Revolut, a global financial leader,has announced a new strategic pillar for Revolut Pay, with plans to make its seamless, one-tap checkout solution compatible across the emerging landscape of agentic commerce. This is underpinned by Revolut Pay becoming one of the first EU payment methods compatible with Google’s Agent Payments Protocol (AP2). This strategic focus will help position Revolut Pay as both the secure, universal, 1-tap payment solution for consumers and a powerful sales booster for Revolut Business merchants in conversational and automated shopping environments.
Through close collaboration with Google, Revolut has become one of the first EU payment methods compatible with AP2. AP2 is an open protocol developed with leading payments and technology companies to securely initiate and transact agent-led payments across platforms. In concert with industry rules and standards, it establishes a payment-agnostic framework for users, merchants, and payments providers to transact with confidence across all types of payment methods. In addition, Revolut has contributed directly to Google’s AP2 open protocol by adapting the flows specifically for account-to-account payments.
“The future of shopping isn’t a website; it’s a conversation. We aim to move beyond the click-and-pay model to a world where your AI assistant streamlines the checkout for you,” saidAlex Codina, General Manager of Acquiring at Revolut. “By enabling Revolut Pay for Agentic Commerce, we are aiming to make our customers’ favourite, most secure payment experience the standard for AI-driven transactions. This will ensure speed, trust, and absolute zero friction for the next generation of digital buying.”
“The future of digital commerce relies on trust, security and speed. By leveraging Google’s AP2 protocol, Revolut will remove friction from AI-assisted shopping. Together, Revolut and Google are transforming digital commerce for millions of users in the European Economic Area (EEA) and the UK,” said Tara Brady, President, Google Cloud EMEA.
Revolut Pay ensures that customers’ transactions are handled with Revolut’s secure infrastructure, including instant notifications and integrated fraud monitoring. The process creates a cleaner, more secure experience for customers and boosts conversion rates for merchants. It also offers a trusted, familiar payment rail for this novel commerce channel.
For Revolut Business merchants, the strategic value of embracing Agentic Commerce lies in preparing for the future of payments. This foundational work and strategic commitment to full payment rail support ensures Revolut remains a trusted partner empowering merchants to thrive in the evolving agentic commerce ecosystem.
These ambitions are illustrative of Revolut’s commitment to staying at the forefront of digital innovation. By ensuring Revolut Pay compatibility with any agent, Revolut is directly addressing the shift in how consumers will interact with the digital economy, ensuring its core payment product is present wherever commerce occurs next.
Powerful moments are often captured with the use of short video clips, but they rarely work independently. Artists take fantastic pictures, and when the ideas are developing, the shooting is interrupted. Such a disconnection inhibits narration, diminishes memory, and limits action on social media. Even brief content forms need contemporary audiences to possess flow, clarity, and satisfactory endings.
In this context, Pippit introduces its intelligent video agent to extend clips naturally without disrupting tone or meaning. The platform does not worry about repetition but continuity, and in this regard, short footage can be built into a more comprehensive story. Pippit does not add seconds; it dismantles and puts value deliberately.
Why Manual Video Extension Breaks Flow
Manual video extension can be based on the repetition of scenes or irrelevant fillers. These tricks interfere with the flow and make the content bloated rather than better. Soon, viewers are affected by the sense of repetition, and this causes them to fall off and lose interest. Tripping over words and unsuitable images negate the authority of the message.
Abnormal rhythm also causes visual fatigue. The immersion is disturbed by abrupt changes in velocity, tone, or framing. Human editors may not be able to make a good guess about the effect of long blocks on cross-platform flow. The AI-based systems avoid such pitfalls by understanding motion patterns, scene context, and timing of the narrative and generating new frames.
Understanding Natural Video Continuity
The continuity of nature depends on the relationship between frames. Motion prediction is significant because it predicts the movement between the current frames of the subject. Frame consistency gives the uniformity of lighting, angles, and textures throughout a lengthy segment of footage. These points prevent the unnatural nature that is usually associated with artificial additions.
The pace of storytelling is also significant. The clips have their inner rhythm, which is defined by the motion and emotion. Artificial padding does not consider this rhythm, but the intelligent extension considers it. Cutups are smooth and easy to follow, and the additional time is not forced and can be intentional.
How Pippit Extends Clips Without Losing Authenticity
Pippit recreates the missing frames in an ingenious manner because he sees their movement and the images that exist. The system is not a copy of scenes but includes context-related additions. The approach is authentic and enhances clarity. The viewer experiences the stream of nature as opposed to the recycling of the material.
The platform enhances the circumstances surrounding rather than reproducing footage. Small camera movements, continuity of the surroundings, and logical progression of the scene are stimulating. Pippit gives extensions up to sixty seconds, which gives creators freedom to be flexible without losing realism. This balance converts fragments into cohesive narratives.
Steps To Extend Short Footage Naturally Using An AI Video Agent
Step 1: Upload and guide footage extension
Start by accessing Pippit and signing up. Go to the “Video generator” tab and click “Choose a model. Select “Agent mode” from the drop-down menu. Add a text prompt that explains how the short footage should extend naturally. Upload original clips or references using the “Add media” tab. Files can come from a local device, phone, Dropbox, or link. Assets are also available if needed. Click the up arrow tab once setup is complete.
Step 2: AI-driven video expansion
The AI video generator in Pippit automatically edits and generates your extended video based on the text prompt and reference media.
It controls transitions, pacing, and video enhancements to keep the extension seamless. To refine the flow, adjust the text prompt and click the up arrow again. For manual fine-tuning, click the video and open the “edit more” tab in the top right corner to reach the main editing interface of Pippit.
Step 3: Final edits and delivery
Edit captions manually and add supporting text where required. Customize size, color, and alignment for consistency. Apply filters, effects, background music, or remove background distractions.
When the extended video looks right, click the “Export” tab in the top right corner. Publish directly using “Publish” on TikTok, Instagram, or Facebook, or use the “Download” tab to save the video with preferred format, resolution, frame rate, quality, and file name.
Turning Micro-Clips into Full-Length Social Videos
Micro-clips are more of a teaser than a complete message. Their growth transforms short accents into structured narratives. Pippit adds depth but not distraction by visual and emotional congruency. Each moment gained is in favor of the first intention.
This technique keeps the audience in suspense and not puzzled. The flow of fluids will encourage the viewers to stay and drink the message. The result is a pre-conceived piece rather than a long snippet.
Enhancing Watch Time Through AI-Driven Flow
Content that elicits attention is rewarded in social networks. Relevance and quality to algorithms are reflected in the duration of watch time. The flow of the AI is smooth in the long term. The viewers experience less shocking edits and visual fatigue.
This balance avoids fatigue and biases algorithms. The creative focus does not have to be altered, as producers easily enter a larger audience. In this stage, Pippit functions as a free AI video editor, streamlining extension while preserving engagement metrics.
Reusing Short Footage Across Multiple Campaigns
A single clip may be implemented in numerous ways when extended in an intelligent fashion. Pippit allows one asset to generate several extensions. All the versions align with different campaign goals or platforms. This process enhances the production of content without any additional recording.
This effectiveness assists in sustaining operations. Teams are time-saving as well as consistent. Features like the AI background generator further adapt visuals to match diverse campaign themes. Short videos are everlasting and more useful.
Conclusion
The problem of extension is pertinent to modern short-form ecosystems, as concepts do not necessarily fall into raw seconds. With fast format, audiences need completeness. Pippit does not make added length unnatural. Clever continuity makes fragments an engaging story. Every second that is being captured is value addition with cautious growth.
Revolut, the global fintech with more than 65 million global customers and 12 million in the UK, is today launching a new in-app feature designed to protect users from one of the most insidious types of fraud: impersonation scams. The new feature detects when a customer opening the Revolut app is on the phone – this includes apps allowing voice calls – and confirms whether they are, or not, talking with a Revolut agent. It goes one step further than similar features in the market, helping customers promptly take the right action to report attempted fraud and keep their funds safe if it is found they’re being targeted.
With the rise of AI-generated deepfake voices and increasingly sophisticated social-engineering tactics, criminals are finding new ways to convince consumers they are speaking to their bank or somebody they trust. Impersonation scams trick victims into believing they’re on a legitimate call with a trusted financial institution or person – often pressuring them to move money to safer accounts, to share sensitive data, or to approve fraudulent transactions.
This threat is accelerating rapidly. Scammers can now generate highly convincing scripts and even synthetic voice mimics. Concerningly, A 2021 study found that only 25% of people can accurately distinguish a deepfake voice from a real one – however, most participants falsely believed they could identify the fakes. This leaves people vulnerable to scams – only adding to the surge of APP (Authorised Push Payment) fraud.
Empowering users with timely, actionable protection
Revolut’s new feature introduces a live in-app banner that appears the moment the app detects the user is on a phone call. The system identifies whether the call is coming from Revolut or from another number and advises accordingly:
If the caller is Revolut, the banner will confirm that the call is legit
If the caller is not Revolut, the user will see a clear, urgent banner informing them that they are not on a call with Revolut
Tapping the banner leads users to actionable protection pathways based on what’s happening.
This real-time contextual system provides an additional layer of defence against impersonation attempts that occur during live calls – a scenario where victims can be caught off guard and vulnerable under pressure.
Rami Kalai, Product Owner at Revolut said: “Revolut is committed to building a safer financial future. As fraudsters adopt AI and advanced deepfake tools, we need to innovate fast to defend our customers and stay ahead of rapidly evolving fraud threats. This new feature not only gives users real-time, contextual warnings in the moment they need them most but also guides them to identify impersonation scams providing clear, actionable steps to keep their money safe while the fraud attempt is happening.”
A broader strategy to protect customers
This launch builds on a suite of recent features introduced by Revolut to protect customers from scams and unauthorised activity. In 2024 alone, Revolut’s advanced fraud-prevention systems saved customers more than £600 million that would have otherwise been lost to scams. Recent releases include:
In-App Calls – allowing customers to speak to Revolut directly and securely via the in-app feature, eliminating the need to trust phone numbers received externally in the vast majority of cases.
Wealth Protection and Street Mode – features designed to keep transfers safe through biometric verification and delay them, in the case of Street Mode, to contrast specific events like transfer mugging.
Enhanced machine-learning systems that detect and block risky transactions before they leave a customer’s account.
The new feature is already active for all Revolut customers with an iOS device. Android users will need to proactively authorise the feature from the Security Hub.
Disclaimer
This feature is optional for Android users and does not guarantee complete protection
Advise, the automated data, analytics and AI platform provider helping retail manufacturers and brand-owners to unlock revenues and margin growth, today launches a new GenAI-powered agent. The expert GenAI assistant has been trained by Advise engineers to enhance customer decision-making, giving them competitive advantage. It represents an €8M investment by the Dublin-based company in the development of its AI platform.
Advise’s GenAI agent is a major update to the company’s AI-powered SaaS platform and can help brands to reach actionable insights 10X faster than previous methods. The platform collates and harmonises sales, inventory and customer data from multiple sources into a single platform. The Advise analytics engine filters out data noise, identifies key patterns and presents the most critical information in real-time. The customised GenAI agent further enhances this process by translating complex analytics into clear, natural language explanations and recommendations, turning statistical outputs into human-digestible insights.
The latest release was created by Advise’s Dublin-based engineering team, using a customised and trained large language model (LLM). While more widely available LLMs are typically limited to chatbot-style interactions, Advise’s agent moves beyond this. The GenAI agent has been trained to augment the role of the category manager – the expert responsible for understanding product performance and optimising new product, pricing and promotion strategies. In doing so, the platform empowers consumer-packaged goods (CPG) brands such as Kerry, Dr. Oetker, Pilgrim Food Masters, Tayto and Britvic, to take decisive action that will result in revenue growth.
Advise has programmed the customised GenAI agent to work from a structured set of instructions and best practices. With the ability to personalise its output according to each customer, it can detect market shifts, anticipate trends and deliver guided and relevant insights tailored to business needs. The agent also ranks, through a News Feed on the Advise platform, its insights based on relevance and urgency, ensuring users receive tailored, high-value recommendations on their next steps.
Kevin McCarthy, CEO, Advise, said:“Many businesses are still focusing on data collection and analytics, but we have moved beyond that. We have automated data processing and evolved GenAI to augment and act as a valuable assistant to category managers; turning data into insights and decisive actions that drive margin growth and competitive advantage.
“At Advise, we believe that the future of category management isn’t just about gathering more data; it’s about making smarter decisions, faster. Our new GenAI agent doesn’t just analyse; it anticipates. It learns, adapts, and prioritises what matters most for each brand, providing tailored recommendations that translates directly into growth. It enables users to move beyond spreadsheets and dashboards to proactive decision-making.”
LLMs are hugely powerful and are impacting every industry, but their output is non-deterministic and they suffer from creative hallucinations. This can make them unsuitable for numeric and statistical analysis unless carefully managed. What we have created is the next generation of CPG decision-making: where you don’t just gain trustworthy information, but a strategic advantage using GenAI. In a world where speed and precision define success, this is how the best brands will stay ahead.”
The latest monthly consumer spending report by Revolut, the global financial super app with more than 2 million customers in Ireland, reveals that the average consumer in Ireland is spending 17.8% more, year on year.
The relaxation of covid restrictions and a surge in holiday bookings led to strong performances across travel (67.7%), entertainment (15.8%), and shopping (22.6%). However, the rate of inflation also saw spending on utilities increase by 15%, year on year.
Despite the rise in the cost of living, consumers in Ireland have boosted their generosity. Donations to charity increased by 14.6%, and 8.9% more people gave to charity in January 2023, compared to January the previous year.
In January 2023, supermarket consumer spending increased 14.3%, year on year. The rise in supermarket consumer spending is even more significant in the context of last year’s covid restrictions. Furthermore, bakeries continue to grow in popularity, as the number of customers increased 43.3%, year on year, and consumer spending increased 47.6%.
Restaurants saw a 32.5% increase in consumer spending, as the number of transactions increased 30.4%, year on year. Fast food restaurants saw a more modest increase in consumer spending of 19.1%, year on year.
Additionally, takeaway delivery services saw a 30.9% increase in consumer spending, year on year, despite the average customer not spending more in this year in comparison to 2022. The rise in consumer spending can be attributed to the rise in the number of customers, which has increased by 33.3%, year on year.
In entertainment, museums increased their number of customers by 70.2%, year on year, and saw consumer spending increase by 120.4%. Cinemas (28.3%) and theatres (59.6%) saw increases in the number of transactions, and consumer spending increased by 35% and 45.3%, year on year.
Despite the rise in spending on entertainment outside of the home, spending on digital entertainment including films, tv and music also increased by 13.8%, year on year. However, spending at book shops decreased by 17.2%.
Revolut travel data suggests the resurgence of the travel agency. In January, the number of customers booking holidays with travel agencies increased by 178.3%, year on year, and consumer spending increased by 158.1%. Additionally, spending on hotels (35.8%) and airlines (55.5%) increased, year on year. Spending on cruises increased by 144.5% and saw a 39.9% increase in the number of customers making bookings.
The January sales helped to increase shopping, as clothing stores saw a 23.5% increase in consumer spending, and 20.5% more transactions, year on year. Similarly department stores saw a 14.9% increase in spending, and furniture stores saw a 21.5% increase. Furthermore, it was cosmetics stores that saw the biggest increase, with spending up by 40.8% and transactions up by 38.9%, year on year.
Stores that didn’t fare so well were florists which saw spending decrease by 2.5%, and sweet shops where spending decreased by 11%, year on year.
A Revolut spokesperson said: “Despite inflation boosting the rise in consumer spending, the relaxation of covid restrictions has contributed to the increased number of customers and transactions across several industries.
“From trips to the theatre, refreshing wardrobes in the January sales, and dining out, it’s encouraging to see that consumers are finding ways to budget for treats and experiences. Furthermore, January saw a huge rise in travel spending and the revival of the travel agency.”
