How Does React Native App Development Services Sets Start-ups Apart

Start-ups are constantly seeking ways to stand out from the crowd and gain a competitive edge. One avenue that has gained significant traction in recent years is React Native app development services. This innovative framework, developed by Facebook, allows start-ups to build cross-platform mobile applications using a single codebase. React Native has become a preferred choice for ambitious entrepreneurs, but why is it favored by so many start-ups?

The Rise of React Native

React Native has emerged as a game-changer in the world of mobile app development, offering a powerful solution for building high-quality applications quickly and cost-effectively. Unlike traditional approaches that require separate codebases for iOS and Android platforms, React Native enables developers to write code once and deploy it across multiple platforms, saving time and resources.

Faster Time to Market

For start-ups, speed is of the essence. React Native’s “write once, run anywhere” approach significantly reduces development time, allowing start-ups to bring their products to market faster than ever before. With a single codebase shared between platforms, developers can iterate quickly, make updates in real-time, and roll out new features without the need for separate development cycles for each platform.

This agility gives start-ups a crucial advantage, allowing them to respond swiftly to market demands, user feedback, and emerging trends. By getting their app into the hands of users sooner, start-ups can gain valuable insights, validate their ideas, and refine their product strategy to drive growth and success.

Cost-Effectiveness

In the early stages of development, cost considerations are paramount for start-ups with limited budgets. React Native offers a cost-effective solution by streamlining the development process and reducing overheads associated with maintaining separate codebases for iOS and Android.

By leveraging a single team of developers proficient in JavaScript, start-ups can achieve significant cost savings compared to hiring separate teams for each platform. Additionally, the modular and reusable nature of React Native components further enhances cost-effectiveness, as developers can leverage existing code and libraries to speed up development and minimize redundant work.

Seamless User Experience

User experience is a critical factor that can make or break the success of a mobile app. With React Native, start-ups can deliver a seamless and consistent user experience across platforms, ensuring that their app performs flawlessly on both iOS and Android devices.

React Native’s native-like performance and UI elements enable developers to create apps that look and feel just like native applications, providing users with a familiar and intuitive experience. Whether it’s smooth animations, responsive layouts, or seamless navigation, React Native empowers start-ups to deliver a polished and professional app that leaves a lasting impression on users.

Access to Native Features and APIs

While React Native provides a unified development experience, it also offers access to native features and APIs, allowing start-ups to take advantage of platform-specific capabilities when needed. Whether it’s integrating with device hardware, accessing location services, or leveraging push notifications, React Native provides robust APIs that enable developers to tap into the full potential of iOS and Android platforms.

This flexibility allows start-ups to deliver feature-rich apps that meet the diverse needs of their users while maintaining a single codebase. By harnessing the power of native capabilities, start-ups can create compelling experiences that drive engagement, retention, and ultimately, business growth.

React Native app development services offer start-ups a powerful toolkit for building cross-platform mobile applications that set them apart from the competition. With its emphasis on speed, cost-effectiveness, seamless user experience, and access to native features, React Native empowers start-ups to bring their ideas to life quickly, efficiently, and with unparalleled flexibility. As start-ups continue to disrupt industries and drive innovation, React Native stands out as a valuable ally in their quest for success. By embracing this transformative framework, start-ups can differentiate themselves in the market, attract users, and propel their businesses to new heights of growth and prosperity.

Portal Art Installation will connect Dublin to New York in Real-Time

A ground breaking public art installation known as ‘The Portal’ is set to form a visual bridge between New York City and Dublin, launching this May.

‘The Portal’ installation is part of programme of events that will be taking place as part of Dublin’s recent designation as European City of Smart Tourism 2024. The official handover will take place this evening in the CHQ in Dublin city-centre.

Conceived by Lithuanian artist and entrepreneur Benediktas Gylys, these Portals are an invitation to meet fellow humans in a way that transcends borders and differences to experience our world as it really is – united and one. The livestream of Portals provides a window between distant locations, allowing people to meet outside of their social circles and cultures.

‘The Portal’ in Dublin will be installed facing the capital’s main street, O’Connell Street and will capture the iconic vista of both Dublin’s famous GPO building and the Spire together offering the public a real-time, visual livestream that connects these two iconic cities.

In New York City, the Portal will be installed on the Flatiron South Public Plaza at Broadway, Fifth Avenue, and 23rd Street, next to the famed Flatiron Building, and will be presented by the Flatiron NoMad Partnership in collaboration with the New York City Department of Transportation’s Art Program (NYC DOT Art) and the Simons Foundation.

The Lord Mayor of Dublin, Daithí de Róiste announced the partnership, highlighting its importance as Dublin embraces the title of European Capital of Smart Tourism 2024:

“As we celebrate our official handover for the EU Capital of Smart Tourism designation, the Portals project symbolises Dublin’s commitment to connecting not just within the EU but also with cities like New York, which we share a deep historical and cultural bond with. This project exemplifies the fusion of technology and engineering to bring communities from across the world closer together. One of our key objectives in Dublin is to improve innovation in tourism through a number of initiatives, and this project is an example of the exciting things to expect during 2024 and beyond.” 

James Mettham, President of the Flatiron NoMad Partnership in NY commented:

We are honoured to host the Portal’s North American debut on the Flatiron Public Plazas, at one of New York City’s most dynamic intersections. This real-time connection between two iconic public spaces in global cities on either side of the Atlantic will bring people together, both physically and digitally, becoming a captivating attraction for New Yorkers and visitors alike.

Ya-Ting Liu, New York City Chief Public Realm Officer commented on the importance of the collaborative installation: 

“Two amazing global cities, connected in real time and space. That is something you do not see every day! We are so excited to have The Portal as a public interactive art installation, showcasing the vibrancy of our city streets and providing a new point for human connection between New Yorkers and Dubliners.  We thank the City of Dublin, NYC DOT Art Program, the Flatiron NoMad Partnership, and the Simons Foundation for bringing this vision to life.” 

Benediktas Gylys, shared his perspective on the project’s significance:

“Portals aim to be a bridge to a united planet. I am grateful to the cities of Dublin and New York for pioneering innovation and welcoming their Portal sculptures, which is a significant milestone after years of work. From the initial two cities of Vilnius, Lithuania and Lublin, Poland, Portals are now expanding to be a global network. This is just the beginning and our team will continue bringing Portals to large cities and little towns of planet Earth.”

The ‘Portal’ New York City and Dublin Ireland connection will be from spring 2024 through the Autumn of the same year.  In addition to the real-time connection, there will be scheduled programming, including cultural performances at each city’s Portal that will be enjoyed by people in the other city via the livestream. Programming will kick-off in mid-May with a visual program to celebrate the New York Design Week Festival.

‘The Portal’ is made possible through the collaborative efforts of Dublin City Council, the EU Capital of Smart Tourism, Flatiron NoMad Partnership, Simons Foundation, DOT Art, and portals.org team.  Their support and dedication have been instrumental in bringing this visionary project to life.

For more information and to find out what’s happening and will be taking place in Dublin for the 2024 European Capital of Smart Tourism visit here.

eir unveils first major brand refresh in nearly a decade with new ‘eir for all’ identity

eir, Ireland’s leading telecommunications company, has unveiled ‘eir for all’ a new modern, inclusive and accessible brand identity.

The company has invested €2 million in this new ‘eir for all’ identity representing a major transformation for the business, following its €1.2 billion five-year investment in Ireland’s telecommunications infrastructure and the transformation of eir’s customer experience. This is eir’s first new identity since its rebrand from Eircom in 2015.

Bridging eir’s heritage with its pivotal role in contemporary Irish society, ‘eir for all’ underscores the company’s enduring commitment to enhancing connections across Ireland. Highlighting eir’s integral presence in communities and its mission to facilitate stronger, more meaningful connections for a better Ireland. Through ‘eir for all’ the company showcases its efforts in fostering inclusivity and accessibility, reinforcing its vision of a connected community where everyone can thrive.

The new brand identity was unveiled to more than 3,000 eir staff at events in eir’s Dublin HQ today, in four care hubs across Sligo, Cork, Limerick and Waterford, and with staff in retail stores and in the field. It will be phased in through the company’s operations starting from today and will also feature via TV and online advertising, out of home advertising, stores, websites, and digital platforms.

‘eir for all’, will also feature prominently in eir’s national sponsorships and community partnerships, including as one of the title sponsors of the GAA Hurling All-Ireland Senior Championship, GamerFest, and as long term supporters of Special Olympics Ireland.

The launch of ‘eir for all’ coincides with unique data showing how eir is delivering more meaningful connections across Ireland

  • In the past 12 months fixed broadband increased by 24.9%. This increase is equal to 127 billion hours gaming, 7.5 billion hours video chat, 1.3 billion hours film streaming or 390 billion songs streamed
  • Over the past 12 months, on average, each household used 8.1 hours of HD video per day and Sunday was the highest data usage day of the week.
  • Over the past 12 months 5G Data Traffic has increased some 110% and Data Traffic is up
  • Last month, St. Brigid’s Festival of Light in Dundalk saw a 3TB surge in local data traffic in Dundalk town centre celebrating the St. Brigid’s festivities Sunday was the highest data usage day of the week

The new ‘eir for all’ brand identity profiles individual people, families and communities across Ireland demonstrating how eir’s technology helps people connect for a better Ireland. They include a TikTok performer, a young hurler, a Special Olympics athlete, a family of gamers and a group of surfers among others.  Please click here for more detail: https://www.youtube.com/results?search_query=eir+for+all

The new ‘eir for all’ brand identity follows a year of significant achievements across all eir’s operations. eir has passed more than 1.2 million homes and businesses across Ireland with future-proofed fibre to the home broadband network. This makes it possible for more than 3 million people throughout Ireland to access the latest technology and fastest download speeds to enhance how they live and work. As part of its new brand identity, eir has also invested €4 million refurbishing 21 stores on high streets and in retail parks.

Addressing eir colleagues, Susan Brady, Managing Director, Consumer and Small Business, eir, said;“We are delighted to introduce ‘eir for all’ our new consumer-focused brand proposition that marks a significant milestone in our journey as Ireland’s leading telecommunications company. This initiative underscores our dedication to redefining connectivity across the nation, ensuring every individual has access to seamless, world-class technology and connectivity solutions. Our commitment extends beyond infrastructure to creating an inclusive, effortless experience for our over two million customers daily. ‘eir for all’ embodies our vision of a modern connected Ireland, reinforcing our pledge to enhance Ireland’s digital landscape and make superior connectivity accessible to all, regardless of background or circumstances. As we continue to expand Ireland’s largest high-speed fibre and leading 5G networks, we remain grateful for the unwavering support of our employees, partners, and customers who share in our mission for a better-connected Ireland.”

 

Oliver Loomes, CEO of eir commented on today’s announcement: “Over the past five years, eir has embarked on a transformative journey, investing over €1.2 billion in expanding and enhancing Ireland’s fibre and mobile network infrastructure. This significant investment underscores our commitment to providing the most reliable and extensive connectivity across the nation. Moreover, we’ve made a deliberate move to onshore and establish a new care function, ensuring our customers receive the highest quality of service. Today, hundreds of our directly employed staff in our Care Hubs in Sligo, Cork, Limerick, and Waterford are dedicated to caring for our customers. This strategic shift towards improving our infrastructure and customer care underlines our dedication to not just meeting, but exceeding, the evolving needs and expectations of our customers. It’s in this spirit of transformation and commitment to excellence that we chose to reposition and revitalise the eir brand, making a clear statement that we are here for all, committed to delivering unparalleled connectivity and service to every corner of Ireland.”

 

Equinix’s Fabric Cloud Router Enabling Enterprises in Ireland to Easily and Efficiently Connect Applications Across Multiple Clouds

Equinix, Inc, the world’s digital infrastructure company, has announced the general availability of Equinix Fabric Cloud Router to its customers in Ireland. The service will help enterprises easily connect applications and data across multiple clouds and on-premise deployments through virtual routing.

Equinix Fabric Cloud Router can help customers simplify their complex cloud-to-cloud and hybrid cloud networking challenges by providing an easy-to-configure, enterprise-grade, multicloud routing service that can be deployed in under a minute. Utilising Equinix’s secure private connectivity, customers can connect applications across public clouds in more locations than any other service, improving application performance, reducing cloud costs and accelerating services to market.

Customers can deploy Equinix Fabric Cloud Router in all 58 Equinix Fabric-enabled markets globally, including Ireland, with low latency connectivity to all major cloud providers, including Amazon Web Services (AWS), Google Cloud Platform, Microsoft Azure and Oracle Cloud Infrastructure, as well as hundreds of other service providers like Akamai, ServiceNow and Zoom.

Equinix Fabric Cloud Router, a key component of Platform Equinix®, helps customers meet those demands in four specific ways:

Multicloud Performance – Customers achieve the low latency between all major cloud providers with Equinix’s industry leading cloud-adjacent locations around the world, eliminating the need to backhaul traffic through a remote location. This superior cloud-to-cloud networking performance enables customers to quickly and easily support evolving infrastructure demands, like cloud migrations.

Private Connectivity – By easily deploying private network connections, customers can avoid exposing sensitive data and network infrastructure to the risks of the public internet and support data sovereignty requirements.

Enterprise-Grade – Customers can act with confidence knowing they are supported by a 99.999% uptime SLA and can scale bandwidth and connectivity across clouds without constraint using speeds up to 50Gbps, with hundreds of gigabits of aggregate throughput supported per router.

Lowering Costs – Enterprises can reduce cloud egress costs by up to 75% using private cloud connections rather than egress over the internet. Built-in Equinix Fabric Cloud Router resilience can save IT teams even more by eliminating the need for expensive redundant routers. Delivered as a service, customers can pay only for what they need without being locked into long-term contracts and have the flexibility to scale up and down as needed.

Delivered as a service on demand and in near real time, Equinix Fabric Cloud Router can remove the costs and complexities of owning and operating a physical router or licensing a virtual router. Enterprises can also accelerate their multicloud adoption by avoiding vendor lock-in with Equinix’s cloud agnostic service, eliminating networking constraints and enabling them to choose the right cloud environment and provider for specific workloads.

Peter Lantry, Managing Director for Equinix Ireland, said: “Equinix Fabric Cloud Router helps our customers in Ireland to easily connect applications and data across multiple clouds and on-premise deployments. With data-heavy workloads on the rise, particularly as businesses start to unlock the power of AI, cutting-edge solutions like this will play a key role in the growth of our economy, removing routing limitations and enabling our customers to move data between different cloud providers with more ease than ever before”.

QA Automation Testing Services: A Hands-On Approach

Making sure the products are of the highest caliber is crucial in the ever-changing world of software development. Even though they work, traditional manual testing techniques can be laborious and prone to human error. The solution is QA automation testing services, which provide a more efficient and productive way to test. This article explores the realm of QA automation testing with a hands-on approach, offering useful insights and doable implementation strategies.

Understanding the Basics of QA Automation

It’s important to comprehend the basics of automation testing before diving into its practical applications. Automation testing is the process of automatically executing pre-defined test cases using specialized tools and frameworks. Improved accuracy, more comprehensive test coverage, and quicker test execution are just a few advantages of this strategy. Teams can concentrate on more complex testing scenarios and improve overall product quality by automating repetitive tasks.

Setting Up Your Automation Environment

Establishing the required infrastructure is the first step towards implementing automation testing. This entails choosing the appropriate frameworks and tools in accordance with the team’s experience and the needs of the project. Reliable solutions for web and mobile application testing are offered by well-known automation tools like Selenium WebDriver and Appium, respectively. For smooth adoption, the automation environment must be configured and integrated into current workflows after the tools have been selected.

Creating Effective Automation Test Cases

Any automation strategy starts with well-written automation test cases. In order to cover important functionalities and edge cases while still being maintainable and reusable, these test cases should be carefully designed. Methods like parameterization and data-driven testing make test scripts more flexible and situation-specific. Furthermore, developing robust error handling mechanisms and managing dynamic elements are crucial for building robust automation scripts.

Executing and Analyzing Automated Tests

The next stage after setting up automation test cases is to run them and evaluate the outcomes. Test suites that are automated can be executed manually or integrated into pipelines for continuous integration (CI) to enable automated execution. Teams can swiftly identify failures and prioritize their resolution by analyzing test results. Debugging and troubleshooting strategies that work are crucial for quickly addressing automation problems and preserving test stability.

Enhancing Test Coverage and Efficiency

Increasing test efficiency and coverage is one of the main objectives of automated testing. This goal is attained through the use of techniques like risk-based test case prioritization, test execution time optimization, and parallel and distributed testing. Teams can increase overall test coverage while reducing testing time and effort by concentrating on high-impact test scenarios and utilizing automation capabilities.

Incorporating Automation into CI/CD Pipelines

For software to be delivered quickly and reliably, continuous integration/continuous deployment (CI/CD) pipelines must incorporate automation testing. To enable automated build verification and deployment testing, automation tools can be seamlessly integrated with continuous integration/delivery (CI/CD) platforms like Travis CI, GitLab CI, or Jenkins. In order to maintain software quality and stability, this makes sure that every code change is put through a rigorous testing process before being deployed to production.

Maintaining and Scaling Your Automation Infrastructure

Keeping a strong automation infrastructure becomes essential as automation efforts spread across teams and projects. Long-term success depends on following best practices for version control, dependencies, and automated test suite maintenance. Additionally, in order to maintain consistency and dependability in automation processes, scaling automation efforts necessitates meticulous planning and teamwork.

Addressing Challenges and Pitfalls in Automation

Teams still have obstacles to overcome in spite of automation testing’s many advantages. Managing dynamic test environments, test script maintenance, and test flakiness are common problems. The implementation of robust error handling mechanisms, frequent code reviews, and test refactoring are crucial strategies for mitigating these challenges and guaranteeing the success of automation endeavors.

Real-World Examples and Case Studies

Case studies and real-world examples offer insightful information about the useful uses of automated testing. These case studies highlight effective automation implementations, lessons discovered, and useful advice from professionals in the field. Teams can ensure that their automation initiatives are grounded in effectiveness and practicality by drawing inspiration and guidance from real-world experiences.

 

To sum up, QA automation testing services provide a practical means of optimizing efficiency and streamlining software testing procedures. Teams can leverage automation to expedite the delivery of high-quality software by comprehending its fundamentals, establishing the required infrastructure, and developing strong test cases. Maintaining an advantage in the competitive software market of today requires accepting automation as a necessary component of the development lifecycle and constantly improving automation techniques.

FUJIFILM launches the INSTAX MINI 99 instant camera – First Look

RATINGEN, Germany, 14th March 2024: FUJIFILM Europe GmbH, Imaging Solutions Division, announced today the launch of its’ high-end, analog instant camera, the INSTAX MINI 99 instant camera (MINI 99). With its classic and stylish matte black finish, the MINI 99 brings advanced new features including color effect dials, a unique Vignette Switch, plus brightness and focus modes to maximize the potential of each photo while maintaining the traditional INSTAX aesthetic.  

The MINI 99 features a first of its kind Color Effect Dial. This unique dial control has six effects – Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak – which allows the user to customize, create and curate a one-time only unique image. Driven by LED lights within the camera, the Color Effect feature exposes the chosen color onto the INSTAX MINI instant film, creating the desired effect on the printed INSTAX MINI photo.

The MINI 99 also comes with an exciting new switch, the new Manual Vignette Switch. Located on the lens housing it can be used to add an artistic shaded frame around the image. 

“Advances in instant photography technology has allowed us to maintain the look and feel our users love, while adding exciting new technology, that will allow them to truly reflect their creativity and artistic expression,” states Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe GmbH. “This is why INSTAX MINI 99 is especially exciting to Fujifilm, and we believe for image makers as well.” 

Other INSTAX MINI 99 Product Features Include:

Brightness Control Dial: This feature offers five distinct levels of brightness: the Light (“L+”) setting indicates the brightest exposure, the “L”, “D”, and “N” settings offer the normal range of brightness, and the Dark (“D-”) setting represents the darkest available brightness level. 

Shooting Modes: A variety of shooting modes enhance the user experience, with Indoor Mode designed for low light situations, Sports Mode, which increases the shutter speed to grab the perfect action shot, Double Exposure Mode, which lets the user combine two images into one, and Bulb Mode, which increases the amount of light let in when creating the image, creating a brightened effect on the print. 

The camera’s Landscape, Standard, and Macro Focus Modes are easily accessible by adjusting the lens dial. Landscape Mode focuses on subjects positioned at a distance reference of “3.0m and beyond”. Macro Mode is perfect for close-ups and selfies at a distance reference of “0.3m to 0.6m”. Users can select Standard Mode for everything in between. 

Self-timer: It is at hand to help create the perfect group image, and MINI 99’s flash controls include Auto mode, Fill-in (flash will always fire regardless of lighting), Red-eye Removal, or the option to turn the flash off, depending on the user’s lighting situation.

Grip and Tripod Mount: To enhance grip in even the most active image-making situations, MINI 99 comes with a precision-milled, Base Grip with Tripod Mount that also acts as a grip when attached to the camera (tripod sold separately).

Accompanying the launch of the INSTAX MINI 99 is the introduction of a new INSTAX MINI film, PHOTO SLIDE. This new film has been inspired by the design of motifs featured on photographic film mounts and complements the print expression of an INSTAX MINI 99. 

Pricing and Availability:

Fujifilm’s INSTAX MINI 99 instant camera will be available at a manufacturer’s suggested retail price of EUR 200.00 (incl. VAT). It is expected to be available for purchase on 4th April 2024 at Fujifilm stockists nationwide. For more product information, visit https://www.instax.ie/cameras/mini-99/

INSTAX MINI PHOTO SLIDE instant film is expected to be available on 4th April 2024 at a manufacturer’s suggested retail price of EUR 10.00 (incl. VAT) per pack (10 sheets), for more information about this new INSTAX mini instant film variety, visit www.instax.ie/film/#film-selector

INSTAX UP! Smartphone App Update

And that’s not it! Fujifilm also announces an update to its free, downloadable INSTAX UP! Smartphone App. The INSTAX UP! Smartphone App is designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which FUJIFILM INSTAX instant film, instant camera or instant Smartphone printer product they use. 

The latest addition to the INSTAX UP! Smartphone App is its album feature. Utilizing this clever new feature, users can easily organize and store their digital FUJIFILM INSTAX photos by themes, such as holidays, friends, and favorites. Within the album feature, users can add, tag, share, download and delete INSTAX images from the digital album, encouraging easy organization of the INSTAX digital image collection. A list/box view can be created for each album. The updated INSTAX UP! App is available today.

Unboxing and First Look 

 

Sound Advice: Why The Allure Of Audio Conferencing Is Gaining A Louder Voice

Manufacturer Boom Collaboration is on a mission to amplify the allure and importance of audio conferencing, fuelled by a rapid rise in demand. In an age of 4K picture performance and AI face and zone tracking, the fast-growing hardware specialist says the power of sound shouldn’t be under estimated – or become the poor relation of meeting room collaboration.

Without being heard clearly effective communication becomes virtually impossible, it argues. Founders Fredrik Hörnkvist and Holli Hulett are stressing that in a world of intelligent video equipment, high quality audio matters more than ever.

“Camera technology has advanced dramatically in recent years and it’s important audio performance is of a similar quality to deliver an optimum user experience. Don’t neglect audio is our message,” Hulett emphasised.

Sexy

She added: “It’s true audio conferencing has been seen as ‘less sexy’ in recent years compared to hi-tech cameras, but its value shouldn’t be overlooked. Some of our latest innovations are definitely accelerating audio allure and raising its game. There needs to be a perfect marriage between the two mediums.” 

Beamforming microphones that deliver a more defined and direct sound, intelligent noise reduction and high fidelity speakers are just some of the ways audio technology is developing, she stated.

To help further elevate audio conferencing attraction, Boom has developed a new HALO videobar with expansion for up to eight individual speaker units.  It is also witnessing strong demand for wireless communication where a dual speaker GEMINI system smashed its sales targets by 37% last year. All products are available in the UK from distributor Westcoast.

Eighties

Boom says it has broken down the barriers of traditional videobar deployments to dramatically increase the sound stage and audio pick-up especially in larger rooms.

Hörnkvist highlighted: “Traditional videobars were initially only really suited for smaller or medium rooms where everyone faced the same wall. But with some rooms now being used in more flexible ways and especially for larger spaces, expandable audio is the answer to overcome the traditional challenges of limited fidelity range.”

He added: “Audio conferencing has been around since the late eighties and we both used to work for the original inventors. Covid lockdowns triggered an explosion in video calls and in many ways audio was rapidly overtaken. But it’s definitely on the rise again in terms of advanced features, flexibility and overall performance.

“Technologies such as Acoustic Echo Cancellation and Automatic Gain Control enhance the meeting experience and work to ensure Full Duplex quality at distances of six metres.

“Active intelligent microphones with high sensitivity can automatically adapt to the size of meeting rooms and different numbers of participants. They work in tandem to focus on individual people and also eliminate background noise to help create a more natural experience. 

“It used to be the softly spoken CEO would sit at the end of the room and would struggle to be heard because they were too far away. The loudest voice was heard but that’s not the case anymore. There’s no one size that fits all.”

Hulett concluded: “Boom is based on delivering ‘better meetings simply’ and there’s definitely been a renewed focus on audio in recent times. Users are demanding more robust high quality audio options that are wire-free, platform agnostic, easy to connect and expandable. Ceiling mount kits are becoming more common too.

“People are beginning to realise that audio quality needs to match picture performance. One without the other is a false economy. If people can’t be heard clearly it will ruin any remote meeting. Audio is definitely gaining a louder market voice as sales continue to rise.”

Not just a man’s world – the transformation in the machinery sector

Mechanical engineering, industry, construction, and workshops: These are environments typically associated with men – at least according to the prevailing view in society. This is because women are supposedly not interested in technology and machinery. However, this perspective is outdated, as confirmed by four women in key roles at the industrial auction house Surplex.

The industry and mechanical engineering sectors, long considered male-dominated fields, are on the cusp of significant changes. For decades shaped by traditional gender roles and distributions, the rigid boundaries that hinder women’s access to technical professions and leadership positions are increasingly being broken down. Statistics paint an encouraging picture: The proportion of women in these fields is growing. This development, especially highlighted on International Women’s Day on 08 March, underscores the growing recognition of the importance of diversity in the workplace. Yet, there are still many challenges women often face.

New perspectives: women in technical professions

Surplex, an industrial auction house for used machinery in metalworking, woodworking, and construction, is also a typically male-dominated company. This is reflected not only in the industry but also in the professions: The Surplex project managers and sales managers, often with technical training, are responsible for acquiring machinery and conducting individual auctions, serving as direct contacts for predominantly male providers. Therefore, it is not surprising that two-thirds of Surplex’s employees are male.

However, Karin Schneider, Head of HR at Surplex, sees a positive change in the proportion of women at Surplex. A major problem, however, is the applicants’ experience. “The trend for more women to take up ‘typically male professions’ is still relatively new, so unfortunately, the depth of experience of most female applicants for higher positions is often not sufficient.“

The Surplex management team consists of three people, one of whom is a woman: Ghislaine Duijmelings. “It has been proven that diverse teams lead to better results. Therefore, it is crucial to consciously steer in this direction. In terms of internal labour mobility, we want to directly address women about new opportunities.“ Schneider also adds, “For us, gender is less important than a person’s qualifications. Such attributes should actually be irrelevant in a modern society.“ Despite the suitable working environment, why are there still fewer women in this industry?

Overcoming challenges, reducing self-doubt

“I think it’s due to cultural aspects such as stereotypical gender images, the way education is structured, and there are fewer female role models in these sectors. Also, the image of these sectors as a man’s world can deter women,“ says Duijmelings, echoing Schneider’s argument: How modern is our society today?

The fact that there are few women in this industry is not because they are excluded by men, as Nancy Castañeda, Project Manager for Surplex in Spain, and Kristina Voosholz, Acquisition and Purchasing, know from their own experience. “Of course, there was the occasional remark ‘Do you even know anything about machines?’, but you have to rise above that and charmingly convince the conversational partner otherwise,“ says Voosholz about her experience in the used machinery trade. Her long-standing expertise in the business has given her enough confidence to face sceptical business partners. And Nancy Castañeda feels the same: “Sometimes I felt like I wasn’t in the right place because I was surrounded by men, but I was confident that my work was good enough and I believed in myself.“ Sceptics were quickly convinced, and today she has many very good relationships with her business partners. Both women have not experienced outright rejection during their time at Surplex.

Balancing career and family: a management task

The combination of family and her role as CEO is not always easy, but for Duijmelings, it’s no obstacle. “It’s important to be flexible. I don’t stress when unforeseen circumstances arise. Taking responsibility also means setting priorities.“ And even though her children will always come first, it’s important to her to demonstrate that it’s important to be independent and to fulfil oneself.

Castañeda shares similar challenges between career and family. As a mother, she finds the time away from family the most challenging, an experience she shares with her male colleagues. “But the truth is, I have the support of my husband.“

So, flexibility is key for mothers – not just in technical professions. Surplex actively strives as an employer to create an environment where all employees can combine family and work. Whether through flexible working hours, part-time offers, workation (work & location, i.e. working in a different country than usual), or home office.

Diversity as the key to success

Women bring a new perspective to the market. Studies show that teams with a mix of different cultures, genders, and age groups are the most successful. It sounds like a cliché: Especially a balanced gender distribution leads to better decisions because it balances the extreme risk-taking of men and the excessive caution of women. The most important thing, therefore, is to encourage women to dare to enter technical fields.

For all women considering whether they are cut out for the machinery market or whether they should opt for a different career, Ghislaine Duijmelings has a tip: “My advice to other women: You are exactly right the way you are. Just take your position as a woman! Don’t be intimidated by what you don’t know.“

Peace of mind for UK parents: Anxious Mums and Dads support smartphone ownership for kids’ location safety

Smartphones play a vital role when it comes to safety, independence and convenience for pre and early teens according to UK parents, reveals new data today. According to the research, the majority of parents feel kids should have a phone by age 13, and 67% rank safety and security as the number one reason for providing their child with a mobile phone, far outpacing other factors such as educational needs, convenience, and social lives.

The new insights from family locator app and safety membership platform Life360 reveal that despite many spending their youth ‘playing out’ and pulling ‘all-nighters’ with pals, times are a-changing, and the same can’t be said for how they parent their own offspring. Two-thirds of UK parents with kids aged 13 and under describe themselves as more anxious than their parents were and often take more precautions than their parents did.

These UK parents with children aged 13 and under, commonly referred to as ‘Gen Alpha’, say their parents left them home alone (67%), let them travel to school without adult supervision (81%), and go out with friends unsupervised (67%) when they were children.

But now they are parents themselves, most are less likely to allow their own children to do unsupervised life activities before their teenage years (60%, 73%, and 59% for the situations outlined, respectively).

In the age of digitally native families, many are embracing technology as a means to provide peace of mind when it comes to modern-day parenting and feel reassured that it is easier to keep track of kids than it was when they were younger.

Of parents whose children have smartphones, an overwhelming majority seek reassurance by actively using location-sharing technology, and many agree it makes them significantly more likely to allow their children to do major activities like travel to and from school (86%) and go into town or to shopping centres with friends (86%) unsupervised. In terms of other areas of smartphone usage, just 30% were opposed to their child using social media.

In light of growing parental concerns, parenting expert Kirsty Ketley has been commissioned by Life360 to develop tips for parents on how to encourage children’s independence in the safest way.

She says: “Today, our parenting styles are shaped by the complexities of the modern world. While our parents had their own challenges to navigate, we now face additional considerations such as social media, knife crime, and county/local lines. These factors add to the complexity of fostering independence in our children when they are away from home.

“Apps are a very normal part of the modern world, and using a location-sharing app is a great way for children to allow their parents to know their whereabouts without having to ring or send messages, while also giving parents peace of mind. Of course, children need to know that they are being tracked, but rules can be put in place – jointly made by kids and parents. This way, children can still have their privacy and independence while knowing their parents are there should they need them.”

Even among the 40% of respondents whose children do not have a mobile phone, most say they will require active location sharing when the time comes (87%) and more than half of those will require it always (57%). The majority of parents rate location-sharing technology as necessary in two main cases; for contacting emergency services and when their child is travelling without a parent or guardian.

David Rice, International GM and CSO for Life360, said: “We commissioned this research to understand real-life concerns of UK parents and the steps they take to feel reassured about their children’s safety. The findings reinforce the fact that using location-sharing apps can provide families with a sense of security about each other’s safety and whereabouts whilst opening lines of communication, improving trust and allowing kids more freedom.

“It’s beneficial for tweens and teens to have access to smartphones as this technology often becomes an integral part of day-to-day family life across multiple generations and, in some cases, vital in emergency situations.”