Prestige Awards Best Tech Platform Ireland 25/26 winner

Just a small announcemnt to thank the guys at Prestige Awards to say thanks for awarding us best tech platform winner of 2025/2026 which came as a surprise to us.

At techbuzzireland we strive to bring real hands on reviews with context real images and videos and the best tech news suited to us and over the years it has been hard work from starting out till where we are now today getting your news and reviews seen all around the world and we hope to keep going for several more years yet and brining more exciting products which of course we have some in right now, March is a huge tech month for new products and we cant wait to show you.

Stay tuned and also check out our YouTube for more and a big thanks from the team past and present.

Irish businesses explore next wave of AI adoption at Dell Technologies Innovate

Pictured attending the Tech Rally at the Dell Technologies Innovate event at Royal Hospital Kilmainham recently were Mark Hopkins, Managing Director, Dell Technologies Ireland, and Alex Rice, Field Product Manager at Dell Technologies Ireland, alongside over 100 technology leaders, industry experts and IT decision-makers who explored how organisations across Ireland are preparing for the next phase of AI-driven transformation.

The event also featured Dell’s ‘Tech Rally Anywhere’ showcase, bringing a hands-on experience of the latest devices and technologies shaping the future of work in Ireland. The showcase provided IT leaders with the opportunity to experience Dell’s latest AI PCs and latest devices and how they can empower employees in the workplace.

With AI continuing to move from concept to practical deployment, discussions throughout the day centred on the importance of building strong digital foundations from modern devices to resilient, secure and scalable infrastructure.

Attendees explored how modern devices and emerging technologies are evolving new ways of working. A dedicated showcase area gave audience the opportunity to experience the latest generation of Dell devices and workplace solutions first-hand, including newly launched AI PCs. The interactive setup demonstrated how advancements in device performance, collaboration tools and connectivity are enabling more flexible and productive ways of working across today’s hybrid work environment.

With technology decisions now more closely tied to business performance than ever before. Irish organisations are increasingly focused on how they can future-proof their operations, embrace AI responsibly and unlock new opportunities for growth in an increasingly complex digital economy.

Speaking at the event, Mark Hopkins, Managing Director at Dell Technologies Ireland said “AI is rapidly becoming a key driver of innovation and competitive advantage for organisations across Ireland. As businesses move from experimentation to real-world deployment, the focus is on building the right foundations, from modern devices at the edge to secure, scalable infrastructure, to fully realise its potential.

“At Dell Technologies Ireland, we are supporting customers to turn AI ambition into tangible outcomes, helping them innovate faster, operate more efficiently and move forward with confidence in an increasingly data-driven world.”

JOURNEY’s LOC8 VERSA Smart Wallet is Trackable for iPhone and Android Phone Users

JOURNEY has announced its first dedicated smart wallet for iPhone and Android phone users.

LOC8 VERSA Universal MagSafe Money Clip Wallet and Stand is a trackable leather wallet phone users can instantly find via the Find My (Apple) or Find Hub (Google) app on their Apple or Android device.

JOURNEY, a consumer and lifestyle electronics brand with a growing wallet range, said LOC8 VERSA Wallet Universal is designed to safeguard a wider world of wallet carriers’ valuables against loss and misplacement.

A spokesperson for JOURNEY said LOC8 VERSA Universal is an antidote to the anxiety of a missing or lost wallet.

“A missing or lost wallet, and its items, is an obvious cause of anxiety – and a common one.

“LOC8 VERSA Universal is an antidote to that.

“And now, more phone users than ever can take advantage of this innovative solution.”


A trackable wallet minimalists carry to keep essentials secure and organised, and to stand their phone.

 

“A missing or lost wallet, and its items, is an obvious cause of anxiety – and a common one. LOC8 VERSA Universal is an antidote to that.” – JOURNEY.

DID YOU KNOW?

  • JOURNEY’s signature money clip debuts in later models of JOURNEY’s wallet range.
  • The money clip was developed after customer feedback highlighting that many wallet carriers still like to carry some cash.
  • The money clip is an unobtrusive feature that equips minimalist wallet carriers for cash-only moments.
  • LOC8 Universal MagSafe Money Clip Wallet and Stand helps modern wallet carriers navigate the line between physical and digital transactions.

LOC8 VERSA Universal features a variety of characteristics synonymous with the quintessential smart wallet, including quick card access, tracking technology, RFID skimming protection, and minimalist design.

Phone users can quickly find LOC8 VERSA Universal by tapping the Find My (Apple) or Find Hub (Google) app on their phone.

Both iPhone (Find My) and Android phone (Find Hub) apps feature a one-tap ‘Play Sound’ feature to activate their wallets’ ringtone in earshot, when their wallet isn’t visible; further away, carriers of a LOC8 VERSA Wallet Universal can spot their wallet on their app’s map.

Wallet carriers can also set separation alerts on their phone, so they receive reminder notifications before they get too far without remembering to bring their wallet with them.


LOC8 VERSA’s leather is durable, but makes for a style accessory that patinas beautifully too.

JOURNEY said this is a blessing in many scenarios.

“If you’ve ever forgotten your wallet on the way out the door during morning rush hour, LOC8 VERSA Universal is a simple solution.

“Likewise, if you’ve ever worried about what would happen if you left a busy place like a bus or cafe without your wallet, this wallet averts these headaches.”


During morning rush hour at home, phone users can hear LOC8 VERSA Universal before they see it.

The slim smart wallet includes an inbuilt USB-C port for recharging, Nappa leather, discrete money clip, and 100dB inbuilt speaker volume.

It retains popular hallmarks of JOURNEY’s wider trackable wallet series, including pocket space for essential cards (five), little and lightweight build, and MagSafe-compatibility for landscape and portrait phone display.

See our JOURNEY reviews


Powerful magnets (MagSafe-compatible) keep your gear secure when it’s time to grab and go.

JOURNEY’s spokesperson said its designers wanted LOC8 VERSA Universal to combine classic wallet design with technological innovations that keep wallets secure, organised, and practical.

“People still carry wallets, but wallets have evolved as transactions have become increasingly digital.

“It was paramount for us to make a wallet that was relevant to the needs of the modern wallet user.”

LOC8 VERSA Universal will be on sale in the United States, Canada, United Kingdom, Europe, and Australia.

How a morning grooming ritual can improve your productivity

Most people think of productivity in terms of calendars, task lists and time management. Yet the tone of a working day is often set much earlier, in the small habits that happen before the first email is opened. A steady morning routine can create a sense of structure, reduce decision fatigue and help the brain shift more smoothly into work mode.

That is one reason simple personal care habits can have a bigger impact than they first appear to. When the first part of the day feels rushed, neglected or chaotic, it is often harder to feel focused later on. By contrast, a routine that feels calm and manageable can create a stronger sense of readiness, even before work has properly begun.

Creating a clearer mental transition

One of the most useful things about a morning ritual is that it marks a transition between waking up and getting on with the day. This matters even more for people who work from home, juggle multiple responsibilities or struggle to separate personal time from professional time. Repeating the same few steps each morning helps signal that the day has begun.

This is where men’s grooming fits naturally into a wider conversation about performance and routine. It is not just about appearance. It can also be about consistency, self-respect and feeling prepared. Washing the face, shaving or trimming, applying skincare, and getting ready in a deliberate way can provide a mental reset that makes it easier to approach work with more clarity.

Small actions that support confidence

Confidence also plays a role. People often work better when they feel comfortable in themselves, more awake and more put together. That does not mean perfection or a lengthy routine. In fact, the most effective habits are often the ones that are simple enough to repeat without effort. A well-chosen morning ritual can therefore support both mindset and efficiency. When products are practical and easy to use, the process feels less like another task and more like a helpful anchor at the start of the day. That is part of the appeal of building a routine around men’s cosmetics at Notino, where the emphasis can be placed on straightforward products that fit easily into real mornings rather than idealised ones.

Why consistency matters more than complexity

Many people abandon routines because they try to do too much. A productive start does not require a complicated sequence or a shelf full of products. It works better when it is realistic. A few reliable steps, repeated regularly, usually have more impact than an ambitious routine followed only once or twice a week.

A better start, not a perfect one

There is no single formula for a productive morning, and not every day begins smoothly. Still, habits that create a sense of readiness can make a real difference over time. By turning a few simple actions into a ritual, mornings often become less reactive and more grounded. And when the day begins with a little more intention, it tends to unfold with more focus too.

Jabra Evolve85 3 review

The Jabra Evolve85 3 have been part of my daily routine now for some weeks alongside other cans and earbuds which is great for comparing to the latest on the market and at several price and feature point, with the cost to performance ratio dropping each year it is now a hard sell to sell expensive headphones, for example Apple have launched new headphones that are overpriced for me but these Jabra Evolve85 3 are also not cheap but target a different market.

The Jabra Evolve85 3 are a hybrid pair of headphones that offer the best for teams type calls and more but not only this phone calls and your music allowing you to hear more than you expect in some instances which is something I have only experienced once before with a pair of gaming earbuds not headphones.

For those who work in the office space or open office these are where it is at right now and the same applies to those who work from home they are for commuters if you commute to work they are for gamers and also general music and movies end of story making these a more versatile product than ever before.

For the professionals on calls such as teams which I often use alongside other platforms the call quality is excellent you can hear more than before and often things you may not of heard like background noise outdoor noise etc with adaptive ANC which suprised me you might also hear things you are not meant to ( in a bad or good way) but this can be tuned to your needs in the app and me being me I am all ears I want to hear it all and crystal clear as you do with these.

Jabra Plus App

 

The Jabra Evolve3 85 has no boom mic which for me is great not a huge fan but not an issue but the mics perform well on calls and teams calls etc with excellent clairty.

There is a simple button layout again for me great all work well all tacticle and the instant connection to teams which is a winner if you use that platform often which is about half my online calls to be up front on that however it still works great on all platforms it must be noted, these also perform excellent on Zoom and Google Meet for example.

Wireless charging is another bonus for me as I have fully adopted this at home all round the house so for those who are worried fear not also to note in general the battery life alone is excellent here and much improved.

Overall for me the new Jabra Evolve3 85 is an excellent hybrid headset that is a winner for online calls music and movies all round, the price for some might be a turn off however if you want it all in one headset this is where it is at and for me having the best in the game is often costly but this headset is worth it with all the technology packed inside.

 

Jabra Evolve3 85 (Over-the-Ear) Key Features 

·       Over-ear design for maximum immersion and noise isolation 

·       Ideal for professionals needing full focus in louder environments 

·       Extended battery life for 25 hours of call time or 120 hours of listening to entertainment (with ANC/busylight off) and 10-minute fast charge for 10 hours of use 

·       35% slimmer and 23% lighter than Jabra Evolve2 85 

·       Foldable and portable with compact storage case 

Other Jabra Reviews

Uber scales on AWS to help power millions of daily trips and to train its AI models

Uber, the world’s largest ride-sharing and on-demand delivery company, is expanding its infrastructure and artificial intelligence (AI) capabilities on Amazon Web Services (AWS). Uber is using AWS Graviton instances to support more of its Trip Serving Zones, the real-time infrastructure behind every ride and delivery, and has started pilot training some AI models on Trainium—enabling faster rider and delivery matching, global demand handling, and smarter, more personalized experiences for millions of daily users.

Every time you open Uber and request a ride or delivery, a series of split-second decisions happens behind the scenes. Which driver is closest? What’s the fastest route? How long will it actually take? Getting those answers right instantly—for millions of people at once—requires the right infrastructure for Uber to deliver these capabilities at scale during rush hour and major events.

How Graviton helps power millions of trips in real time

Uber’s Trip Serving Zones are part of the system that makes sure every ride and delivery runs smoothly, which requires making millions of predictions and processing location data in milliseconds.

Now, Uber is expanding its use of AWS compute, storage, and networking to help power real-time operations for Trip Serving Zones. By running more of these workloads on AWS Graviton, Uber can reduce energy consumption while scaling rapidly during demand spikes, both reducing latency and optimizing costs. Graviton’s high performance enables some of the real-time calculations that help match riders with drivers faster—without compromising reliability, availability, or security.

“Uber operates at a scale where milliseconds matter,” said Kamran Zargahi, vice president of engineering at Uber. “Moving more Trip Serving workloads to AWS gives us the flexibility to match riders and drivers faster and handle delivery demand spikes without disruption.”

Improving Uber rides at scale with AWS Trainium chips

Uber has also begun experimenting with AWS Trainium to train some of the AI models that help power its apps. These models analyze data from billions of rides and deliveries to determine which driver or courier to send, calculate arrival times, and recommend the best delivery options to the customer. Training AI at this scale requires enormous computing power—Trainium provides an efficient, cost-effective way to do it. As the models learn from more trips, Uber delivers faster matches, more accurate arrival time estimates, and more personalized recommendations to customers worldwide so they can get where they are going faster and receive their deliveries sooner.

“By starting to pilot some of our AI models on Trainium, we’re building a technology foundation that will make every Uber experience smarter—so we can keep our focus where it belongs: on the people who use Uber every day,” Zargahi said.

“Uber is one of the most demanding real-time applications in the world, and we’re proud to be an important part of the infrastructure powering their global operations,” said Rich Geraffo, vice president and managing director of North America at AWS. “We’re helping Uber deliver the reliability hundreds of millions of people count on today—and the AI-powered experiences that will define ride-sharing and on-demand delivery tomorrow.”

Learn more about how AWS Graviton and Trainium are helping companies build faster, more efficient AI applications.

How Path of Exile 2 Keeps Players Coming Back Season After Season

In an era where new games launch almost weekly, and player attention is constantly divided, only a handful of titles manage to hold their audience for years. Path of Exile 2 stands out as one of those rare experiences. It is not just a game people play. It is a game they return to, season after season, often with renewed excitement and fresh goals.

So what exactly makes that happen?

The answer is not a single feature, but a combination of smart design decisions that create a loop players rarely want to leave.

A Seasonal Structure That Feels Fresh Every Time

At the core of Path of Exile 2’s longevity is its seasonal model. Each new league introduces changes that are significant enough to reshape how the game is played, without discarding everything players already love.

These seasonal resets are not just about starting over. They are about discovering new strategies, experimenting with different builds, and exploring updated mechanics that can completely change how progression feels. Even experienced players find themselves rethinking their approach every few months.

This sense of renewal keeps the experience from ever feeling stale.

Build Diversity That Encourages Endless Experimentation

One of the biggest reasons players return is the sheer depth of character customisation. Path of Exile 2 does not lock players into rigid class roles. Instead, it offers a system where creativity and experimentation are rewarded.

Every season becomes an opportunity to try something new. A player who focused on a high-damage glass cannon build in one league might explore a defensive or utility-focused setup in the next. Others dive into hybrid builds that challenge traditional playstyles.

The result is a game where no two seasons feel exactly the same, even if the core systems remain familiar.

A Reward System That Feels Meaningful

Progression in Path of Exile 2 is carefully designed to feel impactful. Whether it is acquiring powerful gear, unlocking new crafting possibilities, or optimising a character for endgame content, every step forward feels earned.

Importantly, rewards are tied to both effort and knowledge. Players who understand the systems tend to progress faster, not because the game is easier for them, but because they make smarter decisions.

This creates a satisfying loop where learning the game becomes just as important as playing it.

The Balance Between Challenge and Achievement

Another key factor is difficulty. Path of Exile 2 does not shy away from being challenging. In fact, that challenge is a major part of its appeal.

Players are constantly working toward overcoming tougher encounters, refining their builds, and pushing deeper into endgame systems. When success finally comes, it feels meaningful.

This balance between struggle and reward creates a sense of accomplishment that many modern games lack.

A Community That Drives Engagement

Even though much of the gameplay can be experienced solo, the community surrounding Path of Exile 2 plays a huge role in keeping players engaged.

From build guides and strategy discussions to trading and theorycrafting, players are constantly sharing knowledge. This collaborative environment makes it easier to learn the game while also adding a social layer that extends beyond the gameplay itself.

It also means that every season brings discoveries, new metas, and new ways to approach the game.

Efficiency Becomes Part of the Experience

As players become more familiar with the game, their mindset begins to shift. It is no longer just about playing more. It is about playing smarter.

Planning routes, optimising builds, and making strategic decisions become part of the enjoyment. For many players, this is where Path of Exile 2 truly shines. The game rewards efficiency without forcing it, allowing both casual and dedicated players to enjoy it in their own way.

Some players choose to streamline their progress even further by exploring tools, community strategies, or external options that help them focus on the parts of the game they enjoy most. For example, services like the poe 2 leveling boost can be used to skip the repetitive campaign acts and jump directly into more engaging content, especially during a fresh season when time is limited.

A Game That Respects Long-Term Investment

Perhaps the most important reason players keep coming back is that Path of Exile 2 uniquely respects their time.

While each season introduces a fresh start, the knowledge and experience players gain carry forward. Every mistake, every success, and every experiment contributes to a deeper understanding of the game.

This creates a long-term relationship between the player and the game. It is not just about completing content. It is about mastering systems over time.

Why Players Keep Returning

In the end, Path of Exile 2 succeeds because it offers something many games struggle to deliver: lasting engagement.

It combines depth, challenge, and constant evolution into a system that always feels worth revisiting. Each season is not just new content. It is a new opportunity to approach the game differently.

And that is what keeps players coming back.

Not out of habit, but because there is always something new to discover.

 

A beginner’s guide to checking vehicle information in the UK

Buying or owning a car can be exciting, but it’s important to know as much as possible about a vehicle’s history before making decisions. In the UK, there are easy ways to access key details about any vehicle, allowing you to make informed choices. With online resources like a car reg check, motorists can find out everything from tax and insurance status to past ownership records. Even if you’re not planning to purchase, checking this information is useful for current owners who want to keep accurate records and stay compliant with regulations.

Why checking vehicle information matters

Knowing your vehicle’s details is essential for a variety of reasons. It improves safety, helps prevent fraud, and ensures you’re not caught off guard by unexpected issues. If you’re considering buying a used car, you’ll want to make sure it hasn’t been stolen, written off, or clocked (had its mileage rolled back). Additionally, verifying vehicle data means you can notice discrepancies with registration numbers, chassis codes, or other unique identifiers.

 

Government databases and services can tell you if a vehicle is insured, taxed, or subject to outstanding finance agreements. Cross-referencing these checks with a free MOT history lookup is a smart way to see if regular inspections have been completed on schedule and whether the car had recurring issues. For private sellers and buyers, these checks build trust and transparency.

The main types of vehicle checks available

Motorists in the UK can take advantage of a range of services to validate vehicle information. At its simplest, entering your car registration number on official platforms returns essential data, such as tax status and vehicle details. You can also look up the MOT history, which reveals past test dates, recorded mileage, and whether a car has passed or failed inspections. This can help you spot neglected maintenance or see if advice notes have been left unresolved.

For buyers, more advanced checks are available. These can include records about reported thefts, insurance write-offs, outstanding finance agreements, changes in colour or number plates, scrappage history, and more. Cross-referencing this information ensures you are not about to purchase a car with hidden legal or mechanical risks. Some services also offer valuation guidance, giving an idea of the fair market price based on the vehicle’s individual background.

Where to find reliable vehicle information

The most trustworthy source for basic vehicle information is the UK government’s DVLA (Driver and Vehicle Licensing Agency) database. By using your vehicle registration number, you can look up road tax, registration details, type approval, and more. For MOT data, the official GOV.UK site allows you to access a car’s full test history free of charge.

Several other reliable online tools have made checking vehicle data a quick and straightforward task. Many reputable websites aggregate DVLA and MOT data, sometimes with added features like tracking previous owners or providing recall information. When using online services, always ensure that the website is secure and does not require unnecessary personal details. It’s a good idea to cross-check results from multiple sources, especially for more significant purchases or if the data seems inconsistent between platforms.

How to interpret the information you find

Once you have gathered relevant vehicle data, knowing how to read and understand the reports is key. Anomalies in the MOT history, like sudden drops in mileage or frequent failures for the same issue, can signal hidden problems. If the tax or SORN (Statutory Off Road Notification) status is not up to date, it could mean fines for the owner. For vehicles listed as having outstanding finance agreements, it’s important to exercise caution, as the lender could potentially reclaim the car if payments are not made.

Always check that the registration number and VIN (Vehicle Identification Number) match between the vehicle, logbook (V5C), and online results. Any discrepancies should be clarified before proceeding with a purchase. Regularly reviewing your own vehicle’s records also helps prevent errors or surprises, especially if you plan to sell in the future. By getting familiar with these processes, drivers in the UK can be confident in their transactions and stay compliant with legal obligations.

Digital Tools Reshape the Way Assets Are Organized for the Future

Modern technology has transformed the way people manage and monitor their assets. Cloud platforms, encrypted storage, and digital dashboards allow individuals to track property, investments, and important documents with unprecedented clarity. Traditional methods of keeping records in filing cabinets or scattered across physical locations are being replaced by systems that centralize and secure valuable information. This shift improves efficiency while reducing the likelihood of lost documents and forgotten details.

The accessibility of digital solutions has also created new standards for accuracy and transparency. Individuals can update records in real time, share information with trusted parties, and monitor changes without relying on intermediaries. Automated notifications and version control further reduce errors, making the management of critical documents more reliable. Technology now plays a fundamental role in establishing a clear overview of assets, which supports informed decision-making and long-term planning.

Organizations and families alike have started to adopt integrated platforms that combine financial, legal, and personal records. These systems reduce duplication of effort, lower administrative overhead, and allow stakeholders to coordinate seamlessly. The result is a more structured approach to asset oversight that enhances both security and confidence in future decisions.

Streamlining Probate Planning with Technology

According to one legal practice, probate planning has increasingly benefited from digital integration. Complex estates require careful documentation, and digital tools allow users to store, categorize, and retrieve these records efficiently. Probate planning now includes digital inventories, secure communication channels with legal advisors, and automated reminders for critical deadlines. These tools ensure that no detail is overlooked and that the transfer of assets occurs smoothly when the time comes.

Digital solutions also enhance oversight and reduce administrative delays. By consolidating wills, trusts, and related documents in secure platforms, families and advisors can coordinate more effectively. Notifications for legal requirements or upcoming obligations help avoid missed filings, while audit trails provide verifiable records of updates. This technological approach strengthens probate planning by minimizing confusion, streamlining communication, and supporting a more orderly transition of assets.

In addition, digital probate platforms often include tools for tracking disputes, creditor claims, and tax obligations. Families gain clarity on potential challenges and can respond quickly to issues before they escalate. The proactive management of these details reduces stress and ensures that all involved parties are informed and prepared for the transfer of property and responsibilities.

Tools Supporting Legal Coordination and Decision-Making

Technology has changed the landscape for legal advisors and executors. Shared digital workspaces allow attorneys to collaborate with clients in real time, ensuring that instructions and approvals are properly recorded. Platforms with role-based permissions ensure that sensitive information remains accessible only to authorized parties, reducing the risk of mistakes or unauthorized alterations.

Advanced software can also generate summaries, reports, and compliance checks, providing insight into complex estates. Executors can identify discrepancies, track asset valuations, and monitor pending obligations without needing to sift through paper records. The ability to manage these processes digitally improves transparency, accountability, and precision, which strengthens confidence in the execution of legal and financial responsibilities.

Integration with external financial accounts, property databases, and secure communication tools allows legal teams to act efficiently. These connections reduce delays in verification, expedite approvals, and create a complete view of the estate at any given time. Decision-making becomes more informed, and the coordination between multiple stakeholders remains consistent throughout the process.

Security and Accessibility in a Connected World

Data security and access control are critical for safeguarding digital asset records. Encrypted storage, two-factor authentication, and distributed backups protect sensitive information from unauthorized access or accidental loss. Users can set permissions to determine who views, edits, or shares information, providing tailored oversight for families and legal teams.

At the same time, accessibility ensures that critical documents are available when needed. Remote access allows authorized users to review or update information from any location. This capability is particularly useful during emergencies or when coordinating across multiple jurisdictions. By balancing security and accessibility, technology supports a more reliable and flexible approach to asset management.

Organizations can implement layered security strategies that combine internal protocols, external monitoring, and automated alerts. This approach not only prevents unauthorized access but also provides detailed records of who has interacted with sensitive data. Stakeholders can maintain confidence that assets remain protected while remaining available to those with legitimate authorization.

Reducing Complexity and Enhancing Preparedness

Digital tools simplify processes that were previously cumbersome. Automated categorization, reminders, and integration with financial accounts reduce the burden on individuals and legal advisors. Users can create comprehensive overviews of assets, liabilities, and obligations without manually compiling information from multiple sources.

Preparedness extends beyond organization. Digital simulations, scenario planning, and progress tracking allow families and advisors to anticipate potential challenges. By modeling different outcomes, users can adjust their plans proactively. These capabilities reduce stress, prevent oversight, and improve the overall effectiveness of managing complex estates and preparing for eventual transfers.

Further advancements allow integration with estate management services, insurance systems, and tax platforms. This expanded ecosystem ensures that all relevant factors are monitored continuously, giving users a complete picture of estate readiness. The ability to respond quickly to changes in circumstances or regulations adds a layer of security that traditional methods cannot match.

Embracing a Modern Approach to Asset Oversight

The integration of digital tools into asset management represents a fundamental shift in how wealth and property are monitored. Users can maintain accurate records, coordinate with legal advisors, and implement structured processes without relying on outdated methods. Cloud-based solutions, secure platforms, and automated workflows provide a level of control and clarity previously unavailable.

Adopting these systems ensures that assets are organized, accessible, and protected for the future. Families benefit from smoother transitions, reduced errors, and more informed decision-making. Technology has become a central component of modern planning, allowing individuals to safeguard their legacies efficiently while minimizing uncertainty and administrative burdens.

Digital integration also supports long-term adaptability, allowing users to incorporate new asset types, respond to evolving legal requirements, and track historical changes over time. This flexibility ensures that estates remain manageable, responsibilities are clearly defined, and future transitions occur with confidence and efficiency.

Lidl Ireland makes LGFA players stars of the screen with ‘Greatness Deserves to be Seen’ campaign

Lidl Ireland and the Ladies Gaelic Football Association (LGFA) are calling on supporters across the country to turn out in force this weekend for the Lidl National Football League Finals on Saturday 11th and Sunday, 12th, as the top teams across all four divisions compete for silverware.
Following a highly competitive League campaign, the finals represent a showcase of the very best of Ladies’ Gaelic Football, with players delivering exceptional standards of skill, athleticism and intensity throughout the season.
With over 63 hours of TV airtime dedicated to LGFA players since January 2026, supported by a national social media campaign across TikTok and Instagram, the campaign has been viewed more than 12 million times by audiences across Ireland, creating opportunities for the Irish public to see the game and its players ahead of the all important finals this weekend.
Despite this boost, challenges remain around visibility and recognition. Just 8% of LGFA players feel that current media coverage accurately reflects the true standard of the game, highlighting the need for continued support both on and off the pitch.
Lidl and the LGFA are encouraging fans to attend, back their counties, and experience firsthand the quality of the women’s game, ensuring that the excellence on the pitch is matched by the energy and support in the stands.
The call to action comes as Lidl research conducted by Red C highlights both the progress and the ongoing challenges facing women’s sport in Ireland. While 80% of people believe inequality still exists between men’s and women’s sport, there are clear signs of positive momentum, with one in five people reporting increased interest in women’s sport over the past year.
Importantly, perceptions are shifting. Almost two-thirds (65%) of respondents now rate women’s sport as “high quality,” a significant increase in recent years. Media coverage of the LGFA has also tripled since 2020, supported in part by sustained investment and campaigns such as Lidl’s ‘Greatness Deserves to Be Seen’. However, a significant gap remains, with men’s sport still receiving 15 times more coverage.
Through its ‘Greatness Deserves to be Seen’ campaign, Lidl has helped shine a spotlight on the skill and thrill of the game by ‘crashing’ its own TV advertisements to show one of the
many iconic moments in the sport instead of the retailer’s weekly offers. From Carla Rowe’s iconic back heel goal to superb strikes into the back of the net from Armagh’s Aimee Mackin and Kerry’s Danielle O’Leary and an overhead fisted goal by Tipperary’s Aishling Maloney, the campaign settles the score that when it comes to quality and skill, the ladies’ game has it in abundance.
As momentum continues to build, the message is clear: the talent is there, the quality is undeniable, now it’s time for supporters to get behind the game.
Robert Ryan, Chief Executive Officer of Lidl Ireland and Northern Ireland, said:
“We are incredibly proud of the impact that our ‘Greatness Deserves to be Seen’ campaign has had in bringing the skill of the game to new audiences who may never have engaged before.  Through our LGFA partnership over the past decade, and with our renewed investment of €7.5 million in the years to come, we continue to work to elevate the visibility and profile of the game. However, the reality is that there is still more to be done to ensure the brilliance we see on the pitch is matched by the support in the stands.
 
As we approach the Lidl National League Finals this weekend, I’m encouraging all Gaelic Games fans to come out and support these players. Through our ‘Greatness Deserves to Be Seen’ campaign, we are shining a spotlight on the skill, dedication and excellence of LGFA players. Now, we are calling on supporters across the country to play their part. Get behind the teams, attend the finals, and help ensure that the greatness on the pitch is truly reflected in the stands.”
 
 
Trina Murray, LGFA President, said:
“As we approach the Lidl National League Finals, it’s important that we continue to get behind our players. The standard of football throughout this year’s league campaign has been fantastic, showcasing the skill, intensity and commitment that defines the LGFA. These finals are a brilliant opportunity for supporters to come out, show their backing, and experience the quality of the women’s game firsthand. We are incredibly fortunate to have such strong role models across our counties, inspiring the next generation both on and off the pitch, and I wish all teams the very best in the finals.”
 
Lidl Ireland has reaffirmed its long-term commitment to the LGFA and women’s sport more broadly, announcing a €7.5m extension of its LGFA partnership for the next five years. Combined with a previous €15m investment over the last ten years, Lidl’s total support for the LGFA now totals €22.5m, representing a significant and sustained effort to advance and promote women’s sport across Ireland.
The Division 1 final will be held in TUS Gaelic Grounds between Cork and Galway at 5pm on Saturday 11th April, while the Division 2 final between Cavan and Donegal will be at 3pm at St Tiernach’s Park in Clones, Monaghan, on the same day. Also on Saturday, the Division 3 final will see Louth face Antrim at 1pm in St. Oliver Plunkett Park, Crossmaglen and on Sunday 12th April,  Carlow will take on Leitrim at 2pm in Grant Heating St.Brendan’s Park, Birr, in the Division 4 Final.

Tickets for the Lidl National Football League Finals are priced at €15 for adults, €10 for students and OAPs, and €5 for juveniles and €2 for U12s.
Peil na mBan Beo will also be available to audiences globally on the TG4 Player at www.tg4.ie/beo and on the TG4 Mobile and Smart TV App.