Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

StoryToys Partners with the LEGO Group and BBC Studios

StoryToys, an everplay group company and award-winning Dublin-based developer of interactive and educational digital content for children, is thrilled to announce today (August 14th) the launch of the highly anticipated LEGO Bluey mobile game in collaboration with the LEGO Group and BBC Studios.

Based on the Emmy and BAFTA Award-winning global phenomenon, this brand-new game brings the charm and fun of the beloved animated TV series that follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo, into an engaging digital experience, designed especially for children, between two and seven.  

The game captures the spirit of the animated TV series by reflecting values, themes, and character representation. It features characters, builds, and props from the LEGO Bluey range to offer fun digital play experiences mixed with creative brick building, problem solving challenges and the chance to play out fun moments inspired by the show. It is designed to align with young children’s developmental needs to support both emotional and cognitive development.

The app will launch with four themed play packs: Garden Tea Party, Go for a Drive, Beach Day, and Around the House. Each play pack has a series of open-ended activities for endless play. New content will be added in future updates, ensuring a continually fresh and playful experience for young fans and families.

The app will feature classic LEGO System bricks for ages 4+, including minifigures, vehicles, and props inspired by LEGO Bluey sets, as well as larger LEGO DUPLO bricks for younger players, with simplified builds and vehicles for early imaginative play.

The response ahead of launch has been extraordinary, as the new Bluey app has reached three quarters of a million pre-orders before its launch this month. 

Emmet O’Neill, Chief Executive of StoryToys, shared his enthusiasm for the release of the Bluey app saying, “We’re genuinely thrilled to be working with Bluey for the first time. It’s such a special show, full of warmth, humour, and imagination that really connects with families and encourages them to play together. That spirit is at the heart of what we do at StoryToys. We’re also really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play.”

Also commenting on the release of the app, Michaela Edgerly Stovicek, Head of LEGO Preschool Audience, said: “We’re over the moon to bring the magic of Bluey and LEGO DUPLO and LEGO system bricks together in a way that sparks creativity and imagination for our little builders in a digital world created by StoryToys! With the LEGO Bluey app, every child can dive into a world of playful adventures, where learning and fun go hand in hand and magic happens at the click of fingertips. Build mode on!”

Marina Mello BBC Studios Global Director for Gaming & Interactive said:” We’re delighted to bring together two of the world’s most beloved brands and to offer fans a whole new way to enjoy them. This game blends imaginative brick-building with playful problem-solving and memorable moments from the show—capturing the distinctive spirit of creativity and fun that defines both brands. A huge thank you to our fantastic partners at StoryToys, the LEGO Group and Ludo Studio.”

This app builds upon the success of StoryToys LEGO DUPLO apps and continues their mission to create engaging digital experiences that support children’s development through play. The LEGO Bluey mobile game is now available on the App Store and Google Play. The launch of StoryToys’ first LEGO Bluey app is part of their ongoing collaboration with renowned global brand, the LEGO Group, which began in 2018.

Bluey, which was first launched in Australia in 2018, now airs in over 140 countries and has millions of fans around the world. According to Nielsen, Bluey was the No.1 most-watched series on streaming in 2024 among total viewers in the U.S., with nearly 56 billion minutes watched (930M hours) and has continued to be for the first half of 2025, with 25.06 billion minutes (417M hours) of viewing.

 

 

FIRST.com: The New UK Betting, Gambling, and Crypto Affiliate Poised for Global Expansion

In 2025, the UK gambling industry welcomed a fresh and ambitious name — FIRST.com. This innovative affiliate platform is setting out to combine expert betting knowledge, detailed casino insights, and a growing focus on cryptocurrency gaming, all under one digital roof. Its mission is clear: to offer an informed, trustworthy, and engaging experience for sports fans, casino enthusiasts, and bettors across the world.

While the UK is its launch market, the vision extends far beyond national borders. FIRST.com has already laid the groundwork for expansion into the United States, followed by the wider English-speaking market. This global approach is supported by a deep commitment to quality content, transparency, and features designed for both newcomers and experienced players.

From its inception, FIRST.com has been shaped by a team of seasoned professionals — sports betting veterans, casino analysts, and iGaming strategists who understand what players are looking for. The editorial voice is informed yet approachable, with the aim of building trust and credibility over the long term. Every article, odds breakdown, and casino review is backed by industry expertise, offering value to readers whether they’re exploring the site for the first time or returning for regular insights.

The platform’s growing portfolio already includes:

  • Detailed betting tips across multiple sports, including football, tennis, cricket, and eSports.
  • Comprehensive casino coverage, from classic table games like blackjack and roulette to the newest slot releases.
  • A structured learning section that breaks down key concepts in betting and casino play, ideal for beginners looking to get started with confidence.
  • Regular news updates covering sporting events, market trends, and changes in gambling regulations.

For users who prefer a data-backed approach, betting odds and tips from FIRST combine expert analysis with up-to-date statistics. This balance of insight and numbers caters to both casual players and those who take a more analytical view of betting.

The role of FIRST.com extends beyond simply being an affiliate. It is designed to be a trusted resource where players can stay informed, learn strategies, and discover opportunities across both traditional and crypto-based gaming. The site’s editorial team is already working on partnerships and content expansions to keep pace with the fast-moving nature of the industry.

Looking to the future, the platform’s development roadmap is ambitious. FIRST.com plans to grow into a one-stop gambling destination, offering:

  • Advanced odds comparison tools to help users identify the most competitive lines from different bookmakers.
  • Greater coverage of international sports as the platform’s reach expands into new territories.
  • Exclusive interviews and features from leading sports and casino experts, providing unique perspectives not found elsewhere.
  • Interactive tools, such as personalised betting dashboards, historical odds archives, and bet-tracking features to enhance the user experience.

By merging editorial authority with user-focused tools, FIRST.com aims to bridge the gap between information and application. The goal is to give players everything they need to make better decisions — whether they’re placing a wager on a weekend football match, exploring a new online slot, or comparing crypto betting platforms.

With its expansion plans already in motion and a strong foundation in place, FIRST.com is positioning itself as more than just another affiliate site. It’s building a comprehensive hub for betting, casino gaming, and crypto wagering — one that is set to grow with the industry and its audience in the years ahead.

 

Kali Audio HP-1 Multi-Reference Headphones First Look

Kali Audio HP-1, its first ever over-ear, DSP-powered headphone for mixing and QC that provides users with a neutral, accurate representation of their mix, as well as the ability to hear how their work will sound on the most popular headphones in use today and we have these in for review.

The HP-1 has 3 voicings:

  1. Studio: transparent, accurate sound that will translate faithfully.

  2. Bass-Heavy: replicates the sound of headphones that are popular with hip-hop and EDM creators and fans.

  3. Consumer: replicates the sound of popular headphones sold alongside phones and computers.

Users can switch between the three voicings at the press of a button. The LED on the right earcup will change color to indicate the selected tuning, and a voice prompt will also let the user know exactly what they’re listening to.

Check out the first look at these headphones which we really look forward to testing out and if you have any questions drop em in the comments section on YouTube and stay tuned for a full hands on review soon.

A wired connection is available via a 3.5mm jack on the headphone and an included cable. While this will give the highest fidelity playback for serious studio use, Bluetooth pairing is also possible for casual listening on the go.

In addition to its merits as a studio tool, the DSP in the HP-1 allows it to be a fantastic all-around headphone. Features like active noise cancelling, wireless calling, and physical playback controls on the headphones let you take them along with you in your everyday life.

The HP-1 is a closed-back, over-ear headphone with 40mm drivers that support a frequency response of 18 Hz – 22 kHz. The battery supports at least 40 hours of playback on a full charge and can be recharged using the included USB-C cable. The headphones ship in a zippered carrying case that will protect them for travel.

 

The Kali Audio HP-1 is  available globally now at kaliaudio.com, with an SRP of $199 / £199 / €199.

See our huge range of headphone reviews 

Unboxing Video

Vodafone Ireland’s digital assistant TOBi Learning the Lingo

TOBi, Vodafone Ireland’s award-winning AI-powered self-service assistant, might still be getting to grips with Irish phrases like “acting the maggot” or “sucking diesel” but it is already doing the hard work behind the scenes, helping customers 24/7 with top-ups, billing queries and much more. TOBi now resolves 60% of customer service queries without the need to talk to someone, a milestone in AI-led customer care.
New research conducted amongst 1,000 people on behalf of Vodafone Ireland by Coyne Research shows that AI has officially been adopted by consumers and has become an everyday tool. Almost half of all Irish adults (48%) now use AI weekly, with usage rising to 66% among Gen Z, nearly a quarter of whom use it every day. One in three people are already using AI for customer service, while one in five rely on it to help write something, whether it’s an email, college assignment or social post.
Two in five consumers (40%) now claim to have a good understanding of AI technology, evidence that awareness of AI is growing rapidly. Confidence is even stronger among men, with nearly half of males (48%) believing they have a good or very good grasp of what AI can do. This rising confidence is reflected in overall experience as 40% of consumers say their interactions with AI have been positive, signalling a major shift in how the technology has moved from a niche innovation to a routine part of how people in Ireland work, communicate, and solve problems.
Vodafone Ireland is also addressing uniquely Irish challenges through TOBi’s ongoing development, as it constantly learns to understand Irish accents and Irishisms. With three in five survey respondents acknowledging their own difficulties in understanding certain Irish accents (particularly Kerry, Cork, and Donegal), TOBi is being specially trained to recognise regional dialects and local expressions, from “banjaxed” to “acting the maggot.”
Interestingly, one in three people believe AI can understand Irishisms, such as “grand” or “c’mere to me” – though “banjaxed” (60%), “sucking diesel” (59%) and “acting the maggot” (52%) were named the most confusing for both AI and people alike to understand.
Gen Z and Dubliners are the most confident that AI like TOBi is catching on to these Irishisms.
The development of TOBi is part of Vodafone Ireland’s broader €10million investment in enhancing its customer care experience, resolving common customer queries and expanding care channels to ensure faster, more flexible help for customers. As a result, Vodafone Ireland now offers the longest customer care hours and the largest retail footprint in the market, as well as the only 24/7 AI resolution option available from any Irish telecoms provider.
“TOBi isn’t just a chatbot,” said Ciaran Barrett, Commercial Operations Director at Vodafone Ireland. “TOBi helps our customers everyday by giving them fast, intuitive support any time of the day or night- whether they want to check a bill, query a charge or top up their account. TOBi learns from every interaction, adapting to how Irish people speak and what they need. This is AI made useful, not just clever.”
“Our research shows that Irish people are becoming more comfortable with AI – and we’re meeting that shift with technology that actually delivers. TOBi is getting smarter, faster and more helpful all the time. While TOBi is still learning to understand every accent and irishism, it absolutely gets what our customers need and is fully supported by our team of care specialists as well as the largest retail footprint in the country – giving our customers real choice in how they connect with us.”
Unlike many digital assistants that simply provide information, TOBi is fully integrated with Vodafone Ireland’s core operating systems, enabling secure, real time account changes and issues resolution, distinguishing Vodafone Ireland’s care offerings from its competitors.
As TOBi grows in popularity as a support option, Vodafone Ireland’s customer care performance has surged. The company now solves 80% of customer queries on the first try and has seen calls drop by half over the past three years, as customers have fewer reasons to contact Vodafone.
Offering customers greater choice remains central to Vodafone Ireland’s approach to customer care. While TOBi handles the bulk of straightforward queries, customers with complex or sensitive queries can still rely on speaking to a care specialist. According to this research, 90% of people still prefer talking to a human for more complex queries, but younger users increasingly embrace digital options for speed and convenience.
At Vodafone Ireland, every connection counts. TOBi is helping Vodafone Ireland to lead customer service innovation, demonstrating how AI can enhance rather than replace meaningful customer connections.
Vodafone Ireland currently serves over 2.4 million customers nationwide and was recently named Ireland’s ‘Best Mobile Operator’ for the tenth consecutive year by independent benchmarking organisation umlaut. This achievement has been driven by Vodafone Ireland’s €500 million investment over five years (2024–2029) in enhancing mobile and fixed network quality, coverage, and capacity for customers across Ireland.

Disability Claims Made Easier: The Power of the Right Legal Help

Anyone who has ever applied for Social Security disability insurance or supplemental security income disability benefits knows how frustrating the process can be. The paperwork is highly complex, and the applicant must meet strict requirements. The wait times can be very lengthy, leading people to become discouraged about whether their claim will be approved or denied and how long they must wait for this information.

Sadly, most disability claims are initially denied by the Social Security administration. The individual must then appeal the denial. You may wish to seek help with your disability claim from an attorney.  This attorney understands the nuances of the process and guides clients through each step.

Denials Are Common

The Social Security Administration reports that it initially denies approximately 63% of disability applications. When the application is rejected, an appeal may be filed. Fortunately, a person is more likely to be approved for these benefits during the appeal. They must attend an appeal hearing before an administrative law judge. These judges approve approximately 50% of the cases they hear. Hiring an attorney to help with this process can improve those odds.

Eligibility

To qualify for disability benefits, a person must prove they are technically eligible for these benefits and that they are medically qualified as disabled. Both conditions must be met before a claim will be approved. The technical eligibility requirements differ by the program.  However, the medical criteria remain the same, and the Social Security Administration establishes these criteria. The agency requires individuals to provide specific medical evidence of their disability before they will be approved.

Hiring An Attorney

Attorneys understand the medical evidence required by the agency. They help clients gather proof of their disability and prepare to present it to the appropriate parties.  When a person is diagnosed with certain conditions, such as ALS or small-cell lung cancer, they are immediately approved for disability under the compassionate allowances program. However, most people will need additional evidence to show that they are entitled to receive these benefits.

The attorney is invaluable in gathering proof when specific tests won’t prove the diagnosis. A doctor will need to provide a detailed statement explaining the individual’s limitations. Other evidence may also be needed, and the attorney can assist the client in determining what proof is required and how to secure it.

When to Hire an Attorney

Many people hesitate to hire a disability attorney until their claim has been initially denied. However, most people find that working with an attorney before filing the initial claim improves the odds of it being approved. Some claims are straightforward, such as when a person has had both legs amputated. They will likely be approved for benefits immediately.

Complex medical conditions can be more challenging to prove. For example, a person might have several medical conditions. One condition alone might not qualify them for benefits, but when they are combined, they severely limit the person’s ability to work and complete other essential tasks. The attorney will help the client provide proof of their impairments and demonstrate their inability to work.

While an attorney is not required to navigate the Social Security disability benefits process, most people find having a lawyer by their side simplifies the process. The attorney can’t guarantee that the claim will be processed faster with their help, but they may be able to speed up the process. It never hurts to speak to one of these professionals, and the advice they provide may be enough to move forward with the claim or appeal. One can never know until they meet with one of these professionals. 

Online Games and Casino Platforms Are Getting More Secure

Among the many changes happening in the tech world, slow and steady improvements in security may be some of the least noted ones. While everyone cares about security in theory, the significant results of new security measures are usually not as visibly impressive as those of many other technological innovations. We just don’t (and can’t) see all the cyberattacks that didn’t happen thanks to secured technology.

But noting how cybersecurity is developing every once in a while is worthwhile for anyone who cares about the online world. Today, we’re taking a look at the important steps forward that the online casino industry has taken in regards to player safety.

Licenses Give Players a Basis to Judge By

When we’re talking about the security of online casinos, it would be fair to say that casino licensing systems have done the most to guarantee players a safe experience.

Many countries have their own authorities, gambling commissions, that provide licenses to online casinos that can prove themselves to be serious companies with a focus on player experience. Casinos can prove to players that they’re trustworthy, and players have an easy way of identifying secure casinos through their license. An easy way to find secure UK licensed online casinos is to use the review site Hityah.

Among the most popular and reputable licenses are the MGA license, the Curaçao license, and the UKGC license.

New, Safe Payment Methods Have Been Introduced

Online payment methods have come far in the 30-something years they’ve existed. Today, we have hundreds of different ways to pay online.

Many secure options are available at casinos. Today, you can usually choose between paying with a card, electronic banking, e-wallets, and prepaid coupon-based cards. Online platforms also employ a trusted payment gateway, meaning that they don’t ever touch your sensitive information – only the trusted third party does.

There are also plenty of crypto-friendly platforms for those who prefer not to share their payment information at all when making a deposit. On top of being secure, there are other benefits to crypto platforms. Robbie Purves from esports.net lists fast banking, anonymity, access anywhere, and high limits to deposits and withdrawals as some of the most notable benefits.

Information Is More Carefully Encrypted and Secured

The World Wide Web has come a long way when it comes to security. These days, high-level encryption during information transfers is the standard. Almost all websites are now relatively secure and protected against malicious third-party hackers.

Through encrypting information while it’s being sent from one server to another, data leaks become less common. Even if someone does get their hands on the data, they have to figure out how to decrypt it for it to be useful – a task that can prove difficult and resource-consuming without the right key.

For the most part, this isn’t even something websites like online casinos actively have to employ. As the net is getting more secure, protocols like HTTPS are simply the standard that all websites end up utilizing. 

Online Security and the Future

Cybersecurity is an incredibly important field, with a demand set to keep increasing. As more and more devices, tools, and people are connected to the net, it becomes more and more important that no one has unauthorized access.

New tools are being developed all the time. As devices get more sophisticated tools, cybercriminals figure out more sophisticated ways of hacking these tools. That’s why the continued development of higher and higher security and more is always going to matter – cybersecurity is a never-ending cat-and-mouse game.

But what’s important to note is that the user is often the weak link in the security system – it is often users who unknowingly give hackers the access they need.

“There’s plenty you can do to protect your own devices, data, and privacy,” writes Neil J. Rubenking from PC Mag.

“Making your devices, online identity, and activities more secure doesn’t take much effort. Several of the following tips boil down to little more than common sense, yet they’ll help keep you safer online.”

He outlines 12 simple things users can do to be proactive in their online security.

While the continued improvement of security at online casinos is crucial, player awareness could be the most important tool for protecting player data and access, and must not be forgotten in the shadow of more exciting technology.

Twelve South launches the PowerCord

 Twelve South, a leading designer of premium tech accessories, today launches the PowerCord, a first of its kind, all-in-one charging solution. Putting an end to tangled cables and confusing adapters, PowerCord combines a 30W fast charging wall adapter with an integrated USB-C cord, creating one seamless solution that simplifies charging. Users can just plug in the PowerCord and power up their devices, without having to scrabble around for separate blocks, adapters or cables.

Universally compatible with all USB-C devices, PowerCord will charge the latest iPhones, Google Pixel, USB-C iPads, Android devices, earbuds, gaming controllers and even smaller laptops like the MacBook Air. Designed to charge quickly with high-speed 30W charging, it’s perfect for use at home, in the office or on the go.

Thoughtfully engineered with a slim plug and cable that angles downwards, PowerCord will easily fit into tight spaces without users having to move furniture around. Compact and lightweight, it also has a flat, durable, tangle-resistant, braided cable that makes it ideal for remote work setups, travel and commuting. It comes in two lengths – four feet, or 10 feet for extra reach – helpful for using in a bedroom or behind a couch where outlets aren’t as accessible.

Bringing style and substance to everyday charging, the Twelve South PowerCord is available now in either Slate or Dune, from £39 from Twelve South UK and Amazon UK very soon

See our Twelve South Reviews 

Best iPhone Game Genres You Can Play in 2025

Memes and doomscrolling aren’t the only things an iPhone’s good for. This is the rundown on the top game genres dominating iPhone screens in 2025. Some will outlast your battery, some won’t. Whether you’re spinning reels, chasing leaderboard glory, or unwinding with match-3 sugar bombs, you’ll find them all here.

Gambling Games

There’s never been a wider choice of mobile casino options for iPhone. It’s not just the tired one-armed bandits your uncle used to hammer away at down the club. You can spin the reels on proper old-school 3-reel classics, take on modern heavyweights like Starburst, Gonzo’s Quest, and Book of Dead, or go all-in on video slots stacked with bonus features.

And this is where Djordje Bogdanovic’s verdict matters. He’s tested enough apps to spot when a “top pick” is little more than marketing gloss. His recommendations focus on titles that launch quickly, run flawlessly on iOS, and don’t leave you in a three-day stalemate with the banking system. The gameplay is clean, the RTPs are high, and the interfaces are free from unnecessary clutter or fine-print tricks.

Battle Royale & Shooter Mayhem

Free Fire is still holding the crown for quick-fire sessions and long-haul ranked play. With 6.5 million daily log-ins and 36.8 million monthly iOS players worldwide, it’s proof you can top the leaderboards in a lunch break or settle in for a proper grind.

PUBG Mobile hasn’t budged either. Sitting at 32.4 million monthly users and matching Free Fire’s 6.5 million daily log-ins, it’s clear tactical, squad-based shooters aren’t going anywhere. Matches are immersive, pacey, and can turn on a moment. The sort that’ll have you cursing if you hit the wrong button mid-firefight.

And then there’s Fortnite. It’s finally back on iPhones earlier this year after a five-year legal stand-off. It’s not just a quiet return. The new Blitz Royale mode has pulled in four times the player base of its classic battle format. It’s live, it’s fast, and the drop zones are filling quicker than a pub on match day.

RPGs & Strategy

Genshin Impact continues to be a heavyweight on mobile, taking up storage space and battery life without apology. It’s generating over $1 billion annually on mobile alone, with millions logging in daily to chase that perfect artifact drop. As of June 2025, it’s holding 15.2 million monthly active users exploring Teyvat at any given time.

League of Legends: Wild Rift brings the MOBA experience to mobile without the marathon desktop sessions. The Patch 6.2 update landed in mid-July, introducing the new champion Aurora, fresh game modes including AAA ARAM, Arena, and ARURF, plus a new Space Groove Lux skin line for those who like their battles with a bit of style.

For players after tactical thinking without a long commitment, Clash Royale remains the go-to for quick-hit strategy. Now in its ninth year, Supercell’s card-and-tower hybrid boasts over 14 million monthly active iOS users in the US. An impressive feat for a title with such longevity.

Game of Thrones: Kingsroad, launched on May 20 as an HBO-licensed spin-off, offers open-world combat and manual swordplay featuring fan favourites from Season 4. Despite pulling in around $1.1 million in its first 36 days, revenues began to slide by June. This is a concerning sign for a game with such a strong brand behind it.

Puzzle & Casual

Candy Crush Saga still wears the crown. Even in 2025, it generates over $600 million annually from players who insist they only play to relax. Its spin-off, Candy Crush Soda Saga, adds new mechanics and enough microtransactions to fund an actual soda factory.

Gardenscapes and Homescapes stick to the match-3 template but build it into storylines about renovating gardens and mansions. Each has amassed hundreds of millions of downloads and a dedicated fan base that blends puzzle fans with design enthusiasts.

Coin Master straddles genres as half slot machine, half village-building sim. It brought in $650 million in revenue last year. Best of all, its social mechanics keep players engaged while raiding friends’ villages and defending their own.

And yes, Subway Surfers is still running strong. With over 4 billion lifetime downloads and a consistent place in the App Store’s top charts, it proves that dodging trains hasn’t lost its appeal.

R & VR Games on iPhone

AR gaming has moved well past being a novelty. Apple has been pushing ARKit for years. And with Vision Pro now in the spotlight, developers are using the iPhone as a genuine portal into interactive worlds.

Pokémon Go remains the flagship title. The game is sending millions into parks, shopping centres, and the occasional awkward social encounter. It generated over $900 million in 2024, showing that the blend of nostalgia and GPS-based gameplay continues to pay off. Ingress keeps the dedicated crowd occupied with global turf wars, while The Walking Dead: Our World transforms familiar streets into zombie-filled gauntlets.

As for VR, the iPhone might not be ready to strap a headset on you just yet. Still, it’s already part of the ecosystem. Companion apps for devices like Meta Quest allow players to manage loadouts, track stats, or even stream a live casino floor in 360°. Whether it’s spinning reels, lining up headshots, sinking hours into RPGs, or sprinting through an AR zombie run, it’s all available on your pocket device.

Dell AI Data Platform Advancements Help Customers Harness Data to Power Enterprise AI with NVIDIA and Elastic

Dell Technologies, the world’s No. 1 provider of AI infrastructure, today announced updates to the Dell AI Data Platform to help customers better support the full lifecycle of AI workloads from ingestion and transformation to agentic inferencing to AI-powered knowledge retrieval.

Why it matters

Enterprise data is massive, growing rapidly and increasingly unstructured, but only a fraction of it is usable for generative AI today. To unlock its value, organisations need continuous indexing and a vector retrieval engine that converts content into embeddings for fast, precise semantic search. As workloads grow, organizations need infrastructure that streamlines data preparation, unifies data access across silos and delivers end-to-end enterprise-grade performance.

The latest updates to the Dell AI Data Platform enhance unstructured data ingestion, transformation, retrieval, and compute performance to streamline AI development and deployment – turning massive datasets into reliable, high quality real-time intelligence for generative AI.

Accelerating AI inferencing and analytics

The Dell AI Data Platform helps customers quickly move from AI experimentation to production by automating data preparation.

At the core of the Dell AI Data Platform’s architecture are specialized storage and data engines that help seamlessly connect AI agents to high quality enterprise data. Together, the Dell AI Data Platform and the NVIDIA AI Data Platform reference design provide a validated, GPU-accelerated solution that integrates storage engines and data engines with NVIDIA accelerated computing, networking and AI software to power generative AI systems.

Expanding the capabilities of the Dell AI Data Platform is the new unstructured data engine, designed to provide real-time, secure access to large-scale unstructured datasets for inferencing, analytics, and intelligent search. This engine, made possible through a new collaboration with open-source Search AI leader Elastic, will offer customers advanced vector search, semantic retrieval and hybrid keyword search capabilities—key capabilities for powering AI applications. Additionally, the unstructured data engine will leverage built-in GPU acceleration to deliver breakthrough performance.

The unstructured data engine works alongside the platform’s other tools, like a federated SQL engine for querying scattered structured data, a processing engine for handling large-scale data transformation, and storage designed for fast, AI-ready access.

Powering enterprise AI discovery

As AI becomes increasingly crucial for business-as-usual operations, Dell PowerEdge R7725 and R770 servers featuring NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs provide the mainstream computing foundation for accelerated enterprise workloads, from visual computing, data analytics and virtual workstations, to physical AI and agentic inference. These servers are ideal for running NVIDIA AI reasoning models such as the latest NVIDIA Nemotron models for agentic AI, as well as NVIDIA Cosmos world foundation models for physical AI.

Offering better price for performance for a wide range of enterprise use cases, these air-cooled systems make flexible high-density AI compute more attainable. The NVIDIA RTX PRO 6000 offers enterprises up to six times the token throughput for LLM inference,[ii] double the capacity for engineering simulation performance[iii] and can support four times the number of concurrent users compared to the previous generation with support for MIG.

The Dell PowerEdge R7725 server will also be the first 2U server platform to integrate the NVIDIA AI Data Platform reference design. When the Dell PowerEdge R7725 server featuring NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs is paired with the Dell AI Data Platform and its new unstructured data engine, enterprises can take advantage of a turnkey solution without the need to architect and test their own hardware and software platforms. The combination of the two delivers faster inferencing, more responsive semantic search and support for larger, more complex AI workloads.

See innovation in action at SIGGRAPH 2025

Dell Technologies is showcasing how customers can accelerate media production pipelines and power intelligent asset management at scale using the Dell AI Data Platform, NVIDIA Omniverse software and Dell infrastructure at this year’s SIGGRAPH conference (August 10-14) in Vancouver, Canada. Dell will also feature the new Dell Pro Max high-performance PC portfolio, including laptops, desktops and the upcoming Dell Pro Max with GB10, a compact AI developer workstation.

“The key to unlocking AI’s full potential lies in breaking down silos and simplifying access to enterprise data,” said Arthur Lewis, president, Infrastructure Solutions Group, Dell Technologies. “Collaborating with industry leaders like NVIDIA and Elastic to advance the Dell AI Data Platform will help organizations accelerate innovation and scale AI with confidence.”

“Enterprises worldwide need infrastructure that handles the growing scale and complexity of AI workloads,” said Justin Boitano, vice president of enterprise AI at NVIDIA. “With NVIDIA RTX PRO 6000 GPUs in new 2U Dell PowerEdge servers, organizations now have a power efficient, accelerated computing platform to power AI applications and storage on NVIDIA Blackwell.”

“Fast, accurate, and context-aware access to unstructured data is key to scaling enterprise AI,” said Ken Exner, Chief Product Officer at Elastic. “With Elasticsearch vector database at the heart of the Dell AI Data Platform’s unstructured data engine, Elastic will bring vector search and hybrid retrieval to a turnkey architecture, enabling natural language search, real-time inferencing, and intelligent asset discovery across massive datasets. Dell’s deep presence in the enterprise makes them a natural partner as we work to help customers deploy AI that’s performant, precise, and production-ready.”

Availability

  • Unstructured data engine in Dell AI Data Platform will be available later this year.
  • Dell PowerEdge R7725 and R770 servers with NVIDIA RTX PRO 6000 GPUs will be globally available later this year.