Tag: #cliffsofmoher

Digital Tourism Campaign Targets North American Market

A digital tourism marketing campaign offering a 5-day getaway break to County Clare has attracted more than 34,000 entries from across the United States and Canada.

Hosted by the Cliffs of Moher Experience and supported by Tourism Ireland, Aer Lingus and Clare tourism operators, the ‘Epic Trip’ competition targeted the North American market and reached an audience of 3.4 million people via Cliffs of Moher Experience social media channels and through targeted Google ad placements.

The winning couple, Peggy and Daniel Haukup from Wichita in Kansas, arrived in Ireland this morning. Their prize includes Aer Lingus direct scheduled return flights from the USA with AVIS car hire and a five-night stay in County Clare with attractions and activities included.

“The success of this digital marketing campaign is the result of a collaborative effort involving Aer Lingus and Tourism Ireland and is evidence that an inter-agency digital marketing campaign,” stated Geraldine Enright, Director of the Cliffs of Moher Visitor Experience.

“The campaign is funded by Tourism Ireland through the Industry Market Access Programme (IMAP), which has been established to support the tourism industry on the island of Ireland to recover swiftly from the effects of the Covid-19 pandemic,” she explained. “The Programme has a particular focus on supporting sales focused activities in key overseas markets such as the North American market, which our campaign specifically targeted.”

Ms. Enright said that targeting the North American visitor market following two years of declining international visitors to Ireland is central to ongoing recovery of the Irish tourism sector.

She continued, “Visitor numbers this summer are down across the Irish tourism sector compared to 2019 and therefore, a key focus this autumn and winter must be on tapping into the considerable North American visitor market to ensure that we recover some of the ground lost due to the pandemic. Our digital marketing campaign is evidence that Ireland as a tourism destination remains a significant draw for people in Canada and the United States.”

The winning couple’s prize includes visits to the world-famous Cliffs of Moher, Bunratty Castle and Folk Park, Aillwee Cave, Doolin, Ballyvaughan, Lahinch, Ennis, Burren Smokehouse and the Wild Honey Inn in Lisdoonvarna, a guided tour of the Burren with the Burren and Cliffs of Moher UNESCO Global Geopark Geologist Dr. Eamon Doyle, and a trip to the base of the Cliffs of Moher and the Aran Islands on board Garrihy’s Doolin2Aran Ferries.

According to Melanie Lennon, Sales & Marketing Manager, Cliffs of Moher Experience, “In conjunction with Tourism Ireland and local tourism providers, we curated a packaged holiday that incorporates the best of what Clare has to offer in terms of attractions, activities and our food produce.”

Ms. Lennon added, “Our focus has been on promoting what the wider North Clare region has to offer beyond the Cliffs of Moher tapping into our key objectives in the Cliffs of Moher Strategy 2030, which include delivering economic benefits to the wider tourism economy.  The support shown by the local sector throughout this campaign is very encouraging and underlines the importance of and benefits associated with the sector working together.”

The Cliffs of Moher Experience is Ireland’s most visited natural attraction, a Signature Discovery Point on the Wild Atlantic Way, a main Geosite of the Burren and Cliffs of Moher UNESCO Geopark, and a Special Protection Area (SPA) under Natura 2000 designation. The visitor attraction is a wholly owned tourism asset of Clare County Council.

Visit www.cliffsofmoher.ie for more.

The Lifts Of Moher – Electric buggies wheeled out at Clare visitor attraction

People with disabilities or reduced mobility can now fully enjoy everything the Cliffs of Moher Experience in County Clare has to offer courtesy of two electric buggies.

Operated by trained staff, the Burren Buggy and Wild Atlantic Shuttle provide visitors to with a guided tour of Ireland’s most natural attraction from the viewing platforms overlooking the majestic cliffs to the iconic 19th century O’Brien’s Tower.

“The Lifts of Moher are proving to be hugely popular, particularly for individuals with mobility issues, those with disabilities, the elderly, their families and carers,” explained Geraldine Enright, Director of the Cliffs of Moher Experience.

She continued, “This service is offered to those who are in need and the beauty of the experience is that users get to see and learn about the Cliffs in a way that they wouldn’t have otherwise.”

“The buggies are electric in keeping with our sustainability ethos and are widely accepted by onlookers recognising the care and service offered by the Cliffs of Moher Experience to those in need.  The feedback has been overwhelmingly positive,” she added.

U.S. tourist Laura Sitters, who recently suffered a hip injury, praised the initiative stating, “Upon my arrival, I was informed that I could get a ride in the golf cart in order to check out the views. Kieran Kelly (staff member) graciously drove me around to the various vantage points. People who have limited mobility for whatever reason should have the opportunity to see the cliffs and the waves crashing down at the base of the cliffs and that’s only feasibly with people like Mr. Kelly and the golf carts.”

The introduction of the buggies is the latest in a series of measures introduced at the County Clare visitor attraction to further enhance on-site accessibility.

According to Ms. Enright, “The Cliffs of Moher site is fully accessible throughout the visitor centre building and main viewing areas and provides ample disability parking and drop off. Wheelchairs also are available for use from different areas on-site. All our accessibility initiatives support the Clare Age Friendly Strategy & Action Plan, which was adopted by Clare County Council.”

Cliffs of Moher visitor Eimear King said, “If you have limited mobility do not let that stop you going to this spectacular attraction. There is a golf buggy style transport available, specific parking and wheelchairs available. All of these provided the most accessible experience for one that cannot walk very far.”

With free Wi-Fi available throughout the main visitor centre building and viewing platforms, visitors also can access a range of information about the Cliffs of Moher via their smartphone. The multilingual Cliffs of Moher Experience app contains 13 audio tracks narrated by Conor Tallon and featuring contributions from people with an intrinsic knowledge of the rich history, geology, flora and fauna of Ireland’s most visited natural attraction.

The Burren Buggy and Wild Atlantic Shuttle are free of charge and are subject to availability. No pre-booking is required. Visit www.cliffsofmoher.ie for more information.

New App Provides New Visitor Experience At Cliffs Of Moher

A free interactive mobile app has today (29 July 2021) been launched for those visiting or planning to visit the Cliffs of Moher Visitor Experience in County Clare.

Pictured above launching the new Cliffs of Moher Visitor Experience app at the Cliffs of Moher, County Clare, Ireland (l-r) Leonard Cleary, Director of Service, Rural Development and Tourism, Clare County Council; Bobby Kerr, Chairperson of the Board of the Cliffs of Moher Centre Ltd.; and Geraldine Enright, Director of the Cliffs of Moher Visitor Experience.

With free Wi-Fi available throughout the main visitor centre building and viewing platforms, visitors will be able to access a range of information about the Cliffs of Moher via their smartphone.

The app also contains 13 audio tracks narrated by Conor Tallon and featuring contributions from people with an intrinsic knowledge of the rich history, geology, flora and fauna of Ireland’s most visited natural attraction.

Bobby Kerr, Chairperson of the Board of the Cliffs of Moher Centre Ltd., commented, “A key feature of the new app is to educate visitors and to significantly improve visitor experience while on-site, but also in the pre- and post-stages of their visit.  It will be effective in providing information to helping guests find their way and to make the most out of their day.”

Leonard Cleary, Director of Service, Rural Development and Tourism, Clare County Council, added, “We are continually seeking new ways to further enhance the overall visitor experience at the Cliffs of Moher.  The app, which is free to download, is educational and it also allows us to promote what the rest of County Clare has to offer visitors.”

Cliffs of Moher App techbuzzireland

Geraldine Enright, Director of the Cliffs of Moher Visitor Experience, said, “The launch of this interactive app ties in with our sustainability ethos as it will greatly reduce the amount of information brochures being distributed on site.  Everything from a map of the attraction to the weather forecast and items of local interest is there on the app.”

“The audio tracks featured on the app will provide context and extra life to what visitors are experiencing during their trip to the Cliffs of Moher,” explained Ms. Enright.  “Our staff provide local insight on the myths, history and the biodiversity of the site, while the busking tradition at the site and the traditional music of North Clare and the wider county also features.”

The app, which has been developed by Digisoft.tv in conjunction with Cork-based Inhand Guides Smart Audio, is available to download from the Apple App Store and Android Playstore.

The Cliffs of Moher Visitor Experience is a signature discovery point on Fáilte Ireland’s Wild Atlantic Way, a main Geosite of the Burren & Cliffs of Moher UNESCO Geopark, a Special Protected Area for Birds and Wildlife and is a wholly owned tourism asset of Clare County Council.  Visit www.cliffsofmoher.ie for more details.

Cliffs of Moher Develops New Early Booking System #CliffsOfMoher #Tourism #Tech

A fully integrated ticketing, booking and capacity management system is being introduced at the Cliffs of Moher to further enhance the overall visitor experience for the 1.6 million annual visitors to Ireland’s most popular natural attraction.

Clare County Council has engaged Vivaticket to roll out the Visitor Attraction Management System (VAMS) which will enable individuals and group tours to secure their visit and experience at an available time via a booking portal allowing for improved visitor flow and a better visitor spread.  The new technology also offers a range of other features aimed at delivering economic and social benefits for the wider Clare tourism sector.

Established in 1999, Vivaticket is a leading global provider of integrated ticketing software solutions to the leisure and entertainment, sport, culture and tradeshow industries.  The company has over 3000 clients worldwide, including FC Barcelona, Walt Disney World Resort in Florida, the Louvre Museum in Paris, and Ferrari World Abu Dhabi.

“We are pleased to appoint Vivaticket in helping us deliver our promise of ensuring the first interaction the public has with the Cliffs of Moher is a warm welcome rather than a focus on a monetary transaction,” explained Leonard Cleary, Director of Service, Rural Development and Tourism, Clare County Council.

Bobby Kerr, Chairperson of the Board of the Cliffs of Moher Centre Ltd. added, “It’s important we invest in digitalisation so that the visitor can get the most out of their visit.  Embracing new technology also supports us in our mission to deliver a world class visitor experience that manages demand and delivers back to the wider tourism sector in County Clare.”

“The VAMS encompasses the customer journey before, during and after arrival,” stated Geraldine Enright, Director of the Cliffs of Moher Visitor Experience.  “Our aim to is have one fully integrated system that captures and reports on all visitor engagement with the Cliffs of Moher Visitor Experience via the online ticketing platform, and onsite to make it easier to manage demand and capacity, deploying user-friendly, engaging, informative content to users.”

“This critical investment is commitment to continued development of the services provided and will allow for a range of new products to be brought to the market including bespoke nature experiences with knowledgeable guides, authentic multi-attraction experiences, accommodation bundling, local inspired outdoor dining offerings, Co. Clare produced gifts all tailored to the emerging post pandemic market,” concluded Ms. Enright.

The VAMS is scheduled to go live this summer and coincides with the development of a sustainable long-term masterplan for the Cliffs of Moher Visitor Experience.   Clare County Council is working, with a multi-disciplinary consultancy team led by Haley Sharpe Design, to prepare the Cliffs of Moher Strategy 2040.

The Cliffs of Moher Visitor Experience is a signature discovery point on Fáilte Ireland’s Wild Atlantic Way, a main Geosite of the Burren & Cliffs of Moher UNESCO Geopark, a Special Protected Area for Birds and Wildlife and is a wholly-owned tourism asset of Clare County Council.  Visit www.cliffsofmoher.ie for more details.