Category: Tech News

HONOR MagicBook Art 14: Unlocking AI-powered Future Productivity Elegantly #IFA2024

Showcasing the Vine-leaf Curves Design and Satin Enamel Spraying Technology, this laptop is a marvel of lightweight engineering, incorporating cutting-edge platform-level AI features alongside robust hardware and software solutions, ensuring unmatched productivity and user experience. Translating the lightweight and slim characteristics synonymous with smartphones to laptops, HONOR is introducing the lightest and slimmest AIPC to the market. The HONOR MagicBook Art 14 showcases the pioneering Topology Lightweight Structure, weighing just approximately 1kg and measuring a slim thickness of 10mm[14]. Boasting an alloy body crafted from magnesium and a keyboard constructed with titanium, this laptop epitomizes a perfect balance of lightweight design and durability.

Integrating an industry-leading Modular Camera Design, the laptop features a detachable magnetic configuration that enhances privacy and adaptability, delivering a wider and immersive visual journey. The HONOR MagicBook Art 14 features a captivating 14.6-inch HONOR FullView Touch Display boasting a crystal-clear 3.1K resolution. With an outstanding 97% screen-to-body ratio, the largest among 14-inch laptops, it guarantees an immersive and enriching viewing experience. Demonstrating HONOR’s commitment to users’ well-being, the display is equipped with the industry’s foremost eye protection technologies, such as 4320 High-frequency PWM Dimming, Dynamic Dimming technology, and E-book Mode, ensuring a comfortable and safe viewing experience.

In collaboration with Microsoft, the HONOR MagicBook Art 14 offers users access to the advanced Copilot features, including Intelligent Email Management, Data insight & visualization, and Real-time Transcription and Summarization, elevating productivity and efficiency. Further enhancing power efficiency, the laptop features AI-driven OS Turbo 3.0, optimizing power consumption by analyzing user behavior and adjusting performance strategies precisely, guaranteeing a powerful yet reliable laptop experience.

Driven by HONOR’s Spatial Audio Technology and AI computing power, the HONOR MagicBook Art 14 redefines audio excellence. This technology combines Spatial Reconstruction and Sound Quality Equalization to create a lifelike audio environment. Coupled with advanced AI algorithms, the Bidirectional-enhanced Microphone Design ensures superior sound capture and noise reduction in any conditions, perfect for scenarios like group meetings and interviews, enabling users to enjoy an elevated communication and collaboration experience.

Powered by the high-performance Intel® Core™ Ultra 7 Processor 155H[18], the HONOR MagicBook Art 14 adopts heterogeneous cores, featuring six performance cores, eight efficient cores, and two low-power efficient cores that can turbo boost the device to 4.8GHz[19], allowing the laptop to handle demanding tasks while delivering excellent battery-saving multitasking performance efficiently.

It showcases a twofold enhancement in GPU performance and a 70% boost in AI performance, making it a reliable choice for users seeking high-performance laptop experiences. Adding to its versatility, the laptop comes with multiple ports including Thunderbolt 4, USB-C, USB-A, HDMI, and a 3.5mm Headphone/Mic jack, enhancing overall convenience and ensuring a seamless user experience. Moreover, housing a Heterogenous Battery Design, the HONOR MagicBook Art 14 Series improves space utilization by 30%[20] while offering a robust 60Wh capacity that extends battery life for users.

HONOR MagicPad2: Perfect Integration of Productivity and Entertainment

The HONOR MagicPad2 stands out with its impressive slim design, boasting an ultra-thin 5.8mm body and weighing just 555g, making it the ideal companion for on-the-go use. It features a 12.3-inch HONOR Eye Comfort Display with a 144Hz screen refresh rate, creating a visually stunning experience with enhanced smoothness and responsiveness across various content. Additionally, holding dual TÜV certifications, the tablet ensures optimal eye care through advanced innovations such as AI Defocus Display, 4320Hz high-frequency PWM dimming, Circadian Night Display, and Dynamic Dimming functionalities.

The HONOR MagicPad 2 excels not only visually but also in its audio experience. The HONOR MagicPad2 is IMAX-Enhanced certified, ensuring a high-quality entertainment experience with stunning picture quality and audio by DTS, immersing users in cinematic audio-visual feasts anytime, anywhere on Disney+. By incorporating HONOR Spatial Audio Technology, the tablet features a widened sound field of 25% compared to its forerunner, enriching the audio experience for all users.

The HONOR MagicPad 2 is powered by the Snapdragon 8s Gen 3 flagship platform, excellently handling multiple tasks such as office work and gaming. The massive 10050mAh battery serves as a powerful backup for work and entertainment, complemented by 66W fast charging technology for rapid charging and efficient power consumption, giving users peace of mind.

The HONOR MagicPad2 runs on the new MagicOS 8.0, which is based on user intent-based recognition and possesses powerful AI capabilities, bringing users an unprecedented intelligent magical experience. The Magic Portal feature can predict interaction needs and recognize intentions in advance, allowing users to generate schedules or more tasks with just a long press and drag. From Voice to Text to Handwriting Beautification and Formula Recognition capabilities, the AI-driven office tools further enhance the HONOR MagicPad 2’s productivity, empowering users to achieve more in their daily endeavors.

 

Starting at £499, the HONOR MagicPad2 comes with two color options: Moonlight White and Black and will be available to buy in the UK from 5th September via HONOR.com. For a limited time, customers in the UK will be able to claim a £50 discount plus an HONOR Magic-Pencil 3, HONOR MagicPad2 Smart Bluetooth Keyboard and HONOR SuperCharge Power Adapter Max 66W worth £186. UK customer will also be able to choose from either 12 or 24 month interest free purchase options.

Check out the HONOR Magic V3

Event video

HONOR Unfolds a Future with Possibilities with the Record-breaking HONOR Magic V3 at #IFA2024

Global technology brand HONOR today announced its groundbreaking AI-enabled hardware capabilities and a collaborative AI privacy protection architecture, showcasing its commitment to innovative empowerment in an AI-driven world, at IFA 2024. The event also saw the debut of HONOR’s latest AI-empowered flagship devices, including the HONOR Magic V3, the world’s slimmest inward foldable smartphone, as well as the sleek and artistic laptop HONOR MagicBook Art 14, and the cutting-edge innovative digital canvas HONOR MagicPad 2, and a stylish health tracker HONOR Watch 5.

“AI is fundamentally reshaping our industry, enriching and creating new experiences that improves creativity and productivity for consumers all around the world, every day,” said George Zhao, CEO of HONOR. “Our role as a smart device provider gives us incredible access to consumers. Combined with our expertise in devices, it informs our AI roadmap, allowing us to create personal, intuitive, and more secure AI experiences that best meet their needs. Through all our new flagship devices, we hope to deliver human-centric AI experiences that consumers will find truly magical.”

During the presentation, HONOR also highlighted its collaboration with Google Cloud. “We’re delighted to deepen our collaboration with HONOR,” said Matt Waldbusser, Managing Director of Global Solutions and Consumer AI of Google Cloud. “By incorporating Google’s AI models and Cloud technology, HONOR is giving Magic V3 users the ability to experience exciting new possibilities with AI in their daily lives.”

Bond Zhang, HONOR’s UK Managing Director, added: “The Magic V3 is a game changer, and we are delighted that, for the first time in the UK, it will be available from all major operators in addition to our retail partners. Customer demand for foldable devices continues to grow so we are thrilled to bring true innovation to the UK with its industry leading thinness, weight and durability.

HONOR Magic V3: The World’s Thinnest Foldable with Robust Performance

Continuing to push the boundaries of foldable devices, HONOR introduced the all-new HONOR Magic V3, the world’s thinnest inward foldable phone with enhanced durability, battery, display and AI experience, to global consumers.

With a sleek folded thickness of 9.2mm and featherlight body weighing just 226g, the HONOR Magic V3 rivals the slimness and weight of a flagship bar phone, ensuring utmost portability for users. This feat is accomplished through the meticulous application of 19 innovative materials and 114 microstructures, propelling foldable devices into a new era of precision and slimness. Featuring a dome-shaped octagonal camera module, the HONOR Magic V3 seamlessly combines the architectural beauty of dome structures with technological innovations. This camera module showcases a diamond cut, adding an element of elegance and sleekness to the device’s overall appearance.

Adding to its durability, the HONOR Magic V3 incorporates a Special Fiber into its body material, enhancing impact resistance by 40 times compared to other flagship bar phones while reducing the back cover’s thickness by over 30%. Moreover, featuring the proprietary HONOR Super Steel Hinge, the device can withstand up to 500,000 folding cycles and has attained the prestigious SGS Durability Certification. Fortified with the HONOR Super Armored Inner Screen and HONOR Anti-scratch NanoCrystal Shield, the HONOR Magic V3 is crafted to endure the rigors of daily use.

Equipped with a 6.43-inch external display and a 7.92-inch internal foldable screen, the HONOR Magic V3 delivers an immersive dual-use experience, offering an enjoyable visual journey to users. Dedicated to prioritizing user well-being and comfort, this device incorporates a range of innovative eye-comfort features, such as the world’s first AI Defocus Display technology[8], 4320Hz Risk-free PWM Dimming[9], Dynamic Dimming, Circadian Night Display and Natural Tone Display.

In addition, the HONOR Magic V3 is packed with an advanced 5150mAh Third-generation Silicon-carbon Battery, supported by the lightning-fast 66W. Wired and 50W Wireless HONOR SuperCharge, ensuring users an uninterrupted and stress-free mobile experience. Featuring the innovative HONOR Falcon Camera System which encompasses a 50MP Periscope Telephoto Camera, a 50MP Main Camera, and a 40MP Ultra-wide Camera, the device promises unparalleled imaging quality and versatility for users seeking stunning smartphone photography.

HONOR Magic V3 offers a host of intelligent features. These include Magic Portal on Foldable, along with on-device AI enabled photography features like HONOR AI Motion Sensing for Lightning-fast shots, and the HONOR AI Portrait Engine for portrait enhancement. Collaborating with Google Cloud, HONOR enriches a range of productivity features supported by Google’s AI models and Cloud technologies to empower users to improve overall efficiency, including HONOR AI Eraser, Face to Face Translation, and Translation tools in HONOR Notes. These deliver on HONOR’s promise of a new era of AI-enabled versatility and productivity, catering to the evolving demands of business and professional users.

Colour and Pricing 

Inspired by the wonders of natural landscape, the HONOR Magic V3 is available three stunning colorways: Reddish Brown, Green and Black, starting at £1,699 in the UK and will be available from September the 5th via honor.com/uk, O2, Three, Amazon, Argos and Very.

The HONOR Magic V3 will also be available from both EE and Vodafone, with availability due to be announced in the coming weeks.

For a limited time only, UK customers purchasing through one of HONOR’s retail partners will be able to claim Bang & Olufsen Beoplay HX headphones worth £549 with their purchase of HONOR Magic V3.

Customers who purchase HONOR Magic V3 from honor.com/uk, will not only be able to take advantage of a 24 month interest free offer, but for a limited time will be able to claim a £300 Discount Code plus a HONOR Magic-Pen, HONOR SuperCharge Power Adapter Max 66W and 6 Months Screen Protection worth £214.

Video from event

 

https://youtu.be/xqzS9zWJWxE

Tech Industry Alliance Launches Strategic Event in Partnership with AIB to Support Startups and Scale-Ups in the South West

Tech Industry Alliance, the leading organisation dedicated to fostering innovation and growth in Ireland’s technology sector, is thrilled to announce the launch of a strategic event aimed at supporting startups and scale-ups. In collaboration with AIB and sponsored by the National Software Centre (NSC), this event will provide critical insights into securing bank finance, as well as funding from angel investors and venture capitalists.

The event is scheduled to take place on the evening of September 24th, 2024, at the AIB offices located at 66, South Mall, Cork. This exclusive gathering is set to bring together entrepreneurs, investors, and industry experts, creating a dynamic environment for networking, knowledge sharing, and strategic growth discussions.

 

Event Highlights:

  • Comprehensive Financial Guidance: Industry experts from AIB will present key information on navigating bank finance options, providing startups and scale-ups with the tools they need to secure the financial backing required for their growth journeys.
  • Insights from Leading Investors: Attendees will gain access to invaluable perspectives from seasoned angel investors and venture capitalists, who will share their criteria for investment and tips on how to attract and secure funding.
  • Networking Opportunities: The event will offer ample opportunities for entrepreneurs to connect with potential investors, industry peers, and mentors, fostering relationships that could prove instrumental in their business growth.
  • Panel Discussion, Case Study and Q&A: Engaging panel discussion & case study featuring successful entrepreneurs and financial experts will address common challenges faced by startups and provide actionable strategies to overcome them.

“We are delighted to partner with AIB to deliver this crucial event that will empower startups and scale-ups with the knowledge and connections they need to thrive,” said Donagh Kiernan, Vice Chair Tech Industry Alliance and CEO Tenego.

“Access to finance is essential for early-stage and high-growth companies. This event is designed to provide valuable insights into the process and create an open environment for investors and high-growth companies to connect.” Denis Ryan, Technology Sector Specialist AIB

 

Registration Details: The event is open to all startups, scale-ups, and entrepreneurs interested in scaling their businesses. Spaces are limited, so early registration is encouraged. For more information and to register, please visit: https://techindustryalliance.ie/event/register-now-funding-for-growth/

TEKenable Creates 20 New Jobs in TEKaviation

Irish digital services company TEKenable is creating 20 new jobs in its Aviation Division with the launch of its specialist system for aviation lessors –  TEKaviation.   The customised application is designed to enhance its existing offerings in the aviation leasing space.

The new jobs will be created over the next four years and will include sales, development, support, marketing and management roles.

TEKaviation is a specialist system for aviation lessors. It enables aviation lessors to transform their business by moving off legacy systems that stunt growth and competitiveness. The solution has been designed by experts from the leasing industry and enables users to speak the language of lessors, whether that’s transaction bibles, deal tombstones, net spread or quiet enjoyment.

“TEKaviation is the start of a business transformation specifically for aircraft lessors which will streamline the decision-making process across origination, contracts and finance, explains Padraig McCarthy, Group Commercial Officer at TEKenable.  “It’s human led, AI assisted decision-making and will evolve with business needs.”

The scalable platform seamlessly integrates with existing systems. The contracts module ensures leasing agreements are organised, accurate, and compliant with automated compliance checks and real-time updates, minimising errors and legal risks. The finance module meets global financial demands, offering statutory and management reporting for complex structures and detailed financial data down to the MSN level. It includes accounts payable, accounts receivable, cash management, fixed assets, and general ledger modules. Deal management is streamlined with TEKaviation’s deal and CRM manager, which automates tasks, enhances collaboration, and improves efficiency throughout all deal phases. It also integrates seamlessly with other modules and Microsoft Office products.

“TEKaviation allows users to gain clear visibility into their lessee’s obligations, enabling proactive management and smarter decision-making throughout each lease’s lifecycle.” concludes Padraig.

Dreame Technology Launches in the UK with X40 Ultra Complete

Dreame Technology, a pioneer of innovative household appliances, has announced the UK launch of its flagship robot vacuum and mop, the X40 Ultra Complete.

Equipped with Dreame’s latest core technologies, the X40 Ultra Complete offers users exceptional cleaning efficiency in even the toughest spaces around the home.

Improved Edge Cleaning and 12,000Pa Vormax Suction

The Dreame X40 Ultra Complete features an extendable side brush, which moves in sync with the mop and main brush, efficiently separating wet and dry cleaning. The extended side brush can also reach into tight spaces like corners and around furniture legs, effortlessly sweeping debris for a cleaner and fresher feeling home.

The X40 Ultra can also remove dirt from under low furniture and in hard-to-reach corners, as deep as 4cm, with Dreame’s MopExtend™ RoboSwing Technology.

Additionally, the robot vacuum has 12,000Pa Vormax™ Suction, swiftly lifting debris like pet hair and dirt with fewer passes on hard floors and carpets. Available with an anti-tangle TriCut brush, the X40 Ultra Complete prevents clogs, making the user’s cleaning routine easier and more efficient.

Intuitive Design with Precise Navigation and Object Detection

The versatility of the X40 Ultra Complete shines through with its ability to auto-lift mops to 10.5mm and protect carpets from moisture. Users can also eliminate wet-dry mess crossover while mopping, with the help of Dreame’s lift-capable side brush and main brush.

The X40 Ultra Complete detects dirt and adjusts its cleaning method accordingly, from intensive dust mopping to removing tough stains. Its colour sensor accurately measures the dirtiness of the water, ensuring mop rewashing for effective stain removal and enhanced freshness. Users can also tailor their mopping preferences with 32 moisture levels in the Dreamehome App for a personalised experience.

With interactive 360-degree space perception, the X40 Ultra Complete quickly creates detailed 4-level maps, easily covering expansive areas and planning efficient cleaning routes. Using smart recognition and 3D structured light, it can intelligently identify and avoid over 120 types of objects, including shoes or cables. Additionally, its built-in LED enables smooth movements in dim spaces and dark rooms, making it easy to navigate around obstacles in its path.

Hands-Free Cleaning

The Dreame X40 Ultra Complete has an automated cleaning station, which includes an auto washboard cleaning system to reduce stains and remove any odours on the mop pads. The mops are washed in 70°C water, before being dried with hot air.

Users will benefit from quieter auto-emptying with a spacious 300ml dust box and a 3.2L dust bag which lasts for up to 75 days. The X40 Ultra Complete also keeps mops constantly wet with automatic water and solution refilling, reducing the need for frequent solution changes and ensuring uninterrupted vacuum maintenance.

The X40 Ultra Complete features:

  • An extendable and liftable side brush

  • A hands-free base station

  • MopExtend™ RoboSwing Technology

  • 12,000Pa Vormax™ Suction

  • OmniDirt Detection Technology

  • A removable mop for carpet cleaning

  • Precision mopping strategy

Pricing and Availability

The X40 Ultra Complete is priced at £1,299 and is available on Dreame’s new UK online store.

See some other vacuum reviews 

Treemetrics and Qarlbo Biodiversity form strategic partnership to enhance biodiversity monitoring and the issuing of biodiversity credits

Treemetrics, a global pioneer in forestry technology and Qarlbo Biodiversity, a Swedish-based international leader in biodiversity credit methodologies, have established a strategic partnership. Together they are now developing a software solution for monitoring, reporting, and verifying biodiversity in forest landscapes, crucial for issuing biodiversity credits by confirming biodiversity changes.

Amidst the ongoing global biodiversity crisis and a critical shortfall in biodiversity finance, we are taking action by developing an innovative new tool. The solution will combine Treemetrics‘ expertise in forest management and remote sensing technology and Qarlbo Biodiversity’s methodology. The partners are developing a dynamic management system that integrates the latest technological advances in mobile apps, remote sensing, data mining, and satellite communications, specifically designed for forestry.

Enda Keane, CEO of Treemetrics said, “Our partnership with Qarlbo Biodiversity signifies a leap in applying the latest in forest management, ecology, and remote sensing to practical forestry applications.”

Aleksandra Holmlund, CEO of Qarlbo Biodiversity said “Our mission is to rejuvenate our planet’s biodiversity. We’re focused on regenerating biodiversity across forest landscapes to sustainably manage and restore these critical ecosystems for future generations.”

“We believe that integrating this methodology with Treemetrics’ technology will encourage other forest managers to pursue nature-positive practices,” Holmlund added.

Qarlbo Biodiversity has developed a biodiversity credit methodology that enables sustainable wood production and positive biodiversity outcomes. By investing in and actively restoring biodiversity in production forest landscapes, Qarlbo Biodiversity creates real, measurable and verified biodiversity impact.

The partnership underscores a mutual commitment to environmental sustainability, aiming to set new standards in environmental stewardship and inspire nature-positive practices in forest management globally.

Treemetrics, operating in over 40 countries, has transformed forest management with solutions that provide comprehensive data analysis and management tools.

Qarlbo Biodiversity is wholly owned by Qarlbo AB, a family-owned global investment company based in Sweden. Committed to creating sustainable impact, Qarlbo AB engages in future-oriented businesses, providing industry expertise, access to an international network, and capital.

Zens launches the Quattro Charger Pro 4

Zens, the leading Dutch wireless charging brand, announces the launch of the Quattro Charger Pro 4. This innovative charger is designed to charge four devices simultaneously, providing a seamless and clutter-free magnetic Qi2 charging experience for modern households. The Quattro Charger Pro 4 ensures everyone can charge their devices while encouraging real conversations.

In a world where people are increasingly attached to their phones and other devices, it is important to occasionally set these gadgets aside and engage with family or friends without the distraction of notifications. The Quattro Charger Pro 4 offers added convenience at home. By centralizing the charging of four devices, it eliminates cable clutter and minimizes discussions about limited charging spots. While charging simultaneously at maximum power, users have the opportunity to connect and spend time with each other.

“Our goal was to design a dedicated charging spot that would simplify and enhance the daily lives of households,” says Johan Plasmans, CEO of Zens. “The Quattro Charger Pro 4 is created with the entire family in mind. It provides a great user experience, empowers families to stay connected, fully charged, and gives them the freedom to enjoy time together.”

Key features of the Quattro Charger Pro 4:
€179,99 / $199,99 | colors: black and white/silver | available for pre-order

  • 4x Qi2 wireless charging: equipped with the latest technology to ensure rapid and efficient charging up to 15W for all devices.
  • Simultaneous charging: charge up to four devices at once, with each phone reaching up to 35% charge in just 30 minutes.
  • Clutter-free design: eliminate cable clutter with a sleek and organized charging solution.
  • Sustainable material: built out of recycled aluminum.
  • Universal compatibility: compatible with Qi and Qi2 certified devices including iPhone 12 and up and future products that adopt Qi2.
The Quattro Charger Pro 4 is now available for pre-order at zens.tech.
See some charger product reviews

TCS to Fashion New Partner Landscape for Primark to Transform and Grow its Operations

(TCS), a global leader in IT services, consulting, and business solutions, has extended its partnership with Primark, a leading international fashion retailer across 17 countries in Europe and the US. Over the next five years, TCS will help transform Primark’s technology operations to support the retailer’s ambitious plans for global growth.

TCS has been working with Primark since 2016, establishing itself as a trusted partner to the retailer. As well as driving business-critical integration programmes and stabilising core platforms for the retailer, TCS has also improved cybersecurity capabilities, improving stability and reliability of processes and systems.

As part of this expanded partnership, TCS will help transform Primark’s technology operating environment to make it more resilient, reliable, and efficient. By supporting Primark’s transformation journey, TCS will help reduce time-to-market for the retailer, aligning with its strategies for future growth. TCS will help Primark adopt a more agile and product-based operating model by enabling automation through intelligent automation and DevOps technologies. This new operating model will integrate and optimise application development, testing and maintenance processes.

Andrew Brothers, Chief Information Officer, Primark, said, “To help support our ambitious growth plans we’re expanding our partnership with TCS to build a robust, resilient, and reliable IT operating environment to become a more efficient, technology-led global organization with the agility to quickly adapt to changing demands and requirements in a fast-paced industry. Working with TCS will provide us with the ongoing operational stability and accountability needed to support our business to scale. This will allow us to respond to market trends and customer preferences in a timely manner, ensuring that we continue to deliver quality products at the best value for our customers.”

Primark’s new operating model will also be aligned to business functions and driven by their priorities, providing Primark with a comprehensive, real-time view of its technology, business systems and processes to enhance overall performance and enable the agile ecosystem required to support the organisation’s rapid growth plans.

Shekar Krishnan, Vice President & Head of Retail – UK and Europe, TCS, said, “The fashion industry is continually modernising its entire value chain—from conceptualisation, to design, to production and retailing – with innovation-led initiatives to achieve environmental, social, and governance goals. We’re thrilled to support Primark’s mission to offer affordable fashion for everyone and its global vision for growth.” 

TCS works with 200 of the region’s best-known and most-loved businesses, including British Airways, Virgin Atlantic, Sainsbury’s, Nationwide, M&S, Asda and Boots. With its deep industry expertise and an employee strength of 23,000 people in the UK and Ireland, TCS holds a leadership position in software and IT services in the UK and Ireland market. Operating in Ireland since 2001, TCS services over 28 global and local clients from its Dublin headquarters and Global Delivery Centre based in Letterkenny, Co. Donegal.

Incase to Re-Launch Microsoft PC Accessory Portfolio Worldwide in Q4 2024

 Incase, a leading global design-driven carry and protection brand, announced it will re-launch products from the Microsoft accessories portfolio in Q4 2024. Onward Brands, the parent company of Incase, has licensed rights and associated intellectual property from the Microsoft accessories portfolio. The deal includes manufacturing components of well-known Microsoft accessories, ensuring that the products stay true to the favorites that consumers enjoy and trust.
The strategic partnership allows Incase to leverage Microsoft’s world-class product design and proven technology. Under the terms of the agreement, Incase will manufacture and distribute a broad suite of Microsoft accessory products including Keyboards, Mice, Webcams, Headsets and Speakers.
Best-selling products such as the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam will be marketed under the Incase brand as “Designed by Microsoft.” In addition to these existing products, Incase will debut a new ergonomic keyboard under the “Designed by Microsoft” designation.
“We are thrilled to license design and technology from the Microsoft accessory portfolio and to strategically expand our lineup of consumer tech solutions to include PC accessories,” said Marshall Clark, Onward General Manager, Productivity Business Unit. “Consumers can anticipate their favorite products back on shelves in 2024 under the Incase brand as we transition the portfolio.”
Onward Brands CEO Charlie Tebele added, “We look forward to building on the more than 30 years of outstanding product development that the Microsoft accessories business was well known for. With this product expansion, Onward will offer consumers the most comprehensive selection of accessories across our trusted brands.”
Brett Ostrum, CVP Microsoft Devices, commented, “Microsoft is excited to partner with Incase to bring Microsoft-designed PC accessories that our customers love to market.”
Incase products are available worldwide and at retailers including Amazon, and others, and online at www.incase.com. For additional information on Onward Brands, please visit www.onwardbrands.com.