If you ever curse having to stay in doing housework and balancing bills rather than living life to the max, you’re not alone. On average, we spend three hours a week managing our life duties (75% of which is done on our smart phones), and over half of us (56%) say we never have enough time to get everything done. Because of this, almost a third of us (30%) resort to eating into our annual leave to catch-up on chores and life admin, jumping to 43% for millennials.
The findings come from new nat. rep. research on our expectations and hopes for the benefits that artificial intelligence (AI) enabled devices will bring to our lives. The research, conducted by 3Gem, on behalf of Samsung Ireland, coincides with the recent launch of Samsung’s latest AI enabled smartphones, Galaxy Z Fold6 and Galaxy Z Flip6.
Talkin’ ‘bout My Generation – Busy & Stressed!
Nearly two-in-five (39%) reported feeling that they spend too much time doing life admin, with Millennials and Gen Xers leading the pack on most time per week lost to such ‘distractions’ (29% and 25% respectively). Almost a third (32%) of parents with children under 18 say they typically can’t get any leisure time in their day, with 14% claiming to lose almost an entire workday (7 hours) each week to chores and life admin.
Comparatively, Gen Z feels most stressed about their busy lives (50%) – equalling the stress felt by parents with children under 18! The least stressed are Baby Boomers at 27%. 62% of females versus 49% of males feel they never have enough time to get everything done, perhaps suggesting an unequal division of household duties.
Dear AI – Help Me Get My Life Back!
According to the survey, Two thirds (66%) of us would welcome anything that reduced the time spent on chores and personal admin, and many of us are looking to AI to help us get our lives back.
The top two areas Irish people would like AI to assist with are housework (39%) and life admin (37%), followed by grocery shopping (32%), physical and mental health (31%/29%), scheduling appointments (27%) and managing smart home devices (26%). Booking travel and holidays and nutrition and food advice are high priorities for 23%.
The research shows that Irish consumers can clearly see the potential positive impact of AI-enabled smartphones in improving their day-to-day lives. Of the myriad AI features available across the new Samsung Galaxy Z Fold6 and Z Flip6, those most likely to be seen to ‘improve lives a lot’ are health and fitness (33%), Live Interpreter (33%), Chat Assist (29%) and Circle to Search with Google (28%). These are closely followed by Note Assist (27%), Transcript Assist (26%), Photo Assist (24%), AI Reply suggestions (23%) and FlexCam (20%).
Thanks AI. Now What Will I Do?
The research revealed that a quarter of us would catch up on sleep if we could get back two hours of free time a week with the help of AI. The top use for extra free time was spending time with family (39%), followed by exercise/playing sports (31%). After sleeping more, spending time on hobbies ranked fourth (21%), followed by personal mindfulness (18%), meeting friends (18%) and reading for leisure (16%).
AI Familiarity
The survey showed there is a reasonable level of claimed familiarity with AI, with around half (53%) saying they are very or somewhat familiar. Around a third (30%) are very or somewhat unfamiliar and a very small number who know nothing (3%).
The current usage for AI in Ireland among consumers is centered on the themes of communication, creation and search/planning. The main communication use is drafting messages (25%), followed by communicating better (15%) and considering other viewpoints (13%). In terms of creation, generating images and design are currently most popular (20%) and under searching /planning, finding Netflix ideas (15%) and planning travel 14% are the top two uses.
As to be expected with technology adoption, the younger generations are much more familiar with AI, with Gen Z (72%), Millennials (57%) compared to Gen X (40%) and Boomers (43%).
Who Do You Trust The Most?
While over half of Irish consumers are willing to use AI alongside their own experience and knowledge (59%), very few people are willing to trust AI recommendations completely (5%), even from a popular AI system. The proportions are the same for the total sample and among only those familiar with AI.
For more information about Galaxy Z Fold6, Z Flip6, Buds3 and Buds3 Pro, please visit: Samsung Newsroom, Samsungmobilepress.
