Tag: advice

Advise AI investment surpasses €8M as it launches GenAI agent for brands

Advise, the automated data, analytics and AI platform provider helping retail manufacturers and brand-owners to unlock revenues and margin growth, today launches a new GenAI-powered agent. The expert GenAI assistant has been trained by Advise engineers to enhance customer decision-making, giving them competitive advantage. It represents an €8M investment by the Dublin-based company in the development of its AI platform.

Advise’s GenAI agent is a major update to the company’s AI-powered SaaS platform and can help brands to reach actionable insights 10X faster than previous methods. The platform collates and harmonises sales, inventory and customer data from multiple sources into a single platform. The Advise analytics engine filters out data noise, identifies key patterns and presents the most critical information in real-time. The customised GenAI agent further enhances this process by translating complex analytics into clear, natural language explanations and recommendations, turning statistical outputs into human-digestible insights.

The latest release was created by Advise’s Dublin-based engineering team, using a customised and trained large language model (LLM). While more widely available LLMs are typically limited to chatbot-style interactions, Advise’s agent moves beyond this. The GenAI agent has been trained to augment the role of the category manager – the expert responsible for understanding product performance and optimising new product, pricing and promotion strategies. In doing so, the platform empowers consumer-packaged goods (CPG) brands such as Kerry, Dr. Oetker, Pilgrim Food Masters, Tayto and Britvic, to take decisive action that will result in revenue growth.

Advise has programmed the customised GenAI agent to work from a structured set of instructions and best practices. With the ability to personalise its output according to each customer, it can detect market shifts, anticipate trends and deliver guided and relevant insights tailored to business needs. The agent also ranks, through a News Feed on the Advise platform, its insights based on relevance and urgency, ensuring users receive tailored, high-value recommendations on their next steps.

Kevin McCarthy, CEO, Advise, said: “Many businesses are still focusing on data collection and analytics, but we have moved beyond that. We have automated data processing and evolved GenAI to augment and act as a valuable assistant to category managers; turning data into insights and decisive actions that drive margin growth and competitive advantage.

“At Advise, we believe that the future of category management isn’t just about gathering more data; it’s about making smarter decisions, faster. Our new GenAI agent doesn’t just analyse; it anticipates. It learns, adapts, and prioritises what matters most for each brand, providing tailored recommendations that translates directly into growth. It enables users to move beyond spreadsheets and dashboards to proactive decision-making.”

 LLMs are hugely powerful and are impacting every industry, but their output is non-deterministic and they suffer from creative hallucinations. This can make them unsuitable for numeric and statistical analysis unless carefully managed. What we have created is the next generation of CPG decision-making: where you don’t just gain trustworthy information, but a strategic advantage using GenAI. In a world where speed and precision define success, this is how the best brands will stay ahead.”

In Search For New Employees? Check Out These Pro Advice Tips

Many small businesses face a difficult time when it comes to hiring new employees. The search for a talented person who is a good fit in the team and has necessary skills can be long and difficult, but it doesn’t have to be this way. Employees are the key resource that every business needs in order to function properly, so they should be treated as valuable assets. It’s important to remember that if you treat them well, they will do the same to your customers. Here are some pro advice on how to hire new employees.

Use Technology

Nowadays technology is continuously transforming the way we work, live and even think and recruitment is no exception to this. There is no doubt that technology transformed recruitment completely or at least partially automating it, making it more effective, accurate and efficient because technology effectively enables management of data. It also allows for instant communication (e-mail, text message) between both job seeker and recruiter, which is a great benefit as the technology eliminates the need for telephone communication.

Technology offers a platform where job seekers can store their resumes and then send them to any company that they find interesting, thus technology enables search for a new employer at ease with one click of the mouse. 

As technology advances, it is important to implement technology in the recruitment process for more efficiency. And technology can be implemented at various stages of the recruitment cycle making it almost completely automated, which is a great advantage as technology offers instant results.

Define Your Needs

Before you start looking for new employees, you need to have a clear idea about what kind of people are needed in your company. This should be reflected in the job description so that applicants know what skills they need to have or how many years of experience are required. You can also write down the key responsibilities of each role to make things even clearer.

Set Up A Recruitment Strategy

After you’ve defined your needs, it’s time for writing an actual job description that offers information about what kind of person is needed and how he or she will fit into the company culture. Before you post the job on your website or distribute it to all recruitment agencies, decide which of them you will contact. If you don’t have much experience with recruiting new employees, this can be really hard if not impossible, so hiring a recruitment agency is often the best solution. They often write the job description for you and take care of the whole recruitment process, so you only need to provide them with your requirements and there won’t be any mistakes.

 

Create A Competitive Salary Offer

Salary is usually the first thing that comes to mind when you think about attracting new employees, but it’s not the only thing that will motivate them to join your company. Of course, you need to offer a competitive salary, but there are also benefits and perks that can make you stand out from other employers. Some of the most common incentives include health insurance, flexible working hours, paid vacations, and gaming rooms.

Look For The Best Candidate

Looking for the best candidate has not always been easy. Most employers evaluate the work of their employees, but doing so is just one part of creating an excellent workplace. Far too many companies overlook the power of hiring talent that can help them take flight into success, and they forget to look for candidates who possess certain skills that are vital to the success of their company.

The truth is that a good company needs a lot of things to thrive locally, and it’s a must for owners to look beyond finding employees who can do their job. Good employees are not just people with a certain set of skills and knowledge they can apply in their job; rather, they need to be more than technicians who know how to accomplish tasks. Companies  need candidates who have leadership and communication skills

Create A Great Work Environment

Last but not least, it’s important to remember that employees are people and all of them want to like where they work. Creating a good working environment that is beneficial for both the company and its employees is essential. Providing such things as ergonomic chairs or free coffee can go a long way in encouraging workers to put their best foot forward every day.

When it comes to hiring new employees, you should remember that they are an invaluable part of any company and should always be treated as such. Properly treating them will result in satisfied workers that feel valued and as a consequence give better service to your customers as well.