Tag: #ATHLETES

Team GB’s winter athletes who are getting ‘In My Zone’ with TCL technology, ahead of Milano Cortina 2026.

As Team GB athletes enter the final crucial days of preparation for the Olympic Winter Games Milano Cortina 2026, technology leader TCL is unveiling “In My Zone” – its first major athlete-led content campaign in the UK that brings audiences closer to the everyday lives of Britain’s winter athletes.

TCL, a global leader in consumer electronics and the world’s No.1 Ultra-large, Mini LED TV brand and Official Olympic Partner, is showcasing how its premium technology seamlessly integrates into the daily routines of Team GB athletes, supporting them not just in preparing to perform at their best, but in the vital moments of family life that make sporting success possible.

Real Athletes, Real Moments

“In My Zone” moves beyond traditional sports sponsorship to reveal the authentic, relatable moments that define an athlete’s journey. Through short-form social content created with the athletes themselves, fans will see how TCL’s premium QD-Mini LED TVs, soundbars and home technology support everything from analysing track footage and self-coaching sessions, to gaming for mental reset, family movie nights and recovery routines.

Across the campaign content, athletes share their personal perspectives on what being “In My Zone” means to them. Adele Nicoll, Team GB Bobsleigh pilot, explains in her clip: “Being In My Zone means I am 100% confident and focused on what I need to do. My TCL TV allows me to look over all of the track videos online so that I am really confident when I am standing on that block ready to compete what it is exactly that I need to be doing.”

Meanwhile, Bruce Mouat, Team GB curler and reigning world champion, reveals: “Being In My Zone for me is controlling all the controllables, making sure that I have everything in place to make me be the best at performing when it comes to the crunch moments. TCL takes me out of the zone by letting me unwind in my own house, having the ability to watch movies, TV shows and blare the music as loud as possible. It helps me just unwind from a stressful day at training.”

Technology That Powers Performance and Life

The campaign will feature TCL’s highly awarded television range including the Premium QD-Mini LED 144Hz C7K series and C6K series, alongside TCL soundbars. Content themes span five key areas all designed to showcase how technology enhances both the 1% performance gains athletes chase and the everyday moments that keep them grounded.

From “Replay + React” videos where athletes critique their own competition footage, to “Game On” content showing how gaming helps mental agility and injuries, the campaign celebrates the complete athlete experience. Fans will also get behind-the-scenes glimpses of wellness routines, training hacks, family time and the personality behind the podium performances.

Diana Fan, Marketing Manager at TCL UK, said: “TCL, as a Worldwide Olympic Partner, is honoured to be working with Team GB, a symbol of sporting excellence and national pride. Our mission to ‘Inspire Greatness’ aligns perfectly with the values of Team GB. Through ‘In My Zone,’ we’re going beyond traditional sponsorship to show how our industry-leading technology genuinely supports athletes in every aspect of their lives – from analysing the split-second decisions that win medals, to the downtime that protects their wellbeing.”

Tim Ellerton, Chief Commercial Officer at the British Olympic Association, added: “We’re delighted to see this campaign go live on the eve of Milano Cortina 2026 as we seek to encourage fans across the nation to get behind our athletes. At Team GB we are committed to shining a light on every part of our athletes’ stories, and this campaign with TCL plays an important role in showcasing how meticulous preparation is just as important as rest and relaxation for any athlete on the road to an Olympic Games.”

‘In My Zone’ Content will begin rolling out across athlete social channels, TCL UK’s platforms and Team GB from 6th February 2025, continuing through the Olympic build-up into early 2026.

A Long-Term Commitment

As a Worldwide Olympic Partner, TCL’s sustained commitment to sport, innovation and community in the UK will go beyond Milano Cortina 2026 to the 2028 Los Angeles Summer Games, 2030 French Alps Winter Games, and 2032 Brisbane Summer Games.

The Olympic Winter Games Milano Cortina 2026 will take place from 6-22 February 2026 across multiple venues in northern Italy.

Tech Takeover: How Startups Are Revolutionizing Global Tournaments

Technology is playing a significant role in revolutionizing global tournaments, from major sports competitions to pro eSports events and beyond. 

Here is a closer look at some of the technologies many successful tech startups leverage to create immersive fan experiences, streamline operations for organizations, and enhance athlete performance. 

Which technologies are tech startups using to revolutionize global tournaments?

Tech startup companies across the globe are helping to revolutionize global tournaments in various ways by leveraging several innovative technologies, which help to create more immersive and engaging experiences for fans. 

It also helps get the most out of the athletes who compete in these events and streamline day-to-day operations for sports teams and organizations. 

Some of the main technologies that are helping tech startups push the boundaries of what is possible with global tournaments are the following:

  • Artificial intelligence (AI), machine learning, data analytics, and blockchain technologies
  • Virtual reality (VR), augmented reality (AR) technology and wearable devices
  • Online marketplaces, monetization, fan communities, and eCommerce platforms

AI-powered tools are used to help create personalized fan engagement experiences at global tournaments. Blockchain technology allows for safer, quicker, lower costing, and transparent digital transactions, and data gathering and analysis and machine learning help athletes, teams and coaches to optimize their training strategies and improve their performances. 

Trusted platforms like MegaTipsList also leverage some of these technologies and gather/analyze huge amounts of historical [and current] data to provide sports bettors with more accurate predictions for some of the world’s biggest tournaments. 

A more detailed look at how tech startups are using innovation to transform global tournaments

Blockchain technology is used in various ways to enhance security and transparency for organizers and fans by streamlining payment gateways, verifying purchases digitally, and authenticating tickets. 

Blockchain is also used to create digital collectables and fan tokens/assets from eCommerce platforms and online marketplaces, which enables fans to engage more with their favourite athletes and teams in exciting new ways.

Thanks to VR/AR technology and wearable devices, platforms can also now provide sports fans worldwide with even more immersive experiences by allowing them to attend global tournaments, interact with athletes, and explore stadiums in the digital realm without ever having to leave home. 

Many tech startups have also developed a range of mobile applications and platforms that provide sports fans with real-time data and information about the event and the teams or athletes competing. These apps/platforms also typically provide exclusive content and give fans new opportunities to engage with athletes. 

Sports organizations rely on tech startups to gather huge volumes of data and information to track athletes’ performance and health levels, which helps identify areas that need improving and provides valuable insights to coaches and athletes. 

The technology helps organizations make more informed, data-driven decisions, optimize their training strategies, and get the most out of their athletes. It also helps broadcasters who live-stream major global tournaments provide better quality coverage and more interactive fan experiences. 

Final thoughts

Tech startups will continue to leverage the latest emerging technological innovations to revolutionize global tournaments over the coming years, which will help create even more immersive fan experiences, enable organizations to streamline their operations, and enhance athlete performance. 

 

Motion capture set to transform the future of sports biomechanics. #Vicon #MotionCapture #Sports

Vicon, a world leader in motion capture, today publishes a new vision paper identifying the key trends and developments that will determine the future of motion capture technology in sports over the next five years — discussing how the technology is now quickly becoming part of the fabric of sport.

Drawing on Vicon’s own experts and industry voices from across academia and professional practice, the report provides a range of perspectives on and predictions for the future of motion capture technology in sporting contexts, touching upon just some of the ways the technology will bring new value to the industry — helping athletes, coaches and sport scientists enhance performance, accelerate development and prevent injury from the elite to the grassroots.

Some of the key trends for the next 12 months and into 2025 include:

The rise of inertial and wearable sensors

 

Advances in technology over the last few years means that wearables and inertial sensors — used to measure and analyse athlete movement in minute detail without the need for cameras —have become more accessible than ever.

Not only are they now more affordable and light-weight for portability, in combination with intuitive apps, they make it easier for anyone to be able to analyse and understand the data being captured — from elite performance analysts right down to grass roots coaches and consumers.

With this in mind, we’re likely to see the use of wearables and inertial sensors move from the fringes of sports to the mainstream.

Tracking athletes in-competition

 

Wearable sensors will give physios and sports scientists access to athlete data away from training — which is especially important when it comes to monitoring for injuries and minimising the risk factors. Simply put, athletes can fully expect 24/7 tracking to become the norm.

But an even greater prize for researchers and athletes is the possibility of extending data collection to in-competition tracking — a level of detail that we have limited access to today.

By 2025 however, it’s likely we’ll see real-time video tracking become available for in-competition monitoring to extend data collection from beyond athlete training scenarios to full competitive environments.

 

The new vision paper also looks in detail at the use of motion capture within app-based tracking solutions, the use of virtual reality (VR) for next-gen training and the synchronisation of optical and inertial tracking to enable more powerful insights than ever before.

Imogen Moorhouse, CEO at Vicon, commented: “Technology has a huge role to play in enabling a greater understanding of athlete performance. But despite the growth in the use of motion capture, we are still a long way from extracting maximum value from motion tracking technology.

“As a company that is focused on innovation­ – working closely with researchers and teams to push the boundaries of what is possible with motion capture – we want to ensure we continue to lead the way in the future of sports science and biomechanics. As such, we have published this new vision paper to not only identify the key trends impacting sports, but also to suggest pathways that will set new standards and goals within the industry.”