhance call collaboration. Auto Super Resolution uses AI to upscale videos and games in real-time for smooth streaming and gameplay.
Kedar Kondap, SVP & GM, Compute and Gaming Product Management, Qualcomm Technologies, Inc., stated: “Leveraging Snapdragon X Elite and Snapdragon X Plus, Dell has created best-in-class products that can keep up with the AI use cases that will simplify consumer workflows. Together, we are delivering powerful and intelligent Copilot+ capabilities, and empowering customers, compute and gaming, product management, Qualcomm Technologies, Inc. “Together, it adds up to powerful performance, long battery life, and on-device generative AI. We are proud to power these products and enable Copilot+ for Dell users.”
Speaking on the unveiling of new lineup of Dell PCs Mark Linton, VP device partner sales, Microsoft Corp said: “It’s a thrilling new era of AI PCs, and our collaboration with industry leaders like Dell enables us to develop innovative devices that seamlessly integrate new AI experiences, enhancing our customer’s productivity and creativity like never before. Our deep engineering collaboration has been crucial in delivering productive and secure PCs for commercial, consumer and gaming customers for decades. With Dell’s launch of their Copilot+ PCs spanning Inspiron, XPS, and Latitude series, we will bring new AI experiences to life for consumers and businesses alike, taking advantage of on-device and cloud AI to empower individuals and organisations to achieve more”.
Availability and Pricing
XPS 13 and Inspiron 14 Plus are now available for pre-order, starting at $1299 and $1,099, respectively.
Latitude 7455, Inspiron 14 and Latitude 5455 will be available in the coming months.
Dell Silent Mouse (MS355) will be available worldwide in Q3 for $37.49.
Dell Silent Keyboard and Mouse Combo (KM555) will be available worldwide in Q3 for $62.49.
Dell Wired Collaboration Keyboard (KB525C) will be available worldwide in Q3 for $39.99.
Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm patented technologies are licensed by Qualcomm Incorporated.
Qualcomm, Snapdragon, Qualcomm Oryon, FastConnect and Hexagon are trademarks and/or registered trademarks of Qualcomm Incorporated.
Dell Technologies is delivering a portfolio of professional services for Microsoft, including services for Microsoft 365 Copilot, to help customers adopt a consistent approach to implementing and managing their technology.
With Dell’s technology expertise, organisations can use leading assessment, advisory, operational readiness and implementation services that assist in adopting Microsoft 365 Copilot quickly and at scale.
“Dell is bridging the gap between aspiration and realization of generative AI,” said Scott Bils, vice president of professional services portfolio, Dell Technologies. “By coupling Microsoft 365 Copilot’s real-time intelligence and services from Dell, organisations can more easily implement and scale next generation AI capabilities.”
According to Gartner®, “by 2026, more than 80% of enterprises will have used GenAI application programming interfaces or models, or deployed GenAI-enabled applications in production environments – up from less than 5% in 2023.”
Dell’s new services help organisations develop the strategy, deploy, and test the solution and prepare teams to capitalise on Microsoft 365 Copilot functionality.
“Microsoft 365 Copilot is empowering our customers to accelerate their productivity and efficiency,” said TJ Devine, Sr. Director, Product Marketing, Microsoft. “Dell’s services are a valuable proposition for customers by ensuring they have an AI strategy and implementation plan for Microsoft 365 Copilot, while helping organisations establish user readiness for optimal scaling of this powerful GenAI capability.”
Additional Dell Services for Microsoft Customers
The services for Microsoft 365 Copilot accompany more than a dozen new services designed to help customers take advantage of the functionality and capabilities of their Microsoft technology investments.
The solutions include Dell’s professional services for Microsoft Azure and multicloud management with Azure Arc. These services allow customers to manage resources across multiple clouds to provide greater flexibility and control. New advisory services for Azure help customers strategically consume and optimize cloud resources.
New data platform services provide powerful data visualization and business intelligence to help customers manage, analyse and visualise their data in real time. Companies can make faster decisions about workload placement, cost, and optimisation of their environments. Businesses can protect their data with new security services for Microsoft Defender for Cloud and IoT, which provide advanced features to help protect cloud and IOT devices from potential threats.
Availability
Available globally and through traditional channels
