Category: Tech News

Dreame Technology Launches in the UK with X40 Ultra Complete

Dreame Technology, a pioneer of innovative household appliances, has announced the UK launch of its flagship robot vacuum and mop, the X40 Ultra Complete.

Equipped with Dreame’s latest core technologies, the X40 Ultra Complete offers users exceptional cleaning efficiency in even the toughest spaces around the home.

Improved Edge Cleaning and 12,000Pa Vormax Suction

The Dreame X40 Ultra Complete features an extendable side brush, which moves in sync with the mop and main brush, efficiently separating wet and dry cleaning. The extended side brush can also reach into tight spaces like corners and around furniture legs, effortlessly sweeping debris for a cleaner and fresher feeling home.

The X40 Ultra can also remove dirt from under low furniture and in hard-to-reach corners, as deep as 4cm, with Dreame’s MopExtend™ RoboSwing Technology.

Additionally, the robot vacuum has 12,000Pa Vormax™ Suction, swiftly lifting debris like pet hair and dirt with fewer passes on hard floors and carpets. Available with an anti-tangle TriCut brush, the X40 Ultra Complete prevents clogs, making the user’s cleaning routine easier and more efficient.

Intuitive Design with Precise Navigation and Object Detection

The versatility of the X40 Ultra Complete shines through with its ability to auto-lift mops to 10.5mm and protect carpets from moisture. Users can also eliminate wet-dry mess crossover while mopping, with the help of Dreame’s lift-capable side brush and main brush.

The X40 Ultra Complete detects dirt and adjusts its cleaning method accordingly, from intensive dust mopping to removing tough stains. Its colour sensor accurately measures the dirtiness of the water, ensuring mop rewashing for effective stain removal and enhanced freshness. Users can also tailor their mopping preferences with 32 moisture levels in the Dreamehome App for a personalised experience.

With interactive 360-degree space perception, the X40 Ultra Complete quickly creates detailed 4-level maps, easily covering expansive areas and planning efficient cleaning routes. Using smart recognition and 3D structured light, it can intelligently identify and avoid over 120 types of objects, including shoes or cables. Additionally, its built-in LED enables smooth movements in dim spaces and dark rooms, making it easy to navigate around obstacles in its path.

Hands-Free Cleaning

The Dreame X40 Ultra Complete has an automated cleaning station, which includes an auto washboard cleaning system to reduce stains and remove any odours on the mop pads. The mops are washed in 70°C water, before being dried with hot air.

Users will benefit from quieter auto-emptying with a spacious 300ml dust box and a 3.2L dust bag which lasts for up to 75 days. The X40 Ultra Complete also keeps mops constantly wet with automatic water and solution refilling, reducing the need for frequent solution changes and ensuring uninterrupted vacuum maintenance.

The X40 Ultra Complete features:

  • An extendable and liftable side brush

  • A hands-free base station

  • MopExtend™ RoboSwing Technology

  • 12,000Pa Vormax™ Suction

  • OmniDirt Detection Technology

  • A removable mop for carpet cleaning

  • Precision mopping strategy

Pricing and Availability

The X40 Ultra Complete is priced at £1,299 and is available on Dreame’s new UK online store.

See some other vacuum reviews 

Treemetrics and Qarlbo Biodiversity form strategic partnership to enhance biodiversity monitoring and the issuing of biodiversity credits

Treemetrics, a global pioneer in forestry technology and Qarlbo Biodiversity, a Swedish-based international leader in biodiversity credit methodologies, have established a strategic partnership. Together they are now developing a software solution for monitoring, reporting, and verifying biodiversity in forest landscapes, crucial for issuing biodiversity credits by confirming biodiversity changes.

Amidst the ongoing global biodiversity crisis and a critical shortfall in biodiversity finance, we are taking action by developing an innovative new tool. The solution will combine Treemetrics‘ expertise in forest management and remote sensing technology and Qarlbo Biodiversity’s methodology. The partners are developing a dynamic management system that integrates the latest technological advances in mobile apps, remote sensing, data mining, and satellite communications, specifically designed for forestry.

Enda Keane, CEO of Treemetrics said, “Our partnership with Qarlbo Biodiversity signifies a leap in applying the latest in forest management, ecology, and remote sensing to practical forestry applications.”

Aleksandra Holmlund, CEO of Qarlbo Biodiversity said “Our mission is to rejuvenate our planet’s biodiversity. We’re focused on regenerating biodiversity across forest landscapes to sustainably manage and restore these critical ecosystems for future generations.”

“We believe that integrating this methodology with Treemetrics’ technology will encourage other forest managers to pursue nature-positive practices,” Holmlund added.

Qarlbo Biodiversity has developed a biodiversity credit methodology that enables sustainable wood production and positive biodiversity outcomes. By investing in and actively restoring biodiversity in production forest landscapes, Qarlbo Biodiversity creates real, measurable and verified biodiversity impact.

The partnership underscores a mutual commitment to environmental sustainability, aiming to set new standards in environmental stewardship and inspire nature-positive practices in forest management globally.

Treemetrics, operating in over 40 countries, has transformed forest management with solutions that provide comprehensive data analysis and management tools.

Qarlbo Biodiversity is wholly owned by Qarlbo AB, a family-owned global investment company based in Sweden. Committed to creating sustainable impact, Qarlbo AB engages in future-oriented businesses, providing industry expertise, access to an international network, and capital.

Zens launches the Quattro Charger Pro 4

Zens, the leading Dutch wireless charging brand, announces the launch of the Quattro Charger Pro 4. This innovative charger is designed to charge four devices simultaneously, providing a seamless and clutter-free magnetic Qi2 charging experience for modern households. The Quattro Charger Pro 4 ensures everyone can charge their devices while encouraging real conversations.

In a world where people are increasingly attached to their phones and other devices, it is important to occasionally set these gadgets aside and engage with family or friends without the distraction of notifications. The Quattro Charger Pro 4 offers added convenience at home. By centralizing the charging of four devices, it eliminates cable clutter and minimizes discussions about limited charging spots. While charging simultaneously at maximum power, users have the opportunity to connect and spend time with each other.

“Our goal was to design a dedicated charging spot that would simplify and enhance the daily lives of households,” says Johan Plasmans, CEO of Zens. “The Quattro Charger Pro 4 is created with the entire family in mind. It provides a great user experience, empowers families to stay connected, fully charged, and gives them the freedom to enjoy time together.”

Key features of the Quattro Charger Pro 4:
€179,99 / $199,99 | colors: black and white/silver | available for pre-order

  • 4x Qi2 wireless charging: equipped with the latest technology to ensure rapid and efficient charging up to 15W for all devices.
  • Simultaneous charging: charge up to four devices at once, with each phone reaching up to 35% charge in just 30 minutes.
  • Clutter-free design: eliminate cable clutter with a sleek and organized charging solution.
  • Sustainable material: built out of recycled aluminum.
  • Universal compatibility: compatible with Qi and Qi2 certified devices including iPhone 12 and up and future products that adopt Qi2.
The Quattro Charger Pro 4 is now available for pre-order at zens.tech.
See some charger product reviews

TCS to Fashion New Partner Landscape for Primark to Transform and Grow its Operations

(TCS), a global leader in IT services, consulting, and business solutions, has extended its partnership with Primark, a leading international fashion retailer across 17 countries in Europe and the US. Over the next five years, TCS will help transform Primark’s technology operations to support the retailer’s ambitious plans for global growth.

TCS has been working with Primark since 2016, establishing itself as a trusted partner to the retailer. As well as driving business-critical integration programmes and stabilising core platforms for the retailer, TCS has also improved cybersecurity capabilities, improving stability and reliability of processes and systems.

As part of this expanded partnership, TCS will help transform Primark’s technology operating environment to make it more resilient, reliable, and efficient. By supporting Primark’s transformation journey, TCS will help reduce time-to-market for the retailer, aligning with its strategies for future growth. TCS will help Primark adopt a more agile and product-based operating model by enabling automation through intelligent automation and DevOps technologies. This new operating model will integrate and optimise application development, testing and maintenance processes.

Andrew Brothers, Chief Information Officer, Primark, said, “To help support our ambitious growth plans we’re expanding our partnership with TCS to build a robust, resilient, and reliable IT operating environment to become a more efficient, technology-led global organization with the agility to quickly adapt to changing demands and requirements in a fast-paced industry. Working with TCS will provide us with the ongoing operational stability and accountability needed to support our business to scale. This will allow us to respond to market trends and customer preferences in a timely manner, ensuring that we continue to deliver quality products at the best value for our customers.”

Primark’s new operating model will also be aligned to business functions and driven by their priorities, providing Primark with a comprehensive, real-time view of its technology, business systems and processes to enhance overall performance and enable the agile ecosystem required to support the organisation’s rapid growth plans.

Shekar Krishnan, Vice President & Head of Retail – UK and Europe, TCS, said, “The fashion industry is continually modernising its entire value chain—from conceptualisation, to design, to production and retailing – with innovation-led initiatives to achieve environmental, social, and governance goals. We’re thrilled to support Primark’s mission to offer affordable fashion for everyone and its global vision for growth.” 

TCS works with 200 of the region’s best-known and most-loved businesses, including British Airways, Virgin Atlantic, Sainsbury’s, Nationwide, M&S, Asda and Boots. With its deep industry expertise and an employee strength of 23,000 people in the UK and Ireland, TCS holds a leadership position in software and IT services in the UK and Ireland market. Operating in Ireland since 2001, TCS services over 28 global and local clients from its Dublin headquarters and Global Delivery Centre based in Letterkenny, Co. Donegal.

Incase to Re-Launch Microsoft PC Accessory Portfolio Worldwide in Q4 2024

 Incase, a leading global design-driven carry and protection brand, announced it will re-launch products from the Microsoft accessories portfolio in Q4 2024. Onward Brands, the parent company of Incase, has licensed rights and associated intellectual property from the Microsoft accessories portfolio. The deal includes manufacturing components of well-known Microsoft accessories, ensuring that the products stay true to the favorites that consumers enjoy and trust.
The strategic partnership allows Incase to leverage Microsoft’s world-class product design and proven technology. Under the terms of the agreement, Incase will manufacture and distribute a broad suite of Microsoft accessory products including Keyboards, Mice, Webcams, Headsets and Speakers.
Best-selling products such as the Sculpt Ergonomic Keyboard, Modern Mobile Mouse, Wireless Desktop 850, and Modern Webcam will be marketed under the Incase brand as “Designed by Microsoft.” In addition to these existing products, Incase will debut a new ergonomic keyboard under the “Designed by Microsoft” designation.
“We are thrilled to license design and technology from the Microsoft accessory portfolio and to strategically expand our lineup of consumer tech solutions to include PC accessories,” said Marshall Clark, Onward General Manager, Productivity Business Unit. “Consumers can anticipate their favorite products back on shelves in 2024 under the Incase brand as we transition the portfolio.”
Onward Brands CEO Charlie Tebele added, “We look forward to building on the more than 30 years of outstanding product development that the Microsoft accessories business was well known for. With this product expansion, Onward will offer consumers the most comprehensive selection of accessories across our trusted brands.”
Brett Ostrum, CVP Microsoft Devices, commented, “Microsoft is excited to partner with Incase to bring Microsoft-designed PC accessories that our customers love to market.”
Incase products are available worldwide and at retailers including Amazon, and others, and online at www.incase.com. For additional information on Onward Brands, please visit www.onwardbrands.com.

Boom Launch New ‘Box Of Tricks’ To Simply Conferencing Connectivity

Conferencing manufacturer Boom Collaboration has developed a powerful new multi-connectivity hub designed to create better meetings, simply.

The Boom ZYGO offers one cable connection, multiple 4K screen and camera connectivity plus the ability to charge individual devices.

The compact docking station has been developed to address growing demand for BYOD (Bring Your Own Device) and plug-and-play conferencing trends, as well as in-room PC deployments.

Boom Co-Founder, Fredrik Hörnkvist, is hailing the ZYGO as the ultimate connectivity hub, from simple to more sophisticated room installations.

Excellence

It combines ease of use with triple 4K display connections plus legacy options. It’s platform agnostic, helps cut cable clutter and boasts extensive device capacity of 2x USB-C 10G ports and 4x USB-A 5G ports. A 1GbE LAN port ensures fast internet connection.

“Our whole ethos is around creating better meetings simply and the ZYGO is another important step forward in what is a continuing pursuit of excellence,” he added.

“It’s the ultimate hub for seamless meeting connectivity and in many ways the missing link for simple and streamlined conferencing deployments, with a wealth of connectivity. Furthermore the ZYGO gives the user complete control rather than being locked into a specific system with a narrow set of options.”

Instant

The ZYGO comes with a mounting kit and ensures wherever people are working they have quick and instant access to high performance collaboration. 

That’s the view of fellow founder Holli Hulett who emphasised: “Gone are the days of a big clunky piece of conferencing hardware sat gathering dust in the corner of a boardroom because no one knew how to use it.

“The market is definitely maturing now with some organisations having to replace their previous equipment bought during the mad rush of Covid. USB connectivity is the way forward for many and is becoming widespread across our product portfolio.

“We like to bring something different to the table and are ideally suited to help customers capitalise on the latest market trends. Easy connectivity and high performance hardware helps create better meetings, simply.”

See our boom collaboration reviews

Dublin Portal expands to include 2 cities in Poland and Lithuania

Dublin City Council is delighted to announce that 2 extra cities have been added to the Portal.

So now as well as connecting with New York, people on North Earl St will be able to see Vilnius in Lithuania and Lublin in Poland.

The livestreams will rotate every 180 seconds, beginning from today and forming a global network.

“The Portal in Dublin has attracted over 340,000 visitors since its launch in May and has brought a new lease of life to North Earl Street,” said the Lord Mayor of Dublin, James Geoghegan. “We are delighted to see the network of cities expand to Vilnius and Lublin and look forward to seeing more people enjoy the Portals experience.”

The Vilnius Portal is positioned adjacent to the city’s central station, and the Lublin Portal is located on the central city square, Litewski Square. “We are delighted today to welcome Dublin and New York – the next cities to join this unique project. We are excited that our Portal is growing in reach and popularity, opening up unlimited opportunities for communication and collaboration on an international scale. Thanks to the installation, we can now peek into New York’s Manhattan and Dublin’s city centre, share culture, experiences and initiate new projects together” said Beata Stepaniuk-Kuśmierzak, Deputy Mayor of the City of Lublin for Culture, Sport and Participation.

Having been at the centre of global media attention, Portals have emerged as iconic landmarks, generating billions of online impressions and attracting an average of 25,000 weekly visitors onsite in Dublin. On the Flatiron South Plaza in New York City, foot traffic surged by 47% over the 2023 monthly average.

Previously connected in pairs (NYC to Dublin, and Vilnius to Lublin) the sculptures have fostered diverse interactions across the cities, including vibrant dance competitions, cultural performances and successful marriage proposals. This next chapter of the Portals journey realizes the original mission of the project by evolving from two-city connections to a first-of-its-kind, global artwork that invites people from multiple countries to meet in a spirit of unity.

“We can discover how similar we all are through the use of portals, which connect us to a shared network that brings people from different places and cultures closer together. I hope that this idea, which originated in Lithuania, will continue to grow and connect the entire world, allowing people to better understand each other.” said Aušrinė Armonaitė, Minister of the Economy and Innovation of Lithuania

“We are thrilled to finally connect all four Portal sculptures together,” said Benediktas Gylys, founder and artist of portals.org. “The Portals mission is about building multiple Portals, which together form a global entity – a bridge to a united planet that invites people of distant cultures to meet above borders, differences and narratives. It took us eight years to arrive at this special day and we are grateful for the consistent support from our partners in Dublin, New York City, Vilnius, and Lublin. The current four Portals form the foundation of a network that will expand later this year, bringing Portals to even more countries around planet Earth.” 

Visitors to the Portals will be able to meet each other in real time across four different time zones and engage in this global artwork. The network rotation is active daily from 1pm to 8pm in Dublin/ 8am to 3pm in NYC/ 2pm to 9pm in Lublin / 3pm to 10pm in Vilnius. More Portal locations are being added to the network later this year.

Ireland’s Digital Readiness Monitor Launched

.ie, the trusted national registry for over 330,000 domain names, has launched Ireland’s Digital Readiness Monitor, which analyses the level of digital sophistication of websites in Ireland, and has revealed that 36% of websites in Ireland have a low or very low level of sophistication.

Ireland’s Digital Readiness Monitor which includes websites using the .ie domain, as well as those using .com, .co.uk or any other extension, presents a comprehensive picture of Ireland’s digital readiness with research conducted by .ie in partnership with the Irish Institute of Digital Business, DCU and the JE Cairnes School of Business and Economics at University of Galway.

The Digital Readiness Monitor introduces a new national measure of digital readiness – the Web Technology Intensity Score (WTIS). The WTIS is comprised of eleven indicators that measure the digital readiness of organisations in Ireland including basic website; website with sophisticated functionality; websites with evidence of basic analytics, sophisticated analytics, social media integration, mobile optimisation, online advertising, sophisticated online advertising, internationalisation, selling online and cloud computing.

The Government’s digital strategy, Harnessing Digital: The Digital Ireland Framework, aims to position Ireland as a European and global digital leader. SMEs make up the majority of Irish businesses and the ability of Irish SMEs to adopt sophisticated digital technologies will be fundamental to increasing Ireland’s digital competitiveness.

The report reveals that 36% of websites in Ireland have a low or very low level of sophistication despite various Government grants and programmes to support digital advancement. A website and associated technologies are a proxy for an organisation’s degree of digitalisation, so this statistic demonstrates that SMEs’ websites are under-developed.

At the other end of the spectrum, one in four websites (27%) have a high or very high level of sophistication, showing there is considerable room for improvement.

Minister for Enterprise, Trade and Employment, Peter Burke said “Ireland has outlined its ambition to be a digital leader, reflecting the key role that digital technology does and will continue to play in shaping our competitiveness and driving productivity. The findings of this report demonstrates that we must continue to drive the digital agenda, ensuring digitalisation and technology remains a priority across all facets of Irish enterprise. My department has implemented a number of grants to support SMEs on their digital transformation – the Digital Transition Fund which will continue to be rolled out to 2026 is particularly supportive of SMEs while the Grow Digital portal is up and running to help businesses assess their digital needs. Together with my colleagues in Government, we remain committed to supporting enterprise in Ireland.”

Speaking on the report findings, David Curtin, Chief Executive at .ie said “The development of the WTIS measure marks a significant step forward in understanding the levels of sophistication of websites in Ireland. Despite the many Government supports in place, it is dispiriting to see that 36% of websites in Ireland have a low or very low Web Technology Intensity Score. For Irish SMEs, digital technologies present the potential of the ‘death of distance’, overcoming the limitations of location for Irish rural and urban businesses. However, there is evidence of a digital divide based on location, sector and size. In order to drive increased adoption of digital technologies by all businesses, but specifically micro SMEs with less than 10 employees, a supportive digital ecosystem optimised for SMEs is going to be required and we need the financial support of Government and key stakeholders to help make that happen.

 Ireland’s Digital Readiness Monitor – Key Findings

 Online Advertising

  • Less than 1% of websites in Ireland make use of sophisticated online advertising tools which utilise targeting techniques to reach specific audience segments
  • The WTIS measured both basic and more sophisticated forms of online advertising being utilised by websites in Ireland

Social Media and Mobile Friendliness

  • The vast majority of websites in Ireland made use of social media integration on their websites
  • Facebook integrated into over 86% of websites analysed in 2021 and 74% in 2022 followed by Twitter (avg. 33%), Instagram (avg. 22%), LinkedIn (15%), and YouTube (13%)
  • Integrating social media into websites acts as a form of social proof, where users can see real-time interactions with the organisation. The motivation for more sophisticated use of social technologies includes increased access and reach to markets, cost reduction and process optimisation
  • It was also reassuring to see that Irish businesses recognise the value of mobile optimisation as part of their offering. While the percentage of domains optimised for mobile has dropped from 68% to 63%, the raw number of mobile-friendly domains has increased suggesting that Irish firms recognise the importance of mobile readiness. Google reports that for many advertisers, a substantial volume of website traffic comes from people on their mobile phones and visitors are five times more likely to leave a website that is not mobile-friendly

 Internationalisation

  • The WTIS measures foreign language support and foreign currency support as signals for internationalisation.
  • These factors indicate an organisation’s commitment to expanding its presence in the global market along with an ambition to move beyond local or regional markets
  • The Digital Readiness Monitor found that less than 10% of websites demonstrate evidence of international activity

Associate Dean of Research, DCU Business School, Professor Theo Lynn said “The Digital Readiness Monitor is a critical methodology and tool for understanding the digital landscape in Ireland. By establishing the Web Technology Intensity Score (WTIS), we can now quantitatively assess and track the digital sophistication and evolution of organisations across the country and compare it with other countries. This study not only highlights the gaps in digital adoption but also provides a roadmap for improvement. In a rapidly evolving digital economy, such insights are essential for guiding SMEs and other businesses in leveraging technology to enhance their competitiveness, both locally and on the global stage.”

Ireland’s Digital Readiness Monitor can be viewed here.

Will Irish sports tech give Georgia Tech the edge this weekend?

As tens of thousands of Americans fly into Dublin this week for the Georgia Tech V Florida State Aer Lingus College Football Classic, the game presents a dynamic opportunity to promote the strength of the Irish-US business relationship and particularly the success of Irish sports tech companies in the USA.

This week, Enterprise Ireland will host an inward US buyer delegation with representatives from Atlanta Hawks, Pittsburgh Steelers and other US sports tech investors. The delegation will meet with Irish sports tech companies and will focus on the IRFU and Enterprise Ireland’s technology innovation programme, which provides Irish sports tech companies an opportunity to test, trial, and potentially scale their products in a professional rugby environment. Visiting the Sport Ireland Campus, the delegation will also meet with Sport Ireland, who lead the development of sport in Ireland, and who are collaborating with Enterprise Ireland to drive the development of Irish sports technology.

From NFL Teams to NBA Players, Irish sports tech has gained a dominant “behind the scenes” position with elite sports in the USA and globally. Their innovative solutions have been sought out by major global sporting powerhouses from the NFL and NBA to PGA golfers, Olympians, F1 Drivers and English Premier League soccer teams.

Irish sports tech companies Orreco and Output Sports are also working with Georgia Tech University.

  • Output Sports, a leader in elite sports-science technology works with Georgia Tech athletes to optimise their athletes’ training sessions and to achieve specific fitness goals. Output Sports enables coaches, sports scientists, and rehab professionals to fully understand and optimise their athletes’ performance using a single wearable sensor system. The company’s technology is used by sports practitioners across 30+ countries, including in the USA and in multiple sports, with flagship clients in the NFL, NWSL, MLB, NHL, WNBA and NBA.
  • Sports data company Orreco have been working with Georgia Tech Women’s Swim team since 2022, using Orecco’s FitrWoman app and FitrCoach platform. The app and coach platform, part of Orreco’s Te@m platform are also used by USA Swimming, USA Volleyball and global soccer teams including The Lionesses, NSWL teams, Women’s Super League teams and multiple Olympic Medal winners. Orreco’s AI platform helps athletes optimise performance, accelerate recovery and extend playing careers.

Today, Irish sports streaming company, Wiistream announced a collaborative alliance with US Youth Soccer (USYS), the largest youth sports organisation in the United States. The collaboration will see Wiistream explore streaming and content solutions for USYS, to enhance the sports experience for young athletes across the USA. Wiistream are previous participants of the US Techstars accelerator programme and have the backing of Enterprise Ireland and US Venture Capital firm Elevate Ventures. Having started life streaming GAA matches for fans during Covid-19, the company, with its US headquarters in Indianapolis, has since secured significant international breakthrough deals, including contracts with The Big3 and the World Baseball Softball Confederation.

Welcoming Enterprise Ireland’s US sports delegation to Ireland, Minister of State for Sport, Physical Education and the Gaeltacht, Thomas Byrne TD said: “The Aer Lingus College Football Classic provides a valuable opportunity to not only enjoy a great game of American college football play out on Irish soil but also, to deepen the Irish-US business relationship. It is clear that the future of Irish sport is one where digital technology will be embedded across all sports organisations and that is why our National Sports Policy recognises the importance of encouraging innovation in sport. We want to see Ireland’s strong sport tech industry continue to grow and I welcome the work being undertaken by Enterprise Ireland to enhance the Irish-US business relationship in this respect.”

Leo Clancy, CEO of Enterprise Ireland, said: “We are proud to partner with the Aer Lingus College Football Game. It’s more than a game – it presents an important opportunity to promote the strength of the Irish-US business relationship and showcase Ireland’s dynamic business environment and innovators to the US visitors. The USA is the second largest export country for Enterprise Ireland clients, achieving exports of €5.9bn in 2023, up 5% on 2022. Across our 6 offices in the USA, we are focused on supporting Irish companies to achieve even greater scale in this market. On the sports tech front, this sector is achieving phenomenal global success, with major national and international sports leagues, athletes and brands turning to Ireland to drive performance.”

It was also announced today that the IRFU and Enterprise Ireland’s Technology Innovation Programme is set to continue for another season 2024/ 2025. The partnership will be showcased to the visiting US sports delegation, as part of events organised around the Aer Lingus College Football Classic in the Aviva. Through the programme, the IRFU has embraced Enterprise Ireland client technology to advance the game and the partnership has provided an invaluable opportunity for Irish sports tech companies, to test, validate and scale their innovations, working with teams across the organisation, including the national squad. To date five Enterprise Ireland sports tech companies have participated in the programme, including Output Sports, MoveAhead, RugbySmarts, Brace and Wiistream, resulting in commercial deals for three Enterprise Ireland clients, soon to be announced.