Author: Jim O Brien/CEO

CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.

Nank Clip Super clip-on earbuds review

The Nank Clip Super clip-on earbuds are the latest clip-on earbuds to hit the market which have become popular now and after reviewing some 50 pairs at this stage I kind alike them myself, when they first arrived on the scene I was not the biggest fan but this  has changed over the last year and I am now a fan.

The style we get here is similar to others but have a pillow like shape to the hardwear on one side and pearl shaped on the other that sitsinto your esr with directional speakers.

You will not get ANC with these but they will isoalte some sound indoors is perfect for them when maxed out and you will be hearing very little outside what you listen to and enjoy immersive audio in quiter areas.

Having said this these clip-ons are great for outdoor and more so you can hear what is going on around you which is not a bad thing, if you want outdoor noise cancelling buds these are not for you but if you want to hear your surrounding and good audio these are for you they are secure one clipped on correctly.

For the audio these deliver good sound with the 16.2mm ceramic drivers despite no app as of now hopefully in the next iteration there will be so you are stuck with what you get out of the box however the sound is good overall with no tinny sound or lag latency during my testing I was pleased with the audio and taking into consideration the design here they pack a real puch and highs lows and mids all sound good and have a decent volume, call where also fine on these it has to be said.

Battey life is solid for the style of earbud giving you up to 32 hours of charge and come with wireless charging. Overall for the price there is much on offer and they look good and sound good.

 

 

Features

 

  • Feather light , Weighing just 5.1 g :
    Open-ear comfort with soft materials for all-day wear.
  • Advanced DS 2.0 Directional Audio Delivery Technology for Clear Sound with Minimal Leakage: A groundbreaking 360° open-style directional audio technology sends rich, clear sound to you while reducing leakage for private listening.
  • Rich, natural sound with 16.2 mm large ceramic composite diaphragm.
  • 3D surround sound technology for immersive audio.
  • AI algorithm and 2 outstanding mics for crystal-clear calls.
  • lPX5 rating protects against sweat and rain. Ideal for gym sessions or runs these clip on earbuds are built for active lifestyles.
  • Ultra-low 60ms latency for superior video and gaming.

BUY

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Almost one in four people in Ireland have set screen limits on their devices

Smartphone use remains deeply woven into the daily lives of people of all ages in Ireland, but levels of digital fatigue are increasing, Deloitte’s latest Digital Consumer Trends survey reveals.

In the last year, almost one-quarter of respondents (24%) have set screen time limits on their phones.

Needing a break was the top reason respondents gave for deleting a social media app (27%), and one-quarter did it because they stopped using the app.

23% said the app they deleted was consuming too much of their time and the same amount said they were getting too many ads or sponsored posts.

Misinformation (22%), a negative impact on mental health (18%), and content being boring (16%) were the other top reasons for deleting an app.

Nearly two-thirds of respondents (65%) switched off all notifications from one or more apps in the past year, 21% stopped using a digital wearable, 19% stopped using a digital device, and 17% stopped reading e-books on digital devices.

Nearly half of Gen Zs joined a social media app (46%) but nearly one-in-three (32%) said they had deleted an existing app from their device. The joining and deleting of social media apps is lower amongst other generations.

  Joined a social media app Deleted a social media app
Millennials 27% 29%
Gen X 16% 26%
Boomers 12% 18%

 

70% of respondents said they tend to spend too much time on their phone. This breaks down to 77% of Gen Zs, 78% of Millennials, 73% of Gen X and 48% of Boomers.

82% of those surveyed said they check their smartphone at least 10 times a day and 59% said at least 25 times. Over a third (34%) said they check their phone at least 50 times a day and 15% said they do so at least 100 times.

60% of phone owners look at their phone within 15 minutes or less after waking up, which is down from 65% in 2024. More than half (54%) stay awake later than planned due to using their mobile phone.

Majority of adults say children are ready for smartphones by 12-15, but also favour social media usage limits for those under 18

82% of people in Ireland said they would support social media platforms introducing usage limitations for those under 18.

More than half (57%) would ‘strongly favour’ social media platforms requiring age verification when registering and (56%) would ‘strongly favour’ introducing usage limitations for people under the age of 18.

Despite this, most adults (58%) feel the appropriate age for a first smartphone is between 12 to 15 years old.

Nearly one-in-three (32%) believe children should get their first smartphone at 12-13 years of age and more than a quarter (26%) believe they should be 14-15. Only 4% believe the devices should not be given to under 18s and 22% believe they should be given to those aged 16 or older.

Nearly half (43%) of respondents think a teenager should be 16 or older to have access to social media.

Close to one-quarter (24%) think those with social media access should be 14-15, while 16% said 12-13 years of age. Just 4% said 10-11 years and only 8% believe social media should not be available to those aged under 18.

Gen Zs prefer to get their news from social media, but more people are reporting an increase in misinformation

The survey shows misinformation continues to rise as 59% now say they more regularly see fake information online – up from 53% in 2024 and 46% in 2023

Despite such concerns, nearly half of Gen Zs (47%) say they prefer to get their news from social media and only 34% of this generation say the same for TV. This compares to 44% of Millennials, 65% of Gen X and 75% of Boomers saying their preferred source for news is TV.

54% of Boomers and 47% of Gen X prefer to stay updated on news and current events using radio, in contrast to 29% of Millennials and 19% of Gen Z.

Just 2% of Boomers prefer podcasts, while this figure is 14% across the three other generations surveyed.

Commenting on the Digital Consumer Trends findings, John Kehoe, a Deloitte Ireland partner who has worked on the Digital Consumer Trends report for seven years, said: “With 60% of us looking at our phones within minutes of waking up, it’s clear that our smartphones continue to play a crucial role in our modern-day lives. But the number of respondents who say they either need a break from social media, are turning their notifications off, or setting screen time limits, shows that how we engage with our devices is changing. The fascinating findings of Deloitte’s Digital Consumer Trends Survey poses the question – are we entering the age of the digital detox?”

NIKON Introduces New SPORTSTAR EX II OUTDOOR BINOCULARS

Nikon announces new SPORTSTAR EX II 8×25 and 10×25 waterproof binoculars with an updated ergonomic design that improves ease of use across a wide range of outdoor activities. Now more compact and travel friendly, the new models fit more comfortably in the hand while their waterproof construction and renowned Nikon optics ensure crisp, clear views in any weather.

From birding and nature watching to sport and marine activities, the new SPORTSTAR EX II binoculars make it even easier for users to enjoy the great outdoors. The new 8×25 model offers a more spacious viewing experience than its predecessor thanks to a wider 60.3° apparent field of view, while the 10×25 model maintains a 59.2° apparent field of view. Thanks to Nikon’s multilayer coating, each model provides a crisp, high-contrast view regardless of magnification choice.

Both the SPORTSTAR EX II 8×25 and 10×25 binoculars come ready for changeable weather, with a nitrogen-filled construction that prevents internal fogging, and they are waterproof up to 1 m for 10 minutes. A dual-hinge design allows users to fold these binoculars down small for easy portability, and rubber armour provides a firm, comfortable grip.

Elena Korotiy, Senior Manager Sport Optics Nikon Europe says: “SPORTSTAR EX binoculars have been popular for 20 years now. The previous models proved themselves in the field, and the new SPORTSTAR EX II models are building on that success with refined ergonomics that improve handling and comfort. Plus, the wider field of view on the 8×25 model makes it much easier for users to track subjects on the move.”

Key features: SPORTSTAR EX II 8×25 and 10×25

Two magnifications: choose the 8×25 model for the widest view when tracking action, or the 10×25 model for extra reach when spotting distant wildlife.

Wide views: SPORTSTAR EX II 8×25 offers a wide 60.3° apparent field of view that makes it easier to track moving subjects. The 10×25 model offers a 59.2° apparent field of view.1

Waterproof: SPORTSTAR EX II binoculars are waterproof up to 1 m for 10 minutes.2 The nitrogen-filled construction prevents internal fogging, for reliable outdoor use.

Renowned Nikon optics: a multilayer coating cuts through glare for crisp, high-contrast views.

Easy to carry: the compact dual hinge folds down easily for effortless portability.

Easy to grip: rubber armour provides a firm, comfortable grip and protects from bumps, knocks, and drops.

Comfortable to use: turn-and-slide rubber eyecups make it easy to find the right eye position.

Light, durable aluminium alloy body: both models weigh just 310 g.

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BBC EYE DOCUMENTARY FOR STORYVILLE & WORLD OF SECRETS GAIN UNPRECEDENTED ACCESS TO THE INTERNATIONAL AGENTS COMBATING CHILD ABUSE ON THE DARK WEB

A new documentary by BBC Eye for Storyville and a new season of World of Secrets follow U.S. agent Greg Squire and a dedicated network of specialist undercover investigators from around the world as they track down perpetrators of child sexual abuse on the dark web.

The investigation will air on BBC Four and iPlayer and can be heard on the BBC World of Secrets podcast which returns with a six-part series on The Darkest Web.

Working across different time zones, these officers uncover encrypted forums where prolific abusers trade tactics, erase their digital footprints and produce and distribute millions of images and videos of child sexual abuse material. Behind every username lies a potential victim in immediate danger, forcing investigators into a race against the clock.

BBC Eye, the investigative team within the BBC World Service, reports for Storyville.

Operating across borders, cultures and political divides, BBC Eye gains unprecedented access to investigative teams in the United States, Portugal, Brazil and Russia, as they work side by side to track down some of the world’s most dangerous child predators and rescue children who might otherwise never be found.

These agents spend months, sometimes years, infiltrating hidden networks designed to be untraceable, piecing together clues across multiple jurisdictions, and using advanced digital forensics to unmask offenders. Each breakthrough demands both exceptional technical skill and incredible psychological resilience.

In these collaborations, we witness not only the depths of the crimes being fought, but also the extraordinary courage, ingenuity, and resolve of the people who fight every day, to bring light to the darkest places on the internet.

One of the cases BBC Eye explores involves a girl named ‘Lucy’.

In January 2014, Greg and his team begin investigating after pictures of Lucy’s abuse are found online. The sexual abuse appears to have taken place over the course of six years. The team are under considerable time pressure to find and rescue Lucy.

The first lead in the investigation comes when a piece of furniture in one of Lucy’s photos is identified as having had limited sales, with only 40,000 units sold in the U.S. This focuses the investigation to 29 states.

Nine months later there is a break in the case. John Harp, a brick expert, is able to help Greg identify the bricks in Lucy’s room. He sources which plant the brick was manufactured in, crucially narrowing down the radius of the search.

By taking the list from the furniture manufacturer and drawing a radius around this brick factory, the team identify those within this radius, whittling down 10,000 people to 40-50.

“So, we thought we had a fairly good shot if we looked through social media that somebody on that list might have a picture of Lucy on their page. And probably by 9am we were flipping through social media pages. And there was Lucy right in front of us. Couldn’t believe it. Nine months of looking and we’re sitting there staring at her, and we all looked and said, a hundred percent this is her. A hundred percent”, says Greg.

Over a decade after her rescue, Greg is reunited with Lucy.

“I am incredibly lucky to have a good support system right now while I’m dealing with this. I have more stability. I’m able to have the energy to talk to people, which I could not have done even a couple years ago” Lucy says to Greg.

“I was praying, praying actively for it to end. I had been at that point for years. Not to sound cliché, but it was a prayer answered.”

The offender in the ‘Lucy’ case was sentenced to 75 years in prison.

It is currently estimated that there are over one million active users on child sexual abuse forums on the dark web. Within the global working group, there are less than fifty undercover agents working together to infiltrate their networks.

Sam Piranty, The Darkest Web, Director and World of Secrets podcast host, says:

“Over the seven years it took to make this film we were constantly grappling with how to confront such an unimaginably dark subject There were long stretches where I questioned whether we could make something that conveyed the scale of the harm without making viewers turn away.

“Yet in the darkness we found the soul of the film – the hope, the chinks of light. The endless courage of both the survivors and the officers we met. Witnessing their quiet sacrifices, their stubbornness in the face of something so terrifying, and their refusal to back down, gave us the resolve to keep making this film.”

Greg Squire, Special Agent, says:

“Every day, my work takes me into some of the darkest corners of the internet, but I do it because every child deserves to be safe, to be a child. Infiltrating and exposing these networks isn’t just about stopping the abusers; it’s about giving survivors a chance to reclaim their futures.

“I’ve been so honoured to serve and feel so lucky to work among the amazing agents and officers that dedicate their lives to this work. If this film shows anything, I hope it’s that none of us can look away. The children deserve the very best we have.”

Storyville: The Darkest Web is a BBC Eye documentary for Storyville, BBC Four and iPlayer.

The six-part World Service podcast World of Secrets: The Darkest Web will be available on BBC Sounds or wherever you get your BBC podcasts.

 

Where to listen and watch?

Documentary:

 

  • In the UK, Storyville: The Darkest Web will air on BBC Four on Tuesday 17 February at 22.00 GMT and will be available on BBC iPlayer.
  • In the US, the documentary will be available on the BBC World Service YouTube channel, BBC Select and BBC.com.
  • Translated versions of the documentary, including Russian, Arabic, Persian, Ukrainian and Portuguese editions, will be available.

Podcast:

 

World of Secrets, Season 11: The Darkest Web, is available from Monday 16 February. There are six episodes.

 

  • The first episode will be available by 1400 GMT on Monday 16 February wherever you get your BBC podcasts, with new episodes released weekly.
  • If you’re in the UK, you can listen to episodes a week early on BBC Sounds, with episodes 1 and 2 published at 1300 GMT on Monday 16 February.
  • Listeners outside the UK can also listen to episodes on BBC.com. The first two episodes will be available on Monday 16 February to subscribers to BBC Podcasts Premium on Apple Podcasts.
  • World of Secrets: The Darkest Web will air weekly on BBC World Service radio, from Wednesday 18 February, 0430 GMT.

How AI-Powered Data Annotation is Transforming Computer Vision in Irish Tech Companies

Computer vision is powering everything across Ireland’s fast-growing tech ecosystem, from advanced manufacturing and smart retail to fintech security. Data annotation sits at the core of these intelligence systems. Keep reading to understand how Irish tech companies are improving accuracy and accelerating model training as AI-powered annotation systems become scalable and precise.

Data Annotation Trends in Irish Tech Companies

Many Irish tech companies in the early computer vision development relied on small teams, mostly in-house, to label videos and images manually. These processes were inconsistent, slow and expensive, especially during scaling or when datasets reach the millions. Now, companies are relying on AI-powered data annotation to reshape their workflow. By combining human validation with automated pre-labelling, providers like the oWorkers team offer support in handling large-scale datasets with great precision and speed. This is a hybrid approach that allows both established businesses and startups to train their vision models with great efficiency without compromising quality.

Data annotation plays an essential role in system training, since even the most sophisticated AI model is as accurate as the data it trains from. Irish companies are taking advantage of well-annotated datasets for different sectors like retail analytics, fintech, health tech and smart cities to power fraud prevention, facial recognition, predictive maintenance and object detection. AI-powered tools are gaining popularity since they reduce human errors, speed up turnaround and guarantee consistent labelling standards across different projects. Because of that, organisations can scale their computer vision solutions confidently, improve model performance and shorten development cycles in competitive global markets.

How AI-Powered Annotation Elevates Models Accuracy

Companies cannot achieve accurate computer systems by chance; they should build them on precisely labelled data. Improving model accuracy and developing AI-driven platforms for Irish tech organisations is directly tied to the consistency and quality of annotation processes.

Machine Learning Pre-Labelling

Machine learning models are used by AI-powered annotation tools to automatically create initial labels for videos and image frames. This pre-labelling technique helps companies reduce workloads and accelerate dataset preparation. The only work annotators have is to review and refine already generated tags, segmentation masks and/or bounding boxes instead of starting from scratch. For Irish companies working under pressure, this means quicker deployment and faster iterations of computer vision solutions.

Human Validation (In the Loop)

Human experience and expertise remain vital even though automation alone speeds up workflows. Human-in-the-loop validation guarantees that any AI-generated annotation is checked for edge cases, context and nuance. Skilled reviewers in this approach handle complex scenarios, correct inaccuracies and maintain dataset consistency. This is a perfect combination of precision and speed, which results in a stronger model performance and reliable training data.

Bias Reduction and Feedback Loops

AI-assisted annotation systems “grow” over time through a well-structured feedback loop. This means that corrections made by human annotators are returned to the systems to refine future output. Because of that, companies can boost efficiency while identifying and minimising bias in datasets. Reducing bias, especially for Irish tech companies like healthcare, finance and smart cities, is vital for fairness, long-term trust and compliance.

Conclusion

AI-enhanced data annotation is taking centre stage in computer vision innovation in Ireland‘s tech companies. These organisations can develop reliable, scalable and more accurate AI systems by combining human expertise with intelligent automation.

Vodafone: Best mobile Internet performance in Ireland 2025

Vodafone leads mobile Internet performance in Ireland for 2025, according to the annual nPerf barometer. This edition reveals strong competition on download speeds and consistent performance across all operators on the 5G network.

Vodafone leads with a score of 98,198 nPoints. With speeds of 94.48 Mbps in download bitrate and 28.02 Mbps in upload bitrate, the operator delivers optimal latency (32.77 ms), ideal for online gaming and real-time communications. Leader in browsing (80.33%) and video streaming (80.16%), it ensures a balanced user experience across all usage scenarios.

Three follows closely with 93,691 nPoints. Speeds reach 116.48 Mbps in download bitrate (first in the market) and 20.56 Mbps in upload bitrate. The operator achieves solid performance in video streaming (77.63%, 2nd place).

Eir completes the podium with 88,447 nPoints and delivers competitive download speeds of 84.06 Mbps. The operator achieves strong browsing performance (77.96%, 2nd place), ensuring smooth web navigation for users.

Measurements conducted via the nPerf application on Android and iOS.

“The Irish market displays healthy competition with solid streaming and browsing experiences across all operators, particularly on the 5G network”, says Sébastien de Rosbo, CEO of nPerf.

Full results

Datalex and easyJet Activate Stellex Air Bundles

Datalex, a global leader in airline ecommerce, today announces a major advancement in its partnership with easyJet through the activation of Stellex Air Bundles within the Stellex Offer Management platform.

Through the use of Stellex Air Bundles, easyJet can now design and deploy a variety of more personalised bundled offers – combining a wider selection of flights and ancillaries to suit the customer’s preference and making it easier for them to find what they are looking for. 

Powered by Datalex’s Digital Configurator, the airline gains full control to create, refine, and manage bundled products without technical intervention. Together with the Stellex Product Catalogue and Stock Keeper, easyJet can accelerate product innovation, reduce time to market, and unlock new products with greater precision and agility, improving the shopping experience for its customers.

In addition, Datalex has enabled the launch of Flexpass, a new ancillary now available in the booking flow. Configured independently by easyJet using the Digital Configurator, Flexpass allows customers to change flights without incurring change fees—strengthening easyJet’s value proposition and supporting its strategy to offer more flexible, customer-centric travel options.

Robert Birge, Chief Customer Officer at easyJet, said:

“The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options.”

Jonathan Rockett, CEO of Datalex, commented:

“Stellex Air Bundles removes the constraints of static offers and gives easyJet the agility to launch new offers that drive measurable commercial value. With the Digital Configurator, easyJet teams can optimise their retail offering at pace and deliver stronger value for customers.”

Shannon Airport to host inspiring Explore Engineering Showcase for 5th consecutive year

For the fifth consecutive year, the Departures Hall of Shannon Airport will be transformed to host the highly anticipated Explore Engineering Showcase 2026 on Thursday 5th March. This inspiring event brings together 2,000 senior-cycle secondary school students, teachers, their parents, professionals, and industry leaders for a dynamic celebration of engineering excellence and innovation.

Established in 2015, this annual event provides a unique platform for students and emerging engineers to speak directly with over 60 engineering companies in the Mid-West and gain insights into the latest technological advancements.

Key educational institutions from across the Mid-West will come together to showcase the diverse pathways open to students, from apprenticeships and training bodies to third-level programmes, for students, parents, guidance counsellors, and teachers.

Speaking today, Eimear Brophy, Chairperson of Explore Engineering, said: “The Explore Engineering Showcase is about inspiring future engineers and connecting them with real training and career opportunities close to home. We invite students, their parents, and educators to join us in Shannon Airport as we showcase the very best of what the Mid-West region has to offer the future of engineering talent.” 

Commenting on the event, Ray O’Driscoll, Interim CEO of The Shannon Airport Group said: “It’s a real honour for us to host the Explore Engineering Showcase in Shannon Airport. Engineering and aviation go hand in hand and several of the companies participating are an integral part of the Shannon Airport Business Park, where innovation and creativity thrive. It’s wonderful to see the curiosity and passion for engineering this event helps to ignite in students – future talent who will undoubtedly play an important role in our business and the wider region in the years ahead.” 

Attendees will have the opportunity to explore interactive exhibits, witness live demonstrations, and participate in hands-on activities designed to spark creativity and problem-solving skills.

The Explore Engineering Showcase takes place in the Departures Hall of Shannon Airport on Thursday 5th March 2026. Admission and parking are free. Pre-registration is not required. Doors open from 5pm.

 

Roborock robotic vacuums launch in Ireland in Harvey Norman

Roborock, a global leader in home robotics engineered to simplify daily life, today officially announces its launch in the Republic of Ireland. Irish consumers can now experience Roborock’s cutting-edge robot vacuums and mops, exclusively available for purchase from leading retailer Harvey Norman both in-store and online.

Roborock’s highly anticipated entrance into the Irish market with the Saros Z70, Saros 10 and QV 35S, begins with pre-orders available from today and will officially go on sale on 18th February. Fear not we have several in for review so stay tuned for real hands on demos coming your way soon.

“Ireland represents a key strategic market for Roborock, vital to our continued momentum and expansion across Europe,” said Jin Yani, Country Manager of Roborock UK & Ireland. “There is strong demand among Irish consumers for smart home tech, and we are confident that our innovative and reliable range of robotic cleaners will both enhance and simplify their daily lives. Our partnership with Harvey Norman ensures that our advanced products are readily accessible to homes throughout the country.”

“As the leading retailer in robot vacuums in Ireland, we are beyond delighted to bring Roborock, exclusively, into our stores nationwide,” said Clare McGinty, Product and Marketing Manager Small Appliances, Harvey Norman. “Roborock are innovators in this space, bringing very exciting products to the market. We look forward to showcasing the unique features of Roborock vacuums to the Harvey Norman customer. Now available in all Harvey Norman stores nationwide, we encourage everyone to visit and speak to our specialist staff who can talk you through the Roborock robot vacuum range.

Roborock is renowned for pushing the boundaries of smart home cleaning, integrating advanced AI and robotics to deliver unparalleled performance. The initial Irish lineup available at Harvey Norman showcases Roborock’s commitment to innovation and diverse cleaning needs:

Roborock Saros Z70 (€1,299)

  • The Roborock Saros Z70 boasts the world’s first*mass-produced OmniGrip, a five-axis robotic arm that comes folded into the vacuum’s ultra-slim 7.98cm body. The OmniGrip is able to unfold, extend and twist both horizontally and vertically in its five axis to pick up and move away obstacles including socks, sandals and other light objects under 300g, with more to be supported in future software upgrades. Combined with its advanced navigation, powerful vacuuming, and a mopping system that scrubs floors clean, this AI-powered robot transforms into your very own innovative home assistant.

Roborock Saros 10 (€1,099, available in Black & White)

  • The Roborock Saros 10 is designed to clean everywhere, even those trickier spots. It features a smart RetractSense Navigation System that allows it to lower itself and glide under low furniture like sofas and beds. This ingenious design makes it incredibly slim – just 7.98cm tall. Plus, it boasts a powerful VibraRise 4.0 mopping system for sparkling floors, ensuring it’s a truly reliable, effective and must-have cleaning tool.

Roborock QV 35S (€499, available in Black & White)

  • The Roborock QV 35S delivers advanced performance at an affordable price-point. It features a comprehensive station that handles automatic dust collection and washes its mop. Its impressive 10,000 Pa suction lifts dust and particles from every floor type, from firm surfaces to soft rugs. And, thanks to Reactive Tech obstacle detection, it navigates gracefully around household furnishings and compact areas, while a distinctive anti-tangle side brush prevents strands and fibers from clogging.

Roborock and Real Madrid have teamed up under the theme of “The Greatest Meeting The Greatest”, which celebrates innovation and remarkable performance. Throughout the partnership, Roborock and Real Madrid will showcase the meaning of “Real Smart Cleaning” from the pitch, to the home. 

 

About Roborock 

Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner brand according to IDC*, Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs in millions of homes across more than 170 countries and regions. Headquartered in Beijing and with 8strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock serves more than 22 million households. For more information, visit https://uk.roborock.com/.

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