Tag: clubs

Irish tech company Miagen to help elite football clubs avoid financial ruin

Miagen, the leader in financial modelling technology solutions, today announces the launch of a solution that will help Europe’s football clubs to comply with financial sustainability rules. With football clubs across Europe facing mounting financial scrutiny and risking crippling sanctions, the solution, SportsGen will help clubs to navigate their finances, protect their long-term survival and save up to €3M on wages per season.

Financial sustainability rules have shaken up the world of football recently, after a number of clubs were docked points and even rendered bankrupt for falling foul of them. The rules, which mostly apply to European and English football leagues, were introduced to ensure football clubs operate within their financial means, promoting long-term financial stability and preventing reckless spending.

SportsGen is a financial planning & analysis (FP&A) platform built for mid-tier and elite football clubs. Miagen estimates that that insights enabled by its software can help clubs to increase match-day revenues by up to 10%. The platform enables clubs to see missed revenue opportunities – including those relating to attendance, pricing and scheduling – so they can implement new strategies to optimise ticket sales.

SportsGen’s real-time financial insights are enabled by integrating live data from ticketing, sponsorships, broadcasting and merchandising. It allows clubs to model different league finishing positions, assess financial implications, and stay within spending limits to avoid harsh penalties like point deductions and relegation. With smart forecasting for wages, transfers and operational costs, SportsGen helps clubs to make informed decisions during transfer windows and remain competitive while staying compliant with financial regulations. Additionally, Miagen is already planning updates that will integrate AI-driven player valuation and scouting insights.

The new solution comes on the back of Miagen’s dominance in financial modelling for the world’s aircraft leasing market. The Dublin-based company’s financial modelling platform, LeaseGen, is now used for one in five of the global leased aircraft fleet.

Brian Byrne, COO, Miagen, said: “Football is no longer just about success on the pitch; it’s about sustainability off it. Clubs are making high-risk financial decisions on transfer spending, wage structures and operational costs, but often without the right tools. The stakes have never been higher, as financial miscalculations can mean relegation, massive revenue losses and even club extinction.

“Football clubs are more than just businesses; many have been at the heart of communities for more than a century. They bring people together and are playing a major role in funding and supporting women’s sport. Through better financial planning with SportsGen, they can make even greater progress on this work and ultimately, ensure they thrive in today’s uncompromising football economy.”

About Miagen

Miagen is a consultancy firm specialising in agile business planning solutions that empower finance to lead using real-time business and industry insights. It has developed industry-specific solutions that enhance business performance and unlock competitive edge.

For more information, visit www.miagen.com

THE GIRLS IN GREEN LEGACY: Seeing Televised Professional Sport provides A Real Incentive To Take It Up, But Access To Local Clubs Is Vital

More than 2.4m people watched RTÉ television’s coverage of the Women’s Football World Cup in Australia and New Zealand last summer.  In that tournament, the Republic of Ireland’s game against Canada was the most watched women’s team sport event in Irish TV history with an average of 551,000 viewers.

New research from Royal London, the founding partner of the first British and Irish Lions Women’s Rugby Tour, shows the wider significance of viewing figures like these. Almost one in four (24%) of parents surveyed across Ireland say the more sport is shown on TV, the more likely their children are to take it up. Furthermore, 15% of parents in Ireland say their child took up a team sport after seeing it live professionally, and 15% say their child got into team sports as they were inspired watching a sporting role model on TV. However, the ability to play alongside their friends is also a big draw for children when it comes to sport, with more than one in three (35%) of the parents in Ireland surveyed citing the opportunity to play alongside their friends as the reason their children became interested in sport.

Over a fifth (23%) of parents in Ireland say their children have been involved in team sports due to having access to a local club. When looking at how realistic this is for children across Ireland, more than seven in ten (72%) of adults have a sports club within half an hour of their home. However, one in five (22%) have to travel longer than 30 minutes, while 6% don’t know where their local sports club is. Interestingly, while the numbers were low overall, of the women surveyed, they were seven times as likely as men not to know the location of their local sports club (7pc of women versus 1pc of men).

When reflecting on their own decision to take up team sports, 44% of adults in Ireland did so to play with friends and three in ten (30%) said it was a fun way to keep fit that wasn’t solo. A quarter (25%) were encouraged to play by a teacher or coach.

Shaunagh Brown, professional rugby player for England and Harlequins, says: “This Women’s Lions tour, the first of its kind, will allow more people to witness women playing rugby at a high level. I was interested, but not surprised, that the research showed more adults would consider taking up a team sport if they saw people who looked and sounded like them playing it. To believe you can do it, you have to see someone like you living, breathing and enjoying it. And, even if you don’t end up following a professional path with sport, the benefits you will feel from playing as part of a team in terms of greater confidence, resilience and improved social skills will be with you for the rest of your life.”

Susie Logan, chief marketing officer at Royal London says: “At present, through either a lack of airtime or wider exposure, some women’s sports have not yet been visible enough to inspire future generations.

The blend of seeing it played well on TV and taking it up with friends is key. Team sports create a community and can become an important part of a child’s development. We need to keep striving towards equality at all levels, whether that be what’s televised or at grassroots. Both are essential to create foundations for the future and give every child the inspiration and access they need to thrive playing team sport. This is why we’re proud to partner with the first British and Irish Lions Women’s Rugby Tour.

Royal London has been announced as Founding Partner of the first ever Lions Women’s team. The partnership will see Royal London invest in player development in each of The British & Irish Lions constituent Unions through the delivery of a special elite players’ Pathways Funding grant. The grants will support the elite women’s player and coach pathways in Scotland, Wales, Ireland, and England, to help Unions develop more players and coaches capable of being selected for the inaugural Lions Women’s Tour. In addition, Royal London will also be investing in women’s and girls’ grassroots rugby across the UK and Ireland in the run-up to the Tour.”