Category: Tech News

Sky Glass Air, the newest addition to Sky’s TV range

Sky has unveiled Sky Glass Air, the smarter TV for a smarter price. The stylish new TV comes with vibrant 4K picture quality, Dolby Audio, voice control, and Sky built in, all streamed over Wi-Fi, with no dish or box required. Designed to make Sky’s entertainment experience accessible to more households and for those wanting Sky TV in more rooms, Glass Air is available to buy from just €8/month (on 48-month interest free credit-sale agreement) with a Sky TV subscription from €18 a month for 12 months for new customers*, when it goes on sale Tuesday 10th June.
With a Sky Essential TV subscription starting from €18/month for new customers, which includes Sky Atlantic, Netflix, and discovery+, TV fans can enjoy a wide variety of entertainment along with the smart Sky Glass Air TV experience from €26/month.
Sky Glass Air runs on Sky OS, the smart software that powers Sky Glass Gen 2 and Sky Stream, making it a great option for a second TV in the home for existing customers.
4K picture meets Dolby Audio
 With a 4K HDR Quantum Dot screen, Sky Glass Air delivers a vibrant picture packed full of colour. Global dimming and contrast enhancement automatically adjust the display for sharp, true-to-life visuals, combined with a Dolby Audio speaker system for rich sound. The TV intelligently adapts to what’s on screen, bringing out the best in every moment, whether watching the latest series of The Last of Us or a nail-biting Premier League match.
Simple set up and sleek design
Available in three stylish colours – Sea Green, Carbon Grey, and Cotton White – and three sizes, 43”, 55”, and 65”, Air’s sleek design, slim frame and colour-matched remote and stand complement any room. It’s quick and easy to set up, with no tools required, it can simply be lifted onto the stand included in the box. It’s also compatible with universal wall mounts, as well as Sky’s own.
Caroline Donnellan, Marketing & Brand Director of Sky & NOW said, “With the launch of Sky Glass Air, we’re bringing the Sky TV experience to even more households in Ireland. Combining an elegant design, superb picture quality and rich sound from just €8 a month, Sky Glass Air is our smarter TV for a smarter price. It’s about giving our customers their favourite content with greater flexibility, without compromising on the quality our customers expect from Sky.”
Sky OS: The smartest way to watch
Sky OS does the hard work by bringing together entertainment from Sky and all the popular apps in one place, helping TV fans get to what they want to watch, faster.  And it keeps getting smarter, with regular updates and new features added.
With hands-free voice control, simply say “Hello Sky…” to turn on the TV, search for shows or genres from Sky and apps, adjust volume, add to Playlist and much more.
Sky OS learns what viewers like to watch, curating collections of the best entertainment based on viewing habits, so there’s always something new to enjoy. There are now 30 more genre rails on the homepage, which are personalised based on watch history and bring together suggestions of what to watch across Sky content, apps and channels. With collections including Hilarious sitcoms, Thrilling action movies, and Suspenseful crime drama, there’s something for everyone.
With personal Playlists, viewers can save all their favourites from Sky, live TV and apps in one place, ready to watch later. Plus, the Continue Watching rail allows customers to quickly pick up where they left off, whatever channel or app their show is on.
Premium entertainment for less
Sky Glass Air is available from just €8/month for the 43”, €12.50 for the 55” and €15.50 for the 65” on 48-month interest free credit-sale agreement. New customers can combine it with Sky Essential TV (€18/month for 12 months), to enjoy top-rated shows from Sky, Netflix, and discovery+, all on a smart new TV from just €26/month*.
Sky Essential TV offers customers a taste of Sky for an affordable price, with over 70 channels including Sky Atlantic, home to The Last of Us and Sweetpea, plus Netflix smash-hits like Stranger Things and Squid Game, and discovery+ for a wealth of reality shows, documentaries and adventure.
For those who want unlimited entertainment, upgrade to Sky Ultimate TV for an extra €7/month**, unlocking even more channels including Sky Max, Sky Comedy, Sky Documentaries, Sky Crime, Sky History, Sky Showcase, plus many more.
More choice for every home
Sky Glass Air expands the Sky Glass range, giving customers more ways to enjoy Sky’s award-winning entertainment experience in any room. Whether it’s the centrepiece of the living room, a second screen in the bedroom, or a stylish setup for renters, Glass Air offers premium design and performance at an incredibly accessible price.
Air joins the recently launched Sky Glass Gen 2, which offers the ultimate picture and sound experience, with a brighter 4K HDR screen and an enhanced seven-speaker Dolby Atmos® sound system built in, from €16/month.
Together, Sky Glass Air, Sky Glass Gen 2 and Sky Stream create a flexible family of products that work seamlessly together, or standalone, giving customers choice to suit every room and budget.
The new Sky Glass Air will be available to buy at Sky.com/ie, Sky stores and via Sky’s call centres from 10th June. It will also be on sale in Currys stores later in June.

SIRO has announced the rollout of its full fibre network in Sandyford, Dublin.

SIRO, Ireland’s leading 100% fibre broadband network operator, has announced the rollout of its full fibre network in Sandyford, Dublin.

SIRO’s fibre to the premise network will be available to over 2,300 premises – residential and businesses – within the Sandyford area. To date about half of this number of premises can already access SIRO’s network, with the rollout on track to be completed by the end of June. This will deliver future-proofed, reliable and fast broadband to homes and businesses in the area. SIRO’s broadband network provides up to 2 Gigabits for homes and up to 10 Gigabits for business.

SIRO’s rollout represents a large investment in digital infrastructure in Sandyford – one of Dublin’s growing and most vibrant residential and commercial districts.

Sandyford is a thriving commercial centre with more than 1,000 Irish and international companies employing over 6,000 people directly. In parallel, Sandyford’s residential footprint is also growing rapidly, with several new housing developments and an expanding population of over 6,000 residents. Both the number of homes and businesses based in Sandyford is expected to increase further in the coming years. The arrival of SIRO’s future proofed full fibre network marks a timely addition to the area’s infrastructure and overall future development.

Areas included in the SIRO rollout in Sandyford include (but are not limited to) The Edges, Beacon South Quarter, The Cubes, The Forum, Carmanhall Court, The Maple, The Arcs, Beacon One, Time Place, South Central, and The Points.

The Sandyford deployment is part of SIRO’s wider expansion across South Dublin, where the company has invested significantly to bring full fibre broadband to high need, high-demand areas, stretching from Shankill to Stillorgan.

To date, SIRO’s national network has reached more than 650,000 premises across 143 towns and cities, as part of its €1 billion investment. The company is on track to pass over 700,000 premises by 2026, helping to future-proof communities right across Ireland.

Speaking at the launch of SIRO’s network in Sandyford, Minister of State for International Development and Diaspora (and T.D. for the area) Neale Richmond noted:

“The rollout of 100% fibre broadband for Sandyford is a fantastic development and one which demonstrates the dynamic growth prospects for the Sandyford area. This investment in digital infrastructure paves the way for Sandyford to really develop as a future proofed hub for business and families in the area.

SIRO Chief Executive Officer, John Keaney commented:

“Sandyford is a dynamic and growing area, with a strong mix of residential, business and retail. The area has grown significantly in recent years with ambitious plans for further growth.

“By bringing SIRO’s 100% fibre broadband network here, we are ensuring that this community has access to the digital connectivity it needs today and into the future. Whether it’s for remote work, business operations, or home entertainment, our network offers fast, reliable broadband that supports modern living.”

Sandyford Business District CEO Ger Corbett commenting on SIRO’s fibre broadband network in the district noted:

“The transition to high-speed broadband in Sandyford Business District is a gamechanger as the benefit to homes and businesses in the area will be immense, enhancing connectivity, boosting efficiency, and supporting long-term productivity.

“The investment in fibre broadband aligns with SBD’s core goals of innovation and future-proofing the district, ensuring it remains a competitive and dynamic hub for decades to come.”

HighPoint’s Half-Length NVMe AICs empower compact systems with true x16 Storage Performance

In the ever-evolving landscape of high-performance computing, space efficiency, and raw speed are often at odds. However, HighPoint Technologies is changing the game with its new Rocket 7604A and Rocket 1604A PCIe Gen5 NVMe AICs, which deliver true x16 storage performance in a half-length, compact form factor. These solutions are ideal for small form factor tower servers, rackmount chassis, and edge computing environments where space is limited, but performance must remain uncompromised.

Designed for modern workloads that demand high-speed, high-capacity storage, the Rocket 7604A and Rocket 1604A enable systems to directly host up to 64TB of NVMe storage without the need for internal drive bays or additional cooling components. This makes them a perfect fit for edge computing, AI, and data-intensive applications where every inch of space matters.

Server-Grade NVMe AICs for Maximum Flexibility

Both the Rocket 7604A and Rocket 1604A are server-grade PCIe Add-In Cards (AICs) that support up to 8x off-the-shelf M.2 2280 SSDs, regardless of their speed or capacity. This flexibility allows users to tailor their storage configurations to specific needs, whether it’s high-speed read/write for AI training or large capacity for data archiving.

The Rocket 7604A and Rocket 1604A are not just about capacity—they deliver real-world performance of up to 56GB/s using just four drives. This is made possible by HighPoint’s advanced PCIe Gen5 switching and RAID technologies, ensuring that storage systems can keep up with the most demanding workloads.

Powerful Cooling for Sustained Performance

One of the biggest challenges in compact systems is thermal management. HighPoint addresses this with self-contained cooling solutions that effectively prevent thermal throttling, even under heavy, sustained I/O operations. This ensures that NVMe SSDs maintain their peak performance without the need for extra cooling devices or complex thermal management setups, making the AICs ideal for edge environments where space and power are limited.

Rocket 1604A Switch AIC: Gen5 Speeds with Native Support

The Rocket 1604A Switch AIC is designed for users who want to leverage PCIe Gen5 speeds without the hassle of software or drivers. It offers simple drop-in installation and is natively supported by modern Windows and Linux platforms, meaning it is automatically recognized and ready to use right out of the box.

With no need for additional software, the Rocket 1604A is perfect for environments that prioritize ease of deployment and simple serviceability.HighPoint’s proven PCIe Switching architecture ensures each M.2 SSD operates at maximum throughput under the most challenging workloads.

Rocket 7604A RAID AIC: Customizable Storage for Critical Applications

For users who need more than just speed—those who require flexibility, performance, and security—the Rocket 7604A RAID AIC offers a powerful solution. It supports RAID 0, 1, and 10 configurations, allowing users to balance speed, redundancy, and data protection according to their specific needs.

The Rocket 7604A’s Active Hardware Sensor Monitoring solution and a Comprehensive NVMe Storage Management Suite, give administrators real-time insights into drive health, temperature, and performance. These features are essential for environments where data integrity and system reliability are paramount.

In Summary

Whether it’s for AI model training, real-time data analytics, or media production, the Rocket 7604A and Rocket 1604A deliver the storage performance and dependability that professionals need in a compact, easy to integrate add-in-card form factor. As the demand for edge computing and portable high-performance systems continues to rise, HighPoint’s half-length NVMe AICs are setting a new benchmark for storage innovation.

Learn More

Rocket 7604A – PCIe Gen5 x16 to 4x M.2 NVMe RAID Adapter

Product page: https://www.highpoint-tech.com/rocket-7604a-individual-page/

Buy Now: https://www.highpoint-tech.com/product-page/rocket-7604a

Rocket 1604A – PCIe Gen5 x16 to 4x M.2 NVMe Switch AIC

Product page: https://www.highpoint-tech.com/rocket-1604a-individual-page/

Buy Now: https://www.highpoint-tech.com/product-page/rocket-1604a

Aer Lingus Launches Onboard Digital Donations in Support of UNICEF

Aer Lingus and UNICEF Ireland has announced the launch of a new onboard digital donation capability, offering customers new ways to contribute to UNICEF’s vital work for children around the world. Customers flying on Aer Lingus long-haul services can now scan a QR code or tap their bank card on cabin crew devices to make quick, secure donations directly to UNICEF during their flight, in addition to the traditional collection of cash donations.

Onboard digital payments are the latest development in Aer Lingus’ partnership with UNICEF that spans over two decades. Since 1997, Aer Lingus and its customers have raised over $23 million in support of UNICEF’s global programmes – funding essential services such as clean water, nutrition, vaccines, education, and emergency relief for children living in some of the world’s most challenging environments.

With many travellers now carrying less cash, this new digital option ensures donations are more accessible and convenient than ever before. Cash donations will still be gratefully accepted onboard, providing customers with flexibility in how they choose to give.

Onboard, customers will hear a video message from UNICEF Ireland Ambassador, Broadcaster and Rugby Player, Donncha O’Callaghan, highlighting some of UNICEF’s key work and outlining how donations can be made in three easy ways – via a QR code, without needing to pay for Wi-Fi, by contactless card payment on crew devices, or by sharing cash donations.

Aer Lingus will also support a number of special collections on board both its long-haul and short-haul services in 2025, with a special collection for Ecuador to take place in the coming weeks. The special appeal for Ecuador follows a visit by Aer Lingus UNICEF Ambassadors to Ecuador earlier this year, who witnessed first-hand the issue of unsafe drinking water in many parts of the country. It’s estimated that 6 out of 10 children under five in Ecuador are drinking contaminated water, putting them at risk of deadly disease, parasites, and chronic malnutrition. Through this special collection and the introduction of onboard digital donations, Aer Lingus aims to boost awareness and funding for UNICEF’s work on the ground in Ecuador to provide safe water, and hygiene facilities to keep children healthy and in school.

Commenting at the launch, Lynne Embleton, CEO of Aer Lingus, said: “Our partnership with UNICEF is embraced across Aer Lingus, especially by our cabin crew who champion it onboard our transatlantic services every day. Thanks to our customers’ generosity, we’ve raised over $23 million to date and we want to keep growing that figure. Digital donations on board is a natural next step in our partnership, to bring new ways for customers to support UNICEF’s vital work worldwide.”

Peter Power, Executive Director of UNICEF Ireland, added: “Aer Lingus customers have shown extraordinary generosity over the past 28 years, and we’re delighted to see this partnership evolve in line with the digital age. These donations help us respond faster and more effectively to the needs of children who are most at risk around the world.”

UNICEF ambassador Donncha O’Callaghan, added: “I’ve been on the ground with UNICEF seeing first-hand the difference UNICEF makes for children who are facing the hardest of circumstances – kids who’ve lost everything, but still have hope. That hope is possible because of support from partners like Aer Lingus and their customers. For over 25 years, in-flight donations have helped change lives. This new way of donating onboard might seem like a small gesture, but I can tell you—it matters. It really can change a child’s future.”

For more information, visit aerlingus.com

New Groov-e Wave Glow Bluetooth Speaker with LED Lights

 Groov-e, one of the UK’s leading consumer tech brands, has launched its latest audio gadget, the Wave Glow portable wireless speaker. Available on Amazon for just £24.99, the Wave Glow combines powerful audio performance, stunning LED lighting, and portability in one sleek device.

Whether hosting a party, relaxing at home, or taking a playlist on the move, the Wave Glow offers an exceptional listening experience thanks to 10W speakers that blast out crisp and clear sound. Colourful and dynamic LED lights pulse and shift in sync with the changing tempo of the music allowing users to really feel the beat. Whether studying, chilling-out or having a late night party, the Wave Glow adds atmosphere to any room.

The Wave Glow comes with a built-in 1200mAh battery that provides users with an impressive eight hours of wireless music playback. If the battery runs low, users can keep the party going by plugging it in via the included USB-C charging cable. Connecting to the Wave Glow is seamless and cable free. Built with Bluetooth, users simply connect to any compatible device within the wireless range to easily begin streaming music anywhere, anytime.

Lightweight and compact, the Wave Glow features a convenient handle that allows users to carry it around comfortably with one hand. No bigger or heavier than a small bottle of water, it fits easily into a suitcase or backpack, making it the perfect holiday or festival companion. Sleek and with a minimalist design, the Wave Glow is black with red accents and a soft-touch finish that make the speaker look as good as it sounds.

The Groov-e Wave Glow Portable Wireless Speaker is now available on Amazon and on the Groov-e website at just £24.99.

See our Groov-e reviews

Nokia brings Wi-Fi 7 with launch of Beacon 4 and 9 home devices

Today, Nokia launched two new Wi-Fi 7 gateways designed to deliver, reliable, ultra-fast broadband to every corner of the home. Nokia’s entry level Beacon 4 and mid-tier Beacon 9 offer gigabit speeds over Wi-Fi – essential for supporting the expanding demands of streaming, online gaming, video, smart home, and security applications in the home.

As XGS-PON and 25G PON services grow, Wi-Fi upgrades are essential to delivering multi-gigabit speeds into homes.   Nokia’s new Beacon 4 and 9 are designed specifically for this purpose, allowing service providers to offer an affordable, best-in-class Wi-Fi 7 experience for the masses. Incorporating Wi-Fi 7’s full capabilities, the dual-band Beacon 4 gateway delivers 3.6Gbs speeds over Wi-Fi while the tri-band Beacon 9 gateway delivers blazingly fast 9.4Gbs speeds that help eliminate slowdowns and buffering issues. Both Beacons are powered by its Corteca software which allows operators to create and monetize better broadband experiences.

“As the connected home ecosystem grows increasingly complex, Wi-Fi 7 emerges not just as a technological upgrade, but as a strategic necessity. To unlock the full market potential of Wi-Fi 7, it is essential to accelerate its availability across a wider range of devices. Expanding access – while preserving opportunities for service providers to differentiate and monetize premium offerings – will be key to driving adoption at scale and delivering the elevated experience consumers expect.” said Alzbeta Fellenbaum, Practice Leader, Service Provider – Consumer at Omdia.

“Wi-Fi 7 is a pivotal new technology that will power the connected home of the future. Operators can now make Wi-Fi 7 a reality for customers, with two new affordable solutions that ensure multi-gigabit speeds are delivered to every corner of the home for the ultimate experience,” said Dirk Verhaegen, Head of Broadband Devices, Fixed Networks at Nokia.

The new gateways expand Nokia’s portfolio of Wi-Fi 7 devices which now include the Beacon 4, Beacon 9, Beacon 19 and Beacon 24 models, each designed to meet the varying demands of operators and end-users globally.

Multimedia, technical information and related news 

Web Page: Nokia Wi-Fi

Web Page: Nokia Beacon 9

Web Page: Nokia Beacon 4

One in 10 admit to pirating content on their work devices

IT.ie, a leading Irish IT managed services company, is today urging SMEs to strengthen their cybersecurity defences as the deadline for the EU’s NIS2 directive approaches. The need for businesses to reinforce their cybersecurity measures is highlighted in research carried out by IT.ie and SonicWall, which found that one in 10 office workers have pirated content on a work device in the last year.

The research of 1,000 office workers based in Ireland was carried out by Censuswide on behalf of IT.ie and SonicWall, a global leader in cybersecurity innovation. The research emphasises the human role in cybersecurity breaches, as well as a discrepancy between vigilance at home versus in the office.

The majority (65%) of office-based employees said they used a work device for personal tasks in the last 12 months. Of these, 32% have used it for online shopping, 24% for accessing a personal social media account, and 17% for streaming movies and TV shows. Additionally, 9% have used it for gaming and 7% for gambling. Many of these figures are significantly higher for office workers aged 18 to 24. Of this age group, in the last 12 months, 36% checked their social media on a work device, 24% gamed and 17% pirated TV shows or movies.

The survey suggests that these extracurricular activities are more likely to happen when employees are working from home, with 53% saying they are more inclined to use websites and apps that are not approved by their employer when they work remotely. Furthermore, 64% said being in the office makes them more vigilant about cybersecurity. This may explain why 58% feel more exposed to cyberattacks when working remotely.

Despite this, 28% of office workers said they do not use a company-provided VPN (virtual private network) when accessing work systems remotely. In fact, 23% say their employer doesn’t have specific remote working cybersecurity policies at all.

The research comes as the latest NIS2 Directive deadline approaches, requiring EU member states to provide a list of organisations that will fall under it. It is expected that compliance will be costly, highlighting the financial burden of adequate cybersecurity for SMEs. To address this, IT.ie is launching CyberProtect, a multifaceted solution designed to make cybersecurity more accessible to SMEs.

Eamon Gallagher, founder and managing director, IT.ie, said: “As the EU-wide NIS2 Directive approaches, businesses are now facing the ever-present risk of cybersecurity attacks, along with the new risk of non-compliance with the Directive. Our research shows that human error – and simple human nature – remain significant risks to businesses. For example, we found that 46% of employees have viewed confidential work documentation in a public place in the last 12 months.

“Such practices should be addressed – and hopefully eliminated – with frequent cybersecurity training. But that must be backed up by combined measures that can help to protect a business if, and when, an employee does make an error. Employees are not acting maliciously, but they do make mistakes. This needs to be countered by simply making it impossible for employees to access pirate websites, gambling sites and many others using their work devices.

“Many SMEs struggle to implement comprehensive security measures due to financial constraints and poor availability of options. CyberProtect recognises this urgent need by making cybersecurity more accessible to businesses, regardless of their size. It is a comprehensive security stack that eliminates the need to deal with multiple vendors. With SMEs accounting for 99.8% of businesses here, we must ensure we do everything we can to protect them – and our economy.”

Stuart Taylor, Regional Director for Northern Europe, Sonicwall, said:

“These office behaviours, especially in hybrid or remote environments, highlight the importance of a layered security approach – one that extends beyond traditional perimeter defences. Solutions like SonicWall’s layered security architecture integrate advanced threat protection, cloud secure edge, zero-trust access, endpoint control, and secure mobile connectivity can help organizations protect every access point, whether in-office or remote.”

IFA Moments launches: Where tech meets culture – IFA Berlin cooperates with Home Again Club Festival

IFA Berlin, the world’s largest home and consumer tech event, brings back IFA Moments – a platform for cultural highlights that extends well beyond the main event in September and unfolds throughout the year. The campaign kicks off with a partnership with the Home Again Club Festival, taking place at Berlin’s Club Revier Südost from 28 May to 2 June 2025.

The IFA Moments campaign launches with a clear focus: Tech meets Techno. Loud, creative and deeply rooted in Berlin’s club scene, it forms a space where culture and innovation collide – uniting electronic music, community and future-facing technology. Headline acts include Peggo Gou, Solomun, Helena Hauff, Job Jobse, I Hate Models, Octo Octa and many more.

At the heart of this collaboration with the Home Again Club Festival is the panel “Innovation, imagination and the future of the music scene“, on 31 May. Artists, DJs and tech visionaries will explore how sound, innovation and community co-create tomorrow´s cultural spaces – openly, inspiringly, and with a visionary spirit. Expect fresh perspectives, honest conversations and a preview of how IFA Moments is redefining what a tech platform can be.

“With Home Again Festival, we’ve found a partner who shares our vision: To make technology something you don’t just see but feel and experience. In the club, on stage, and through dialogue. Technology is part of a wider cultural movement and that’s exactly what we aim to highlight with IFA Moments, as our contribution to the cultural scene,” says Leif Lindner, CEO of IFA Berlin.

IFA Moments creates direct exchange between brands, artists, communities and technologies. Through events, co-creations and creative partnerships, IFA Berlin makes it clear: IFA is not only the world’s largest consumer tech event – it’s also a platform that drives cultural momentum, enables meaningful encounters, and opens new perspectives at the intersection of tech, culture and community disciplines.

Learn more about the IFA Moments platform and the 31 May panel at:
ifa-berlin.com/ifa-moments 

Ireland puts pressure on Big Tech to tackle surge in online financial ad scams

Online financial scams are accumulating a substantial toll within the European Union, as consumers continue to be defrauded at an estimated €4.3 billion in 2022, and similar trends continuing in the year after. 

Sophisticated yet misleading advertisements have been pushed across major social media and technology platforms have become a primary conduit for these fraudulent activities.

Ireland’s stand: A push for pre-emptive action from tech giants

In response to the escalating threat, Ireland is spearheading an important initiative within the EU that proposes a rule change that would force Big Tech companies to vet financial advertisers before their advertisements are published. 

At the core of this Irish amendment, which would add to the already extensive payment services regulation, is to mandate that only financial service providers (who are officially registered with national competent authorities) would be permitted to run financial ads within the EU. 

Such a proactive stance is designed to shift the onus of initial verification onto the platforms themselves, in part because those with the broadest shoulders should bear the greatest burden. Though, the crux of the debate is simply that if a platform “airs” an ad, they should be responsible for it. 

The debate has similarities to the debate of whether web hosting providers, particularly cheap and accessible providers like IONOS, should be responsible for the sites that they host. The proposal has gained a lot of eyes, and traction, with around half of EU member states reportedly expressing support. Though, figures like US President Donald Trump have previously advocated for scaling back the regulation of major American technology firms, so this could further stoke the fire of what appears to be the EU and US going head to head.

Digital Services Act and internal conflict 

Ireland may well face internal conflict too, as a big challenge to the proposal lies in its potential conflict with the EU’s landmark Digital Services Act (DSA). Several EU diplomats have indicated that the European Commission sees a requirement for Big Tech to pre-vet online advertisers as contravening the DSA provisions, which generally don’t force platforms to conduct broad-based, proactive monitoring of content. Of course, broadly speaking, the mood around this topic might be changing, and Irish MEP Regina Doherty has countered that the requirement can be structured to align with existing law. Doherty claims it could focus on verifying the advertiser’s authorised status rather than policing the specific content of each ad, a little bit like how one must be FCA authorised to conduct crypto ads in the UK now. 

Alternative suggestions also exist, like Poland’s proposal for streamlined communication between payment providers and platforms to facilitate post-fraud content removal. Though, this is deemed insufficient by industry critics who argue this reactive approach fails to address the speed and impact of initial fraudulent postings. 

Supporting the need for more proactive urgency, the Bank of Ireland claimed that over 75% of its customers’ fraud losses during the past year come from investment scams, of which many are promoted online.

Creating a safer digital financial ecosystem

The growing crisis of online financial ad scams highlights that something needs to be done, and as is often the case, the EU is where it is most likely to happen. As Ireland pushes for this proactive amendment, we are yet to see how not only internal disagreements play out, but also how US Big Tech reacts to their ongoing battles with the EU.