New European research conducted by the Vodafone Foundation among people aged 55+ in Ireland reveals that while daily device use is now widespread among older adults, many lack the confidence and support needed to fully engage in an increasingly digital world.
The survey, carried out in November 2025 across six European countries, was designed to inform the Vodafone Foundation’s Hi Digital programme and explore how older adults access and use digital devices, what barriers they face and how they seek support.
The research shows that over 90% of respondents now use a digital device every day. However, 22% say they do not have anyone to turn to when they need help.
Online safety is a major worry, with 72% of respondents concerned about being scammed or tricked online, significantly more than the global average of 55%, while one in four (25%) admit they do not know how to protect themselves, again higher than the global average of 18%.
Despite high levels of concern, just 18% say they have experienced a bad online incident, on par with the European average, indicating that the fear may be greater than the reality.
Feeling Left Behind in a Digital World
The findings also highlight the social implications of digital exclusion:
· 35% feel excluded in social situations when services are digital-only
· 51% stated that they don’t understand how certain apps or websites work
· 91% are open to learning digital skills
When it comes to areas where digital skills are most needed, respondents cited topics like Finance and Travel but said that Public Services were their top priority.
Supporting Older Adults and the Sandwich Generation
This new research also highlights the important role played by the so-called Sandwich Generation; adults in their 40s to 60s who support older relatives with digital tools, communication and online security, while also caring for younger family members.
With 46% of respondents preferring to learn from friends and family, intergenerational support remains a critical enabler of digital inclusion.
Closing the Confidence Gap in Ireland
Research conducted in 2022 by Deloitte for Vodafone Foundation found that only 19% of older adults in Ireland were digitally literate. Three years later, this latest study shows that while access has grown rapidly, confidence and skills may not have kept pace.
To address this gap, Vodafone Foundation has developed the Hi Digital programme, a free, step-by-step online course designed to support those who need help developing digital skills, particularly aimed at individuals aged 65+ who may have rarely or never been online.
To date, over 170,000 older adults have engaged with Hi Digital since its launch in 2021, through the online courses, in-person training, and drop-in sessions available in participating Vodafone stores on Friday mornings, from 10:00-13:00. The programme has now evolved into a free nationwide support programme, combining digital lessons, quick-tip videos, in-store guidance, and collaboration with community organisations delivering local digital inclusion initiatives to help older adults build confidence in everyday life.
Participants can complete the online course independently or with support from family and volunteer tutors. The programme is also delivered in partnership with organisations, such as Friends of the Elderly, ALONE and Society of St Vincent de Paul, as well as through intergenerational initiatives like the Irish Girl Guides and Transition Year programmes in secondary schools nationwide.
Recognising that access alone is not enough, Vodafone Foundation is also providing practical support to help older adults navigate essential online services. For instance, there is an instructional video demonstrating how to use the Transport for Ireland app, supporting older people to confidently integrate digital tools into their everyday lives.
Since April 2025, the most popular Hi Digital module is the Introduction to the internet course, followed by Using My Smartphone, with Connecting with Others and Identifying Frauds and Scams close behind. Notably, RIP.ie is currently one of the most visited pages on the Hi Digital platform, reflecting the practical ways older adults are engaging online.
Speaking about the findings, Liz Roche, Head of Vodafone Foundation in Ireland, said:
“This research shows that while older adults are using digital devices every day, many still lack confidence and feel vulnerable online. No one should feel excluded from essential services or social connections because they don’t feel digitally confident. Through the Hi Digital initiative, we have already supported over 170,000 and our ambition is to extend the reach and keep growing, empowering older people across Ireland with the skills and confidence they need to engage safely and independently in today’s digital world. We are also encouraging families and communities to play their part in supporting loved ones on their digital journey.”
Drop-In Fridays
In 2023, the programme expanded to include in-person support through a nationwide Drop-In Friday’s initiative in Vodafone stores. Held every Friday from 10am to 1 pm, trained Hi Digital Ambassadors provide free, personalised support with phones and tablets.
Due to strong demand, the service has now expanded to 58 Vodafone stores nationwide. For those unable to attend in person, the free online course at
hidigital.ie remains available 24/7.