SETU launches ‘Elevate’ digital resource to support micro-enterprises in the region

South East Technological University (SETU) has launched a new digital resource to support micro-enterprises in the region. ‘Elevate’ is an online platform that provides entrepreneurs with easy access to practical business assessments that help identify strengths and areas for development across a range of enterprise competencies.

The platform offers free online tools to evaluate digital readiness, sustainability practices, and innovation capacity, and to support succession planning. These tools enable businesses to identify growth opportunities and take clear steps towards development.

A key feature of Elevate is a set of interactive diagnostic tools that help business owners assess and challenge their operations. After completing a short series of questions, users receive a tailored report with recommendations to support future planning and sustainable growth. Each assessment takes only a few minutes to complete and focuses on strategic themes that can be further supported by SETU’s business support team.

The initiative is part of SETU – TU RISE (Technological University Research and Innovation Supporting Enterprise), which is strengthening research capacity and deepening engagement with enterprises across the south east. Elevate complements the activities of SETU’s recently launched Rural Innovation Hubs in Hacketstown, Urlingford, Rosslare Harbour and Dungarvan, giving business owners the opportunity to engage with the university in their locality or online.

Commenting on the new initiative, Brian Ogilvie, Head of Entrepreneurship and Rural Engagement, said, “As part of SETU’s wider activities to foster entrepreneurship and business engagement, Elevate reinforces our commitment to the business community, particularly those in rural locations.”

Ian Campbell, Business Development Manager at SETU, added, “Alongside our four new rural innovation hubs across the region, Elevate provides an accessible pathway for business owners to engage with the university’s supports, including our Technology Gateways. It offers valuable insights to inform decision-making and future planning.”

Visit elevate.setu.ie to begin your business’s journey with SETU.

XGIMI Launches Its Brightest 4K Projectors HORIZON 20 Series

After years of redefining projection, XGIMI continues to shape the future of home entertainment. Fresh off its debut at IFA 2025, the HORIZON 20 Series is now available, giving consumers access to the brand’s most advanced home projectors yet through XGIMI.com and Amazon.

The HORIZON 20 Series includes three models – HORIZON 20, HORIZON 20 Pro, and HORIZON 20 Max – each delivering exceptional 4K visuals, cinema-grade brightness, and true color accuracy powered by XGIMI’s all-new X-Master Red Ring Lens, the brand’s most advanced optical system to date. The flagship HORIZON 20 Max achieves a stunning 5700 ISO lumens, making it XGIMI’s brightest consumer projector yet.

All models support Dolby Vision, HDR10+, Filmmaker Mode, IMAX Enhanced, and DTS:X for an authentic cinematic experience. Built for gamers and creators alike, the series offers 1ms input lag, 240Hz refresh rates, and native Netflix compatibility, alongside Harman/Kardon-tuned speakers that deliver rich, balanced sound with remarkable clarity.

The HORIZON 20 Series is available now, starting at $1,699 for the HORIZON 20, $2,499 for the HORIZON 20 Pro, and $2,999 for the HORIZON 20 Max. For a limited time, XGIMI is offering up to $600 off during its open sales promotion on the full lineup.

See our Xgimi reviews

Workday To Invest €175M in Dublin AI Centre of Excellence, Adding 200 Jobs

Workday, Inc. the enterprise AI platform for managing peoplemoney, and agents, today announced a three year €175 million investment and 200 specialised roles to establish its AI Centre of Excellence (CoE) in Dublin.

The investment, supported by IDA Ireland, expands the role of Workday’s EMEA headquarters in the company’s product research and development globally.   Since 2008, Workday’s Dublin-based teams have driven impactful R&D, including AI-driven solutions like Workday Learning and Workday Assistant.

The AI Centre of Excellence will focus on four key areas:

 

  • Product Development: Over 200 roles will be added in Dublin, helping to ensure  regional AI, cybersecurity, engineering and research expertise is reflected in Workday Illuminate, the company’s AI platform. Workday currently employs 2,200 people here, of which approximately 80% work in product research and development.

 

  • AI Upskilling: Workday has partnered with Technology Ireland Digital Skillnet to upskill 300 current employees through its AI Business Academy. In addition, through partnership with TU Dublin, over 285 employees have already graduated with certifications in AI relevant themes including Machine Learning, Cybersecurity, Entrepreneurial Leadership, Leadership and Team Enablement and Creating Successful Products.

 

  • AI Academic Fellowships & Partnerships: Workday’s Industry Fellowships, in collaboration with universities such as Trinity College Dublin and Dublin City University (DCU) and Research Ireland will directly embed post-doctoral researchers within R&D teams in the company. This allows top-tier academic talent to apply their expertise to real-world AI and machine learning challenges.

 

  • Partnership With Irish Tech Scale-Ups: Through the Workday Innovation Network – created with Enterprise Ireland – the organisation will collaborate with Irish AI start-ups, SMEs and industry leaders such as Wrksense and Workhuman to drive innovation.

Welcoming the investment, Minister for Enterprise, Tourism and Employment Peter Burke T.D. said: “Since Workday acquired Irish tech innovator Cape Clear in 2008, it has evolved into a research and development powerhouse, based on a blend of talented people, technology and innovation which Ireland can uniquely provide. Workday’s decision to expand its AI footprint in Dublin is a testament to Ireland’s reputation as a global leader in technology and innovation. We are very pleased to support this investment and partner with Workday to maximise its new AI Centre of Excellence.”

“Dublin has been a cornerstone of Workday’s innovation for close to two decades,” said Graham Abell, Vice President, Software Engineering & Ireland Site Lead, Workday. “This latest investment will power our next chapter—pioneering the next generation of ERP, built for the AI era.”

“Workday’s decision to expand its AI footprint in Dublin is a testament to Ireland’s reputation as a global leader in technology and innovation. This investment of €175 million and 200 jobs over the next 3 years will further strengthen Ireland’s position at the forefront of AI research and development. I would like to wish Workday every success for this AI Centre of Excellence and I look forward to our continued partnership,’’ said Michael Lohan, CEO, IDA Ireland.

To support its continued growth in Europe, Workday will open a new, state-of-the-art EMEA headquarters at College Square, Dublin 2. The headquarters will include a new Customer Experience Centre (CXC) – an immersive space for European customers to collaborate alongside Workday product experts and senior leaders. Current career opportunities can be viewed at Workday’s online careers centre here.

Modirum Platforms Launches M Orbit

Built in alignment with European technology sovereignty principles, M Orbit offers a secure, fully EU-compliant alternative to non-European platforms. The system supports on-premise and sovereign cloud deployments, ensuring full data control and adherence to the highest cybersecurity standards.

Modirum Platforms today announced the launch of M Orbit, a next-generation intelligence and analytics platform designed for telecommunications, public safety, and critical communications sectors. The launch takes place at GITEX Dubai, one of the world’s most significant technology events, underscoring Modirum’s growing role as a European leader in AI-driven, mission-critical technologies.

“M Orbit represents the next evolution in intelligent communication and situational awareness,” said Tero Silvola, CEO of Modirum Group. “It brings together real-time data, AI-based pattern recognition, and deep analytics to help authorities and network operators act faster, protect better, and make decisions with confidence.”

Built in alignment with European technology sovereignty principles, M Orbit offers a secure, fully EU-compliant alternative to non-European platforms. The system supports on-premise and sovereign cloud deployments, ensuring full data control and adherence to the highest cybersecurity standards.

One of M Orbit’s first use cases has been in drone detection and GPS jamming analysis. The platform’s AI engine identifies anomalies in positioning and communication data, builds real-time situational awareness, and provides clear, data-backed recommendations for authorities — from detection to protection. This capability gives governments and public safety organizations a proactive toolset to counter emerging aerial and electronic threats.

“M Orbit allows our customers to choose the operating environment from on-prem, hybrid or sovereign cloud ensuring the best possible match with their security policies and scalability requirements,” Silvola added.

M Orbit is now being introduced to selected critical infrastructure clients, with pilot programs launching in early 2026.

Learn more: https://modirumplatforms.com/m-orbit

Husqvarna Group reveal AI Vision robotic lawnmowers for 2026

Husqvarna Group, a global leader in robotic lawn care, is accelerating its innovation journey with the launch of seven robotic lawnmowers featuring AI Vision and night-time operation cameras. This expansion marks a key milestone in the Group’s leadership in intelligent, low-carbon lawn care solutions for both residential and professional users. 

“AI Vision is a scalable technology platform that powers smarter, more adaptive lawn care across our entire portfolio, enabling innovative, robust solutions for both residential and commercial use. Our products are built to last, and with the new AI Vision technology, we add capabilities that open possibilities not seen before”, says Glen Instone, CEO of Husqvarna Group.

 

There will be new residential robotic mowers from Gardena and Husqvarna, featuring advanced camera-led AI navigation for wire-free installation, precise edge detection, and smart obstacle avoidance. Covering gardens from 400 m² to 7,500 m², these models deliver high adaptability and robust performance, including night-time IR camera on these new Husqvarna Automower NERA models.

For professional users, Husqvarna unveils the Automower 540 EPOS, a robust solution for facilities up to 8,000 m². It is compatible with the new AI Vision accessory launching in 2026, which also extends to three previously launched AI Vision ready EPOS models.

 

“With the addition of the Automower 540 EPOS to this season’s successful lineup, we’re expanding our range to meet the needs of even more users. Equipped with AI Vision and night-time IR cameras, these models bring new levels of flexibility and productivity to our customers”, says Glen Instone, CEO of Husqvarna Group.

Since pioneering the world’s first robotic lawnmower in 1995, Husqvarna Group has remained the undisputed market leader in robotic lawn care. The Group offers robotic lawnmowers for both residential and professional users, catering to lawns between 400 m2 to more than 50,000 m2.

 

“We are continuing our product development and look forward to communicate more innovations for the upcoming season”, says Glen Instone.

Lawnmover review

Learn more about the specific models here:

Husqvarna Automower 400-series

Husqvarna Automower 540 EPOS

Gardena SILENO sense

Viltrox Launches AF 50mm F1.4 Pro FE Large Aperture Lens

Viltrox is delighted to announce the launch of the AF 50mm F1.4 Pro FE large aperture lens, which offers efficiency, durability and beautiful professional image quality. Versatile and powerful, the Viltrox AF 50mm F1.4 Pro full-frame lens offers stunning pro-grade resolution, a bright F1.4 aperture, fast autofocus, comprehensive control buttons, a reliable weather-sealed body, and exceptional video performance. Classic 50mm focal length delivers high-resolution images with minimal distortion and a natural lifelike perspective. The large F1.4 aperture captures sharp images in low light conditions, and delivers pure dreamy bokeh.

Pro-level optical design delivers astonishingly high resolution from center to edge, meeting the demands of high megapixel camera sensors. Therefore, this lens delivers incredibly sharp image detail, even after cropping or enlargement. Superior control of chromatic aberration ensures pristine reproduction across the frame, for clarity in extreme backlight and high-contrast scenes. This lens excels in distortion-free portraits, immersive and realistic street stories, detailed and deep close-ups down to 0.45m, and true lifelike landscape reproduction.

Ultra-large F1.4 masters light and bokeh

The large F1.4 aperture lets artists create a layered image through a shallow depth of field, a sharply rendering a captivating subject over dreamy background blur, with soft and dreamy bokeh and smooth focus transitions between image regions. The large aperture allows faster shutter speeds and lower ISO settings, making it possible to capture refined, detail-rich images, even in low light.

Designed for perfect image reproduction

Precision engineered optical design features 15 elements in 11 groups to faithfully record phenomenal detail and clarity with edge-to-edge sharpness, even at maximum aperture. The UA (ultra-precision aspherical) element subdues onion-ring bokeh. Three ED (extra-low dispersion) elements correct axial chromatic aberration and prevent color-fringing. The high-strength metal body, smudge-resistant coatings, and weather-sealed construction protect the precision-crafted lens and ensure it is always ready for action.

Fast, quiet, stable auto-focus

Viltrox’s patented Dual HyperVCM system shifts into focus quickly and noiselessly, working together with the camera’s face and eye detection when required. For video, minimal focus breathing enables natural, professional-looking focus transitions.

More details and how to buy

For more information, please visit:
https://viltrox.com/products/af-50mm-f1-4-fe?ref=orbetcnl
Amazon Store US:
https://www.amazon.com/dp/B0FSZ8DR8S
Amazon Store Europe (stock available in early Nov):
https://www.amazon.de/dp/B0FSZ8DR8S

MSRP: $549 / €619 / £525 

Other Viltrox News

Techlabs – Ireland’s Ultimate Tech Playground in Dublin’s RDS This Weekend

TechLabs, Ireland’s only expo dedicated to the latest in consumer tech, electronics, and lifestyle, has announced an exciting roster of additional household brand names and unmissable experiences for its upcoming event on Saturday, 18 October at Dublin’s RDS.

Dubbed as Ireland’s ultimate tech playground, the show will feature leading brands including Volvo, Dyson, Samsung, JBL and Tesla alongside additional interactive experiences such as the adrenaline-fuelled Formula 1 Sim Racing Competition and immersive roaming VR experiences.

TechLabs promises an immersive, future-forward showcase for anyone eager to discover the next big thing in technology and lifestyle. From an indoor drone display to the Tesla Optimus Gen 2 Robot, step into the future of technology under one roof.

Up to 10,000 tech enthusiasts are expected to explore cutting-edge innovations from these leading global brands in consumer electronics and smart technology. With Porsche and Harvey Norman already confirmed, TechLabs is thrilled to unveil even more highlights:

  • The ES90 Irish Debut – Volvo’s newest all-electric car powered by next-generation core computers, will be revealed to the Irish public for the first time
  • Lifestyle and Luxury – get up close with the latest speedboats and motorbikes, perfect for motoring and speed enthusiasts
  • Innovation Stage – live product reviews, interactive demos, and special guest speakers will share insider insights and unveil next-gen tech

What’s more – joining the already packed show floor of cutting-edge innovation are Hisense, the global leader in smart TVs and home entertainment showcasing Ireland’s largest TV; Eufy, known for its sleek smart-home gadgets from robotic vacuums to security cameras, Total Rethink, an Irish brand championing sustainable, low-waste tech and lifestyle products, and Telefunken, the legendary German name in premium audio and consumer electronics. TechLabs arrives just in time for visitors eager to test-drive the latest products ahead of Black Friday deals and the Christmas shopping season to spark some gift inspiration for the tech lover in your life.

TechLabs is created by the organisers of GamerFest, Ireland’s leading games convention which has welcomed over 35,000 gamers to the RDS, and the NEXUS Games Conference, a leading games industry conference bringing together global decision makers and industry leaders.

CEO of TechLabs, Stuart Dempsey, says: Techlabs is about bringing the future into the present and making it accessible for everyone. We’re creating Ireland’s tech playground – a space where families, enthusiasts and industry professionals can experience the latest innovations, explore world-class brands, and get hands on with the technology shaping tomorrow.”

www.techlabsexpo.ie

What Are New ICOs?

The New ICOs refer to the recent Initial Coin Offerings in the crypto space. These are token sales in which projects invite investors to purchase their tokens before they are listed on major exchanges or have full-blown launches. The alleged benefits to new ICOs include raising capital, building community, and bootstrapping usage, whereas early investors expect price appreciation upon listings.

Why New ICOs Excite Investors

Entry at an early stage is the most compelling motivation. Second, new ICOs put investors in a pre-walled open market price discovery phase where values get driven up. Thus, the cost of tokens during the presale or ICO phase is usually lower compared with when tokens eventually get listed on exchanges. Third, the remainder of this momentum is strongest around new ICOs: social hype, influencer backing, and marketing tend to concentrate in the early stages. Of course, there is also the upside: ICOs have brought huge profits to early backers when successful.

How to Evaluate New ICOs Before Investing

It all comes down to the project team; do they have an open track record, previous successful projects, and a visible reputation in the business? Good roadmaps help: they make their outlook for what the product will deliver, timelines, milestones, audits, and soft launches clear as a signal to the way they will deliver. Tokenomics is another factor to consider: total supply, token unlock schedules, allocation to team/advisors percentage, tokens in circulation at listing, and much more. Security audits and smart contract safety are good things; if the project does not have audit documentation or community-reviewed code, then basically that’s a red flag. Marketing & community engagement: marketing mechanics with real users versus hype for hype’s sake. Liquidity and the terms of the launchpad or exchange listing: Established launchpads or partner platforms provide some credibility.

Risks Associated with New ICOs

High rate of failure: many applications and newly launched ICOs never reach roadmap milestones, in addition to fading away after the initial hype. Volatility: prices are pumped after listing, but then dumps occur, especially where tokenomics, utility, or adoption are low. Lack of liquidity: Some projects provide tight liquidity or even restrict trading, which causes slippage or getting out of trouble. Scams and rug pulls are largely possible in new ICOs, especially if neither the contract code nor the team has been fully vetted. Regulatory risk: In some jurisdictions, ICOs risk running into trouble with their legality or outright bans.

CoinLaunch as a Resource for Tracking New ICOs

All present, upcoming, or past ICOs, IDOs, IEOs, and token sales are covered; other listings remain hidden. Using over 80 token-related factors, the platform rates and reviews each project present in its database. CoinLaunch offers thorough analytics into tokenomics, audits, engagement with communities, developers’ roadmaps, and launchpad affiliation so that you can evaluate risks more thoroughly. It also allows filtration by industry, audit status, and other descriptors for users in search of new ICOs matching their risk tolerance.

Points to Consider for Bing New ICOs at CoinLaunch

Use the section entitled “Upcoming ICO/IDO/IEO Token Sales” to identify projects about to begin fundraising. Monitor the CoinLaunch rating score as an expedient filter to separate out projects with better fundamentals. Read the project reviews and analysis to check for red flags (token unlock schedules, team credibility, audits). Look for projects on reputable launchpads or those with strong backers and partnerships. When available, secure whitelist or presale access through CoinLaunch to gain earlier access or better terms.

Best Practices for Investing in New ICOs

Diversify among several ICOs rather than heavily concentrate on one project. Have an exit plan in place: know beforehand under what circumstances you will take profits or cut losses. Only put in what you can afford to lose, as newly established ICOs are speculative. Stay updated on the announcements of projects: Delays or changes in the roadmap usually carry certain risks. The credibility of community feedback and developer transparency should be evaluated. Smart contract audits and third-party reports can be used to verify code security.

Some Examples of Recent New ICOs in the Market

The new ICOs on the block grabbing the attention of the public are projects listed on CoinLaunch with good ratings and reviews; some are focusing on AI, Web3 infrastructure, GameFi, or interoperability launchpads, seed rounds via presales, and ecosystem-backed IDOs for strong utility, tokenomics, and community support, which draw investor interest.

Why the Timing and Stage of New ICOs Have Importance

Presale participation often entails cheaper prices for tokens but stricter conditions, like KYC, vesting schedules, or lock‑ups! New ICOs just before listing have fewer risks but usually become more expensive! Imagine being early in a presale: higher gain possibilities but also more uncertainties—later stages could mean more transparency but lower upside.

How GoodCrypto Can Help Post-New ICOs

GoodCrypto provides tools for portfolio tracking, setting alerts, and trade management once tokens from new ICOs are listed. It allows limit or stop-loss orders to be set, so you are guarded from after-listing volatility. You watch the tokens bought in new ICOs along with your other holdings. GoodCrypto also supports multiple exchanges and chains, so you can manage your exposure across ecosystems.

Real-Life Scenarios Where New ICOs Reward Early Participants

Sometimes, really early buyers of an ICO find huge multiples from the listing, especially if the project suddenly gains much visibility. If a project were launched with good partnerships, good utility, or in a trending sector (like AI, GameFi, or Layer-2), really early investors would tend to benefit from it. If the tokenomics were well thought out with limited early supply, liquidity locked, and very gradual unlocks, then early entry will tend to pay off.

How to Minimize Risks When Engaging With New ICOs?

» Look for audit reports or third-party reviews

» Use only those projects in CoinLaunch that are highly rated and have clear tokenomics and a roadmap.

» Never chase those that offer suspiciously high returns or use questionable metrics.

» Avoid projects that have contracts not labeled or fake social accounts.

» Always use minimum exposure right up until the signals are positive, then scale up.

Conclusion: New ICOs in Your Crypto Portfolio

New ICOs have always been an interesting but risky investment in a crypto portfolio. When done right, they can deliver outsized gains, early participation, and exposure to emerging trends. But when done wrong, they can destroy principal, create liquidity traps, or be outright scams. Platforms like CoinLaunch give investors an even playing field by providing data, ratings, and transparency. Use such discovery tools in concert with diversification strategy, risk management, and good tracking tools after the listing, and new ICOs cease to be a guessing game and become more of a strategic investment.

Building Cyber Resilience in the AI era: Five ways Irish organisations can stay ahead

Artificial intelligence (AI) is rapidly reshaping the cybersecurity landscape across Ireland. While it’s unlocking new efficiencies and accelerating innovation, it’s also giving cybercriminals new evasive tools to launch faster and more sophisticated attacks. Across Ireland, organisations are navigating a new era of cyber risk defined by speed, sophistication, and AI.

As Dell Technologies continues to work closely with Irish businesses to modernise their digital infrastructure, it’s clear that cybersecurity must evolve in tandem, as a strategic enabler of trust and resilience. Threat actors are using AI to enhance ransomware, zero-day vulnerabilities, Distributed Denial of Service (DDoS) all making advanced spear-phishing much harder to identify, outpacing conventional security measuresAccording to the latest Dell Technologies Innovation Catalyst Study, 84% of Irish organisations view security as a key part of their business strategy, yet many continue to struggle with balancing innovation and security.

Almost all respondents (96%) admitted that integrating security into wider business strategies is proving difficult. These figures highlight that organisations must rethink their cybersecurity strategies to adopt proactive, intelligent, and resilient approaches that keep pace with the evolving threat environment.

Here are five ways to stay resilient against cyber threats:

1.Adopt zero trust for AI Security 

As threat actors use AI to scout, steal credentials and adapt attack techniques, traditional perimeter-based defenses fall short.

That’s why more Irish organisations are adopting a Zero Trust model built on the principle of “never trust, always verify” ensuring that every user, device, and application is continuously authenticated, regardless of location.

The benefits are clear, latest Innovation Catalyst Study revealed a 100% increase in confidence levels among Irish organisations that have adopted zero trust principles, underscoring its growing value as a security framework. By implementing zero trust principles organisations can help reduce risk by continuously verifying every access request and implementing strict authentication processes. Using role-based access controls (RBAC) and network segmentation, organisations can minimize the risk of an attack and reduce the impact radius if an attack occurs.

Zero trust is more than a security philosophy. It’s a unified and adaptive strategy for identity and access management. Through a zero trust approach, organisations not only reduce their attack surface, but also strengthen their ability to detect, respond to and contain threats.

2.Reduce the attack surface

In an environment where AI-powered threat actors are constantly probing for weaknesses, reducing the attack surface is a critical line of defense. Every exposed endpoint, unsecured API, or overlooked supply chain vulnerability represents an opportunity for adversaries to infiltrate systems, deploy malware and exfiltrate sensitive data.

To mitigate these risks, Irish organisations should begin with assessing and understanding their attack surface and related vulnerabilities. From there, they should have a layered defense strategy focused on securing entry points and minimising exposure. This includes strengthening authentication, encrypting data, regularly testing for vulnerabilities and actively monitoring endpoints. Keeping systems patched and devices hardened further limits risks.

By reducing the attack surface, organisations make themselves a harder target, thereby decreasing the likelihood of an attack.

3.Continuously detect and respond to threats

AI-powered attacks are capable of mimicking legitimate behavior and evading traditional security tools, and organisations need to combine advanced threat detection with rapid response capabilities.

Leveraging AI and machine learning, organisations can monitor operational data, detect anomalies, and trigger automated responses in real time.

This AI-powered threat intelligence system builds upon itself, making it smarter and better able to identify and address attacks.

For many Irish organisations who need assistance scaling threat detection and response. Partnering with a trusted third-party provider offers round-the-clock monitoring, faster reaction times, and support in managing complex security operations. Dell Technologies continues to invest in AI-driven security solutions that help Irish organisations stay ahead of emerging threats while simplifying operational complexity.

4.Plan an incident response and recovery plan

While prevention is often the first step to a cybersecurity strategy. A strong cybersecurity strategy includes not only prevention, but also a well-defined plan for response and recovery.

Organisations here in Ireland need to create and routinely practice a robust Incident Response and Recovery (IRR) plan that outlines how to detect, contain, communicate and recover from cyber incidents. The plan should outline departmental roles and responsibilities, internal and external contacts and partners, communication protocols and include regular testing. Preapproved messaging templates and routine plan updates are also essential to maintaining operational continuity during a crisis.

Backing up critical data and applications offline or separated from production workloads helps guard it against ransomware attacks and ensures business continuity.

By preparing for disruption, Irish organisations can restore critical functions with resilience, speed, and confidence.

5.Empower employees as a first line of defense

Technology alone isn’t enough; employees remain the most critical line of defense.  Organisations here in Ireland needs to create a culture of vigilance through employee awareness programmes that integrates continuous education, open communication, real-world simulations, and a culture of shared accountability. For example, incorporating attack simulations that reflect AI-specific threats like advanced phishing and deepfakes helps equip employees to recognise and respond to evolving threat actor tactics.

Collaboration across the technology ecosystem also plays a vital role in strengthening cyber resilience. Dell Technologies, together with partners like NVIDIA, is helping organisations better understand how AI-driven attacks evolve.

NVIDIA’s new AI Kill Chain Framework reimagines the traditional Cyber Kill Chain for the AI era, outlining how adversaries target AI systems through stages such as Recon, Poison, Hijack, Persist, and Impact — often cycling through these stages to adapt and escalate their tactics. This framework offers valuable insights into how attackers’ probe, manipulate, and maintain access within AI ecosystems, helping defenders anticipate and disrupt evolving threats before they lead to broader compromise.

As threat actors evolve using AI to launch increasingly sophisticated attacks, organisations must respond with equal force and foresight. Traditional defenses alone are insufficient. A modern cybersecurity strategy demands a proactive, layered approach that integrates advanced technologies, incident response planning, and a vigilant workforce.

As we mark Cybersecurity Awareness Month, it’s an important reminder that AI is transforming both the opportunities and the risks facing Irish businesses, making it more critical than ever to invest in continuous vigilance, awareness, and adaptation. By embedding resilience at every level of their cybersecurity strategy, Irish organisations can better safeguard their operations and lead with confidence in an increasingly AI-driven world.