Google Ads is fully rolled out to advertisers in the US and UK

Google have just announced that conversational experience in Google Ads is fully rolled out to advertisers in the US and UK and it will be rolling out globally to all English language advertisers over the next few weeks.

The conversational experience was first announced last year and helps businesses of all sizes build better Search campaigns through a chat-based experience. After months of testing, we’re excited to bring this to more advertisers around the world.

Some of the highlights are

  • This is the first of many Gemini integrations for Google Ads.

  • All advertisers need to do is enter their website and Google AI will generate relevant ad content, including creatives (images, headlines, descriptions) and keywords.

  • Advertisers retain full control over which assets are ultimately deployed as part of their campaign and they can iterate on the generated content via the chat function.

  • All images created with generative AI in Google Ads, including conversational experience, will include open standard metadata and be invisibly watermarked with SynthID.

For smaller businesses, the conversational experience is especially helpful at scaling creative and more easily building high-performing campaigns, while larger agencies may find it useful to quickly deploy and test campaign concepts before rolling them out more broadly.

Find out more on the blog post from Shashi Thakur, VP & GM in Google Ads here: Put Google AI to work with Search ads.

Tech Review – QDOS PowerLink COMBI 8-in-1 USB-C Hub

The QDOS PowerLink COMBI 8-in-1 USB-C Hub is a handy gadget to have if your PC or Laptop lacks ports which of late I find they do even with a recent purchase of an expensive laptop myself, this will give you the opportunity to enhance your overall experience with minimal space taken up and giving you maximum ports at your disposal if you are the one who needs to do more.

You get a well built product that looks neat and is clean with a nice blue light around the product when in use and of course uses USB-C to connect to your chosen working laptop or PC in use. This gives you passthrough charging up to 100W so you can charge whilst working and has 3 X USB 10GB 3.1  high speed ports ideal for using thumb drives and more. You will also find a USB-C port which offers which you PD 3.1 charging, You also get a headphone jack as many laptops like phones have omitted these now and there is a HDMI port also something that lacks theses days, finally you get 1 x SD card reader (480Mbps) and 1 x Micro SD (TF) card reader (480Mbps) so if you have SD cards for you work and so on like I would for example it makes and ideal kit to transfer data between connected devices seamless.

 

Features

  • Space Grey, multi-port USB-C Hub with tuck in cable design
  • Charge your USB-C enabled MacBook/laptop with pass through PD charging at Max 100W
  • 3 x USB 3.1 (10Gb/s high speed transfer)
  • 1 x USB-C (PD 3.1, Max 100W)
  • 1 x HDMI (4K display)
  • 1 x Audio Jack (3.5m)
  • 1 x SD card reader (480Mbps)
  • 1 x Micro SD (TF) card reader (480Mbps)
  • 10cm built in cable
  • Slim and light 8 in 1 hub, easy to transport

BUY

Video Review

Michael McAteer joins leading Irish EV charging company EasyGo

Erapid Charger Company Limited, trading as “EasyGo”, the largest private car charging network operator in Ireland, has today announced the appointment of Michael McAteer, former Managing Partner of Grant Thornton, as a member of its Executive Committee.

With in-depth technical and practical experience across numerous sectors including retail, aviation, leisure, construction and IT, Mr McAteer was Managing Partner of Grant Thornton, from 2018 to 2023, after previously leading the firm’s Advisory Services practice.

Commenting on the news, Chris Kelly, co-founder and CEO of EasyGo said: “This strategic move by one of Ireland’s most prominent business leaders underscores the enormous opportunities, confidence and growth trajectories within the Electric Vehicle (EV) sector, and specifically in EasyGo.

“Our mission is to decarbonise transport by providing accessible and efficient EV charging solutions across Ireland. We welcome Michael’s expertise, experience and insights, as we make a significant leap forward in our expansion plans. By 2032, we will roll out over 3,000 fast DC chargers onto the national charging network while adding over 20,000 commercial AC chargers into apartment buildings, hotels and other key locations.

Mr McAteer added: “I am excited to be part of EasyGo, a company that is playing a pivotal role in delivering a decarbonised transportation future in Ireland. With a focus on sustainability and innovation, EasyGo is well-poised to lead the charge in the EV sector by enhancing infrastructure, network reach and charging options. I look forward to contributing to the company’s continued success.”

In addition, EasyGo has announced that David Fitzgerald will join the company as Chief Revenue Officer, working alongside Gerry Cash, co-founder and commercial director. Mr Fitzgerald has over two decades of experience building and managing high-performing sales platforms across the digital and software sectors for market leaders such as Microsoft and Siemens. His role at EasyGo will be to lead the sales and marketing function for all of the company’s B2B and B2C products and services.

Mr Cash said: “We are delighted to add David to our executive suite. With EV adoption rates continuing to grow, there is an urgent need to expand the charging network nationwide. Building on recent investment and the work EasyGo has delivered to date, David’s deep industry knowledge will no doubt accelerate the delivery of much-needed infrastructure and technology, helping Ireland meet its 2030 Climate Action Plan targets.”

Today’s news follows the recent funding announcement of €30 million by Aviva Investors, the global asset management business of Aviva plc, leading to the creation of 60 new jobs at EasyGo. Last month, Rubicon Capital Advisors, through its asset management business, also announced it has increased its investment in EasyGo to over 50% shareholding, following its initial investment three years ago.

EasyGo is Ireland’s fastest-growing and largest privately owned EV charge point operator and turnkey solutions provider. Its EV charging network provides access to over 4,000 charging points in 1,500 locations across the island of Ireland. The EasyGo app currently has over 60,000 registered subscribers and grew by approximately 2,000 new users each month in 2023.

RoEx Automix Introduces New Product Feature to Enhance the Live Music Recording Experience

RoEx are proud to announce a significant development addressing the unique challenges of live music mixing. RoEx’s newly launched product, Automix, an AI-assisted audio mixing and mastering tool, has just taken its next step in enhancing the processes of live performance recordings within the creative community. Enabled by a £50,000 Innovate UK grant, this advancement transitions from the controlled studio environment, to the vibrant unpredictability of live performances, marking a game-changing moment for creators and innovators in the music industry.

The authenticity and spontaneous energy of live music often brings challenges such as inconsistent acoustics, ambient noise, and microphone bleed. These issues traditionally require hours of meticulous manual editing, hindering the production of resonant live recordings.

RoEx’s latest feature, powered by enhanced AI technology, tackles these complexities head on. Automix refines audio whilst maintaining the distinct feel of live performances, offering a new approach to how live music is mixed and enjoyed.

This development came from thorough research involving machine learning and audio signal processing techniques. Based on user feedback, RoEx’s team adjusted algorithms to improve audio quality, while keeping the genuine momentum of live performances.

The new feature will equip artists and producers with the ability to transform their archived live recordings into enhanced, clear-sounding tracks. This not only enables them to save time and studio fees, but also breathes new life into their live recordings.”

David Ronan, RoEx CEO comments: “We are so excited to launch the first AI multitrack studio mixing software capable of mixing live music, and we can’t wait to see how our community will resonate with it. We remain committed to ongoing innovation, driven by user feedback and experiences. That’s why we developed this new feature – to provide our community with a tool that can quickly enhance audio quality while preserving the authenticity and energy of their live performances.”

Automix, RoEx’s new feature, once again underscores their innovative approach. By streamlining the mixing and mastering of live performance recordings, it democratises the world of music creation, fostering talent growth and broadening opportunities.

Source Galileo and Lhyfe join forces for green hydrogen production in Ireland and the UK

Source Galile, a Dublin based European renewable energy developer, and European green and renewable hydrogen producer and supplier Lhyfe today announced their joint agreement to develop commercial-scale green and renewable hydrogen production units in Ireland and the UK.

The companies have signed a Memorandum of Understanding (MoU) with the goal of deploying production facilities powered by renewable energy, providing a boost to the net zero emissions goals of both countries.

Under the agreement, Source Galileo and Lhyfe will combine their expertise to generate and supply the environmentally friendly gas to a variety of customers across industry and transport, helping them decarbonise their operations.

The partnership will see Source Galileo and Lhyfe collaborate to establish commercial-scale green hydrogen production. The energy firms are exploring opportunities in Ireland, focusing on identifying consumers and assessing factors such as grid availability, power supply, land accessibility, and planning requirements. Plans are already underway for multiple plants in the UK.

By working together, Source Galileo and Lhyfe believe that their economies of scale can accelerate the roll-out of green hydrogen, meeting the increasing demand from companies aiming to reduce their reliance on natural gas and other fossil fuels.

Initially, the companies will focus on using electricity from onshore renewable sources. However, in the longer term, they could harness the enormous offshore wind potential in Ireland and the UK, which would help overcome electricity grid constraints.

Green hydrogen can support deep decarbonisation, particularly in hard-to-abate sectors such as heavy industry, including chemicals and steelmaking. It can also be used for heavy transport, including buses, trucks, construction or logistics vehicles, etc. Green hydrogen, produced from water and electrolysis, can also in the long term replace the more than 3000 TWh of hydrogen currently produced from oil, gas and coal throughout the world.

The Irish Government published its National Hydrogen Strategy in July 2023, outlining plans to develop 2GW of hydrogen production from offshore wind farms in the country by 2030. The UK Government has doubled its low-carbon hydrogen production target from 5GW to 10GW by 2030, with at least half of this coming from green hydrogen.

Source Galileo was founded to accelerate the roll-out of large-scale renewable energy projects as part of the energy transition. It has a pipeline of approximately 10GW of offshore wind and hydrogen projects under development in Ireland, the UK and Norway. The company is also developing onshore battery storage and solar projects.

Lhyfe (EURONEXT: LHYFE) is one of the world’s pioneers in producing green and renewable hydrogen by using water and wind or sun to power electrolysers. The France-based multinational’s first plant at Pays de La Loire has been operating since the second half of 2021, with two more sites inaugurated in Occitanie and Brittany in December 2023. An additional five sites are currently under construction or extension throughout Europe.

Since launching its UK operation in 2022 to support regional decarbonisation, Lhyfe has established offices in Newcastle and Sheffield. Lhyfe aims to achieve a green hydrogen production capacity of 200MW by the end of 2026 and an ambitious goal of 3GW by the end of 2030.

Kevin Lynch, CEO of Source Galileo, said: “We believe the development of a hydrogen economy alongside electricity is critical to the energy transition. Both the UK and Ireland have hydrogen strategies. The UK has committed to deploying 50GW of offshore wind by 2030, and Ireland is expected to develop at least 20GW of offshore wind by 2040, with an initial target of 2GW of hydrogen production from offshore wind by 2030. Our partnership with Lhyfe provides an onshore and offshore platform and a major step forward from which to assist in delivering government hydrogen targets.”

Stirling Habbitts, Director Hydrogen Business Development at Source Galileo, said: “With Lhyfe, we are geared towards decarbonising challenging sectors, particularly industrial processes, through the use of green hydrogen. Hydrogen’s role as an energy carrier will be pivotal in overcoming emerging constraints in current electricity grids, ensuring a supplemental and additional supply of clean energy to industries beyond the electricity grid’s current capabilities.”

Taia Kronborg, Chief Business Officer at Lhyfe, said: “We are pleased to announce this agreement with Source Galileo, which represents an exciting opportunity to drive forward the clean energy transition with large-scale green hydrogen production. At Lhyfe, we are moving at pace to enable decarbonisation in our communities and unleash the extraordinary potential of renewable energy across Ireland and the UK. Green hydrogen is one of the key solutions to reaching net zero, and the good news is it’s available to be deployed today, improving national energy security while turbo-charging local economies.”

MedTech moulding trends to watch

MedTech is a multi-billion-dollar manufacturing sector. Unsurprisingly, industry analysts are always keen to pinpoint the newest transformational medical and life science technologies that are expected to shape future treatment pathways. 

Regional Medical Director of the Global Sumitomo (SHI) Demag team Andrew Sargisson shares his industry insight and global predictions for the medical market, touching upon how these latest trends are influencing investments in medical injection moulding facilities worldwide. 

Thermoplastic and LSR moulding continues to be used extensively to manufacture a huge variety of everyday medical applications. The range is broad and can include implantable components, test tubes, petri dishes, PCR tubes, pipette tips and other labware, as well as medical monitoring devices, drug delivery components and surgical equipment.

In 2023, the global medical injection moulding market size was estimated at USD 22.54 billion. It is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2030. Much of this growth is being driven by advances in self diagnostics, the home healthcare sector, improved healthcare infrastructures in emerging economies, and an aging population, which WHO predicts will double by 2050.

The medical market, particularly diagnostics, was strongly influenced by the Coronavirus pandemic. As anticipated, there has been a natural levelling-off for pandemic-related consumables.

More recently, there is a stronger leaning in the medical market towards larger strategic and more complex projects, such as drug delivery devices and pen style injectors. This is predominantly due to the global growth in diabetes care, where demand for advanced glucose monitoring and insulin delivery devices is propelling innovation. Testament to demand, credible industry reports forecast that the diabetes device market will surpass USD 68.2 billion by 2032, almost triple its 2022 value. 

With regard to machinery, there is a strong move towards “copy & paste” systems and processes in both Europe and North America. The global medical team at Sumitomo (SHI) Demag, led by business development director Anatol Sattel, are also noting more requests for remote system access to historical machine data. This is predominantly to assist with troubleshooting and monitoring validated process settings.

To support these efforts, the company’s R&D team continues to develop an IoT dashboard to facilitate data analysis and visualisation, transfer and storage of know-how, as well as maintenance planning and prediction. Within this assistance system, additional autonomous and interconnected functions are being conceived to provide valuable insight into the machine performance and different production variables.  

The development of process optimisation systems, integrating material and knowledge with simulation tools is probably the most exciting development on the horizon, claims Sargisson. Such systems will enable processors to observe advanced settings and capture deeper processing insights. 

The company’s ultimate vision is an intelligent machine that can independently make predictions about part quality, machine wear and failures and deliver optimisations online. Enabling greater process consistency and allowing for real-time machine maintenance to be adjusted accordingly. 

To support these advances and in order to meet the explicit quality management and validation ISO 13485 standards for medical devices,  Sumitomo (SHI) Demag introduced new machine user parameters, digital quality control and KPI analytics into its IntElect S medical production package. One of these advanced Med-Spec demo cells is now located in Limerick, Ireland. This will enable customers to perform validations, run tool trials and use the facility to provide valuable process optimisation training to technicians.

Also observed during the pandemic, larger scale adoption of home healthcare and smart diagnostic devices, continues to accelerate at pace. 

With significant access to start-up finding, telehealth is the boom-market to watch. It is current exhibiting a CAGR of 19.7% between now and 2030. Online video and audio consultations with physicians and medical consultants are increasingly being used to deliver quality healthcare while simultaneously reducing heavy work and cost burdens. The telehealth segment is split between services and products. Items such as wearable patient monitoring and telecommunication devices accounts for around one third of the market.

For medical moulders already producing vital monitoring devices, including oxygen, weight, glucose and ECG devices, as well as infusion pumps and cannulas etc. and already meeting the exacting healthcare standards, the transition to homecare device production should be relatively seamless.  

High profile acquisitions of diagnostics companies, IPO listings, strategic partnerships, and the rise of virtual care platforms provide further assurance that the diagnostics market is on the cusp of another huge growth curve. This all indicates that there are clearly exciting opportunities ahead for moulders operating in the high tech medical device and diagnostics product development and production space.    

In 2024, Sumitomo (SHI) Demag will host its inaugural productivity roadshow. With four stopovers planned for July in the UK and Ireland, including Limerick, customers will be invited to explore all the latest trends, productivity and profit-enhancing technologies. Including medical. Watch this space!

Alienware redefines gaming experience with its latest gaming laptops, desktops, and peripherals

Dell has unveiled its latest Alienware models with an impressive lineup of new gaming notebooks, monitors, and peripherals designed to cater to a diverse range of gamers. The latest product portfolio includes three cutting-edge gaming notebooks: the redesigned m16 R2, the ultra-premium x16 R2, and the performance juggernaut m18 R2.

We are thrilled to introduce the latest innovations from Alienware lineup that reflect our unwavering commitment to providing competitive gamers with cutting-edge technology. Guided by insights from over 100 esports athletes, these products offer unparalleled responsiveness, comfort, and extended battery life, empowering gamers to achieve new levels of victory in their pursuits.” said Yoon Lee, VP pf Displays, Dell Technologies

Alienware m16 R2 – Performance On-the-Go

The m16 R2, Alienware’s redesigned gaming laptop, strikes a perfect balance between performance, flexibility, and portability. Addressing community feedback, Dell has prioritised creating a powerful notebook that can run demanding games while remaining portable and discreet. The notebook features a 15% smaller overall footprint compared to the previous generation, easily fitting into small backpacks.

 

Alienware x16 R2 – Premium Gaming Experience

Alienware’s most premium gaming laptop, the x16 R2, receives significant upgrades to offer an unparalleled gaming experience. The laptop devotes up to 175W of dedicated graphics power, achieving a total package power of 220W with up-to NVIDIA® GeForce RTX™ 4090 Laptop GPUs. It features the most advanced Cryo-tech cooling solution with Vapor Chamber technology and Element 31 thermal interface.

Alienware Gaming Monitors

The Alienware 32 4K QD-OLED Gaming Monitor (AW3225QF) and Alienware 27 360Hz QD-OLED Gaming Monitor (AW2725DF) redefine gaming visuals with cutting-edge technology.

Dell’s AW3225QF has been recognised as a 2024 CES Innovation Award Honoree, the AW3225QF marries elegance and performance. The 4K curved QD-OLED panel minimises reflection, providing expansive peripheral vision with infinite contrasts, true blacks, and peak luminance up to 1000nits. Boasting a rapid 240Hz native refresh rate, 0.03ms gray-to-gray response time, Dolby Vision® HDR, and VESA DisplayHDR True Black 400, the monitor delivers remarkably realistic visuals.

NVIDIA G-SYNC and VESA AdaptiveSync eliminate screen tears and stutter. HDMI 2.1 FRL ensures 120Hz performance on next-gen consoles at 4K resolution, complemented by eARC compatibility for superior audio experiences.

Alienware 27 360Hz QD-OLED Gaming Monitor (AW2725DF)

Another CES 2024 Innovation Award Honoree AW2725DF is designed for competitive gamers and streamers. Boasting a native 360Hz refresh rate and a swift 0.03ms gray-to-gray response time, this QHD monitor eradicates blur and ghosting while delivering vibrant colors with VESA DisplayHDR True Black 400. Equipped with AMD FreeSync™ Premium Pro and VESA AdaptiveSync, the AW2725DF ensures smooth, artifact-free performance at any framerate. The gamer-centric design includes a fully adjustable ergonomic stand and 360-degree cooling vents, catering to extended gaming sessions.

Alienware Pro Wireless Mouse

Experience next-level precision with the Pro Mouse’s 4KHz wireless and 8KHz wired polling rates—faster response times than the industry standard. Weighing under 60g, it strikes the perfect balance between mobility and stability. The mouse features Magnetic-Force Keyplates for speedy responses, a high-performance sensor with up to 26,000 DPI, and robust construction with a 70 million click rating. Enjoy extended usage with a long-lasting battery, customisable RGB lighting, and eco-friendly materials.

Alienware Pro Wireless Keyboard:

Tailored for competitive gamers, the Pro Keyboard’s compact design offers Alienware Linear Mechanical Switches for precise inputs and a satisfying sound. With an impressive 72-hour battery life and customizable RGB lighting, it’s perfect for gaming marathons. The keyboard’s durable build, made from 7000 series aluminium and double-shot PBT keycaps, ensures stability and fade resistance. Enjoy versatile connectivity with options like 2.4GHz wireless, Bluetooth 5.1, and USB-C wired. Personalise your experience with hot-swappable, pre-lubricated switches.

Alienware Laptops Pricing and Availability

 

Model Release Date Starting Price
Alienware m16 R2 Available in North America on January 11, 2024 $1,649.99 (US) / $2,249.99 (CA)
Alienware x16 R2 Available in North America on January 11, 2024 $1,499.99 (US) / $2,099.99 (CA)
Alienware m18 R2 Available in North America on January 11, 2024 $1,899.99 (US) / $2,599.99 (CA)

 

Alienware Monitors Pricing and Availability

 

Model Release Date Starting Price
Alienware 32 4K QD-OLED Gaming Monitor (AW3225QF)

 

Available in North America on January 11, 2024 $1,199.99 (US) / $1499.99 (CA)
Alienware 27 360Hz QD-OLED Gaming Monitor (AW2725DF)

 

Available in North America on January 11, 2024 $899.99 (US) / $1,199.99 (CA)

 

 

Alienware Peripherals Pricing and Availability

 

Model Release Date Starting Price
Alienware Pro Wireless Keyboard Available in North America on January 11, 2024 $199.99 (US) / $269.99 (CA)
Alienware Pro Wireless Mouse Available in North America on January 11, 2024 $149.99 (US) / $199.99 (CA)

SAMSUNG GALAXY S24, S24 + AND S24 ULTRA: discover the new custom made cases from Noreve

Samsung has unveiled their new models to the general public. Give your new smartphone Noreve protection, which combines elegance, durability and personalization. Noreve is a pioneer in the manufacture of smartphone cases and has the advantage of offering a wide choice of fully customizable cases. Simple and refined, Noreve cases play the card of sobriety and elegance. Made from high-quality materials, they offer a luxurious hand feel and long-lasting durability. Whether you are looking for a case to easily hang different accessories or want an optimal shield, discover a selection of precious cases for Samsung Galaxy S24, S24 + or S24 Ultra which rhymes chic with electronics.

HAUTE COUTURE ACCESSORIES:

5 designs : back cover, flap cover wallet, vertical flap cover, horizontal flap cover, pouch

14 different leather finishes:smooth leather, grained leather, Saffiano leather, special leather, vegan…+ 100 different colors:red, brown, blue, lilac…

+ 10 exclusive customization options:printing of text or photo, engraving, shoulder strap, neck strap…

See more 

Haltia.AI Advocates for #RightToCompute

Haltia.AI, a pioneer in personal AI technology, is spearheading a transformative initiative called the ‘#RightToCompute’. This initiative goes beyond mere access to technology; it boldly proposes that the freedom to use a computer for any purpose is a fundamental human right, akin to the freedoms of thought and expression. Against the backdrop of the past year, as some governments have begun to impose restrictions on who can access rapidly developing AI capabilities, the ‘#RightToCompute’ campaign emerges as a crucial and timely response, challenging these limitations and advocating for unrestricted computational freedom.

Inspired partly by the techno-optimist manifesto of Silicon Valley magnate Marc Andreessen, the ‘#RightToCompute’ is at its core about reshaping the tech landscape to foster an environment where innovation and knowledge are not just privileges, but fundamental rights. It challenges the status quo, seeking to democratize the digital realm and break down barriers imposed by monopolistic practices.

Haltia.AI, driven by its core values of privacy as dignity and global collaboration for human progress, sees the ‘#RightToCompute’ as a crucial step towards a future where technology serves humanity universally, not just a select few. This initiative envisions a world where every individual has the means to harness technology for personal growth and community enrichment.

Why should this matter to everyone? Because the future of technology is about more than just gadgets and apps – it’s about ensuring that the next wave of digital evolution uplifts all of humanity, not just a fraction. The ‘#RightToCompute’ is a clarion call for equal opportunity in the digital age, a chance to redefine our relationship with technology, and a promise of a more inclusive, collaborative, and equitable world.

While Haltia.AI’s involvement in this wider movement stems partly from the desire to streamline product development in a rapidly evolving regulatory landscape, its deeper commitment lies in upholding deontological principles of fairness and access in the digital age. It’s fundamentally about championing ethical standards and ensuring that digital progress equates to societal advancement.

Steve Cobb, Haltia.AI’s Lead AI Ethicist and the primary author behind this initiative, emphasizes the importance of nurturing this movement organically. “Our goal is to create a platform for open discourse, where ideas on digital rights and access can flourish without commercial overtones,” says Cobb.

The campaign focuses on the core idea that computing power, akin to the freedom of speech and thought, is fundamental to human progress. “Just as the printing press revolutionized the dissemination of and access to information, computing power and AI are reshaping our capacity for thought, creativity and innovation,” says Cobb. “Ensuring unhampered access to these essential technologies is vital for individual empowerment and societal advancement.”

The initiative has been shaped into a comprehensive campaign, complete with a dedicated website and a series of articles and discussions. Haltia.AI invites industry leaders, technologists, policymakers, and the public to engage with this movement. The initiative seeks not just to protect the future of AI development but to ensure that these powerful technologies remain tools for individual empowerment and collective progress.