Google is making changes in Ireland to help tackle online scams and fraud, including some detail on Google’s broader approach to tackling these issues. Preventing fraud and scams on its platforms is critically important to Google.
About the update
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Google will shortly notify customers that it is updating its financial services verification process to introduce new requirements for advertisers promoting financial services in Ireland.
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The update will allow Google to require Financial Services advertisers to complete verification based on their authorisation from the Central Bank of Ireland or other appropriate regulator. Advertises who are required to complete the process and do not, will not be allowed to show financial services ads. Google is working with customers to ensure this process goes smoothly.
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This change is part of Google’s ongoing efforts to tackle fraudulent or scam ads.
Google’s broader approach
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Preventing fraud and scams on our platforms is critically important to Google. Fraudsters are constantly evolving their tactics – both online and off – to try to scam people and businesses alike.
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Google is tackling this adversarial behaviour in a number of ways including:
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Introducing and updating policies and programs to prevent abuse including Google Ads Policy, advertiser identity verification program and business operations verification program.
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Investing in technology to better detect coordinated adversarial behaviour, allowing Google to connect the dots across accounts and suspend multiple bad actors at once.
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Improving its automated detection technology and human review processes based on, for example, previous account activity and user feedback.
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We know we are successfully preventing many bad advertisers from placing ads – you can read more detail in our latest ads safety report – but, as you know, this is a complex and evolving challenge and we must constantly find ways to improve.
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We continue to work closely with industry partners, regulators, policymakers and other stakeholders.