Tag: clothing

eBay to Acquire Depop from Etsy

eBay Inc. a global commerce leader that connects millions of buyers and sellers around the world, and Etsy, Inc. the global marketplace for unique and creative goods, today jointly announced that they have entered into a definitive agreement under which eBay will acquire Depop, a leading C2C fashion marketplace with deep recommerce roots and a highly-engaged Gen Z and Millennial customer base, for approximately $1.2 billion in cash, subject to certain purchase price adjustments.

Depop is a mobile-first, community-powered fashion marketplace experiencing strong momentum with annual gross merchandise sales (GMS) of approximately $1 billion in 2025, including nearly 60% year-over-year growth in the U.S. As of December 31, 2025 the marketplace had 7 million active buyers, nearly 90% of which are under the age of 34, and more than 3 million active sellers — Depop has built a platform where anyone can buy, sell, explore and discover incredible secondhand fashion.

“Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities,” said Jamie Ianonne, Chief Executive Officer of eBay. “A key C2C driver, fashion represents more than $10 billion in annual gross merchandise volume (GMV) for eBay and delivered 10% year-over-year GMV growth in the U.S. in 2025. This acquisition presents an opportunity to advance one of our newest and fastest-growing Focus Categories with a marketplace that complements our existing presence, and enables us to reach a younger demographic across the expanding recommerce landscape. We’re excited to welcome the Depop team to eBay, and look forward to building on what makes them unique – their brand, culture and community – to deliver compelling benefits to buyers and sellers.”

“We are excited that this transaction allows us to focus exclusively on the compelling opportunity we see in front of us: to grow the Etsy marketplace in ways that matter most to our buyers and sellers,” said Kruti Patel Goyal, Chief Executive Officer of Etsy. “We believe this transaction is a great outcome for Etsy’s shareholders, and a positive next step for all involved. We are proud of what the Depop team has built – a truly differentiated brand and product, grounded in clear purpose and strong community – becoming one of the fastest-growing fashion resale marketplaces in the U.S. I am confident that Depop is well-positioned for its next phase of growth as part of eBay.”

The addition of Depop will accelerate eBay’s C2C strategy by deepening its reach with younger, fashion-forward consumers and expanding its presence in one of the most dynamic areas of resale. As part of eBay, Depop will benefit from eBay’s global scale and suite of capabilities, including its financial services, shipping solutions, and trusted experiences like Authenticity Guarantee to further accelerate growth and enhance the buyer and seller experience. eBay will also expand the visibility of Depop’s inventory, including through cross-listing opportunities, which will amplify global demand and unlock additional market opportunity.

Peter Semple, Chief Executive officer of Depop, added, “We’re thrilled to begin this next chapter with eBay, whose experience in the C2C fashion space and shared belief in people, opportunity, and a more sustainable future positions us to meaningfully accelerate our marketplace in the U.S. and beyond. This transaction is a testament to the significant growth we have delivered as we have evolved our product experience and strengthened our brand’s place in the world. We’re very grateful to Kruti and the Etsy team for their partnership in advancing Depop’s business and mission to make fashion circular.”

Transaction Details and Closing

eBay intends to fund the transaction with cash on hand. Etsy plans to utilize the proceeds for general corporate purposes, continued share repurchases and investment in its core marketplace.

The transaction, which has been unanimously approved by eBay’s and Etsy’s Board of Directors, is currently expected to close in the second quarter of 2026, subject to the satisfaction of certain closing conditions and receipt of required regulatory approvals.

Following the closing of the transaction, Depop is expected to retain its name, brand, platform, and complementary culture.

Earnings Results and Investor Calls

In a separate press release issued today, eBay reported its fourth quarter and full year 2025 financial results and provided its outlook for first quarter 2026. eBay will host a conference call to discuss its results and the acquisition of Depop at 2:00 PM PT / 5:00 PM ET today.

Tomorrow, Etsy will report its fourth quarter and full year 2025 financial results and provide its outlook for first quarter 2026. Etsy will host a conference call to discuss its results and provide additional commentary on its sale of Depop at 5:30 AM PT / 8:30 AM ET tomorrow.

A live webcast of each company’s investor conference calls can be accessed through eBay’s and Etsy’s investor relations websites, respectively.

TCS to Fashion New Partner Landscape for Primark to Transform and Grow its Operations

(TCS), a global leader in IT services, consulting, and business solutions, has extended its partnership with Primark, a leading international fashion retailer across 17 countries in Europe and the US. Over the next five years, TCS will help transform Primark’s technology operations to support the retailer’s ambitious plans for global growth.

TCS has been working with Primark since 2016, establishing itself as a trusted partner to the retailer. As well as driving business-critical integration programmes and stabilising core platforms for the retailer, TCS has also improved cybersecurity capabilities, improving stability and reliability of processes and systems.

As part of this expanded partnership, TCS will help transform Primark’s technology operating environment to make it more resilient, reliable, and efficient. By supporting Primark’s transformation journey, TCS will help reduce time-to-market for the retailer, aligning with its strategies for future growth. TCS will help Primark adopt a more agile and product-based operating model by enabling automation through intelligent automation and DevOps technologies. This new operating model will integrate and optimise application development, testing and maintenance processes.

Andrew Brothers, Chief Information Officer, Primark, said, “To help support our ambitious growth plans we’re expanding our partnership with TCS to build a robust, resilient, and reliable IT operating environment to become a more efficient, technology-led global organization with the agility to quickly adapt to changing demands and requirements in a fast-paced industry. Working with TCS will provide us with the ongoing operational stability and accountability needed to support our business to scale. This will allow us to respond to market trends and customer preferences in a timely manner, ensuring that we continue to deliver quality products at the best value for our customers.”

Primark’s new operating model will also be aligned to business functions and driven by their priorities, providing Primark with a comprehensive, real-time view of its technology, business systems and processes to enhance overall performance and enable the agile ecosystem required to support the organisation’s rapid growth plans.

Shekar Krishnan, Vice President & Head of Retail – UK and Europe, TCS, said, “The fashion industry is continually modernising its entire value chain—from conceptualisation, to design, to production and retailing – with innovation-led initiatives to achieve environmental, social, and governance goals. We’re thrilled to support Primark’s mission to offer affordable fashion for everyone and its global vision for growth.” 

TCS works with 200 of the region’s best-known and most-loved businesses, including British Airways, Virgin Atlantic, Sainsbury’s, Nationwide, M&S, Asda and Boots. With its deep industry expertise and an employee strength of 23,000 people in the UK and Ireland, TCS holds a leadership position in software and IT services in the UK and Ireland market. Operating in Ireland since 2001, TCS services over 28 global and local clients from its Dublin headquarters and Global Delivery Centre based in Letterkenny, Co. Donegal.

Welcome to the world of “Nike x EA SPORTS FC: WHAT THE FC” in EA SPORTS FC 24

The ‘WHAT THE FC’ takeover of EA SPORTS FC 24 Season 6 will bring focus to the heritage and innovation of Nike’s most iconic football collections

Today, the out of this world “Nike x EA SPORTS FC: WHAT THE FC” takeover comes to EA SPORTS FC™ 24. Nike and EA SPORTS FC have teamed up to create a one-of-a-kind experience that takes football to places it’s never been before. Players will experience a world that celebrates the beautiful game and all things football, including customization items, objectives and more across Ultimate Team™, Clubs and VOLTA FOOTBALL™.

“We’re excited to create amazing new possibilities for FC 24 players with Nike” said DJ Jackson, VP, Franchise Strategy and Marketing. “WHAT THE FC blurs the virtual and real worlds of football culture, through designs that celebrate Nike and EA SPORTS FC heritage, as worn by stars of the game, past and present.”

‘WHAT THE FC’ will feature two headline Kit and Stadium collections:

Nike Air Max Collection: Inspired by legendary Nike Air Max innovations past and present, and vetted by stars of today such as Sam Kerr, Vini Jr. and Erling Haaland, the Nike Air Max collection represents virtual-first designed items inspired by the popular Nike Air Max Plus Tn, Nike Air Max 95, and all new Nike Air Max Dn collections.

Nike x EA SPORTS FC Heritage Collection: Honouring legends of the game such as Mia Hamm, Ronaldinho, and Ronaldo and featuring iconic Nike Football kits, the Nike x EA SPORTS FC Heritage collection is inspired by EA SPORTS FC’s heritage with a retro twist.

In addition to this, players can earn other ‘WHAT THE FC’ seasonal customization items; such as crests, stadium themes, TIFOs, VIP areas, trophies, VOLTA FOOTBALL apparel, footwear and more.

John Lewis Fashion Rental Debuts Zyler Virtual Try-On

Anthropics Technology, makers of AI-powered Zyler Virtual Try-On, has announced a partnership with John Lewis, one of the UK’s leading department stores, and rental specialist HURR, to introduce virtual try-on technology to their fashion rental website.

The John Lewis Fashion Rental website, which lets customers rent dresses for a selected amount of time, now enables customers to see how the dress looks on them online before they rent with the “Try it On” feature. Customers upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.

John Lewis Rental has always been committed to providing a personalized and convenient experience for their customers. The addition of virtual try-on technology is the next step in that commitment. This technology will help John Lewis Rental customers find the perfect dress for their occasion.

 

You can see Zyler technology working on the platform https://johnlewisfashionrental.com/women/new_arrivals/

Find out more about Zyler Virtual Try-On: www.zyler.com

Introducing Zyler – Smart & Realistic Virtual Clothing Try-On

Anthropics Technology presents Zyler – AI-powered virtual fitting technology for shoppers and retailers that allows customers to try on hundreds of outfits quickly and easily on a smartphone, desktop or in store. A selfie and a few measurements are all that is needed. Simple and fun, Zyler transforms customers’ shopping experience, creating a virtual fitting room. Customers can discover their style and fit remotely. Zyler’s patented technology uniquely produces personal results.

Shoppers can use technology on their phone, desktop and in-store try on clothes from hundreds of brands or a certain brand
find the best fit and style save time shopping

Fashion brands and retail improve shoppers’ experience increase intent to purchase and sale conversion increase social media shares improve brand engagement minimize returns.
Try On Displays, Catalogue and Product Style Discovery, Sales Assistant Helper, and a Quick Try-On Scanner are some of the solutions

Zyler enables shoppers to try on clothing in a variety of styles right on their phones or desktops, before making a purchase. Users test different outfits on themselves virtually – to see what suits them, to find their style, and to save time shopping – uniquely, all with their own shape and size taken into account. With a large proportion of clothing purchases and sales made online now, consumers and retailers can enhance their shopping experience by using Zyler.

Zyler’s patented technology, based on the latest cutting-edge research, has precision and accuracy down to the hips, legs, waist, chest, arms, and even shoulder and head measurements. Clothing details from the original image (e.g. texture, colour, hem, or sleeve length) as well as facial features, skin tone, body shape, and overall fit are uniquely taken into account for a realistic try-on experience. Shoppers can try on hundreds of outfits – from casual wear to evening gowns and wedding dresses. These features have not been seen in virtual try-on technology before. Zyler is the most realistic clothing try-on solution to date, utilizing state-of-the-art Artificial Intelligence.

CEO of Anthropics, Alexander Berend, leading the development of the product, says: “Zyler continues to evolve and succeed in enriching the ecommerce industry”.

Try-On Displays, Catalogue and Product Style Discovery, Sales Assistant Helper, and a Quick Try-On Scanner are some of the other uses of the technology.