Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

From Dublin to Dubai: Swapping Rain for Robots

There’s nothing like swapping the drizzle-soaked streets of Dublin for the sun-scorched boulevards of the UAE, especially when you’re behind the wheel of something that makes heads turn. And let’s be honest, Bugatti hire Dubai is about as far from your everyday runaround as you can get. One minute you’re dodging puddles on O’Connell Street, the next you’re cruising past the Burj Khalifa with enough horsepower under your foot to make a racehorse blush.

From Guinness to Gadgets

For most Irish folk, Dubai is already on the radar for its skyscrapers, gold souks, and beaches that look straight out of a postcard. But what really sets the place apart is how it’s turned itself into a futuristic playground. We’re talking autonomous taxis, drone deliveries, robot baristas – it’s like stepping into tomorrow.

While Dublin has its fair share of tech hubs and innovation, the scale of it in Dubai is something else entirely. Here, they don’t just think big – they think outrageous. You’ll find AI-powered police patrols, driverless metro lines, and malls where robots greet you before you’ve even had your morning coffee.

Why Go for the Bugatti

Now, you might be wondering: “Why in God’s name would I rent a Bugatti for a few days?” The answer is simple – because you can. If you’re already in a place that’s obsessed with luxury and speed, why settle for anything less than the full experience?

Yes, it’ll cost you more than a weekend in Galway, but it’s not about the practicality – it’s about the craic. There’s something deeply satisfying about hearing that engine growl as you glide down Sheikh Zayed Road, with the desert on one side and the Gulf on the other. Besides, in a city where Lamborghinis are as common as Toyotas back home, a Bugatti is your ticket to standing out.

A Tech Lover’s Paradise

Dubai isn’t just for petrolheads – it’s a haven for tech enthusiasts. The Museum of the Future is a must-see, with exhibitions that make even the most cutting-edge Silicon Docks start-ups look like they’re still playing with Meccano. There’s also the Expo City district, still buzzing with innovation since Expo 2020, where you can walk through pavilions showcasing everything from smart agriculture to space travel.

And if you’re into retail therapy, the Dubai Mall’s VR Park will blow your mind – think roller coasters without the queues, zombie shootouts without the bruises, and flight simulators that could trick your mam into thinking you’ve actually gone to space.

Top Routes for a Bugatti Blast

Dubai to Abu Dhabi – Smooth motorways, jaw-dropping skyline views, and a quick jaunt to see the Sheikh Zayed Grand Mosque.

Jebel Jais Mountain Road – A driver’s dream. Hairpins, elevation changes, and scenery that makes you want to stop every five minutes for a photo.

The Desert Loop – Early morning runs through the dunes when the air’s cool, the roads are empty, and the only thing in your rear-view is a trail of sand.

Wrapping It Up

Whether you’re a tech buff, a speed demon, or just an Irish lad or lass looking for a change from soggy weekends, Dubai delivers in spades. With its blend of cutting-edge innovation and unapologetic extravagance, it’s the sort of place where swapping your Leap Card for a Bugatti key fob actually makes sense – at least for a few days.

So pack your sunnies, charge your phone for all those “look at me now” photos, and get ready to trade the rain for robots. Dubai’s waiting, and it’s ready to blow your mind.

68% of IT leaders believe AI reduces staff stress levels

Storm Technology, a Littlefish company, today announces new findings from its survey* which found that 68% of IT leaders believe the use of AI by staff reduces stress levels.

The research – involving 200 IT decision-makers and leaders across Ireland and the UK (100 respondents per market) – found that 60% think AI will help reduce burnout in their organisation, with almost three quarters (72%) of respondents of the opinion that AI would help employees to achieve a better work life balance.

Meanwhile, some 66% think AI would allow employees to reduce manual repetitive tasks and focus on more meaningful work, with 57% revealing employees are optimistic about the potential impact of AI on their day-to-day routine.

Showing the influence of AI and the current level of uptake across businesses in Ireland, some 69% of IT leaders in this market would prefer to work for a company that is more advanced in terms of AI adoption.

The research found that 70% of respondents in Ireland are in organisations which already permit the use of AI and 68% are using the technology to assist with their own work. In fact, over half (51%) use AI on a daily basis for work purposes and only 2% never use it at all.

However, the research found that barriers remain when it comes to AI adoption, the most cited one being a lack of understanding within the wider organisation about potential applications or benefits – selected by 31% of all respondents.

Backing this up, almost three quarters (73%) of IT leaders agree that user adoption is a concern when it comes to AI implementation. Furthermore, almost a third (30%) do not believe senior management in their organisation understand the potential of AI.

The other top barriers to AI adoption were the management of data, privacy and security (28%), lack of trust in AI (27%), employee resistance (27%), and a lack of AI skills in the organisation (27%).

On the topic of AI skills, 40% of IT leaders do not believe their team currently has the technical skills or knowledge to implement or adopt AI. Perhaps unsurprisingly then, 70% think employees expect to receive AI training and enablement.

John Tallon, M365 Productivity & Adoption, Azure Application Innovation and Azure Data & AI Practice Director, Storm Technology, said: “AI is creating a predicament for people and businesses. On the one hand, it is seen as a means of reducing workload stresses, supporting creativity, and productivity. However, on the other hand, there is reluctance to adopt AI, stemming from a gap in understanding and the necessary skills required. Businesses will need to bridge this knowledge gap to capitalise on the benefits of AI. Empowering people will drive the biggest impact across the whole business.”

370,000 adults in Ireland have a romantic relationship with an AI chatbot

Pure Telecom, Ireland’s high-speed broadband and telecoms provider, today announces the results of its annual Connected Lives survey which reveals 370,000 adults in Ireland have engaged in a romantic relationship with an AI chatbot within the last 12 months. The research indicates a growing interest in AI for romantic connections, with a further 12% of adults – almost half-a-million people – revealing they wouldn’t rule it out in the future.

The nationally representative survey was conducted by Censuswide on behalf of Pure Telecom, surveying 1,001 adults in Ireland. The research examines the evolving relationship between humans and AI, in particular their personal relationships with chatbots such as ChatGPT or Gemini. As the lines between humans and technology become increasingly blurred, chatbots have opened the door for people to explore a new form of emotional connection.

Much like with human partners, AI ‘relationships’ are formed when an individual develops a sense of attachment to an AI chatbot through the sharing of daily experiences and engaging in deep conversations. The bot reciprocates this affection and can recall previous conversations, thus building a rapport and reinforcing the recipient’s perception of a relationship.

Pure Telecom’s research revealed that in the last 12 months, 13% of men have conducted a romantic relationship with an AI chatbot. This is almost double the 7% reported by women. Across age groups, the figure was highest among 25-34-year-olds at 16%.

The survey also indicated an openness among many to conduct a romantic relationship with an AI chatbot at some point in time. Almost half-a-million (12% of adults) wouldn’t rule out a relationship with an AI bot in the future. In keeping with this outlook, 20% believe romantic relationships with AI would be less complicated than humans ones. A further 10% maintain romantic relationships with AI are a good way to practice real life relationships. This belief is higher among men at 16% in comparison to women at just 6%.

The humanisation of chatbots doesn’t end there. Almost one in five (19%) of adults speak to AI like it’s a friend, while 36% admit to saying ‘please’ and ‘thank you’ to their AI chatbot. Furthermore, 18% use it to research health symptoms and treatments, while one-in-10 use it as a form of therapy and to get life advice. The same proportion use it to prepare for difficult conversations, like a break-up or confrontation.

Paul Connell, CEO, Pure Telecom, said: “This research highlights the pivotal role that AI is beginning to play not just in our professional lives, but our personal ones also. As people and technology become increasingly integrated, and AI becomes progressively more advanced, adults in Ireland have found it to be an unexpected source of emotional connection. The recent AI boom means that these bots are now readily accessible to all of us – and there’s no agony of waiting around for a reply!

“While relationships with bots may seem unconventional, it underscores the remarkable capacity of artificial intelligence to foster connections as it becomes increasingly responsive to our needs. The use of these large language models (LLMs) requires fast, reliable internet access and as a provider of this, we at Pure Telecom are excited by the possibilities that AI unlocks. However, it is no replacement for the rewarding spontaneity and depth of human connection.”

Nearity Open Bluetooth Earbud MemPod Pro 2S Review

The Nearity Open Bluetooth Earbud MemPod Pro 2S are a neat pair of open-ear bluetooth transcription headphones that you can also listen to music on so these effectively are a hybrid product which would suit many people out there today. This works on device and can also transcribe phone calls if required.

The design is simple and there is a retractable mic which is handy and three buttons on the device itself all on one side keeping it all easy to use and there is a button on the mic to start and stop recording, the mic is not removable for those wondering.

The build quality is excellent and something akin to what you would find on open-ear sports earbuds and there is a cover on the charging port.

There is an app as you can see below and also the video review and again simple to use a nice simple UI and does not make life difficult at all and you can also switch between two devices.

One can argue our phones can now dictate but this device does it in a simple effective way with ease and with no real effort required some might argue that you are using another device which again true this acts more than just a dictation device and can be used for calls and music at home or on the go.

With the Nearify app you can get things done live in front of you and use ChatGPT to summarise again on the go or at home or in the office and me a useful gadget which I would use with the ability to connected to two devices which are always with me and that I work from..

The Nearify App

 

Features

  • Dual-Mode Recording: The MemPod Pro 2S works as a headset for calls, a music device, and a versatile recording device. It offers two modes: Phone Call and Normal recording. Start recording by easily controlling the Nearify application or long-press the mute button for 1 second. Designed for iPhone and Android users, it allows you to enable the recording function discreetly without notifying the other party. Perfect for clear audio during meetings, interviews, lectures, and note-taking.
  • Nearify — Your Smart Audio Recording Assistant: Nearify leverages the power of ChatGPT to bring you a next-level recording experience. Record, transcribe, and summarize effortlessly. Whether you’re on the go or offline, the app transcribes in English and Chinese, offering AI transcription and summarization for up to 480 minutes/month for free. With support for 97 languages, you can easily search, share, and manage your audio content. Recording and sharing are always free. Compatible with iPhone and Android.
  • Reliable Connection with Dongle: In addition to Bluetooth 5.3, our open-ear Bluetooth headphones now feature a Dongle for stable, low-latency audio on PC and Mac. The USB connection eliminates wireless interference, ensuring seamless meetings, gaming, and recording. It’s plug-and-play for quick setup and provides continuous power for extended use. With broad compatibility and reliable performance, it’s the perfect choice for dependable connectivity.
  • Crystal-Clear Calls with Advanced HiFi4 DSP： Experience superior noise cancellation with HiFi4 DSP and dual MEMS microphones. Whether you’re in a noisy office, bustling street, or crowded restaurant, our open ear headphones ensure crystal-clear voice pickup. ENC technology effectively filters background noise, so the person on the other end of the call hears you with exceptional clarity, as if you were speaking face-to-face.
  • Ultimate Comfort & Long Battery Life: With an open-ear design, our headphones provide comfort and safety while keeping you aware of your surroundings. Weighing just 31g and crafted from skin-friendly silicone, they offer a lightweight fit ideal for extended wear. Enjoy up to 15 hours of music playback or 12 hours of talk time on a single charge, combining all-day comfort with long-lasting battery life, so you stay connected without compromise.
  • Dual Connectivity: The MemPod Pro 2S open ear headphone can simultaneously connect to two devices. The multipoint connectivity allows for a seamless switching between two devices, like a phone and laptop, without the need to disconnect and reconnect. This boosts productivity by enabling multitasking, such as taking calls on one device while staying connected to another for media, and enhances convenience by eliminating the need for manual pairing.

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Video Review

Soft2Bet: Revolutionizing iGaming through MEGA Platform and Global Expansion

Soft2Bet was established in 2016 by visionary entrepreneur Uri Poliavich. What was once one person’s dream to revolutionize the game of online gaming has now grown into a global technology power, empowering operators and players worldwide. Soft2Bet growth story to become a company to watch since it was started. Based in Malta, Soft2Bet now has over 100 staff members and holds an amazing 19 licenses in 10 jurisdictions. Its rapid growth is a result of its focus on innovation, regulatory compliance, and creating truly entertaining gaming experiences that reward players for playing again and again.

The MEGA Platform: Changing the Way Players Play

Soft2Bet’s crown gem is the Motivational Engineering Gaming Application (MEGA) which launched in 2023 and caused shockwaves in the industry. This is not another gamification platform – it’s something completely different in terms of how online casinos interact with players. The platform combines personalized elements of avatars, collectibles, and city-building that take gaming more into the experience than actual betting.

The proof is in the pudding. MEGA operators have recorded remarkable success:

  • 4-fold increase in player screen time;
  • 65% rise in Net Gaming Revenue;
  • 50% growth in deposit sizes;
  • 45% growth to Average Revenue Per User.

These aren’t figures – they’re real players, more engaged, having more fun, and more committed to their favorite game websites. The site is a success because it taps into what people naturally enjoy: advancement, rewards, and personalized experiences that seem like they’re just for them.

B2B Solutions That Actually Work

The company has several successful B2C brands, each designed for specific markets and player preferences. Betinia and Campobet serve players in Sweden and Denmark, while Tooniebet is focused on the Ontario region in Canada. Don.ro serves the Romanian players, and Quickcasino focuses on the Swedish market.

Comprehensive Operator Support

Soft2Bet does not just sell software and depart. They form partnerships with operators to provide complete turnkey solutions that include all of what is necessary to run a successful online gaming operation. Their approach includes frontend customization, sportsbook and casino integrated solutions, managed services, and payment integration with over 220 different payment methods.

Global Reach and Accessibility

Supporting over 20 languages and offering over 12,500 games from hundreds of leading providers, Soft2Bet allows operators to reach international audiences. The platform features over 1 million live events each year, giving players endless options for entertainment whether they like slots, table games, or sports betting.

Innovation Through Investment

In July 2024, Soft2Bet unveiled the launch of Soft2Bet Invest, a €50m innovation fund dedicated to funding entrepreneurs and businesses working within the iGaming and casual gaming sectors. It’s not just about making money – it’s about creating the next generation of gaming innovations that will shape the future of the business.

The project was acknowledged in September of 2024 when it took home the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe. This award is specifically presented to organizations that make significant contributions through technological advancement, mentorship, and strategic investment in gaming industry growth.

Responsible Gaming Leadership

Soft2Bet is dedicated to player protection, regulated by amongst the world’s toughest licensing regulations. Each of their 10 jurisdictions has independent responsible gaming, fraud, and compliance teams. Several gaming authorities conduct regular audits to ensure they always maintain and surpass regulation.

But in addition to simply complying with legal regulations, Soft2Bet takes positive steps beyond. They understand that sustainable business success is based on players having enjoyable, secure experiences they can enjoy responsibly for the long term.

Award-Winning Excellence

Soft2Bet’s commitment to innovation has been best rewarded by industry-wide recognition. At the 2025 Global Gaming Awards EMEA, Soft2Bet won a historic triple: Executive of the Year for Uri Poliavich, Platform Provider of the Year for Soft2Bet, and Product Launch of the Year for the MEGA platform.

Other recognitions include the iGaming Sword Award 2023 Turnkey Supplier of the Year, which further establishes Soft2Bet as a top player in the industry that continues to deliver results for operators and players alike.

With a US expansion planned, starting with New Jersey, and additional expansion on regulated markets around the world, Soft2Bet is the future of iGaming technology. With their blend of innovative products, regulatory expertise, and genuine commitment to player experience, they are perfectly positioned to drive continued success in a transforming industry.

Aviva Insurance Ireland and ClubberTV join forces in multi-year partnership

Aviva Insurance Ireland, one of Ireland’s leading insurance providers, has today been announced as a major partner of ClubberTV, the fast-growing sports streaming platform transforming how grassroots GAA and community sport are brought to fans across Ireland and beyond.

The new partnership marks a significant moment for both organisations, bringing together Aviva’s long-standing commitment to Irish sport with ClubberTV’s innovative approach to live and on-demand sports coverage.

Under the new agreement, Aviva will become an official partner of all ClubberTV coverage for the upcoming 2025/26 season, with prominent branding integrated across Clubber’s live match broadcasts, digital platforms, and community outreach initiatives, reinforcing both organisations’ dedication to growing grassroots sport.

Speaking at the announcement, Declan O’Rourke, CEO at Aviva Insurance Ireland commented, “At Aviva Insurance Ireland, we understand the power of sport to connect communities, and grassroots GAA is at the heart of communities throughout the country. We are proud to support the growth and development of ClubberTV in making our national game more accessible to national and global audiences. We’re delighted to support a platform that gives communities more in terms of access, entertainment and inspiration”.

Founded in 2020, Clubber has become Ireland’s leading live streaming platform for local and grassroots sport. Using cloud-based technology, it removes the need for traditional broadcast infrastructure, enabling high-quality, live coverage from any location. This year alone, it will stream over 1,500 games, cementing its position as the go-to platform for grassroots and semi-professional sports. Clubber holds exclusive, multi-year GAA broadcast rights across Ireland and is actively expanding its footprint into additional counties, sports, and international markets.

Jimmy Doyle, CEO of Clubber TV added, “To welcome Aviva Insurance Ireland as our first major partner is a proud moment. It validates the vision we’ve had from day one: to unlock the power of local sport and bring it to fans everywhere. Together with Aviva, we look forward to increasing the visibility of grassroot sport.”

 Fans can watch games from 14 counties including the Tipperary, Cork and Kilkenny Club Hurling Championships, as well as the Kerry, Kildare and Meath Club Football Championships, plus some of the Camogie Club Championships with flexible subscription options.

CHERRY introduces high-end mechanical keyboards for modern office use

Designed with quieter operation, sustainability and comfort in mind, the new KW 300 MX, KW 300W MX, KW 550 MX LP and KW X ULP 2.0 MINI mechanical keyboards from CHERRY are aimed at modern office and home working environments.

The KW 300 MX and KW 300W MX feature insulated housing, a compact 82- key layout and CHERRY’s latest MX2A switches, which deliver a soft and quiet typing experience. The hot-swappable sockets allow users to change switch types easily, while high-quality PBT keycaps support long-term durability. Both models offer dimmable white backlighting, and the KW 300 MX includes replaceable keycaps for Mac users.

Additional features include a 1000 Hz polling rate, anti-ghosting, N-key rollover, and AES-128 encryption. The keyboards connect via Bluetooth 5.2 or USB-C and use 65% recycled plastic in the lower housing. Packaging is plastic-free and instead uses silk-like paper and paper-based seals.

The KW 550 MX LP uses CHERRY’s new MX Low Profile 2.0 switches to reduce overall keyboard height and sound output. With a 96% layout and under 22mm in height, it includes adjustable feet and offers both Bluetooth 5.2 and USB-C connectivity. As with the other models, the packaging does not include plastic.

For users seeking a compact design, the KW X ULP 2.0 MINI features ultra-low-profile mechanical switches and a 75% layout suitable for Windows and macOS. A discrete anodised aluminium top plate houses concave polycarbonate keycaps which are designed for grip and longevity. Wireless options include USB-C, 2.4 GHz and Bluetooth 5.2 Low Energy, with AES-128 encryption ensuring secure use in shared work environments.

The CHERRY logo doubles as a charge status indicator, and a magnetic nano receiver and transport pouch made from recycled materials enhance portability. The updated model uses additional recycled content and has been refined for quieter operation.

Tanja Knahn, Head of Brand & Communication at CHERRY, said: “Modern mechanical keyboards with RGB and special designs are now widely available on the market for gamers. However, the situation is different in the office and home office sectors. Countless users want modern and ergonomic mechanical keyboards in the office environment too. Mechanical keyboards that don’t attract attention in shared offices with unpleasant typing noises and colourful RGB lighting.

“We are now fulfilling this wish with the compact and sustainable models KW 300 MX, KW 300W MX, KW 550 MX LP, and KW X ULP 2.0 MINI – all elegantly designed and wireless. The different switch technologies and form factors result in a wide range for diverse requirements.”

All products will be available from Tuesday 5th August 2025. The suggested retail prices are:

KW 300 MX at £95.36

KW 300W MX at £119

KW 550 MX LP at £99

KW X ULP 2.0 MINI at £189

The KW 300W MX version is designed for Windows only and does not include Mac keycaps.

For further information about CHERRY products, visit cherry.de/en-gb

myFirst CareBuds Safe Volume Kids EarBuds Review

The MyFirst CareBuds Safe Volume Kids EarBuds are an affordable pair of earbuds for kids who want such which is many these days or headphones.

Coming in an attractive package they set the tone straight away at with what to expect, inside you get your usual manuals and extras which is for me great, you get a lanyard strap and loop for the earbuds to pop into so they do not get lost nor the case which is brilliant as adults are bad enough loosing an earbud or two or the case, you will not have to worry here with your child’s getting lost.

The earbuds themselves are a familiar stem shape with a two toned colour which is nice and matching accessorizes as mentioned above and there is simple controls for you child to use.

The MyFirst CareBuds have several controls but not all as expected from regular earbuds we go through these in the video review below. There is no companion app so it is an easy set-up.

You can manage calls skip and reverse tracks and play an pause and that is it this is all done by simple taps you can also change the transparency mode however this automatically adjusts when your child starts walking.

From a sound perspective the sound is fine for a child and do not expect what you would find from regular grown ups earbuds they are also safe on your child’s ears which is vital and your child will have no issue with how they sound unless more advanced but they are kids earbuds they keep your child safe and take into account the transparency mode.

The Perfect Combination of Fun and Safety for Kids

  • 85db Max Volume
  • Smart Transparency
  • Easy Touch Control
  • Kid-sized Comfort

PROTECT YOUR CHILD’S HEARING

85db Max Volume

The myFirst CareBuds are designed with the safety of young children in mind. With a maximum volume of 85db, these earbuds are specifically engineered to ensure that kids won’t be able to turn up the volume to potentially harmful levels.

EVERYTHING WITH A TOUCH

Easy Touch Control

The myFirst CareBuds come with user-friendly touch controls that make it easy for kids to play and stop music, pick up and end phone calls, and manually activate the transparency mode. This feature enables children to operate the earbuds with ease and convenience, without having to fumble with complicated buttons or controls.

PRIORITISING SAFETY

Smart Transparency Mode

myFirst CareBuds also have a unique feature that automatically switches them to transparency mode when the earbuds detect body movement. This is a crucial safety feature for kids, as it allows them to hear their surroundings while walking on the road or engaging in other activities.

NOISE CANCELLATION

Experience Clearer Audio

The new ENC (Environmental Noise Cancellation) Microphone in CareBuds uses special algorithms to cancel out background noise and improve voice quality during calls.

HIGH QUALITY MUSIC

Immersive Audio Experience

Enjoy listening to high quality music with immersive sound journey tailored to their needs. Specially designed for kids aged 3 to 12 years old, myFirst CareBuds offers a one-of-a-kind listening adventure that’s secure, comfortable, and tailored to your children.

SPLASH-PROOF CAPABILITY

IPX4 Water Resistant

myFirst CareBuds are protected from water splashes such as rain or sweat.

Key Features:

  • Small Ear Tips
  • 85 decibel limit
  • Up to 25 hours of battery life
  • Water resistant and rugged
  • Movement Activated Transparency Mode
  • Anti-Loss Strap and Lanyard Included
  • Built-In Microphone
  • True Wireless Connection

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Penneys has launched its new customer app in Ireland

Penneys has launched its new customer app in Ireland. The launch marks the next step in the retailer’s strategy to harness the power of digital to support its stores and bring the best of Penneys to more people. Available to download from Apple Store and Google Play Store from today, the new app brings the full Penneys experience into the palm of your hand, letting users enjoy the ease of digital browsing while still capturing the excitement of in-store discovery.

The new customer app offers an immersive browsing experience that makes it easy to scroll through Penneys’ newest trends and style inspiration wherever you are, while the popular stock checker feature lets shoppers instantly see if their must-have items are available at their local Penneys store. A built-in store locator provides quick access to opening hours and directions, while the favourites feature allows users to save top picks for their next visit. Customers can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates. All of this is delivered through an intuitive, user-friendly app design that ensures effortless navigation.

Fintan Costello, Head of Penneys Ireland and Northern Ireland said; “We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family. Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere. Whether at home or on the go, now it’s never been easier to connect with Penneys.”

The retailer has been steadily investing in digital, building on the success of its social media platforms – 26 million followers globally, consistent website growth with 20% of people who visit the website using the stock check feature. The launch of the app in Ireland reflects a growing demand from customers who want digital tools that complement their in-store experience. Among people visiting the Penneys website in Ireland, women’s fashion topped the most popular search category, but it’s the Home offering that’s the rising star with shoppers, coming in as the second most searched term. From stylish cushions and candles to smart storage, nearly every home in Ireland has a touch of Penneys — and now, browsing the latest trends is just a tap away with the new app in your pocket.

The Penneys customer app officially launches in Ireland today. Whether you’re planning your next shopping trip or checking what’s in stock before you shop, it’s your go-to fashion companion.