Ireland’s mobile network of the year, has now added 5G access to the current €12.99 plan at no extra cost, adding further credence to offering Ireland’s best value Prepay plan. New customers and those currently on the €12.99 plan will now have access to 5G, along with all data, calls and texts and all powered by the Three network, subject to having a 5G phone and being in a Three 5G coverage area.
48 is also offering a one month free for new customers on SIMs ordered up to Monday, 15th April 2024 with customers needing to purchase their first plan before 6th May 2024.
Speaking about the new initiative,Elin McLean, General Manager, 48said; “48 is a brand that is constantly looking to provide smart value to customers and is committed to offering the best possible service. This is continuing with the addition of 5G to the €12.99 plan at no extra cost, really emphasizing the incredible value on the plan, so our customers know they’re making a ‘Good Call’ by joining 48.”
Refurbed, Ireland’s leading refurbished electronics marketplace, has launched a new partnership with 48, which is powered by Three – Ireland’s fastest mobile network. Refurbed and 48 will come together to provide new and existing 48 customers with the option of buying a cheaper, sustainable refurbished smartphone through the 48 dedicated app and website. The announcement marks refurbed’s first partnership within the Irish market as more consumers, particularly young people, are making the conscious decision to buy more sustainable products to reduce their carbon footprint.
48 is Ireland’s first totally digital mobile brand, popular among customers who enjoy commitment-free, data-controlled packages. As a result of this partnership, 48 customers will enjoy a holistic experience as phones and sim cards will be brought to one place, making life a little bit easier for those wanting to buy ‘green.’ Through the My48 App and website, 48 customers will enjoy refurbed’s full selection of refurbished smartphones.
Refurbed, who was recently awarded the LinkedIn Top Start-Up in Austria for 2022, and 48 are both passionate about sustainability and financial empowerment. Refurbed’s smartphones are up to 40% more affordable than new devices and are 100% sustainable. The refurbishment process that refurbed’s smartphones undergo is up to 40 steps and produces 70% less CO2 emissions compared to the creation of a new device. To offset the remaining 30%, refurbed plants a tree for every product sold. 48 sends its sim cards in compostable packaging and offers its customers the best value plan on the market as awarded at the 2022 Switcher.ie Mobile Awards. Both companies go hand-in-hand in offering their customers a sustainable and affordable mobile package. As part of this partnership, refurbed will plant a tree for every smartphone sold to 48 customers, with the option to plant a native tree in Ireland.
Speaking on the announcement, Pádraig Power, refurbed’s Marketing Manager for Ireland said, “We are delighted to partner with 48, Ireland Best Value Mobile Network. We are excited to broaden our reach through this partnership, bringing refurbed’s smartphones to 48 customers. It is essential that affordable and sustainable alternatives are available to Irish consumers, particularly those looking to make a saving as the cost of living crisis continues. As a society, we often try to improve our sustainability efforts, but find it challenging. This is why we are proud to present an offer that is actually both sustainable, and cheaper. Together with 48, we will help new and existing 48 customers stay up-to-date with the latest smartphones at more affordable rates while also positively impacting the environment.
This partnership is a milestone in refurbed’s journey in Ireland. We are thrilled to partner with a prominent Irish brand such as 48. The demand for sustainable alternatives in all industries is becoming more apparent among Irish consumers. With this partnership, we are demonstrating that sustainable practices can be incorporated into everyday life such as your mobile sim plan. We are excited to see what the future holds for this partnership.”
David Ward, Head of New Products and Propositions, 48 added, “We are proud to announce that 48 is partnering with refurbed, who recently launched their proposition in Ireland of selling refurbished devices at a very reasonable cost and who are offering products up to 40% cheaper and 100% sustainable. This collaboration allows us to place our customers at the core of the partnership, as any existing 48 customer now has the option to buy a refurbished device from refurbed through the My48 app and website once logged into their account.
We also know our customers are very passionate about sustainability, which is another key element of the partnership, and to demonstrate this commitment, for every device bought from refurbed, they will plant a tree on behalf of our customers. We invite all customers, current and new, to check out the range of options and more information on their My48 account.”
48, Ireland’s first truly digital-only youth mobile network, has raised a whopping €25,000 for environmental social enterprise, FoodCloud through its unique data donation feature which allows customers to donate up to 5GB of their data each month. For every GB donated, 48 turns that data into cash on behalf of its customers for the chosen charity. Simples!
The public were also given the opportunity to take part and raise money through the #DoGoodWithData campaign, which ran in the build-up to Christmas 2020. Recruiting some of Ireland’s soundest and sustainably-minded social content creators to kickstart the campaign, 48 asked that they make the ultimate sacrifice by going offline for a 24-hour period. That meant no surfing, no posting, no linking, and no scrolling (eeeeek!), whilst encouraging the youth of Ireland and nominating others to join in and participate in the #DoGoodWithData campaign.
Speaking about the donation, Iseult Ward,CEO of FoodCloud commented;
“In 2020, FoodCloud redistributed over 2,990 tonnes of surplus or excess food to over 600 community groups across Ireland. This figure was a 70% increase in food distributed in 2019. By redistributing this surplus food, FoodCloud’s activities have meant an avoidance of estimated 9,670 tonnes of Co2 emissions equivalent. We were so delighted to partner with 48 for this innovative and creative campaign, and are very grateful for such generosity from 48 customers. ”
Clare Aughney, Marketing Manager, 48 said; “We are so proud to announce 48 will be donating €25,000 to FoodCloud as a result of our customer’s generous data donations on the back of the #DoGoodWithData campaign. This generosity means 75,000 extra meals will be redistributed through the FoodCloud network of community groups across the country. 48’s Donate Your Data feature continues to be extremely popular among our customers, with more and more people choosing to donate a portion of their data each month to a good cause.”
It is evident customers are really happy with this unique feature as 48 were recently awarded ‘Best Mobile Operator for Data’ as voted for by the public and ‘Best SIM Only Pay As You Go Plan’ voted by a panel of judges at the Switcher.ie awards
48 membership plans start from just €10.99 per month and customers have the choice to do more with their data by choosing from a selection of flexi-data features including sharing, swopping, saving and donating data. Our plans, your rules.
48, Ireland’s first truly digital-only youth mobile network, is partnering with social enterprise FoodCloud this Christmas for the #DoGoodWithData initiative to help raise vital funds and fight food waste over the festive period. Inspired by the incredible force that is Christmas spirit, 48 is calling on members of the public to join the movement by going offline for a day to help raise much needed funds to aid FoodCloud in their quest to reduce food waste this Christmas, New Year and beyond.
So, what’s all this #DoGoodWithData about? 48 has recruited some of its favourite social content creators to make the ultimate (social) sacrifice. Each of them will be shutting down their own social media channels for 24 hours to help drive participation and encourage everyone to #DoGoodWithData this Christmas. The data that is saved by staying offline is turned into a cash donation to FoodCloud. 48 members can make donations not just at Christmas time but right throughout the year, you can donate your unused data at the end of each month. That won’t be hard, considering 48 provides 100GB per month.
Joining the movement couldn’t be easier, and all it takes is just one day. Here’s what you do…
Step 1 – Pledge to go offline for 24 hours, just tag @48Ireland in a post or story on Instagram to let us know that you’re taking part.
Step 2 – Just by taking part, we will donate the equivalent data you don’t use to FoodCloud.
Step 3 – This is a movement and we need your help, so why not tag some mates and get them involved too! The more taking part, the more money we raise. You can even add the specially designed giphy stickers 48 has created to your post by searching #DoGoodWithData on Instagram.
Shockingly, billions of tonnes of food is wasted globally each year with over 1 million tonnes of food thrown out in Ireland annually with each household wasting on average €700 each every year, peaking at Christmas time. During the holiday season a large portion of wasted food occurs where the equivalent of thousands of festive dinners are thrown away.
FoodCloud works with food businesses nationwide who have volumes of surplus food, such as farms, manufacturers, distributors and retailers to manage these surpluses as efficiently as possible. They then supply the surplus food to their network of over 650 charity partners to ensure minimal food waste and donating it to those in need.
Speaking about the initiative, Eilis Fitzgerald, Head of Marketing Communications at 48 commented; “Our unique plans were created to allow our members the flexibility to use their data how they want to use it. Since we launched our new plans earlier this year, our customers have chosen to donate over €10,000 to FoodCloud, which is incredibly heart-warming to see especially throughout such a tough year. We believe the Christmas spirit is strong within our membership base and are confident that they will be fully behind this initiative to support FoodCloud.”
With membership plans starting from just *€7.99 per month, customers have the choice to do more with data by choosing from a selection of flexi-data features including sharing, swapping, saving and donating data. Our plans, their rules.
*This exclusive offer runs until 1st February 2021
Terms and conditions for #DoGoodWithData: Give up your Instagram feed for 24hrs and tag @48Ireland on your story/post from 15th – 22nd December 2020 or until 20,000 tags reached, whichever occurs first and we’ll donate 50cent per person to FoodCloud. The quantity of donations will be capped at 20,000 the equivalent of €10,000.
48, Ireland’s first digital-only youth mobile network, is changing up mobile once again as it unveils Ireland’s best priced and most generous ever mobile plan at just €7.99per month.
The new membership plan, which is available to all new customers who sign up, includes 100GB OF DATA, ALL CALLS and ALL TEXTS as well as 10GB of roaming data, making it the most generous mobile offer currently on the market.
What’s more, there is no limit on the number of new customers who can avail of the new membership plan who sign up before 10th November 2020.
As well as the lowest ever monthly price, new customers can also enjoy a host of market-leading flexi-data features that are a first for any mobile network in Ireland. 48 customers can CARRY, SAVE, SHARE, SWAP AND DONATE their data each month meaning they can continue to do all of the things they love like talk, text, internet without having to worry about cost.
From the get-go, 48 has been a brand that seeks to change up mobile and encourage its customers to question things! Since its launch earlier this year, 48 has been listening to its customers and is committed to co-creating a mobile network that works them.
Speaking about the new membership plan, Eilis Fitzgerald, Marketing Manager, 48 said; “We revamped our plans earlier this year with the intention of changing up mobile. We wanted to co-create a mobile network alongside our customers that truly works for them. We listened, listened again and then listened some more! We believe that we have created a membership plan that delivers the goods; loads of data, unlimited minutes and text with the flexibility to use it how they want to. All for only €7.99!”
For customers wanting to change up their mobile experience, it’s simple to join; new customers can visit 48.ie or download the My48 app, fill in their details to receive their new SIM through An Post to any address in Ireland.
48, Ireland’s first truly digital-only youth mobile network, is changing up mobile with the introduction of two totally new SIM only plans sure to revolutionise the data experience, giving customers more choice and flexibility than ever before. The new plans, starting from just €9.99 per month also offer a range of incredible new flexi-data features allowing customers to experience a mobile network in a way that truly works for them.
In what is a first for any mobile network in Ireland, customers can CARRY, SAVE, SHARE, SWAP AND DONATE their data each month; this is a good move here which no other networks offer and might swing customers but the overall allowance might not cut it for an extra 3 euro a month from GOMO with 80GB of data. DATA IS KING these days..
CARRY IT
Roll any excess data over to next month before you lose it.
SAVE IT
We get a lot of rainy days in Ireland. Save 5GB for a really wet one or an emergency.
SHARE IT
BFFs share everything. If yours is on 48 and needs some data, share some of yours through the My48 App.
SWOP IT
Turn minutes into gigabytes. Exchange minutes not used for extra data
BORROW IT
Down on data? Mates have nothing for you? Once a month, we’ll spot you 1GB and you can get us back next month – we’re sound like that.
DONATE IT Turn data into donations. Donate up to 1GB of data to 48’s chosen charity, FoodCloud (equivalent of 50 cent).
The new plans not only represent greater flexibility but also allow customers to do all of the things they love like talk, text, internet… without having to worry about cost.
For €9.99 a month, customers get 300 minutes, unlimited texts and 20GB data. 48 has also introduced a second membership plan for €14.99 per month offering customers 300 minutes, unlimited texts and 40GB of data.
Both memberships also offer 4G connectivity as standard and a monthly EU data roaming allowance is included. What’s more, there is no limit on the number of customers who can avail of these new membership plans – they are available to anyone looking to change up their mobile experience!
The new membership plans have been live since April 2020 with existing customers making the most of the flexi-data deals.
Speaking about the new membership plans, Eilis Fitzgerald, Marketing Manager, 48 said; “We’re incredibly excited to unveil our two new membership plans today. Since 2012, 48 is Ireland’s first digital-only youth mobile network and more recently we recognised the need to freshen up our membership plans to better suit our customer’s needs. We listened to our target market and have created a mobile experience that is truly different, offering the flexibility that our customers crave. Finally, Ireland has a mobile network serving the youth market, offering a revolutionary data experience, greater flexibility at an affordable price point.”
For new customers looking to change up their mobile network, it’s simple to join; customers can visit 48.ie or download the My48 app, fill in their details to receive their new SIM through An Post to any address in Ireland. There’s no need for existing customers to change their SIM, they can simply log on to 48.ie and sign up for one of the new monthly memberships. New customers also have the option to trial the service first by ordering a SIM preloaded with 1GB of data before choosing to activate their account.
Ireland’s first digital only network, 48 customers have the benefit of managing their account exclusively online or by speaking with a member of 48’s dedicated webchat team who are available seven days a week. 48 customers will also benefit from 98% 4G population coverage as standard.
