Amazon launches Amazon.ie and comes with Prime

Amazon.ie has officially opened its virtual doors, offering customers in Ireland a wide selection of over 200 million products with low prices in Euro, and fast, convenient delivery and returns.

Customers will enjoy One-Day Delivery on millions of products, and can browse products with clear, local pricing and without additional customs charges. Irish businesses small and large will also soon be available on a dedicated Brands of Ireland page to help customers find their favourite Irish brands while helping local businesses achieve greater success.

Starting today, customers can also join Prime on Amazon.ie for just €6.99 per month and enjoy the very best of shopping, savings, and entertainment—including fast, free delivery; exclusive deals and shopping events like Prime Day; popular TV shows, movies, and live sports on Prime Video; free games on Prime Gaming; and exclusive offers from partners like Odeon cinemas and Deliveroo. Customers in Ireland who already have UK Prime memberships can easily switch, and will automatically have their UK Prime membership canceled and refunded. All customers, including those switching from a UK membership, can sign up for a 30-day free trial of Amazon.ie Prime.

“Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie,” said Alison Dunn, Ireland country manager at Amazon. “The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers. We have been building towards this moment since the launch of our fulfilment centre in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland.”

“This expansion by Amazon will give consumers more choice and better value, as well as help small, medium, and large businesses across the country promote their own Irish and international products,” said Micheál Martin, Taoiseach (Prime Minister) of Ireland. “By using Amazon, people know that they will get a well-trusted, great service. It’s good news for all.” Peter Burke, Ireland’s minister for Enterprise, Tourism, and Employment, also welcomed the news, calling it a signal of Amazon’s “continued commitment to Ireland.”

The launch is also being celebrated by Irish cultural icons like Westlife’s Nicky Byrne, footballing legend Shay Given, and media personality Vogue Williams, who have been making a series of special Amazon.ie deliveries to fans, including signed records and footballs.

Introducing Amazon Prime for Amazon.ie

There are more than 200 million paid Prime members around the world. While many Irish customers already use Prime on Amazon.co.uk, today sees the launch of a new local Prime membership on Amazon.ie. It costs just 6.99 per month or 69.90 annually, and offers vast benefits including:

  • Fast and free delivery: Enjoy One-Day Delivery on millions of eligible products.
  • Exclusive deals: Shop popular brands, as well as deals events like Prime Day.
  • Prime Video: Watch hit movies and TV shows, award-winning Amazon Originals such as The Lord of the Rings: The Rings of Power and The Boys, and live sports like UEFA Champions League.
  • Prime Gaming: Check out in-game content and free games to download every month, as well as a free channel subscription on Twitch.
  • Amazon Photos: Enjoy unlimited full-resolution photo storage and 5GB video storage.
  • Exclusive offers: Get great savings with partner offers, including one year of free restaurant delivery with Deliveroo Plus Silver, and discounted tickets at Odeon cinemas.

 

‘Brands of Ireland’ page makes it even easier to shop your favourite Irish brands

Amazon is launching the Brands of Ireland page in collaboration with Enterprise Ireland, the Irish government’s enterprise development agency. Irish brands available at launch include Barry’s Tea, Bewley’s, and independent fitness brand Swifter.

“The launch of Amazon.ie is great news for Irish businesses and consumers,” said James Madden, co-founder of Swifter. “For Swifter, it means we are able to reach more local customers and grow in our home market.”

Amazon in Ireland

Amazon already has a rich history in Ireland, and employs around 6,500 people in Cork, Dublin, and Drogheda in a diverse range of roles, from data engineering to operations management to finance. Since 2004, Amazon has made direct investments in our Ireland operations of more than €22 billion, and opened six sites across the country. In 2023, Irish small businesses selling on Amazon recorded over €170 million in export sales, with over half of those outside the EU. They’ve also gone on to create more than 2,500 jobs in Ireland to support their businesses on Amazon. Amazon has also supported thousands of authors in Ireland to self-publish via Kindle Direct Publishing. The Amazon Literary Partnership has given annual grants to nonprofit literary organizations across Ireland since 2019, and last year Amazon released LOL: Last One Laughing Ireland— its first Irish Originals production, which was filmed entirely in Ireland and is available on Prime Video.

Sustainable packaging for products purchased on Amazon.ie

Since 2015, Amazon has reduced the weight of outbound packaging per shipment by more than 43% and eliminated more than 3 million tons of packaging material. To significantly decrease the use of plastics in its packaging, Amazon.ie only uses recyclable paper bags and cardboard envelopes for orders shipped from Amazon’s fulfilment centres, and has also replaced protective air pillows with 100% recycled and 100% recyclable paper filling. This includes items sold by Amazon and third-party selling partners that use Fulfilment by Amazon (FBA). Amazon is also increasing the number of products it sells that can be shipped in original packaging provided by the manufacturer, with only an address label added.

Amazon.ie is available on desktop and mobile browsers, as well the Amazon mobile shopping app. All customers will also enjoy free delivery on their first order when delivered by Amazon, whether a Prime member or not. For more information, go to amazon.ie. Sign up for a 30-day free Prime trial at Amazon.ie/prime.

Amazon to launch Irish website in 2025

Amazon announced that it will launch a new dedicated store in Ireland, Amazon.ie, in 2025 to enhance the retail experience for new and existing customers. While many people in Ireland already shop on Amazon stores in other countries, the new Ireland store will offer a localized shopping experience offering customers what they value most—a wide selection of over 100 million products including even more from Irish businesses, low prices, and fast and convenient delivery and returns.

The store follows the launch of Amazon’s first Fulfillment Center in Dublin in 2022, which created 500 new jobs and has provided faster delivery for customers across the country seven days a week, including One-Day Delivery on hundreds of thousands of products. Customers will also be able to browse products with clearer, local pricing, and without additional customs charges.
“The launch of Amazon.ie will be great news for Irish customers and we’re looking forward to opening its virtual doors in 2025,” said John Boumphrey, Ireland & UK country manager at Amazon. “This underscores our continued commitment to Ireland, and will bring a wide selection of great value products with fast delivery to Irish customers, as well as provide great opportunities for small- and medium-sized Irish businesses to reach a bigger audience at home and abroad.”

Over 1,000 small- and medium-sized Irish businesses already sell on Amazon and genereated over €150 million in export sales in 2022 alone. From 2020 to 2022, Amazon has invested over €20 billion to help European small- and medium-sized businesses reach new customers across the European Single Market and international export markets, achieving more than €8 billion in export sales in 2022. The new store will also be supported by the new five-year agreement that An Post and Amazon announced last year which will lead to more convenient and faster deliveries and returns.

Amazon already has a rich history in Ireland, and employs around 6,500 people in Cork, Dublin, and Drogheda in a diverse range of roles including data engineers, operations management, and finance—supporting an additional 9,000 jobs in the wider Irish economy. Amazon has invested more than €17 billion in Ireland since 2020, and Amazon Web Services (AWS) investment in cloud infrastructure has expanded Ireland’s economic output by almost €11.4 billion over the last decade. Earlier this year, Amazon released LOL: Last One Laughing Ireland —its first Irish Originals production, which was filmed entirely in Ireland. Prime members in Ireland will also be able to watch UEFA Champions League football on Prime Video starting from next season.

“We already serve customers across Ireland, support more than 1,000 local businesses who sell on Amazon, and are a significant employer in Ireland,” said Darragh Kelly, Ireland general manager for Customer Fulfillment at Amazon. “Our teams across the country are so excited about this next chapter in our story here, and are looking forward to delivering for our customers through our new Irish store in 2025.”